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Intranet and digital workplace analytics and success metrics

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This presentation was given at the Digital Workplace conference 2016 in Auckland New Zealand. It outlines my digital analytics maturity model. This model was developed from the intranet analytics report I authored in July 2016. It is the synthesis of my interviews with digital workplace and intranet professionals and work done by Avinash Kaushik on how to add value to analytics.
This presentation also looks at intranet analytics tools researched for the analytics report and where they sit within my analytics maturity framework.

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Intranet and digital workplace analytics and success metrics

  1. 1. which number, which tool Digital workplace success metrics
  2. 2. Dorje McKinnon @dorjem
  3. 3. Why success metrics ?
  4. 4. Analytics is a quick win
  5. 5. Part 1 The intranet analytics report
  6. 6. Part 2 What we learned Developing Maturing Operational Starting out
  7. 7. Part 3 Take aways for you
  8. 8. Background to the report
  9. 9. Sam Marshall – ClearBox consulting ClearBox consulting UK commissioned the Intranet Analytics report. Available from http://www.clearbox.co.uk/resources/intranet-analytics-report/
  10. 10. Time
  11. 11. Intranet analytics report
  12. 12. 15 Digital workplace practitioners 15
  13. 13. The products investigated
  14. 14. The good and the bad of intranet analytics products.
  15. 15. HarePoint $$
  16. 16. Cardiolog $$$
  17. 17. Piwik $$$
  18. 18. Webtrends $$$
  19. 19. NGAGE $$$
  20. 20. Product scenario summary
  21. 21. Introductions • You’ve probably sat down with someone you know so lean forward or backward and introduce yourself to someone you don’t know. • Find out what analytics tool they use on for their digital workplace • Find out what they think of it
  22. 22. Digital workplace professional distillate
  23. 23. Analytics maturity Developing Maturing Operational Starting out
  24. 24. Starting out Starting out
  25. 25. Data puke
  26. 26. Developing Developing
  27. 27. Customised data puke
  28. 28. Maturing Maturing
  29. 29. Tactical dashboards Analysis Many staff travel in the afternoon so they don’t use the intranet Weekend staff tend to not use the intranet because they are working in the factory Recommendation Post the most important news on Mondays at 8am Put a screen in the factory floor tea room showing the news
  30. 30. Operational Operational
  31. 31. Strategic dashboards Analysis Saturday and Sunday staff are still working on email. Our national phone toll bill between offices is still over budget every week. Recommendation Trial turning off email delivery from 1am Saturday until 1am Monday to staff phones. Carry out skype for business training. Impact Happier staff and we will comply with the no work at weekends government directive. Organisational efficiency goes up and toll bills go down.
  32. 32. Analytics maturity quotes “Site owners want metrics” “analytics by segment” “focus on insights” “Just show me the numbers”
  33. 33. Maturity summary Developing Maturing Operational Starting out
  34. 34. Key elements for each maturity level Developing: data & analysis Maturing: data, analysis, recommendation Operational: data, analysis, recommendation, impact Starting out: data
  35. 35. Occam’s razor • Ref http://www.kaushik.net/avinash/digital-dashboards-strategic- tactical-best-practices-tips-examples/
  36. 36. Avinash Kaushik’s access understanding model Intranet & Digital workplace teams
  37. 37. Analytics maturity product fit Developing Maturing Operational Starting out
  38. 38. Part 2 Summary
  39. 39. WebTrends analytics SharePoint dashboard
  40. 40. WebTrends analytics change on previous SharePoint dashboard percentage change
  41. 41. Ngage analytics delight
  42. 42. Analytics maturity framework key learning Analysis Saturday and Sunday staff are still working. Our national phone toll bill between offices is still over budget every week. Recommendation Trial turning off email delivery from 1am Saturday until 1am Monday to staff phones. Carry out skype for business training. Impact Happier staff and we will comply with the no work at weekends government directive. Organisational efficiency goes up and toll bills go down.
  43. 43. Interviewee gold
  44. 44. HR content helps call centre
  45. 45. Reduced SharePoint online costs
  46. 46. Best time to communicate
  47. 47. Workflow based on analytic values
  48. 48. Busy lives
  49. 49. Working week
  50. 50. Give
  51. 51. Give 2.5% to analytics
  52. 52. Present for you
  53. 53. 7 steps to better intranet analytics 1. 10am Tuesday for 1 hour. 2. What numbers can you get? 3. Do the thinking: define objectives, goals and success measures. 4. Record success measures week on week. 5. Record and do a change you think will improve one measure. 6. Repeat 5 until the measure improves. 7. Chose another measure, and improve it. 8. Present your data, analysis and recommendations to the boss.
  54. 54. Dorje McKinnon www.vajra.co.nz - Analytics review - Metrics advice
  55. 55. Photo credits • Bungee jump https://www.flickr.com/photo/sgj_thewhite/8855033499 • Busy keyboard https://www.flickr.com/photos/trekkyandy/1528006386 • Calendar https://www.flickr.com/photos/dafnecholet/5374200948/ • Cash rolls https://www.flickr.com/photos/pictures-of-money/17123251389 • Christmas house https://www.flickr.com/photos/ifl/6558479829 • Couple with glasses https://www.flickr.com/photos/vivekjena/5340685871 • Fire breathing https://www.flickr.com/photos/pasa/10122885304 • Fish and chips https://www.flickr.com/photos/andynash/13465435424 • Gauges https://www.flickr.com/photos/55229469@N07/16368237269/ • Give street art https://www.flickr.com/photos/newtown_grafitti/7378873428 • Good Bad sign https://www.flickr.com/photos/richardsummers/2271316676 • Child in classroom Sowton; https://www.flickr.com/photos/globalactionnepal/15616334542 • Soviet era poster https://www.flickr.com/photos/jlascar/8673951753 • Whiskey distillary still https://www.flickr.com/photos/bjaglin/306685919

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