A group of students are developing Heart Buddy, a heart monitoring device that detects abnormal heart activity and automatically contacts emergency services. It consists of a strap with sensors that reads the wearer's ECG and sends it via Bluetooth to a smartphone app for analysis. If abnormal activity is detected, emergency services and loved ones will be notified of the situation and patient's location using GPS. The students are seeking £300,000 in investments to fund production and marketing of the HeartBuddy prototype to help the thousands of people who have heart attacks each year in the UK.

1. Saving people’s lives one buddy at a time
Heart Buddy
Kulini Ltd.

2. • We are a group of students from Ealing, Hammersmith, and West London
College studying the HND in Computing and Systems Development.
• We are committed to develop our idea and see our product succeed in the
market
Who Are We?
CEO – Patryk Kulinski R&D – Dilshan Ariyasena
Media Relations –
Oskar Kulinski
R&D – Karl Castro
Finance –
Ahmed Raya

3. • Every seven minutes someone dies of a heart attack in the UK (www.bhf.org.uk)
• Heart patients who panic during the intervention period* may increase
the chances of suffering from a heart attack
• Heart patients living alone may not be capable of contacting emergency
services in case of a heart attack
• *Intervention period: The period a patient has to wait for a specialist appointment
The Issue

4. • Heart buddy is a heart monitoring
device that contacts emergency
services in case of a heart attack
• During the intervention period, Heart
Buddy will carefully read the
patient’s ECG, heart rate, and blood
pressure
• The HeartBuddy will be ready to
automatically inform Emergency
Services in case of abnormal heart
activities
• It will also inform loved ones of the
situation and to which hospital the
patient has been taken to
Our Proposed Solution
• A strap consisting sensors will be
worn around chest area around the
heart
• Via Bluetooth, an application on the
patients phone will read the Heart
Buddy feed and monitor the heart
activity
• Heart buddy will use your mobile
phone ‘s GPS locator.
• It will be a device pad place under
your clothes on your skin connected
by Bluetooth to your phone.
• The components of the heart buddy
will be recyclable

5. 1. The patch will be installed in
the strap appropriately for it
to read the patient’s ECGs
2. The patch sends the ECG
feed to the patient’s
smartphone via Bluetooth
3. Our application will analyse
the feed and notice abnormal
heart activities
4. Our application will contact
emergency services and
notify them of the patient’s
location using GPS
technology
How Does the Heart Buddy Work?

6. Our Target Audience
• Private Practitioners and the future scope is the National Health Services
(NHS)
• Once a doctor assess a patient, he/she will give this product to the patient and
teach him/her in how to use it
• It will be free of charge to the patient on NHS treatments
Statement from our advisor, Dr Patel
‚I am interested in this product, I can see its application in our day-to-day life,
I would recommend it to my patients during their intervention periods‛ (Dr.
Patel, 2013, Cardiff)

7. • 100, 000 for research and
development including trials costs
• The prize money will be used for
development of our HeartBuddy
prototype
• We are seeking for £300,000 in
investments for production:
• We will use £85,000 to start
creating the product including
Labor, Development, Tools and
Marketing as planned for our first
Fiscal Year
• We need £136,000 for salaries
• £8,500 for expenses such as
electricity
• For our Fiscal Year we predict an
income of £332,500 upon selling
3500 Units
Financials

8. • After the completion of the prototype, we will use it to begin Beta
Testing or trials which will be initiated by Research and Development -
this will require sponsorship.
• Future prospects will be to develop further apps to detect asthma
attacks, low insulin or even the potential to detect epileptic fit.
• On receipt of the funds, we will move forward from design phase to
prototyping
Next Step