Marketing Management and the Digital Marketing Landscape
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Navigate the complex digital marketing landscape, sixteen functional areas and 108+ vendors that make up strategy and marketing management.
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Marketing Management and the Digital Marketing Landscape
- 1. NAVIGATE THE COMPLEX DIGITAL MARKETING LANDSCAPE How do you get smart on the 107 unique functional areas across digital marketing?
- 2. GET SMART ON MARKETING MANAGEMENT Management
- 3. CONFIDENTIAL AND PROPRIETARY © 2014 Gartner, Inc. and/or its affiliates. All rights reserved Marketing FUNCTIONAL AREAS 16 Agile Marketing Project Management Business Process Outsourcers Digital Agencies Digital Marketing Hub Email Marketing Services IT Service Providers Lead Management Management Consultants Marketing Resource Management Marketing Service Providers Multichannel Campaign Management Privacy Compliance Site Retargeting Social Marketing Management Tag Management Management Idea Managementwith connections to CMO & IT 108+ vendors Talent Techniques
- 4. ONE OF EIGHT KEY AREAS OF DIGITAL MARKETING Multichannel Marketing Marketing Management Emerging Marketing Technology and Trends Mobile Marketing Social Marketing Customer Experience Data-Driven Marketing Digital Commerce
Editor's Notes
- How Gartner defines this Key Initiative Forward-thinking CMOs continually develop and refine their approach to delivering on the CEO’s vision for growth and business advantage. How we help you tackle it We show you the best ways to design, organize and execute effectively in today’s fast moving digital climate. We help you: – Adapt to and plan for changes brought by the digital economy – Leverage digital marketing to support new growth opportunities and manage digital disruption – Evaluate the best ways to handle shifting relationships within the organization
- Challenges you may be facing around Marketing Management & Strategy: Traditional organizations are at odds with what it takes to be both agile and fast. How do we instill agility and speed into the organization to take advantage of limited windows of opportunity? Marketing organizations can’t do it all, but one-off outsourcing only aggravates the problem; CMOs need a comprehensive sourcing approach that gets more done faster without compromising quality. What type of sourcing strategy will take full advantage of the talents of our internal team and those of our external partners? Knowing how much to spend, and where, requires tough decisions that ensure your spending is aligned to your top priorities. How do our capital investment and expense budgets compare to our peers? How are CMOs identifying opportunities and collaborating with other stakeholders to grow the business? How are digital marketing leaders allocating budget, engaging resources, and choosing internal and external partners? How should the CMO work with other corporate executives to advance the organization’s digital business goals? Outcomes: We will help CMOs update their organization, leadership structure and role descriptions to compete with modern agile behaviors. We help CMOs align internal and external talent to marketing initiatives designed to improve overall marketing performance. We contrast and compare your spending patterns and trends with others like you to guide your investment plans.