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Loving the intranet - Intranets 2013 Conference Sydney

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Slides from Closing keynote at Intranets 2013 Sydney, May 16th

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Loving the intranet - Intranets 2013 Conference Sydney

  1. 1. Loving the intranet:Re-thinking employee adoptionwww.clearboxconsulting.co.uk@sammarshallSam Marshall
  2. 2. What would get you to cross?
  3. 3. 4 Levels of Adoption: The MARS model1. Mandated2. Accepted3. Rewarding4. Stimulating
  4. 4. The adoption problem
  5. 5. Use of social tools gets so far then stalls―Only 13% of IT professionals believe theirinternal social networks have been a success‖– Information Week Survey 2011
  6. 6. Only a fraction of SharePoint gets used80% of organisations with SharePoint continueemailing documents back and forth-- Usamp survey 2010
  7. 7. In some companies, the intranet is seen as the last resort―Whenever somebody tells me that the answer is on theintranet my heart sinks. I know I‘ll never find it‖-- Employee survey response [Anon]
  8. 8. Balance of resources given to system vs. adoptionintranet team IT
  9. 9. (it‘s not just an intranet issue)25% office workers bored ‗most of the time‘―...they resort to minor acts of vandalism and stealingpost-it notes for stimulation‖
  10. 10. Not just good content or ease of use
  11. 11. These sound like hygiene factorsIf that‘s all we have, intranets will only ever be inthe background
  12. 12. What matters is that employees are productive
  13. 13. The Benefits MapCapability Benefit Outcome StrategicGoalsFeatureCustomersatisfactionCorp-WideCommsSingle identity―One‖OrganisationAll employeessee same msg.2-way commschannelEmployeeengagementLess churnTime savings Responsetimes fasterFeweroutagesBetter stockcontrolSocial mediaSingle CMSERPDashboardQuicker dataaccessSingle placeto collaborateFlexible projectresourcingBest peopleon a taskProjectSpaces
  14. 14. Does this mean your employees will care too?Maybe...intranet team Employee
  15. 15. Do happy people work harder?―we analyzed the 64,000 specific workday eventsreported in the diaries: of all the events thatengage people at work, the single most important— by far — is simply making progress inmeaningful work.‖―we asked 669 managers from companiesaround the world to rank five employeemotivators in terms of importance, they ranked―supporting progress‖ dead last.Amabile & Kramer in ―The Progress Principle‖
  16. 16. How should we think about ―Adoption?‖
  17. 17. 4 Levels of Adoption: The MARS model1. Mandated2. Accepted3. Rewarding4. Stimulating
  18. 18. 1) Mandated
  19. 19. Mandated - pros & consWorks best for servicesEfficient use of assetComplianceWho will enforce?Resentment
  20. 20. 4 Levels of Adoption (MARS model)1. Mandated2. Accepted3. Rewarding4. Stimulating
  21. 21. 2) Accepted
  22. 22. Acceptance goes beyond launch
  23. 23. Acceptance requires Awareness
  24. 24. Acceptance means removal of negativesUsableAttractiveAvailable – any deviceTrainedSupportedWon‘t look foolishWon‘t backfire
  25. 25. BA Intranet available everywhere
  26. 26. Sandpit for safe experimentation
  27. 27. Acceptance is what is ‗normal‘
  28. 28. nGage analytics
  29. 29. Leaders set example
  30. 30. Acceptance means breaking old habits3 Things that are hard to kill
  31. 31. Harmon.ie example
  32. 32. 4 Levels of Adoption (MARS model)1. Mandated2. Accepted3. Rewarding4. Stimulating
  33. 33. 3) Rewarding
  34. 34. ―Drive‖ by Dan Pink
  35. 35. Rewards from extrinsic valueIt can kill the kind very creativity and problem-solving that intranets are there to promote
  36. 36. Downsides of Gamification as reward
  37. 37. Gamification od rewardsUse badges only if they are symbolic of somethingmeaningfulBeware of badges becoming extrinsic rewards
  38. 38. Recognition can be reward enough
  39. 39. 4 Levels of Adoption (MARS model)1. Mandated2. Accepted3. Rewarding4. Stimulating
  40. 40. 4) Stimulating
  41. 41. Stimulating - AutonomyHome workers 20% more productive than office-based colleagues--BT
  42. 42. Autonomy - BYOD40% of students would accept a lower paying job ifthey could choose their work device--Cisco survey 2011
  43. 43. Autonomy - Self-expression―When the company imposed rules prohibitingworkers from blogging about their non-workinterests, work postings dropped. When thecompany allowed workers to post freely, bloggingand reading went up and employees exchangedmore information about both work and play‖
  44. 44. Stimulating - MasteryLearningNew ideasExperimentation and curiosity
  45. 45. Demonstrating masteryIntranets should amplify existing enthusiasm
  46. 46. Mastery - Communities and networking
  47. 47. Stimulating - PurposeConnection to higher objectiveVocationResilience to setbacks
  48. 48. Purpose - Connecting employee tooutcome
  49. 49. 4 Levels of Adoption (MARS model)1. Mandated2. Accepted3. Rewarding4. Stimulating
  50. 50. How to get people to fill in their profile?
  51. 51. Requirement for expensessystem1. Mandated2. Accepted3. Rewarding4. Stimulating
  52. 52. Fill in as much as possiblefrom other sourcesEnsure leader profilescompletedTimely reminders1. Mandated2. Accepted3. Rewarding4. Stimulating
  53. 53. Accepted – Linked In import
  54. 54. Awareness
  55. 55. Employee of the monthFeature profile with anyactivityShow % individual profilecompleteCharity donation1. Mandated2. Accepted3. Rewarding4. Stimulating
  56. 56. Connect with like-mindedpeopleGet involved as an expertPlace to express yourself1. Mandated2. Accepted3. Rewarding4. Stimulating
  57. 57. www.clearboxconsulting.co.uk © ClearBox Consulting 2012MandatedAcceptedRewardingStimulating
  58. 58. ClearBox ConsultingIntranet, SharePoint & Digital Workplace Strategy Governance Implementation Collaboration Trainingwww.clearboxconsulting.co.uk@sammarshall
  59. 59. Photo credits:Keyboard: IlaRed www.flickr.com/photos/ilared/3921089604/Paper planes: Mandy Jansen www.flickr.com/photos/drh/3152118597/sizes/l/in/photostream/Starburst chain: gesika22 http://www.flickr.com/photos/gesika22/2227186684/Rocket: t0msk http://www.flickr.com/photos/t0msk/3950637767/sizes/z/in/photostream/Harmon.ie screenshot copyright www.harmon.ieBadges: drewm http://www.flickr.com/photos/drewm/468436732/sizes/l/in/photostream/Man using laptop on beach: zzathras777 http://www.flickr.com/photos/zzathras777/2667783619/Books http://www.flickr.com/photos/bengallagher/4101516350/sizes/l/in/photostream/iChing bathroom image © Yum! Brands Inc.

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