Virgin is ranked number 7 on the list of Good Brands of 2009. The document summarizes that Virgin demonstrates consistent innovation through its various business ventures such as Virgin Airlines, Virgin Mobile, and Virgin Galactic. It is noted that Virgin could improve its ranking by prioritizing environmental responsibility alongside innovation. The lesson highlighted is that brands should look for opportunities to change their business model to better serve customers' evolving needs.
IBM embraces open and collaborative innovation to stay ahead of changing market needs. It defines innovation as the intersection of invention and insight that creates value. IBM has over 500,000 employees working in 190 countries and has acquired over 100 companies since 2003 to complement its portfolio. It leverages its global workforce and partners through open innovation models like jams and hackathons. Social software is heavily used within IBM to connect employees, share knowledge, and generate new ideas.
Dr. Liam Tully, Director, Pfizer Global Development Process Centre Investnet
The document discusses how innovation in pharmaceutical manufacturing processes can improve competitiveness. It argues that the manufacturing process has the biggest impact on competitiveness through cost and new opportunities. However, many Irish pharmaceutical companies do not focus on innovating their manufacturing processes as part of their competitiveness strategies. The document outlines how implementing a formal innovation program and focusing on the manufacturing process can help drive significant cost savings and value, as shown through Pfizer's global process development center case study which delivered over $2 billion in value through process redesigns.
This document discusses examples of successful Indian companies and their business practices. It summarizes speeches from the chairman of SBI Bank about their "Project Parivartan" transformation initiative in response to new competition. It also discusses the effective operations of Mumbai's dabbawala food delivery network with near-perfect performance and customer satisfaction. Finally, it outlines Infosys' growth from a small startup to a global IT leader, and how they develop future leaders through specialized training programs.
The document discusses Icon Companies, a signage solutions provider. It highlights Icon's expertise in program management, sign manufacturing, site surveys, permitting, design, installation, facility branding, and service offerings. Icon has over 79 years of industry experience and annual revenue of $100 million. The company prides itself on financial stability, quality products and services, and successful project execution, as demonstrated through case studies of projects for clients like Jiffy Lube and HSBC.
The document provides information on the Philips brand positioning in the TV and consumer electronics market. It describes Philips as currently positioned in the middle tier, offering satisfactory quality products at affordable prices. While not leading in new technology, Philips delivers quality without the high prices of top brands like Sony, LG, and Samsung. There are opportunities for Philips to either dominate the low price point or enter the high-end niche market.
The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
The document discusses several case studies of social media marketing campaigns. It describes challenges faced by various brands, the strategies employed using social media, and the positive results achieved including increased brand awareness, larger engaged communities, and higher consumer participation through contests and interactive content. Key tactics included contests, viral videos, strategic media buying, and developing applications to promote brand messaging.
IBM embraces open and collaborative innovation to stay ahead of changing market needs. It defines innovation as the intersection of invention and insight that creates value. IBM has over 500,000 employees working in 190 countries and has acquired over 100 companies since 2003 to complement its portfolio. It leverages its global workforce and partners through open innovation models like jams and hackathons. Social software is heavily used within IBM to connect employees, share knowledge, and generate new ideas.
Dr. Liam Tully, Director, Pfizer Global Development Process Centre Investnet
The document discusses how innovation in pharmaceutical manufacturing processes can improve competitiveness. It argues that the manufacturing process has the biggest impact on competitiveness through cost and new opportunities. However, many Irish pharmaceutical companies do not focus on innovating their manufacturing processes as part of their competitiveness strategies. The document outlines how implementing a formal innovation program and focusing on the manufacturing process can help drive significant cost savings and value, as shown through Pfizer's global process development center case study which delivered over $2 billion in value through process redesigns.
This document discusses examples of successful Indian companies and their business practices. It summarizes speeches from the chairman of SBI Bank about their "Project Parivartan" transformation initiative in response to new competition. It also discusses the effective operations of Mumbai's dabbawala food delivery network with near-perfect performance and customer satisfaction. Finally, it outlines Infosys' growth from a small startup to a global IT leader, and how they develop future leaders through specialized training programs.
The document discusses Icon Companies, a signage solutions provider. It highlights Icon's expertise in program management, sign manufacturing, site surveys, permitting, design, installation, facility branding, and service offerings. Icon has over 79 years of industry experience and annual revenue of $100 million. The company prides itself on financial stability, quality products and services, and successful project execution, as demonstrated through case studies of projects for clients like Jiffy Lube and HSBC.
The document provides information on the Philips brand positioning in the TV and consumer electronics market. It describes Philips as currently positioned in the middle tier, offering satisfactory quality products at affordable prices. While not leading in new technology, Philips delivers quality without the high prices of top brands like Sony, LG, and Samsung. There are opportunities for Philips to either dominate the low price point or enter the high-end niche market.
The document discusses social media case studies for brand marketing. It describes challenges of reviving brand recall and positioning for a shoe brand among youth through social media. The strategies implemented included contests on Facebook, promotional videos, and an application around a missing mascot campaign. These efforts helped build a large online community engaged with the brand's theme.
The document discusses several case studies of social media marketing campaigns. It describes challenges faced by various brands, the strategies employed using social media, and the positive results achieved including increased brand awareness, larger engaged communities, and higher consumer participation through contests and interactive content. Key tactics included contests, viral videos, strategic media buying, and developing applications to promote brand messaging.
Strategic brand management requires a long-term perspective. Building a brand takes sustained efforts over many years, not a short-term sprint. It is a marathon, not a sprint. A brand's longevity depends on factors like its ability to reinvent itself, respond to environmental changes, innovate, and have visionary leadership over many years.
1) The document discusses integrating social media listening into Voice of the Customer (VOC) programs to improve customer experience. It provides examples of how two companies used social media insights.
2) The examples show reports on issues with Apple's new iPad based on social media feedback, and examples of using social listening to track customer experience problems at retail stores.
3) Key issues identified about the iPad included complaints about the lack of features like USB ports and flash support, as well as problems with WiFi connectivity and the iPad repeatedly forgetting WiFi passwords.
Design Quality: Learning from the Mistakes of the US Auto IndustryJake Truemper
This presentation covers the early success of the US auto industry, as pioneered by Henry Ford, through present day struggles. Detroit's "Big Three" ultimately self-destructed by focusing on production and short-term sales, while Japanese manufacturers, as influenced by Dr. W. Edwards Deming, focused on design quality. Deming's popular "14 Points" are applied to current trends in software and web development, as we draw from history to learn how the information technology field can avoid the same fate.
Philips research brand repositioning and communicationIsti Hartini
The document discusses how Philips conducted research that found their brand lacked a clear focus and position, so they developed a new brand positioning of "Sense and Simplicity" to emphasize putting customers first and making technology easier to use. Philips then communicated this new positioning through an integrated advertising campaign across multiple countries using the concept of "Simplicity" to reinforce the message that Philips offers advanced products and services designed to be easy and convenient.
The document discusses various marketing tools and platforms created by iQ and Amplifier to help brands connect with customers, including eDetailing systems like iQ.mercury and iQ.align that provide reps with customized content and real-time analytics, the iQ.fluent patient education platform, and the iQ.rival interactive gaming platform for exhibits. iQ and Amplifier take ideas from inventors and rapidly prototype products and services to deliver memorable brand experiences and help people choose healthier lives.
Company culture is a key driver of business value. A company with a culture highly aligned with strategic goals achieves higher growth and enterprise value. Culture focuses on superior product performance, quality, and customization to local markets. Valuation professionals must understand a company's culture to assess how it impacts value through customer loyalty, innovation, risk, and management depth. Questions about customer engagement, strategic planning, employee empowerment, and succession planning help identify a strong culture.
This document contains summaries of two articles related to corporate branding of sustainability efforts.
The first article discusses how Earth Day has become a major marketing opportunity for companies, especially those with large carbon footprints, to promote their sustainability initiatives.
The second article examines Johnson Controls' rebranding efforts from 2006 to 2008 to align their brand more closely with their focus on sustainability and creating smart, efficient environments. It outlines the phases of the rebranding process and lessons learned around internal preparation and education.
Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta...Fundación CODESPA
Describe la importancia de la integración de los objetivos de negocio y sociales y cómo esto puede hacerse a través del voluntariado corportativo y ejemplo del proyecto Engage
This document discusses various approaches to financing social innovation. It begins by outlining a framework with 5 stages of financing: 1) prompts, 2) proposals, 3) prototypes, 4) sustaining, and 5) scaling. It then examines different types of funding that are appropriate for each stage based on risk and impact. Examples of funding mechanisms discussed include grants, venture philanthropy, impact investing, social impact bonds, and preventative investment at the city level. The document also explores questions around the degree of competition, mobilizing procurement, and examples from the UK like the Peterborough Social Impact Bond and Greater Manchester preventative investment program.
Social Enterprise - Nuove tecnologie e Modelli di fruizione: Flessibilità e ...Fondazione CUOA
Intervento di Tiziana Rapallini (CEO 4Cust Reply) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012
This presentation was delivered at the Monitoring Social Media Conference in London on Nov 17, 2009 (#msm09 on Twitter).
It is also posted on the conference Slideshare profile.
http://www.slideshare.net/oursocialtimes.
It was selected top presentation of the day on Slideshare on Dec 9, 2009.
This document summarizes the services of Levenson BlackMarlin Group, an innovation and design firm. The firm delivers brand strategy, product development, packaging design, and marketing solutions. It has won numerous awards for innovation and helped grow revenue and market share for clients over 25 years. The firm uses a proprietary ideation model called NOVOtrix.09 to drive new product development and ensure brands stay relevant for future consumers.
This document summarizes the services of Levenson BlackMarlin Group, an innovation and design firm. The firm delivers brand strategy, product development, packaging design, and marketing solutions. It has won numerous awards for new product innovation and design. The firm uses a proprietary ideation model called NOVOtrix.09 to drive the new product development process and position brands for long-term success. The goal is to inspire meaningful connections with consumers and cut through information clutter with differentiated creative experiences.
Blue Ocean Strategy - An overview for TEC MembersMOVUS
This presentation has been developed for members and guests of The Executive Connection in Australia and New Zealand.
This is an introduction to Blue Ocean Strategy and focuses on the core phases of the overall process - in an easy to digest format.
This presentation includes content from the Australian Blue Ocean Strategy licensee
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
The document provides an overview of IBM's mobile strategy and user-centered design approach. It discusses (1) how mobile adoption is changing consumer and business behavior, (2) IBM's Interactive Solutions portfolio and expertise in mobile strategy, design, and technology, (3) IBM's MobileFirst offering and focus on delivering comprehensive mobile solutions, and (4) a sample mobile engagement process that assesses business needs, defines a future mobile experience, evaluates technology requirements, and develops a roadmap. The document emphasizes IBM's capabilities across mobile strategy, user experience design, and technology to help organizations transform their business in a mobile-first world.
Cbs social media & innovation in ibm anders quitzau copyAnders Quitzau
Anders Quitzau discusses IBM's use of social media and collaborative innovation. IBM embraces open innovation by partnering with clients, employees, and external communities. Methods like Jams and Innovation Hubs leverage social networking tools to generate ideas from diverse sources. Technology Adoption Programs then test and implement top ideas. Younger employees expect flexible, mobile work and collaboration across boundaries. Social business practices are changing how IBM innovates by connecting global networks of people inside and outside the organization.
The document discusses different eras of business models from 1950 to present day and strategies for companies to thrive in today's changing environment. It suggests companies built from 1950-1990 focused on lasting success, those from 1994-2002 aimed to be sold, and current companies from 2002-2015 need to continuously innovate and adapt to changing conditions. It advocates for reframing problems, creating movements to shift minds, and systematizing innovation without systems to stay relevant through constant change.
This document discusses co-creation, which is when passionate end users create or modify products, processes, and business models either independently or with corporations. It provides examples of co-creation at Nokia, where they brought the concept in 2006 and have used it in 10 product development projects. The key benefits are that it helps companies better understand user needs while improving product development efficiency and iteration. Lessons learned include ensuring strategic fit, internal commitment across departments, and allowing for radical innovations.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
The document discusses emerging trends in retail that are shifting the industry towards a model of "personal utility", where retailers use advanced technology and data to provide highly personalized shopping experiences for customers by anticipating their needs, offering customized recommendations and product access, and building long-term loyalty through rewards programs. It outlines several strategies for delivering personal utility, including inspiring customers, meeting them wherever is convenient, providing optimal service, creating value through rewards, and gaining a deep understanding of customers through data. The future of retail is envisioned as focusing on fulfillment infrastructure and emotional fulfillment for customers through reimagined store formats like fulfillment campuses and connected grocery stores.
The Food Service Debrief by PSFK outlines the new trends and ideas developing that provide perfect delivery on personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. This original research report includes lessons and actionable insights to apply to their unique customers and business challenges. It is part of a series that focuses on retail innovation and customer experience to inspire our members.
For a copy of this report, please visit: psfk.com/food-service-debrief
Strategic brand management requires a long-term perspective. Building a brand takes sustained efforts over many years, not a short-term sprint. It is a marathon, not a sprint. A brand's longevity depends on factors like its ability to reinvent itself, respond to environmental changes, innovate, and have visionary leadership over many years.
1) The document discusses integrating social media listening into Voice of the Customer (VOC) programs to improve customer experience. It provides examples of how two companies used social media insights.
2) The examples show reports on issues with Apple's new iPad based on social media feedback, and examples of using social listening to track customer experience problems at retail stores.
3) Key issues identified about the iPad included complaints about the lack of features like USB ports and flash support, as well as problems with WiFi connectivity and the iPad repeatedly forgetting WiFi passwords.
Design Quality: Learning from the Mistakes of the US Auto IndustryJake Truemper
This presentation covers the early success of the US auto industry, as pioneered by Henry Ford, through present day struggles. Detroit's "Big Three" ultimately self-destructed by focusing on production and short-term sales, while Japanese manufacturers, as influenced by Dr. W. Edwards Deming, focused on design quality. Deming's popular "14 Points" are applied to current trends in software and web development, as we draw from history to learn how the information technology field can avoid the same fate.
Philips research brand repositioning and communicationIsti Hartini
The document discusses how Philips conducted research that found their brand lacked a clear focus and position, so they developed a new brand positioning of "Sense and Simplicity" to emphasize putting customers first and making technology easier to use. Philips then communicated this new positioning through an integrated advertising campaign across multiple countries using the concept of "Simplicity" to reinforce the message that Philips offers advanced products and services designed to be easy and convenient.
The document discusses various marketing tools and platforms created by iQ and Amplifier to help brands connect with customers, including eDetailing systems like iQ.mercury and iQ.align that provide reps with customized content and real-time analytics, the iQ.fluent patient education platform, and the iQ.rival interactive gaming platform for exhibits. iQ and Amplifier take ideas from inventors and rapidly prototype products and services to deliver memorable brand experiences and help people choose healthier lives.
Company culture is a key driver of business value. A company with a culture highly aligned with strategic goals achieves higher growth and enterprise value. Culture focuses on superior product performance, quality, and customization to local markets. Valuation professionals must understand a company's culture to assess how it impacts value through customer loyalty, innovation, risk, and management depth. Questions about customer engagement, strategic planning, employee empowerment, and succession planning help identify a strong culture.
This document contains summaries of two articles related to corporate branding of sustainability efforts.
The first article discusses how Earth Day has become a major marketing opportunity for companies, especially those with large carbon footprints, to promote their sustainability initiatives.
The second article examines Johnson Controls' rebranding efforts from 2006 to 2008 to align their brand more closely with their focus on sustainability and creating smart, efficient environments. It outlines the phases of the rebranding process and lessons learned around internal preparation and education.
Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta...Fundación CODESPA
Describe la importancia de la integración de los objetivos de negocio y sociales y cómo esto puede hacerse a través del voluntariado corportativo y ejemplo del proyecto Engage
This document discusses various approaches to financing social innovation. It begins by outlining a framework with 5 stages of financing: 1) prompts, 2) proposals, 3) prototypes, 4) sustaining, and 5) scaling. It then examines different types of funding that are appropriate for each stage based on risk and impact. Examples of funding mechanisms discussed include grants, venture philanthropy, impact investing, social impact bonds, and preventative investment at the city level. The document also explores questions around the degree of competition, mobilizing procurement, and examples from the UK like the Peterborough Social Impact Bond and Greater Manchester preventative investment program.
Social Enterprise - Nuove tecnologie e Modelli di fruizione: Flessibilità e ...Fondazione CUOA
Intervento di Tiziana Rapallini (CEO 4Cust Reply) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012
This presentation was delivered at the Monitoring Social Media Conference in London on Nov 17, 2009 (#msm09 on Twitter).
It is also posted on the conference Slideshare profile.
http://www.slideshare.net/oursocialtimes.
It was selected top presentation of the day on Slideshare on Dec 9, 2009.
This document summarizes the services of Levenson BlackMarlin Group, an innovation and design firm. The firm delivers brand strategy, product development, packaging design, and marketing solutions. It has won numerous awards for innovation and helped grow revenue and market share for clients over 25 years. The firm uses a proprietary ideation model called NOVOtrix.09 to drive new product development and ensure brands stay relevant for future consumers.
This document summarizes the services of Levenson BlackMarlin Group, an innovation and design firm. The firm delivers brand strategy, product development, packaging design, and marketing solutions. It has won numerous awards for new product innovation and design. The firm uses a proprietary ideation model called NOVOtrix.09 to drive the new product development process and position brands for long-term success. The goal is to inspire meaningful connections with consumers and cut through information clutter with differentiated creative experiences.
Blue Ocean Strategy - An overview for TEC MembersMOVUS
This presentation has been developed for members and guests of The Executive Connection in Australia and New Zealand.
This is an introduction to Blue Ocean Strategy and focuses on the core phases of the overall process - in an easy to digest format.
This presentation includes content from the Australian Blue Ocean Strategy licensee
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primerChris Pepin
The document provides an overview of IBM's mobile strategy and user-centered design approach. It discusses (1) how mobile adoption is changing consumer and business behavior, (2) IBM's Interactive Solutions portfolio and expertise in mobile strategy, design, and technology, (3) IBM's MobileFirst offering and focus on delivering comprehensive mobile solutions, and (4) a sample mobile engagement process that assesses business needs, defines a future mobile experience, evaluates technology requirements, and develops a roadmap. The document emphasizes IBM's capabilities across mobile strategy, user experience design, and technology to help organizations transform their business in a mobile-first world.
Cbs social media & innovation in ibm anders quitzau copyAnders Quitzau
Anders Quitzau discusses IBM's use of social media and collaborative innovation. IBM embraces open innovation by partnering with clients, employees, and external communities. Methods like Jams and Innovation Hubs leverage social networking tools to generate ideas from diverse sources. Technology Adoption Programs then test and implement top ideas. Younger employees expect flexible, mobile work and collaboration across boundaries. Social business practices are changing how IBM innovates by connecting global networks of people inside and outside the organization.
The document discusses different eras of business models from 1950 to present day and strategies for companies to thrive in today's changing environment. It suggests companies built from 1950-1990 focused on lasting success, those from 1994-2002 aimed to be sold, and current companies from 2002-2015 need to continuously innovate and adapt to changing conditions. It advocates for reframing problems, creating movements to shift minds, and systematizing innovation without systems to stay relevant through constant change.
This document discusses co-creation, which is when passionate end users create or modify products, processes, and business models either independently or with corporations. It provides examples of co-creation at Nokia, where they brought the concept in 2006 and have used it in 10 product development projects. The key benefits are that it helps companies better understand user needs while improving product development efficiency and iteration. Lessons learned include ensuring strategic fit, internal commitment across departments, and allowing for radical innovations.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
The document discusses emerging trends in retail that are shifting the industry towards a model of "personal utility", where retailers use advanced technology and data to provide highly personalized shopping experiences for customers by anticipating their needs, offering customized recommendations and product access, and building long-term loyalty through rewards programs. It outlines several strategies for delivering personal utility, including inspiring customers, meeting them wherever is convenient, providing optimal service, creating value through rewards, and gaining a deep understanding of customers through data. The future of retail is envisioned as focusing on fulfillment infrastructure and emotional fulfillment for customers through reimagined store formats like fulfillment campuses and connected grocery stores.
The Food Service Debrief by PSFK outlines the new trends and ideas developing that provide perfect delivery on personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. This original research report includes lessons and actionable insights to apply to their unique customers and business challenges. It is part of a series that focuses on retail innovation and customer experience to inspire our members.
For a copy of this report, please visit: psfk.com/food-service-debrief
PSFK’s Loyalty Debrief explores how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers. This report provides best-in-class examples and actionable insights that will assist brands as they look to create modern-day loyalty programs, build better relationships with their customers and drive growth.
For a copy of this report, please visit: psfk.com/loyalty-debrief
The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/shopper-data-debrief
The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/store-design-debrief
The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement.
Download the report at: psfk.com/report/occasion-based-marketing-debrief
This document summarizes a report from PSFK on trends in the travel industry. It discusses how consumers now expect optimized experiences and personalized service at every touchpoint of their journey. Legacy brands are no longer seen as experts, while new, consumer-focused brands that provide seamless, curated experiences are gaining popularity. The report examines key strategies for companies to deliver on consumers' increasing demands for control, customized experiences, and support throughout all stages of travel from planning to post-trip.
The Digital Banking Playbook is a report by business intelligence platform PSFK in partnership with Microsoft that presents opportunities for driving financial institutions forward with an intelligent cloud. Three scenarios highlight how cloud-based solutions can help the industry minimize risk, ensure optimal service at scale and think differently about security, privacy and regulatory compliance.
Backed by expert insights and key analyses of global industry trends, the Digital Banking Playbook will guide financial institutions of all sizes as they aim to service a broader range of global clientele.
Download the free report at https://info.microsoft.com/DigitalBankingPlaybook-Registration.html
Download the free report here: psfk.com/report/AI-Retail-Playbook
PSFK’s AI Retail Playbook explores a new sea of change disrupting the retail industry—artificial intelligence. From cognitive computing to deep learning softwares, AI-powered infrastructures are driving meaningful and delightful shopping experiences like never before. Developed in partnership with Microsoft, the AI Retail Playbook will help retailers understand these technologies in context to contemporary consumer behavior and the multichannel retail landscape.
Download this guide at: psfk.com/ces-2018
PSFK’s CES Guide 2018 helps you distill this year’s over 4,000-exhibitor convention into a future-focused field guide, identifying the most important technology trends impacting consumers and businesses.
Leveling Up To The Next-Gen Consumer
Download the full report at psfk.com/forecast-z
A must-have manual for brands to understand and engage with the next class of consumers, PSFK’s Forecast Z report decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide. The report features trends-led research and an in-depth survey of 450 U.S. Gen Z and Millennials, as well as 8 strategies for brands, retailers and agencies looking to shift from a Millennial to Gen Z mindset by resetting established norms around business, art and advertising.
Featured in the 30+ page report:
–Actionable strategies for brands, retailers and agencies to adapt to the Gen Z mindset
–8 trends defining the consumer behaviors of the new generation
–In-depth survey results uncovering shifting generational attitudes
–Statistical insights from brands and decision-makers
Consumer 2020, developed as a partnership between PSFK and Cisco, provides a challenging but fresh perspective on consumer trends in the near future and offers key strategies and resources to help brands in the retail, hospitality, and sports & entertainment industries better connect with consumers in 2020 and beyond.
The Future of Manufacturing report, developed in partnership with Microsoft, presents multiple opportunities for manufacturers to integrate cutting-edge technologies to reinvent their supply chains—from raw materials acquisition to the store aisle.
Download the full report at bit.ly/2tm3srY
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Science fiction’s ‘future technologies’—personal robots, intelligent machines and virtual environments—are rapidly evolving from concepts into mainstream consumer products. From January 5-9, 2016, CES brings together the world’s leading innovators, content providers and startups to discuss how these emerging products and ideas are redefining the technology industry.
PSFK’s CES Guide distills the 3,600-exhibitor conference into a future-focused field guide, identifying today’s manifesting trends that will shape tomorrow's creative technology solutions. With ideal day schedules, industry-aligned cheat sheets and a comprehensive trend analysis, PSFK can help attendees find inspiration at CES to create the next vision of the future.
http://www.psfk.com/report/2017-forecast
http://www.psfk.com
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
PSFK Presents the Future of Digital Safety & SecurityPSFK
Get the Future of Digital Safety and Security: www.psfk.com/report/future-digital-safety-security
As the importance of digital life grows, so too does the risk of having personal data breached, mismanaged or stolen. This is particularly important in the payments space, where forward thinking companies are developing new ways to protect the safety, security, and privacy of their consumers, and offering greater controls and transparency around personal information to foster trust in both the digital and physical world.
The Future of Digital Safety and Security is a guidebook created by PSFK Labs in partnership with MasterCard in an effort to explore the key issues consumers are facing in the world of digital safety and security. The goal is to give consumers a look at important developing trends in this space, and to provide actionable ideas people can take to stay one step ahead of the curve.
Featured within the 40+ page report, readers can find:
- 9 ways companies are making digital life more secure
- 8 core needs for the modern consumer
- Unique user scenarios built around the newest trends
- Perspectives from leading security experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 1 | Published October 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
1. Good
Brands
report
2009
in association with
thepurplelist
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM
2. IntrodUCtIon
IntrodUCtIon
The Good Brands Report of 2009 is a celebra-
tion of leadership during this challenging year.
Those who made it onto the list are businesses
from which we should learn. They are not just
the well-known brands of the day, but also
companies that lead by example in innova-
tion, environmental consciousness, and social
policy.
We started our search for the Good Brands of
2009 by looking at the companies we were
writing about on PSFK.com over the course
of this year. Then we asked a panel of cross-
industry global experts from the Purple List to
tell us which of 40 common brands on PSFK
were considered ‘Good’.
We hope the learnings from this report, and
the companies contained within, inspire you to
make things better.
Piers Fawkes
Founder
PSFK & The Purple List
PSFK: www.psfk.com
Purple List: www.purplelist.com
How we ranked tHe Good Brands
The Good Brands Report survey consisted of three questions on how well
the brands were perceived in given categories—innovation, environment
and community. The participants then rated each brand, which were pre-
sented in a randomized order, on a scale from 1 to 10. 1 being “Not at all,” 5
“OK” and 10 “Outstanding.”
we asked
Innovation:
How well does this brand consistently innovate?
Environmental Responsibility:
How well does this brand make environmental considerations around the
production and distribution methods it uses to get a product or service to
market and the reuse & recycling after consumption?
Social Collaboration:
How well does the brand provide a positive and beneficial experience to all
those it touches from production to consumption, providing society as a
whole with an improved experience?
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 2
3. top 10 Brands
GooGle key FIndInGs
There are a number of common traits shared by
apple
the Good Brands. The list below provides some
insight into what makes these brands special.
• Utility—Aim to enhance your usefulness for
the consumer. In doing so, look not only at
ZIpCar
your product or service, but also the eco-
system that surrounds it.
• Experimentation—Constant innovation is
the essential element of growth. Continual-
Good
ly push the boundaries of your offering and
create ancillary products.
MaGaZIne
• Design—Premium aesthetics coupled with
consistent delivery wins every time. A pre-
mium experience can be applied to any
product or service, no matter where it sits
on the price spectrum. Make your audience
aMaZon
feel valued, encouraging them to include
you as part of their identity.
• Community and listening—Create a sense
of community for your customers. Actively
FaCeBook engage them and listen to what they have
to say. They are the best source of guid-
ance for improved service.
VIrGIn
• Change the model—Look at your consum-
ers’ eco-system of needs and change your
business model to suit them.
• Beyond the 30 second ad— Of the top 100
twItter
largest advertising spenders in 2008, none
of them made it onto this list. Instead of
spending money on advertising, leverage
the existing community that’s involved with
your brand to promote your products and
Ikea
services.
• Environmental Priorities— Brands in the
lower half of the list lose points for prizing
innovation over environmental responsibili-
skype ty. Integrate sustainable practices wherever
you can in your brand’s eco-system.
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 3
4. #1 GooGle
InnoVatIon responsIBIlIty CoMMUnIty total
9.11 7.19 8.30 8.20
Google has become a way of life. For many
people it’s the beginning, middle and end of the
web experience. They are the provider of a vast
array of services that enable work, play, learning
and more. Google’s ability to promote innova-
tion amongst its staff means that it has a con-
stant flow of new ideas. Google Voice changes the Google Chrome OS will chal-
telecommunications market lenge Microsoft’s dominance
Accessibility and usefulness define this brand.
This, coupled with the negligible cost of distri-
bution through the web, allows them to expand
into areas including health, telecom, software,
news, and advertising. The list goes on and
on...
Google Health alters the way we Google Wave could change how
monitor our health we collaborate in real time
LESSon foR BUSInESS
Experiment rapidly,
embrace failure.
“I think the fact that we forget “It challenges the ways we
Google is a search engine is evi- thought we could communi-
dence in itself that this is a ser- cate, seek, and share informa-
vice that has extended itself to tion with every other citizen
be known as a brand, as well as on Earth. Google might be as
a verb...perhaps not recognized revolutionary as Gutenberg’s
by the Oxford English Diction- printing machine in the Middle
ary, but a verb for searching on- Ages.”
line all the same. Nice.”
Roland-Philippe Kretzschmar,
Ruby Pseudo, Youth Expert, London Advertising & Branding Expert, Stockholm
http://purplelist.com/members/rubypseudo http://purplelist.com/members/rpkretzschmar
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 4
5. #2 apple
InnoVatIon responsIBIlIty CoMMUnIty total
9.20 6.34 8.06 7.87
Apple stands apart from the competition, dem-
onstrating an ongoing commitment to delivering
outstanding experiences through their hardware
and software products, as well as their marketing
and retail operations. Their focus on delivering
convenience, connectivity and simplicity through
design is indicative of their shift from a company Applications change the way we Location based services bring
traditionally serving the creative professional to use mobile phones the web to the world
one that makes products and services for all.
Apple’s iPhone has become a genuinely disruptive
piece of technology, causing a number of players
in the consumer electronics market to contem-
plate their relevance and gaming companies to
re-evaluate their platforms.
Video content on iPhone changes Customer service at the Genius
the dynamics of entertainment Bar exceeds expectations
LESSon foR BUSInESS
Every aspect of your brand should
be as good as your product.
“Apple provides its consumers “I love Apple design. I admire
a community-like atmosphere their constant focus on usability
through their stores and the ex- and innovation. They are always
perience in them. Consumers seeking to make things better...”
always feel like they are sup-
Paloma M. Vazquez, Food&Drink Expert, Miami
ported. Every experience I have http://purplelist.com/members/pmvazquez
had at a Genius Bar (worldwide)
has been an extremely positive
one and has strengthened my
loyalty to the brand.”
Jason Ford, TV, Film & Music Expert, Toronto
http://purplelist.com/members/jasonford
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 5
6. #3 ZIpCar
InnoVatIon responsIBIlIty CoMMUnIty total
6.32 8.20 8.00 7.75
By being intimately in-tune with societal change,
the micro-rental company has broken down an es-
tablished market, recreating it in a way that wins
over customers with surprise and happiness.
Zipcar continues to encourage a societal shift
from product ownership to service rental. Cus- Zipcar introduces electric FastFleet created for
tomer retention is accomplished through innova- vehicles government departments
tion, including mobile phone applications and the
development of a fleet of electric vehicles.
It’s less about evolving the rental car market and
more about changing consumer’s perception of
car ownership and use.
Zipcar’s mobile app makes Zipcar delivers services to
access quick and immediate different consumer types
LESSon foR BUSInESS
Stop selling products,
start selling services.
“Any brand that challenges us “Zipcar takes care of everything.
to question our use of a prod- There is a sense of ease when
uct as widespread as the car is dealing with the brand. Like your
doing us good. Particularly, if it endearing camp counselor, they
can help contribute to a solu- have thought of everything be-
tion rather than just advocate fore hand. Comfortable. Happy.”
against it.” Damon Garrett, Electronics Expert, Singapore
http://purplelist.com/members/damongarrett
Katie Sherman,
Media & Publishing Expert, Brooklyn
http://purplelist.com/members/katiesherman
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 6
7. #4 Good MaGaZIne
InnoVatIon responsIBIlIty CoMMUnIty total
7.23 7.51 8.16 7.63
GOOD Magazine represents the new face of pub-
lishing. Its business is not about making a maga-
zine, or even a website—it’s about galvanizing a
community that shares common interests and
values. With its knack for being able to present
complex issues through simple, engaging design,
it can share ideas through its readers to expand its Pay as you wish increases Clarifies complex information
mission (and brand) beyond its immediate base. subscriptions through infographics
In addition, GOOD Magazine is not afraid of the
brand relationship and works with partners to cre-
ate branded content that benefits the reader, the
advertisers and the business.
Promotes sustainable initiatives Partners with brands to
share ideas
LESSon foR BUSInESS
Set the agenda and let your customers
spread the conversation.
“I find what GOOD Magazine has “The magazine and website not
to say very stimulating and inter- only deliver outstanding infor-
esting, especially from the point mation, but do so with impact-
of view of celebrating the good ful, innovative, and beautiful de-
things that go on in the world. It sign. They address tough issues
doesn’t preach—it informs.” in a truly thoughtful manner and
their overall business approach
aligns perfectly with the product
they deliver.”
Anjali Ramachandran, Angel Ciangi,
Advertising & Branding Expert, London Advertising & Branding Expert, San Francisco
http://purplelist.com/members/anjali28 http://purplelist.com/members/aciangi
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 7
8. #5 aMaZon
InnoVatIon responsIBIlIty CoMMUnIty total
7.33 6.29 7.44 7.02
Whether reinventing how we read books via the
Kindle, offering businesses digital and logistical
infrastructure solutions, or introducing environ-
mentally friendly packaging, the tech giant seems
to constantly be trying to improve and extend its
offering.
Easy to open packages Amazon’s A3 is the engine
The company continues to re-evaluate its busi- improves customer experience behind thousands of businesses
ness, innovating based off its strengths, and find-
ing new ways to generate revenue from every part
of the business—all while providing its users with
an enhanced experience.
The company’s success is due in large part to an
excellent understanding of its customers, a strong
sense of community, and a successful push to-
Digitizing books changes the Zappos extends Amazon’s range
wards serving an “eco-system of needs.” way we read and community base
LESSon foR BUSInESS
Identify parts of your business that could
be offered as additional services.
“The leader in ‘Long Tail’ retail- “First, they made retail goods
ing. Provides one of the best ex- available and affordable for the
amples of how to execute online world. Now, they’re doing the
retailing to a mass audience.” same thing with services and
technology...a true catalyst of
Jeff Weiner, Trends Expert, New York
globalization.”
http://purplelist.com/members/jeffatpsfk
Jason Castillo Tan, Design Expert, Manila
http://purplelist.com/members/jasontan
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 8
9. #6 FaCeBook
InnoVatIon responsIBIlIty CoMMUnIty total
7.39 5.61 8.04 7.01
Facebook connected the world and brought the
vastness of our digital lives into a manageable se-
ries of friend updates. Designed as an open-plat-
form, the service can be adapted with third party
applications that help people play, work, learn and
share.
Works with audience to build Users galvanize for causes
Facebook listens closely to their users when build- and translate its service
ing new services—even working with them in the
case of expansion and translation.
Becomes a platform for running Payments will change the way
business or design projects we transact with each other
LESSon foR BUSInESS
Create the playground and let your
customers define your offering.
“Facebook developed a social “Facebook constantly alters the
network that is highly attuned way in which people commu-
to their users, allowing humans nicate, as well as reconnecting
to interact and conceive of their old relationships and developing
relationships with others in ways new ones. Its the 21st century
that didn’t previously exist. It’s innovation that will rival the tele-
the way an entire generation phone.”
keeps track of itself.”
Simon Kenworthy-Dell,
Advertising & Branding Expert, Brisbane
http://purplelist.com/members/simon
Sam Biddle,
Web & Technology Expert, Washington D.C.
http://purplelist.com/members/sambiddle
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 9
10. #7 VIrGIn
InnoVatIon responsIBIlIty CoMMUnIty total
7.90 5.75 7.14 6.93
The Virgin Group continues to make headlines,
bringing its fun and irreverent personality to new
and old business segments alike. Exemplified by
its recently launched Virgin America airline, Vir-
gin has listened to consumers, identified prob-
lems easily fixed, and executed in flawless fashion.
Small conveniences, such as in-flight internet con- In-flight entertainment remains Virgin Galactic sets space
nectivity, a newly designed in-flight entertainment best in class travel agenda
system, and a new food service model has made
the airline a top pick for fliers.
WiFi on Virgin America changes Pre-paid Broadband2Go
the way we work changes where we work
LESSon foR BUSInESS
Think big, think small. Amaze customers with your audacity,
please them with your attention to detail.
“When you see the Virgin name “It’s not only about making
on something, you know it will money taking people from one
be a pleasant experience.” place to another, but doing it re-
sponsibly. The Virgin Holidays
Mike Maddaloni,
Web & Technology Expert, Chicago
Responsible Tourism Awards is
http://purplelist.com/members/thehotiron proof that Virgin embraces this
idea.”
Gaby Arriaga, Innovation Expert, Mexico City
http://purplelist.com/members/gabysun
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 10
11. #8 twItter
InnoVatIon responsIBIlIty CoMMUnIty total
7.18 4.94 7.70 6.80
Twitter has built an unprecedented platform for
direct communications. It has given both busi-
nesses and individuals a simple way to directly
connect with other members of the Twitter com-
munity. It’s a flexible technology that can morph
into new iterations at the same pace as peoples’
changing needs. The service has proven to be a Breaking news from users Traffic updates from DIY Traffic
game-changer, acting as a hyper-relevant conduit
of information for what’s happening now, espe-
cially in the field of journalism.
Monitors electric usage at home Automated machines embroider
Twitter updates
LESSon foR BUSInESS
Stay flexible, allow your audience to dictate
how your products or services are used.
“It’s a fasci- “Twitter created “Twitter is incred-
nating exam- a simple tool to ibly plugged-in to
ple of being communicate the needs of its
single-minded ideas in real time. community and
and yet ex- By limiting blasts highly responsive
tremely com- to 30 words, to their concerns.
plex. Twitter never tried concepts are communicated A recent example of them
too hard to explain to any- in almost real time.” postponing maintenance
one what the service was, Matt Carr,
while the Iran protests were
or how it could be useful— Innovation Expert, Knoxville occurring is perfect evidence
http://purplelist.com/members/mattcarrut
it let its users make up their of a company doing the ‘right’
own minds and affect the thing.”
product in the process.”
Justin McMurray,
Damon Garrett, Web & Technology Expert, London
Electronics Expert, Singapore http://purplelist.com/members/juzmcmuz
purplelist.com/members/damongarrett
innovation • inspiration • creativity • design • trends
PSFK LLC 536 B ROADWAY N E W YORK , NY 1 0 012 USA +1 917 595 2 2 27 W W W. PSFK .COM Good Brands Report 2009 - 11
12. #9 Ikea
InnoVatIon responsIBIlIty CoMMUnIty total
7.23 6.13 6.19 6.75
Beyond IKEA’s continued allegiance to its core
premise of offering affordable, well-designed
furniture and household goods, they have main-
tained creative efforts to evolve their marketing
and peripheral services around this central hub.
Useful services such as their bike-sharing pro- IKEA’s Leko car sharing drives IKEA’s daycare helps parents
gram in Denmark, car sharing in France and their brand loyalty shop
free water taxi in New York offer innovative ways
to help their customers more easily access their
stores. By making it as easy as possible to buy
their products, IKEA closes the gap between in-
tent and purchasing.
IKEA’s water taxi makes going IKEA’s rental bikes improve the
to the shops an experience shopping experience
LESSon foR BUSInESS
Take a wider view of the shopping experience, making each step
along the path to purchase simpler and more enjoyable.
“IKEA has stayed true to their “They offer new customer expe-
ideals, providing high quality riences, which help the client to
Scandinavian goods at Eastern have a good feeling when pur-
European prices for over several chasing. It’s also a brand that
decades.” focuses on the environment by
doing small operations which
Laura Feinstein, have impact rather than making
Media & Publishing Expert, Brooklyn
http://purplelist.com/members/laurafeinstein big communications without ef-
fect.”
Nicholas Dubost, Trends Expert, Paris
http://purplelist.com/members/ndubost
innovation • inspiration • creativity • design • trends
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13. #10 skype
InnoVatIon responsIBIlIty CoMMUnIty total
6.17 5.05 7.64 6.71
Skype continues to bring the freedom of commu-
nication to millions of people around the world. It
has leveraged technology to disrupt multiple mar-
kets, creating a system that works for all types of
users, and connecting people around the world.
The recent introduction of Skype Mobile should Skype for iPhone means free Skype headsets provide
have tremendous implications and could change calls from anywhere with Wi-Fi alternative communication
the way that we see place and geography.
Skype helps Trunk Club offer
personal shopping via the web
LESSon foR BUSInESS
Reach scale with free products, make
money from premium services.
“Best. Idea. Ever. Free phone “Skype stands for something
connections for everyone (that amazing; free communication.
has a web-connected com- This has the potential to create
puter). And they do their thing greater social advancement and
well.” progress than all the ‘charity’ en-
deavors put together.”
Fred Kylander, Design Expert, Stockholm
http://purplelist.com/members/fredk
Justin McMurray,
Web & Technology Expert, London
http://purplelist.com/members/juzmcmuz
innovation • inspiration • creativity • design • trends
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14. lessons For BUsIness
FroM tHe top 10 Good Brands
GOOGLE
experIMent rapIdly, eMBraCe FaIlUre.
APPLE
eVery aspeCt oF yoUr Brand sHoUld Be as Good as tHe
prodUCt.
ZIPCAR
stop sellInG prodUCts, start sellInG serVICes.
GOOD MAGAZINE
set tHe aGenda and let yoUr CUstoMers spread tHe
ConVersatIon.
AMAZON
IdentIFy parts oF yoUr BUsIness tHat CoUld Be oFFered as
addItIonal serVICes.
FACEBOOK
Create tHe playGroUnd and let yoUr CUstoMers deFIne yoUr
oFFerInG.
VIRGIN
tHInk BIG, tHInk sMall. aMaZe CUstoMers wItH yoUr aUdaCIty,
please tHeM wItH yoUr attentIon to detaIl.
TWITTER
stay FlexIBle, allow yoUr aUdIenCe to dICtate How yoUr prod-
UCts or serVICes are Used.
IKEA
take a wIder VIew oF tHe sHoppInG experIenCe, MakInG eaCH step
alonG tHe patH to pUrCHase sIMpler and More enjoyaBle.
SKYPE
reaCH sCale wItH Free prodUCt, Make Money FroM preMIUM
serVICes.
innovation • inspiration • creativity • design • trends
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15. top lIstInGs
top 25 Good Brands
Brands determined by an average score across innovation,
environmental responsibility, and social collaboration
1. Google 6. Facebook 11. Toyota 16. Honda 21. New York Times
2. Apple 7. Virgin 12. New York City 17. Huffington Post 22. American Apparel
3. Zipcar 8. Twitter 13. Nike 18. Nintendo 23. Philips
4. GOOD Magazine 9. IKEA 14. YouTube 19. Monocle 24. BMW
5. Amazon 10. Skype 15. LEGO 20. Nokia 25. Audi
top 10
InnoVatIVe enVIronMentally soCIally
Brands responsIBle Brands CollaBoratIVe Brands
1. Apple 1. Zipcar 1. Google
2. Google 2. GOOD Magazine 2. GOOD Magazine
3. Virgin 3. Google 3. Facebook
4. Nintendo 4. Toyota 4. Apple
5. Nike 5. Apple 5. Zipcar
6. Facebook 6. Amazon 6. Twitter
7. Amazon 7. Honda 7. Skype
8. IKEA 8. IKEA 8. Amazon
9. GOOD Magazine 9. New York City 9. YouTube
10. Twitter 10. American Apparel 10. LEGO
top 3 Brands By seCtor
WEB/TECh AUTomoTIvE APPAREL RETAIL SoCIAL mEDIA mEDIA/PUBLIShIng TRAvEL
Google Toyota Nike Amazon Facebook GOOD Magazine Zipcar
Apple Honda American Apparel IKEA Twitter New York Times Virgin
Nintendo BMW Stella McCartney Wal-mart Skype Monocle NYC
innovation • inspiration • creativity • design • trends
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16. MetHodoloGy
seleCtIon noMInate
The Good Brands Report is an indicator of PSFK recognizes that there are a lot of smaller
relevance and leadership during 2009. We companies that are every bit as innovative and
started our selection process by recording relevant as the brands listed in this report. For
the number of times brands were mentioned this report, we focused on brands that are reg-
in 1,000 of our most recent articles (published ularly written about on PSFK.com. They rep-
between March 2 and July 15, 2009) and then resent the brands that we consider to be most
calculated the 40 most common brands. These relevant in the eyes of the consumer, business,
brands were judged the most relevant in the and society. However, it is our mission at PSFK
cultural zeitgeist. to uncover innovation in all its shapes, sizes,
and forms.
We then took the top 40 relevant brands and
removed anomalies such as individuals (for in- To that end, we will be running a separate un-
stance, the artists Shepard Fairey and Banksy,) dertaking later this year called the Good Ideas
and combined the iPhone and Apple (even Awards. The Awards will celebrate the best
though the phone appears regularly enough in emerging organizations, brands, and people of
content to be considered a brand all by itself). today. If you believe you know of an innovative
company that warrants recognition: visit www.
goodideasawards.com to nominate them.
experts
We then asked a panel of experts on The
Purple List to rate the brands between July
21 and July 27, 2009. Over 100 Purple Listers
from 17 markets responded to the survey and
ranked the 37 brands presented on Innovation,
Environmental Responsibility and Social Col-
laboration. The average scores gathered gave
PSFK a figure to show how ‘Good’ each brand
is in our survey.
aBoUt tHe pUrle lIst
PSFK’s Purple List is an invite-only network of
experts for hire. The list is comprised of design-
ers, journalists, marketers, and entrepreneurs.
The Purple List has been used by journalists to
find expert views on new stories; by agencies
in search of talent; and by global research con-
sultancies. Plus, PSFK uses the Purple List both IMaGe CredIts:
Images featured in this report are credited to the individual
as a source of editorial research and opinion brands or as credited on PSFK.com articles.
on PSFK.com and as a source of paid expertise Additional credits are listed below:
when performing client work. p.5 “Video content” by mashable.com
p.8 “Zappos Amazon” by businessweek.com
p.10 “Virgin Galactic” by dezeen.com
p.10 “WiFi Virgin America” by boingboing.net
p.11 “Breaking news” by travelintoaprworld.wordpress.com
p.11 “Monitor electric” by earth2tech.com
p.12 “IKEA’s water taxi” by racked.com
VersIon: 1.1
pUBlICatIon date: August 5th, 2009
innovation • inspiration • creativity • design • trends
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17. aBoUt psFk
psFk
PSFK is a trends research, innovation, and activation
company that publishes a daily news site, provides
trends research and innovation consultancy and
hosts idea-generating events. We aim to inspire our
readers, our clients and our guests to make things
better—whether that’s better business, better lives or
a better world.
www.psfk.com
tHe pUrple lIst
Expertise available at anytime, anywhere and on any subject. ContaCt
PSFK’s Purple List is a network of experts for hire. The list is com- Piers Fawkes
prised of designers, journalists, marketers, and entrepreneurs. The CEO & Founder
Purple List has been used by journalists to find expert views on piers@psfk.com
new stories; by agencies in search of talent; and by global research +1 917.595.2227
consultancies. Plus, PSFK uses the Purple List both as a source of
editorial research and opinion on PSFK.com and as a source of paid Jeff Weiner
expertise when performing client work. Director, Business Development
jeff.weiner@psfk.com
www.purplelist.com +1 917.595.3401
+1 516.359.3453
536 Broadway, 11th Floor
New York, NY 10012 USA
www.psfk.com
www.purplelist.com
innovation • inspiration • creativity • design • trends
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