The document discusses green marketing, which involves marketing products as environmentally friendly. It covers reasons for green marketing like governmental pressure, competitive advantage, and social responsibility. It outlines golden rules for green marketing like knowing your customer and being genuine. The green marketing mix of product, price, place, and promotion is examined. Benefits of green marketing include more profit, long term growth, and innovation. Examples are given of companies that are pursuing green marketing strategies.

1. Submitted By:- Anmol Gaba (2012668) Submitted To:- Mr. Amit Sethi

2. Table of
Contents:-

3. Introduction:-
Green Marketing is the marketing of products
that are presumed to be environmentally safe.

4. • Why Green Marketing?
GOVERNMENTAL
PRESSURE
COMPETITIVE
ADVANTAGE
SOCIAL
RESPONSIBILITY
COST
REDUCTION

5. • Golden rules:-
1. Know your customer
2. Educate your customer
3. Being Genuine and
Transparent
4. Reassure the Buyer

6. • Green
Marketing Mix:-
1. Product
2. Price
3. Place
4. Promotion

7. • Benefits:-
1. More Profit
2. Long Term Growth
3. Innovation in Product
4. Good for the Environment

8. • Companies
that are Going
Green:-

9. • References:-
• https://www.businessmanagementideas.co
m/marketing/green-marketing
• https://www.slideshare.net/dhirajsrivastava9
400/green-marketing
• https://www.eajournals.org/wp-
content/uploads/Green-Marketing-and-Its-
Impact1
• https://www.conserve-energy-
future.com/top-companies-that-are-going-
green
• https://en.wikipedia.org/wiki/Green_marketi
ng