This easy-peasy guide (part 1) walks you through the difference between external and internal campaigns and shows you that these need to be tagged differently for analytics purposes. It also details how to use UTM tags and how actually implement the tagging process.
Visit https://www.campaigntrackly.com for more information
Asian and African Elephant, Classification, Evolution, Difference, Distribution, Diet and Foraging, Vocalization and Communication, Social organization, Reproduction, Threats and Conservation.
Prehistory 1: Geologic Timeline- Notes on the geologic & life history of Ear...Robin Seamon
This document provides information about Earth's prehistory and geologic timeline. It discusses how Earth is approximately 4.5 billion years old, and life has changed the planet's chemistry over the past 3/4 of geologic time. Five major extinctions have occurred, including the K-Pg extinction that killed the dinosaurs 65 million years ago. Mass extinctions are caused by long-term stresses combined with short term catastrophic events. Recovery of biodiversity after extinctions can take 5-10 million years as weedy species repopulate the planet. The eras of geologic time - Precambrian, Paleozoic, Mesozoic, and Cenozoic - are summarized along with significant developments in life during each period
The document summarizes key characteristics of the phylum Arthropoda. Arthropods have segmented bodies, jointed exoskeletons, and appendages for feeding, sensation, defense and locomotion. They include insects, arachnids, crustaceans and trilobites. Arthropods are found in many environments and have a variety of respiratory, circulatory and digestive systems.
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
1) The document provides instructions for integrating Bitly links with Google Analytics tracking parameters to gain insights into social media performance.
2) It outlines 5 steps: 1) Pick a characteristic to test, 2) Add tracking parameters to URLs, 3) Shorten URLs for social media, 4) Post to social media, 5) Analyze results in Google Analytics.
3) The tracking and analysis allows measuring metrics like pages/visit and time on site for different types of social media posts.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
Go measure 2011 - URL Tagging & Campaign VariablesHappy Marketer
The document discusses how to properly tag URLs with campaign tracking variables in Google Analytics for accurate reporting. It provides recommendations for tagging different digital marketing channels, including search, display, and social media. Key tips include assigning one person to manage tagging, educating teams, tagging every URL, and filling out all tracking variables to future-proof the data.
Asian and African Elephant, Classification, Evolution, Difference, Distribution, Diet and Foraging, Vocalization and Communication, Social organization, Reproduction, Threats and Conservation.
Prehistory 1: Geologic Timeline- Notes on the geologic & life history of Ear...Robin Seamon
This document provides information about Earth's prehistory and geologic timeline. It discusses how Earth is approximately 4.5 billion years old, and life has changed the planet's chemistry over the past 3/4 of geologic time. Five major extinctions have occurred, including the K-Pg extinction that killed the dinosaurs 65 million years ago. Mass extinctions are caused by long-term stresses combined with short term catastrophic events. Recovery of biodiversity after extinctions can take 5-10 million years as weedy species repopulate the planet. The eras of geologic time - Precambrian, Paleozoic, Mesozoic, and Cenozoic - are summarized along with significant developments in life during each period
The document summarizes key characteristics of the phylum Arthropoda. Arthropods have segmented bodies, jointed exoskeletons, and appendages for feeding, sensation, defense and locomotion. They include insects, arachnids, crustaceans and trilobites. Arthropods are found in many environments and have a variety of respiratory, circulatory and digestive systems.
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
1) The document provides instructions for integrating Bitly links with Google Analytics tracking parameters to gain insights into social media performance.
2) It outlines 5 steps: 1) Pick a characteristic to test, 2) Add tracking parameters to URLs, 3) Shorten URLs for social media, 4) Post to social media, 5) Analyze results in Google Analytics.
3) The tracking and analysis allows measuring metrics like pages/visit and time on site for different types of social media posts.
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
Go measure 2011 - URL Tagging & Campaign VariablesHappy Marketer
The document discusses how to properly tag URLs with campaign tracking variables in Google Analytics for accurate reporting. It provides recommendations for tagging different digital marketing channels, including search, display, and social media. Key tips include assigning one person to manage tagging, educating teams, tagging every URL, and filling out all tracking variables to future-proof the data.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
This document discusses various ways to tag URLs for analytics tracking purposes. It covers auto-tagging URLs from Google AdWords, manual tagging URLs in Google Analytics, using URL tags to track data from other marketing channels like Facebook ads, and using URL tags and the Multi-Channel Funnels report to understand how paid search interacts with other channels and assists conversions. Additional tactics discussed include using ad text or keyword names in tags and employing a search query filter. Resources for URL tagging and the Multi-Channel Funnels report are also provided.
How to Effectively Track Your Marketing Campaigns & Prove ROIPinpointe On-Demand
One of the most challenges jobs as a marketer is proving ROI for your campaigns.
There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR
In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
This document discusses growth hacking, which involves using proven marketing techniques and tools to grow a business. Some key objectives of growth hacking include increasing brand awareness, acquiring traffic, generating leads, and understanding user behavior. Several tools are described that can help with each objective, such as MailChimp and Hubspot for brand awareness, Nimble and Click to Tweet for traffic acquisition, Hello Bar and Visual Website Optimizer for lead generation, and Quaraloo and Consumer Barometer for analyzing user behavior. In conclusion, growth hacking is defined by marketers experimenting with different tools to achieve their goals of growing their business.
Google analytics account setup optimization DAVID RAUDALES
This document provides a checklist to help users customize and optimize their Google Analytics account. It includes beginner, intermediate, and advanced steps. The beginner steps focus on setting up the account properly, including defining website objectives, creating views, and installing the tracking code. The intermediate steps delve into customizing the account further, such as identifying key performance indicators and creating additional views. The advanced steps are designed for certified users. The goal is to turn Google Analytics into a customized reporting tool that provides actionable insights.
Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features:
1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors.
2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels.
3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers.
4) Setting up Google Webmaster Tools
This document provides a 7 step guide to getting started with Google Analytics. It begins by explaining how to install the tracking code on a website. It then discusses important metrics and terminology to understand like visits, pageviews, bounce rate, etc. Further steps cover setting up goals, linking Google Analytics to Google Adwords, analyzing content and traffic sources, creating dashboards, and custom reporting. The overall purpose is to help users understand how to properly set up Google Analytics and utilize its key features to measure website traffic and the effectiveness of online marketing efforts.
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
Rob Gurley provides an overview of marketing automation. He defines marketing automation as technology that tracks, prioritizes, and analyzes leads, customers, and accounts across marketing channels. Gurley discusses why companies should use marketing automation to improve accountability, strategic decision making, and ROI. He outlines common features of marketing automation platforms like email automation, campaign management, reporting, and lead scoring. Gurley also discusses best practices like increasing relevant content, reducing complexity, and template-based content creation to maximize marketing automation.
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
This document provides an overview and agenda for a Google Analytics training session. It discusses setting up Google Analytics accounts and understanding key metrics like page views, visits, unique visitors, referrals, and bounce rates. It also covers how to use Google Analytics to improve marketing efforts by analyzing referral sources, campaigns, content pages, and optimizing for mobile and personalizing content. The document provides tips on using Google Analytics data to improve SEO, AdWords campaigns, and goal conversions. It emphasizes regularly optimizing campaigns based on analytics data.
Defining Best Practices & Use. URL campaign tracking refers to the practice of adding additional parameters to any digital link used to track and measure campaign activity.
Marketing Automation - Gleanster Research CheatSheet: Gleanster Research
What marketing automation is
How marketing automation works
Definitions of common jargon and acronyms associated with marketing automation
Common out-of-the-box features in marketing automation tools
How to justify investments in marketing automation
How much marketing automation tools cost
Essential pre-purchase tips and tricks to maximize an investment in marketing automation
The document provides guidance on implementing a marketing automation system. It recommends:
1. Not overcomplicating the technical implementation and instead starting with a quick setup and testing phase to determine if the tool meets business needs before fully implementing.
2. Defining goals, scope of implementation, user stories, related data needs, and required assets before creating automation paths. Templates and examples from different industries are provided.
3. Recognizing that successful implementation requires substantial work from multiple stakeholders like marketing, sales, IT, and accounting, and that not all available tools and features need to be used.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Tracking and Optimisation Breakfast Seminar - PresentationSteven Lo Presti
Did you know that you can follow your applicant’s journey from their first click on a job listing, banner or tweet to the moment they’re hired? This presentation will introduce a few tracking and optimisation strategies which will help improve your ROI.
Phase 2 of onboarding covers campaign workflows and triggers, newsletters, marketing automation scenarios, lead scoring, social media integration, and APIs and analytics. Key features include using triggers to automate campaigns based on user behavior, a drag-and-drop campaign builder to send targeted communications, and social media integration through linking accounts and streams. Analytics are provided through tracking website usage with cookies and JavaScript APIs.
Digital Marketing Manager Responsibilities. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Inbound marketing is a strategic marketing approach focused on attracting customers through helpful and relevant content rather than interruptive ads. By creating content that addresses customer problems and needs, inbound marketing attracts qualified prospects and builds trust in the business. Key elements of inbound marketing include content marketing, driving traffic through search engine optimization and social media, marketing automation using tools like CRM and email marketing, as well as analytics to measure results.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
This document discusses various ways to tag URLs for analytics tracking purposes. It covers auto-tagging URLs from Google AdWords, manual tagging URLs in Google Analytics, using URL tags to track data from other marketing channels like Facebook ads, and using URL tags and the Multi-Channel Funnels report to understand how paid search interacts with other channels and assists conversions. Additional tactics discussed include using ad text or keyword names in tags and employing a search query filter. Resources for URL tagging and the Multi-Channel Funnels report are also provided.
How to Effectively Track Your Marketing Campaigns & Prove ROIPinpointe On-Demand
One of the most challenges jobs as a marketer is proving ROI for your campaigns.
There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR
In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
This document discusses growth hacking, which involves using proven marketing techniques and tools to grow a business. Some key objectives of growth hacking include increasing brand awareness, acquiring traffic, generating leads, and understanding user behavior. Several tools are described that can help with each objective, such as MailChimp and Hubspot for brand awareness, Nimble and Click to Tweet for traffic acquisition, Hello Bar and Visual Website Optimizer for lead generation, and Quaraloo and Consumer Barometer for analyzing user behavior. In conclusion, growth hacking is defined by marketers experimenting with different tools to achieve their goals of growing their business.
Google analytics account setup optimization DAVID RAUDALES
This document provides a checklist to help users customize and optimize their Google Analytics account. It includes beginner, intermediate, and advanced steps. The beginner steps focus on setting up the account properly, including defining website objectives, creating views, and installing the tracking code. The intermediate steps delve into customizing the account further, such as identifying key performance indicators and creating additional views. The advanced steps are designed for certified users. The goal is to turn Google Analytics into a customized reporting tool that provides actionable insights.
Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features:
1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors.
2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels.
3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers.
4) Setting up Google Webmaster Tools
This document provides a 7 step guide to getting started with Google Analytics. It begins by explaining how to install the tracking code on a website. It then discusses important metrics and terminology to understand like visits, pageviews, bounce rate, etc. Further steps cover setting up goals, linking Google Analytics to Google Adwords, analyzing content and traffic sources, creating dashboards, and custom reporting. The overall purpose is to help users understand how to properly set up Google Analytics and utilize its key features to measure website traffic and the effectiveness of online marketing efforts.
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
Rob Gurley provides an overview of marketing automation. He defines marketing automation as technology that tracks, prioritizes, and analyzes leads, customers, and accounts across marketing channels. Gurley discusses why companies should use marketing automation to improve accountability, strategic decision making, and ROI. He outlines common features of marketing automation platforms like email automation, campaign management, reporting, and lead scoring. Gurley also discusses best practices like increasing relevant content, reducing complexity, and template-based content creation to maximize marketing automation.
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
This document provides an overview and agenda for a Google Analytics training session. It discusses setting up Google Analytics accounts and understanding key metrics like page views, visits, unique visitors, referrals, and bounce rates. It also covers how to use Google Analytics to improve marketing efforts by analyzing referral sources, campaigns, content pages, and optimizing for mobile and personalizing content. The document provides tips on using Google Analytics data to improve SEO, AdWords campaigns, and goal conversions. It emphasizes regularly optimizing campaigns based on analytics data.
Defining Best Practices & Use. URL campaign tracking refers to the practice of adding additional parameters to any digital link used to track and measure campaign activity.
Marketing Automation - Gleanster Research CheatSheet: Gleanster Research
What marketing automation is
How marketing automation works
Definitions of common jargon and acronyms associated with marketing automation
Common out-of-the-box features in marketing automation tools
How to justify investments in marketing automation
How much marketing automation tools cost
Essential pre-purchase tips and tricks to maximize an investment in marketing automation
The document provides guidance on implementing a marketing automation system. It recommends:
1. Not overcomplicating the technical implementation and instead starting with a quick setup and testing phase to determine if the tool meets business needs before fully implementing.
2. Defining goals, scope of implementation, user stories, related data needs, and required assets before creating automation paths. Templates and examples from different industries are provided.
3. Recognizing that successful implementation requires substantial work from multiple stakeholders like marketing, sales, IT, and accounting, and that not all available tools and features need to be used.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Tracking and Optimisation Breakfast Seminar - PresentationSteven Lo Presti
Did you know that you can follow your applicant’s journey from their first click on a job listing, banner or tweet to the moment they’re hired? This presentation will introduce a few tracking and optimisation strategies which will help improve your ROI.
Phase 2 of onboarding covers campaign workflows and triggers, newsletters, marketing automation scenarios, lead scoring, social media integration, and APIs and analytics. Key features include using triggers to automate campaigns based on user behavior, a drag-and-drop campaign builder to send targeted communications, and social media integration through linking accounts and streams. Analytics are provided through tracking website usage with cookies and JavaScript APIs.
Digital Marketing Manager Responsibilities. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Inbound marketing is a strategic marketing approach focused on attracting customers through helpful and relevant content rather than interruptive ads. By creating content that addresses customer problems and needs, inbound marketing attracts qualified prospects and builds trust in the business. Key elements of inbound marketing include content marketing, driving traffic through search engine optimization and social media, marketing automation using tools like CRM and email marketing, as well as analytics to measure results.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Similar to The Ultimate Easy-Peasy Guide to Tracking Inbound & Internal Marketing Campaigns, P. I (20)
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
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Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
20240609 QFM020 Irresponsible AI Reading List May 2024
The Ultimate Easy-Peasy Guide to Tracking Inbound & Internal Marketing Campaigns, P. I
1. HOWTOTRACK EXTERNAL
AND INTERNAL MARKETING
CAMPAIGNS USINGTAGS
PART 1
CampaignTrackly UTM tags, CustomTagsTraining
1
CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
2. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
WE ALL KNOWTHAT
TRACKING IS A MUST…
“Well defined & accurate analytics data = better insights+ better marketing”
“A BENCHMARK FORYOU: IFYOU ARE NOT SPENDING 30%
OFYOURTIME WITH DATA, MS./MR. MARKETER,YOU’LL FAIL
TO ACHIEVE PROFESSIONAL SUCCESS.”
Avinash Kaushik
3. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
…BUTTHERE ARETOO MANY
REPORTING OPTIONS
Google Analytics is a powerful platform, but which reports do I
actually need to be successful at my job? Where do I start?
4. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
LET’S START ATTHE BEGINNING
AND GETTHINGS SORTED
With this Step-by-Step Guide
5. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
INTHIS GUIDE….
• We will explain internal versus external marketing campaigns (Part 1)
• We will explain how you use UTMs to tag & track external campaigns
(Part 1)
• We will explain how you use PROMOS to track internal campaigns (Part
2)
• We will show some use examples and will provide you with helpful
dashboards and reporting examples (Part 2)
6. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP I
• External campaigns -
where we run promotions
on external websites, like
google.com (adwords
campaigns), twitter.com
(social tweet campaigns),
LinkedIn.com, etc.
6
Let’s define external (inbound) and internal
marketing campaigns
• Internal campaigns -
where we run
promotions on our own
website, like home page
banners, category page
banners, buttons, calls to
action, etc.
8. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
On Twitter.com
EXTERNAL CAMPAIGNS
On Facebook.com
On YouTube.com
9. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
On Google Display Network
EXTERNAL CAMPAIGNS
On Paid Directories
On News Outlets
10. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
On Your Blog Pages
INTERNAL CAMPAIGNS
On Your Category Pages
On Your Home Page
11. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP II
• External campaigns are
tracked with Google
Analytics UTM tags +
optional custom tags for
more granular reporting
11
Let’s define how we track external versus internal
campaigns
• Internal campaigns are
tracked with Google
Analytics PROMO tags +
optional custom tags for
more granular reporting
utm_campaign
utm_medium
utm_source
utm_content
utm_term
promo_name
promo_position
promo_id
promo_creative
12. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP III - LET’S SEE HOW UTMS WORK
TOTRACK EXTERNAL CAMPAIGNS
12
13. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
UTM USE EXAMPLES
For an email campaign using Mailchimp.com
For a Twitter.com campaign
14. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIA
Let’s understand what the UTM tags mean and how we
need to be using them
1. Here is email #8 from my drip series that I
send to new subscribers.
2. In it, we announce our new Knowledge Base.
3. The link I want the new subscribers to click
so they go to the Knowledge Base is simple:
• https://app.campaigntrackly.com/knowledge-base/
4. But when I add my tracking tags, it becomes
long:
• https://app.campaigntrackly.com/knowledge-base/?
utm_source=mailchimp.com&utm_medium=email
&utm_content=new-feature-email
&utm_term=text-link&utm_campaign=Campaign
+Trackly
15. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIB
So What Is InThis Long Link?There are 6 components:
utm_source
utm_medium
utm_content
utm_term
utm_campaign
https://app.campaigntrackly.com/knowledge-base/ ?
utm_source=mailchimp.com&utm_medium=email&utm_content=new-feature-email
&utm_term=text-link&utm_campaign=Campaign+Trackly
https://app.campaigntrackly.com/knowledge-base 1.This is the page where I want people to go to from my email.
2.This is the tag indicating that I created the email in Mailchimp and will send it from there.
3.This tag tells us that the channel I am using to push people to my page is email.
4.This tag is showing us that I am using an email to get people to my Knowledge base page.
5. I am using this tag to test my text link versus my hero image to see which one is more effective.
6.This tag shows me how I named this campaign - Campaign+Trackly.
16. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIC
Why do we need so much complicated stuff added to our links?
• Using the tags depends on what you want to compare and how granular you want to go.
• If I am promoting my new Knowledge Base on two different sources/mediums - for example
mailchimp.com/email versus linkedin.com/social-organic, then I need to ensure that I use the
utm_source and utm_medium tags in my promotional links to be able to compare the two
channels.
17. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIC - CONTINUES
Why do we need so much complicated stuff added to our links?
• If I am promoting my new Knowledge Base on the same medium/source (in this case
mailchimp.com/email), but using different content pieces (all my drip emails), it makes sense to
add the “utm_content” tag to my tagged links, to be able to see which email brought more
traffic and engagement.
• If I want to go deeper and compare what is more effective - a button or a hero image in
getting people to click - you need to add the “utm_term” to your links to compare the two
• If I am using affiliates who use different languages in different countries, I might need to create
custom tags, so that I can slice my incoming audience by language, country, affiliate type, etc.
18. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIID
Let’s understand how I am adding these UTM tags and how I am
building my long links
• UTM tags are not provided inside Google Analytics - they are not an app,
program, or software.They are just “text” - something we need to type ourselves
and add as an extra at the end of our page links.
• UTM tags have a defined format and if we don’t follow it, two things might happen:
• Our link might not be clickable anymore, or my take users to a “Not Found” page.
• Our link might work, but Google Analytics might not be able to get the right
signal and track correctly.
19. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIE
How Do We Actually Write and Add these UTMTags
• We can use MS Word, or other editing program to manually type the link of
the page and add each tag making sure we add “?” before adding a UTM, and
putting an “&” in between tags.
• NOT FUN.
20. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIE - CONTINUED
How Do We Actually Write and Add these UTMTags
• We can use MS Excel to apply concatenation formulas and build these long
links for us to make sure everything is added correctly every time.
• But we need to learn how to implement formulas and we need to be careful
to manage our Excel sheets correctly every time, in order not to accidentally
overwrite or duplicate links.
• Better, but still NOT FUN.
21. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
STEP IIIE - CONTINUED
How Do We Actually Write
and Add these UTMTags
• We can use the iconic Google
Analytics Campaign URL Builder
21
23. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
MANUAL CAMPAIGN URL
BUILDERS
• No need to type links ourselves; no formulas or MS Excel sheets to maintain
- good.
• All we need to do is enter our channels, assets, names. It does the rest.
• We will definitely avoid typos and errors when adding the different
utm_medium, utm_campaign, utm_term, and utm_campaign, and
utm_content values for each campaign.
• Better, but still… NO FUN!
24. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
ENTER AUTOMATED URL
BUILDERS!
Let’s understand why it is best to use an advanced or automated URL/UTM Builder for our
tags:
• Minimal typing or pasting, eliminate errors
• All your tags are pre-set and to use them you need a simple click - something manual builders don’t have!
• You can pre-save numerous tagging templates for repeated campaigns to save more time - no manual link builder
has these
• Most advanced tagging tools have link grabbers - so you don’t even need to copy-paste links
• Bulk-link processing - uploads, exports, link adding, management and easy storage, so you can scale your tagging and
win back more time
• Easy custom-tag pre-sets and usage - something that GA Campaign URL Builder does not have either
• Other useful features like integrations with link shorteners, reports and other automations
25. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
HERE’S HOWTOTAG MULTIPLE LINKS IN
SECONDS WITH AN AUTOMATED URL
BUILDER - ANIMATED GIF (CLICK IT)
26. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
THAT’S IT FOR PART 1
• We will continue with Internal CampaignTracking and user
cases in Part 2!
• Part 2 is coming very very soon!
27. CampaignTrackly.All rights reserved. Visit us at https://app.campaigntrackly.com
Thank you! Questions?
Visit: www.campaigntrackly.com
or Email us at:
support@campaign-trackly.com
27