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Goal setting can significantly improve employee performance and satisfaction. The Locke-Latham goal setting model demonstrates that specific, challenging goals lead employees to focus effort and persist towards goals, improving performance when abilities, commitment, feedback, and rewards are also present. Goals direct behavior, provide standards for performance assessment, and justify task performance. High performance is achieved when employees set challenging yet achievable goals and have the skills, commitment, and strategies to work towards rewards from goal attainment.












