The document discusses how the post-Covid-19 consumer will be highly informed, empowered, and active partners for brands due to increased digital engagement and data availability. Key trends that have accelerated include consumers shopping more online, switching retailers, and demanding personalized, omnichannel experiences. Brands must focus on data-driven personalization, building consumer energy through co-creation, and transitioning to more virtual and immediate processes to engage these empowered digital-first consumers.