Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article and reading material you will find about making your site or company successful would always include the importance of generating traffic.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article and reading material you will find about making your site or company successful would always include the importance of generating traffic.
80% of consumers turn to websites to find out more about a company before making a purchase. Which is why there's no time like the present to streamline your site. Use this Business.com guide to understand which type of website you should really have, how to create a beautiful site, and how much it will cost you.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
This presentation was part of 2 Breakfast seminars in Brisbane in June 2010. The focus was future of marketing for business in a digital world. Representing Sensis and Yellow Pages I presented to small business owners interested what recent digital trends mean to their marketing success.
Digital Glossary for Advertising Researchers from Microsft Digital Advertising Solutions:
Source: IAB, WOMMA, McDougal Interactive and Microsoft internal materials
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
80% of consumers turn to websites to find out more about a company before making a purchase. Which is why there's no time like the present to streamline your site. Use this Business.com guide to understand which type of website you should really have, how to create a beautiful site, and how much it will cost you.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
This presentation was part of 2 Breakfast seminars in Brisbane in June 2010. The focus was future of marketing for business in a digital world. Representing Sensis and Yellow Pages I presented to small business owners interested what recent digital trends mean to their marketing success.
Digital Glossary for Advertising Researchers from Microsft Digital Advertising Solutions:
Source: IAB, WOMMA, McDougal Interactive and Microsoft internal materials
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
HOW TO GENERATE DAILY TRAFFIC TO YOUR WEBSITE QUICKLY VijayMistry29
Traffic is actually more technical, explained as the amount of data sent
and received by visitors to a site, and not exactly as the number of
visitors. Though both definitions can be considered the same, giving an
idea of the popularity of a site, traffic is thus a very good indication of
whether a site is thriving or failing.
Traffic is usually the first indicator of whether a site is attracting visits
or not, and as such, is a basis for advertising ventures with sites.
Given that advertising helps site owners financially, regular traffic
ensures they will be considered for advertising proposals--or that they
will earn more from current advertisers (by increasing views and clickthroughs).
Through traffic, owners can also see which pages are more popular
and which are less visited, helping to know where their strengths and
weaknesses lay. This data can further help them to determine trends
on the site, and tailor their offers accordingly by remaining one step
ahead of the game.
Thus, generating traffic and increasing it is a major concern of site
owners. Whether a site caters to marketing products or to providing
information on a specific topic, traffic will be the general indicator of its
success and popularity, and consequently, of its survival - survival of
the fittest on the Net referring to the site that receives best traffic.
Design Sherpa is a complete content marketing and Social media system managed by Network Communications Inc. This affordable system allows your company to increase Google rank and search Engine optimization to help consumers find you.
There are many types of Traffic or Visitors for website or Internet Marketing. Md Masum Billah sharing many types of Visitors ( traffic ) for Internet Marketing.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Small entrepreneurs should know some fundamentals of digital marketing, as it is by far an economical yet effective marketing tool available to entrepreneurs. This slides are not for techies but for simple entrepreneurs who have very limited knowledge about the digital media. So you may find some very basic information also being discussed in these slides.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Google Digital Marketing Jargon Buster
1. Digital Marketing jargon buster
Analytics or Web Analytics Tools – The analysis of data
generated by people’s activity on websites or mobile apps, for
the purpose of discovering ways to improve websites and
marketing campaigns.
E.g. “I’m using web analytics tools to come up with ideas to
redesign my website.”
App (Application) – A program designed to run on smart-
phones, tablets and other mobile devices.
E.g. “My house needs painting, so I used a local app to find a
reputable service near me.”
Banner Ad – A form of advert found on web pages and mobile
applications, usually in image format.
E.g. “I’m using banner ads to bring new customers to my
website.”
Blog – A regularly updated website written by an individual,
typically in a conversational style, and focused on a specific
subject.
Browser – A computer program used to navigate the Internet
on computers, tablets and smartphones. Examples include
Chrome, Firefox, Internet Explorer and Safari.
E.g. “I’m not sure why my website looks different depending on
the browser a person is using.”
Clickthrough Rate (CTR) – The number of times people click
on an item of interest, like an advert, in comparison to the
number of times users are exposed to that item.
E.g. “My clickthrough rate on ads about external painting is 2%,
but my CTR on ads about indoor murals is less than 1%.”
Content – The digital material available to users, via text,
video, audio, images, etc.
E.g. “I’m adding more image and video content to my site, so it’ll
be more engaging.”
Conversion or Goal – The action you want visitors to perform.
Examples include ecommerce purchases, form submissions,
phone calls, and video views.
E.g. “My main goal is for people to book a consultation on my
website, but signing up for my email newsletter would also be a
conversion.”
Conversion Optimization – The process of increasing the
percentage of visitors who complete your goals.
E.g. “Once I add a new line of faux finishes to my website, I’m
going to start focusing on conversion optimization.”
Conversion Rate – The ratio of conversions to visits, often
used to measure digital performance.
E.g. “I’m not sure why, but my conversion rate on external
painting is very low for male visitors.”
Cost-per-click – The amount of money required to produce a
single click on a digital advertisement.
E.g. “Cost-per-click prices seem to be higher during weekends,
so I’m only running my campaigns during
the week.”
Crawler or Spider – A program designed to systematically
browse content on the Internet and collect information about
it to help searchers find what they’re looking for.
E.g. “I’m scared of spiders, but not the ones that help my
website appear in search engines.”
Desktop – A non-mobile device like a personal computer or
laptop computer.
E.g. “I prefer to use a desktop computer at home, but when I
travel I use my tablet.”
E-commerce – The sale of products and services online.
Email Marketing – The process of using email messages to
share information and promote products and services.
Homepage – The introductory or “main” page of a website.
E.g. “On my homepage, visitors can see examples of my most
beautifully painted houses.”
HTML – Hypertext Markup Language. A language used by
web developers to create websites.
E.g. “My website was written using HTML.”
Impressions – The number of times an advert is displayed.
E.g. “My new marketing campaign for kitchen painting has
received thousands of impressions, but I’m not sure if I’ve
booked any sales yet.”
Index – A searchable catalogue of web pages and digital
content used by a search engine to provide relevant results.
E.g. “Before my site appeared in the search engine’s index,
people couldn’t find my website when they searched for foyer
murals.”
Keyword – A word or a phrase typed into a search engine,
which businesses can target as part of their advertising
campaigns.
2. Digital Marketing jargon buster
Landing Page – The first page on a website that a person
usually sees—not necessarily the home page of that website.
E.g. “I’m adding a coupon to my landing page so that my
website visitors will be encouraged to buy.”
Link – A text or image that provides a link from one web page
or website to another.
E.g. “When a major home decor blog linked to my website, I got
a lot more visitors.”
Mobile Device – A portable device, such as a smartphone or
tablet, capable of connecting to the Internet and running
applications.
E.g. “Grandma got a tablet and a smartphone for her birthday,
so now she’s using mobile devices just like her grandkids.”
Natural Listings or Organic Listings – Results from a search
engine that are not paid adverts.
E.g. “The higher my website ranks in a search engine’s natural
listings, the more website traffic I’ll get.”
Paid Listings – Advertisements that appear on search engines
results pages.
E.g. “I’m thinking about paying to have my website appear in the
paid listings, so that I can bring more customers to my website.”
Pay-Per-Click (PPC) – An advertising system in which
advertisers pay for users to click on their advertisements.
E.g. “I’m going to use pay-per-click adverts to promote my new
faux finishes.”
Query or Search Term – The keyword or phrase a user types
into a search engine in order to find what they’re looking for.
E.g. “When people use the search term ‘hairdresser’ they might
be looking for tips on how to do it themselves or a service to do
it for them.”
Ranking – A listing’s position on a search engine results page.
E.g. “With a lot of work, I’m hoping to get my website to the #1
ranking on search engines.”
Search Engine – A tool that indexes and returns relevant
digital content in response to users’ keywords. Popular
Internet search engines include Google, Bing, Yahoo,
DuckDuckGo, Baidu, Yandex and more.
E.g. “I use search engines to look for trends in home decor.”
Search Engine Optimization (SEO) – The practice of making
changes to web pages, content, and the promotion of that
content to improve visibility in the organic—or unpaid—search
engine results.
E.g. “Investing in SEO helped my website get a higher ranking in
search engine results.”
Search Engine Marketing (SEM) – A form of advertising that
allows you to bid for your advertisement to show along with
search results for keywords that people are typing in. This
lets businesses be seen by people at the very moment they’re
searching for the things a business offers.
E.g. “SEO is a long process, but using SEM helped me get a lot
more website traffic really quickly.”
Search Engine Results Page (SERP) – A list of results appear-
ing in a search engine in response to a user’s search query.
E.g. “After I searched for ‘buy high-gloss paint in bulk’ I noticed
that the SERP had both natural listings and paid listings.”
Session or Visit – A group of interactions that take place on
your website within a given time frame. For example a single
session can contain multiple page views and e-commerce
transactions.
E.g. “My website got 2,000 visits last month, but what I really
care about is whether those visits resulted in sales.”
Social Media – Content such as text, images, or videos,
created by individuals and shared across the Internet.
E.g. “Social media changes all the time, so I hired my niece to
help me create a social media strategy.”
Social Network – A community of individuals creating and
sharing content.
E.g. “Social networks could be a good place for me to show-
case my beautiful foyer murals and maybe get new customers.”
Traffic Acquisition – The process of attracting visitors - often
referred to as traffic - to websites, mobile apps and other
digital assets.
E.g. “My acquisition strategy focuses on targeting people who
have recently bought old houses.”
Unique Visitor – A single visitor to a website during a specific
period of time.
E.g. “No matter how many times Uncle Bob visits my website,
he’s still just one unique visitor.”
URL or Uniform Resource Locator – The unique address of a
page or piece of digital content on the Internet.
E.g. “Aunt Sue, you can access my website by typing the URL
into your browser.”