(Contemporary issues in marketing ) Green Marketing In Cozmo Jordan

1. Green Marketing
in Cozmo
Amanda Haddad, Elena
Hoshe, Fadwa Fraij, Lana
Qaqish, Leen Elayyan

2. Action Name Time
Research Title Everyone Week 1
Introduction Hoshe Week 1
Background Haddad
&
Qaqish
Week 2
Applying Green
Marketing to
Cozmo
Hoshe&
Elayyan Week 2
Literature Review
 Green Marketing
 Green products and its
characteristics
 Challenges for Green
Marketing
 Opportunities for Green
Marketing
 New Regulations for
Green Marketing
 Marketing Mix in Green
Marketing
 Corporate Social
Responsibility
Qaqish
Elayyan
Elayyan
Hoshe
Elayyan
Hoshe
Fraij
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Week 3
Methodology Fraij Week 4
Results

3. Introduction
 Green Marketing
 Awareness of Customers, Reasons behind
company’s implementation of Green
Marketing
 Customers perspective
 Company’s perspective

4. THE Group
(Cozmo)
 Biodegradable products
 Recycling
 Biodegradable shopping bags
 LED green technology
 Training Staff

5. Entity Green

6. Background of the Study
 Where to Find Jordan Green Marketing
Products and Services other than Cozmo
 Jordan Environment Society
 Green Future for Sustainable Solutions

7. Literature Review
 Green Marketing
 Marketing Mix
 Challenges facing Green Marketing
 Corporate Social Responsibility
 Consumer Behavior in Green Marketing

8. Methodology
 Questionnaires (quantitative)
 Interviews (qualitative)
Secondary Data
(Literature Review)
Articles, Websites

9. The Interview

10. Our Visit And Interview

16. Environmenta
l Friendly
Activities
Corporate
Social
Responsibility
Enhanced
Company’s
Image
Interview Discussion

17. Questionnaire

18. Question:
0
2
4
6
8
10
12
14
Campaigns Newspapers Magazines Television Other
18-25
26-35
36-45
Above 45

19. Question:
0
2
4
6
8
10
12
Enhance Quality of
life
Environemtal
Protection
Responsibility
Increases of product
Value
High Level of
Satisfaction
All of the Above
18-25
26-35
36-45
Above 45

20. Question:
0
1
2
3
4
5
6
7
8
9
Prices of the Products Don’t pay attention to
environemtal friendly
products
Lack of Awareness Other
18-25
26-35
36-45
Above 45

21. Thank you