Download to read offline
Uploaded byHariharanAmutha1
PPTX, PDF121 views
(107) digital marketing emerging trends
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include: - 90% of respondents were male, with most between 16-36 years old. - Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent." - Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online. - Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
