1) The document discusses the concept of green marketing and how it incorporates activities that are less detrimental to the environment across a product's production, marketing, consumption, and disposal. 2) It provides examples of companies incorporating green marketing strategies like Ben & Jerry's using natural ice cream ingredients and Johnson & Johnson being a major user of solar energy. 3) The document outlines the methodology used in a study of 30 people in Hyderabad city on their awareness and attitudes regarding green marketing. The results showed most respondents believe in green marketing and realize its importance for sustainability.

1. Green marketing-
Way towards sustainability
by:
anjali tiwari
2t4-01

2. My interest is the future , because I am going to spend the rest of my life there.-Charles f.
ketting
It is a holistic marketing concept. It incorporates a
broad range of activities where in the production
marketing, consumption and disposal of products &
services happen in a manner that less detrimental to
the environment.
introduction

3. ben and jerry’s-First iconic brand of unilever , includes
natural ingredients In ice-creams.
Starbucks-motivates organic farming
Johnson and Johnson-second major user of solar energy
which leads to reduce electricity consumption & nuclear
wastage.
 Lifebuoy-campaign to encourage street cleaning.
Products of green marketing

4. Product
Price
Place
Promotion
Publics
Partnership
Policy
Purse Strings
8 p’s of green marketing

5. The research is based on primary as well as
secondary data.
The study is based on sample approach
 30 people were selected from Hyderabad city
Methodology

6. I believe in the concept of green marketing ?
Respondents said strongly agree that they believe in the concept
of green marketing
Questions asked
0
5
10
15
20
25
5) strongly agree 4) agree 3) neutral 2) disagree 1)strongly disagree
No. of respondent
No. of respondent

7. I am aware of companies going green
Respondents Strongly Agree about the awareness of
companies going green which can be inferred from the
computed mean.
0
2
4
6
8
10
12
14
16
18
5) strongly agree 4) agree 3) neutral 2) disagree 1)strongly disagree
No. of respondent
No. of respondent

8. • Government should only take initiative in making
companies to go green?
• Majority the respondent believe that Government should take
initiative in making companies to go green but consumers
should also demand for green products
0
2
4
6
8
10
12
14
16
18
20
5) strongly agree 4) agree 3) neutral 2) disagree 1)strongly disagree
No. of respondent
No. of respondent

9. • Do you realize the importance of green marketing
Majority of the people realize the importance of green
marketing
0
5
10
15
20
25
30
yes no
No. of respondent
No. of respondent

10. • Are you ready to pay extra for green products
Majority of the people is ready to pay more for green product
0
5
10
15
20
25
yes no
No. of respondent
No. of respondent

11. • Is green marketing is a way towards sustainability
• Most of the people believe in the concept of green marketing
and believe that it will help them to reach sustainability.
0
2
4
6
8
10
12
14
16
18
20
yes no
No. of respondent
No. of respondent

12. Understanding of marketers.
People are aware but requires availability of
products.
Participation is needed from every level of society
e.g. government ,media ,agencies, people..
Conclusion

13. Green marketing requires a holistic and pragmatic
approach . A company cannot success simply by
Highlighting green aspect of particular product but
Must demonstrate a commitment on multiple levels
, such as in production process or environmental
Engagements.

14. Every social & global issue is a business opportunity just
waiting for right kind of inventive entrepreneurship
And the right kind of collective actions.
peter ducker