The document discusses how to properly tag URLs with campaign tracking variables in Google Analytics for accurate reporting. It provides recommendations for tagging different digital marketing channels, including search, display, and social media. Key tips include assigning one person to manage tagging, educating teams, tagging every URL, and filling out all tracking variables to future-proof the data.
The 7 Best CHROME EXTENSIONS For MarketingAndre Barnarde
The 7 Best CHROME EXTENSIONS For Marketing ...
Just click on the links for these free tools ...
Install them into your Google Chrome Browser and enjoy the benefits ....
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
The 7 Best CHROME EXTENSIONS For MarketingAndre Barnarde
The 7 Best CHROME EXTENSIONS For Marketing ...
Just click on the links for these free tools ...
Install them into your Google Chrome Browser and enjoy the benefits ....
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
Take a look at some of the most popular stats plugins for WordPress. WP-stats, Google Analytics for WordPress, and WordPress.com Stats will undergo a comparison to identify which plugin has the features that bloggers need most.
In a World with so many available paid advertising channels, this talk delves into some of the best (tried and tested) tactics for scaling large e-commerce catalogues in order to be more profitable (failing that, waste less budget!).
Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
How to Effectively Track Your Marketing Campaigns & Prove ROIPinpointe On-Demand
One of the most challenges jobs as a marketer is proving ROI for your campaigns.
There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR
In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
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Presenter: Tamera Kremer
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
The Ultimate Easy-Peasy Guide to Tracking Inbound & Internal Marketing Campai...Milena Mitova
This easy-peasy guide (part 1) walks you through the difference between external and internal campaigns and shows you that these need to be tagged differently for analytics purposes. It also details how to use UTM tags and how actually implement the tagging process.
Visit https://www.campaigntrackly.com for more information
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Plan online Holiday promotions and campaigns to incentivise traffic, leads and sales using SEO, PPC and promotional offers. Understand critical planning dates for holidays.
Take a look at some of the most popular stats plugins for WordPress. WP-stats, Google Analytics for WordPress, and WordPress.com Stats will undergo a comparison to identify which plugin has the features that bloggers need most.
In a World with so many available paid advertising channels, this talk delves into some of the best (tried and tested) tactics for scaling large e-commerce catalogues in order to be more profitable (failing that, waste less budget!).
Nailing Twitter Analytics - There’s never been more tools available to understand what your followers want. Use them to give them what they want and what you want to share.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
How to Effectively Track Your Marketing Campaigns & Prove ROIPinpointe On-Demand
One of the most challenges jobs as a marketer is proving ROI for your campaigns.
There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR
In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Presenter: Tamera Kremer
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
If a charity’s website launches on the internet and no one visits – does it make an impact? Don’t spend all your time and resources building a website that no one sees! Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just fancy ways of saying “drive more traffic to your website!” Learn easy, low-cost (and even free) techniques for jumping to the top of search engine results and getting more people to see your site. Make your website the place to be!
The Ultimate Easy-Peasy Guide to Tracking Inbound & Internal Marketing Campai...Milena Mitova
This easy-peasy guide (part 1) walks you through the difference between external and internal campaigns and shows you that these need to be tagged differently for analytics purposes. It also details how to use UTM tags and how actually implement the tagging process.
Visit https://www.campaigntrackly.com for more information
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Plan online Holiday promotions and campaigns to incentivise traffic, leads and sales using SEO, PPC and promotional offers. Understand critical planning dates for holidays.
The one ROI tracking rule to rule them allEffin Amazing
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of UTM.io, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
Key Takeaways:
- How to set yourself up for success in tracking ROI
- What tools will enable you to track everything
- What this one trick can do for you and how to implement it quickly
- How to show ROI for the campaign you just ran, and back it up with data
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
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Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
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We define the 10 elements in a landing page that converts. Read on to discover how you can increase your site conversions with effective landing pages!
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Does more data mean more problems? Not necessarily! Here are a few Microsoft Excel Essentials for Digital Marketers that will surely save you a lot of time and make your next Excel expedition a far better one!
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There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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2. How to leverage your testimonials to boost your sales 💲
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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5. Campaign Variable Basics The Source is where the visitor was sent from. Examples: google, nytimes.com, facebook.com The Keyword is the search term that you bid on (search engines only) The Ad Content should indicate the ad name, copy, or other helpful information to identify the type of ad that was clicked. Required Tags Optional Tags The Medium is the channel in which this URL is promoted. Examples: cpc, display, social, organic The Campaign should either indicate the overarching name for the marketing effort or just the specific ad campaign in which the ad lives.
9. How to tag … Display Ads Dimension URL Tag Recommendation Tips Source &utm_source= Actual placement name “ category” (if category-targeting) nytimes.com Exclude http://www Always use lowercase Medium &utm_medium= display content-text (non-search text ads) Always use lowercase Campaign &utm_campaign= campaign-name campaign-name-flight-dates Keyword &utm_term= don’t use Ad Content &utm_content= ad-copy-ad-format-size internal-ad-identifier ad-copy-target-audience Include good identification clues, image ads don’t appear in reports
Good afternoon everyone! My name is Rachit Dayal – I run a Google Analytics consulting company in Singapore called Happy Marketer - and I like to measure things. In fact, I‘m obsessed with measuring everything about everything! When you are and you spend too much time looking at the details, they call you weird and ask you to go out and play more. When you‘re old and you bury yourself in details, they‘ll call this OCD and give you pills for that. But right now, while we‘re working, being obsessed with measurement and details is is an awesome skill that companies want – being able to track things like marketing campaigns, can be crucial to a company‘s success
For example, you probably do a lot of marketing around your website. Between the offline marketing, the email promos, the social media efforts, the paid advertising and search marketing – your time, money and effort goes into a lot of different tasks. But do you know exactly how much ROI these channels bring in? Google Analytics CAN measure all these things for you …
… in fact, it can measure entire funnels from the first point of introduction to the final sale. And with the new Cross-channel reports, you can even see assist paths … so that even if email marketing didn’t bring in the sale for you, we can see cases in which it assisted the sale. Multi-channel funnels and measuring your marketing channels should be your big goal for 2012. And for this to work properly, all your URLs that go out into the world HAVE to be tagged properly.
And we can do this tagging through something called CAMPAIGN VARIABLES. Just by tweaking and tagging certain codes at the end of your URLs you can get all this data and more! Here’s all you have to do – when you drive some traffic to your site through Yahoo, use a slightly different URL that has information about the Yahoo campaign in it. When you drive some traffic through Twitter, use a slightly different URL And when you drive traffic through email marketing, use slightly different URLs These tagged URLs are simple to implement and provide a wealth of knowledge. And I know these URLs look pretty confusing, so here’s a breakdown of all the different arguments in these URLs
There are five campaign variables used to fill out information about a URL, and I’ll tell you how to use them in the minute. First, let’s list them all out. There are three compulsory variables. Source – is the place the visitors was sent from. Examples of this include “google”, “yahoo”, “facebook”, “nytimes” and any other site, or property the traffic was sent from. Medium – is the category of the source, or the marketing channel. Examples of this include “email”, “display ads”, “social media”, “search engines” etc Campaign – is the name if the campaign that sent this traffic. So, if you were doing a lot of promotions for your Christmas promotions, the tags should indicate “Christmas” There are also two optional tags that don’t always need to be used, only when it’s very appropriate Keyword – if you’re sending traffic from a search engine, you can use this tag to track that keyword Ad Content – if you’re sending out multiple versions of your ads, you can use this tag to separately track different traffic from different ads
Now, here’s the fun part … here’s how all these variables are used. Let’s say you run a Cat food site called catfoodsite.com … Okay, I know, not very original, but go with me. And you’re running a campaign where a cute kitten is eating ice cream and it looks adorable on your site. When you post this video out to Twitter, here’s what you do … Take your original URL … catfoodsite.com/cutevideos … and add these three variables to it. The source is “twitter”, the medium is “social” … and the campaign is “ice cream” … That’s it If you do this much, you’ll find the data neatly categorized in your reports to indicate exactly how much traffic came through this “ice cream” campaign! So now, let me run through some real world instructions … on how to use this tagging in different scenarios …
Let’s talk about the first medium of “Search Advertising” First off, organic, natural traffic is already tracked by analytics. For all search engines And Google AdWords traffic can also be set up to track automatically. So, what we’re talking about here is cost per click traffic from Yahoo, Google, Facebook and other paid traffic from other search engines. So for paid search traffic, the “Source” will be the relevant site – yahoo, bing or facebook. Just make sure to exclude the dub dub dub and dot com And the “Medium” should be “cpc” For the “Campaign” variable, you should use the campaign names from the actual campaign. For example in Yahoo, you can use {YSMCAMPGID} to pull in the actual campaign name For the “Keyword” field, you can use the variable {YSMKEY} And for the “Ad Content” field, use the variable {YSMADID}.
And when all those variables are tagged properly, and these new URLs are used in your ads … in your Google Analytics results, you’ll see this traffic properly categorized.
Next up, Display Ads. When tagging Display Ads, for “Source” it’s best to use the name of the site you’ll be driving traffic from. Otherwise, if you’re buying media from a particular category of sites like “parenting sites” For “Medium”, just use the phrase “display” to categorize it For “Campaign”, use the strategic Campaign Name And if you like, for “Ad Content”, you can use the a name for the specific ad graphic or identifier.
And here’s a screenshot of what that looks like in Google Analytics. This is from one of our clients … all the traffic is broken down by different sources.
Next up, Social Media tracking. Social Media is a subject with a lot of buzz … and we need to track these correctly to justify the efforts spent in it. For the “Source” variable, use the name of the network on which this link is being put. For Facebook, the variable should be “facebook” … “Twitter” for Twitter campaigns – you get the idea For medium, it’s best to use use the phrase “social” And for the campaign variable, use the strategic name of the campaign.
In this screenshot, Fairmont hotels used this same strategy to tag their different campaign URLs. And here’s the really cool thing, if you look at the middle screenshot. Because of the tagging, you can separate out the Twitter traffic that’s sent out because of their own Tweets … and Twitter traffic that’s naturally generated by Tweeters.
Now, the tagging the URL for one campaign isn’t too complicated, is it? The real complications come around when it comes to implementing this across multiple campaigns. So, here are some simple tips to get this done quick and smooth. Assign just one URL manager. Doing this will keep URL tags consistent, your data clean, and having that one evangelist in your organization (that means you), will really get the adoption rate of this up. Educate the different marketing teams. As the analytics and tagging guru in your organization, you can lead the charge in education, inspiring and encouraging URL tagging across your entire organization. Finally, fill out as many variables as you can. In the beginning, it’s great practice for seeing where data is showing up. And eventually, you’ll find some awesome pieces of data and insight because of your extensive tagging!
You don’t need to be a techie or webmaster to do this work. And being a Tagging Superhero is fun! I love doing this job for all our clients, and if you take on this role in your organization – you’ll see tremendous data coming out from your work.