1. GREEN MARKETING
Presented By
M.Shunmuga Priya
Dept.,of Management Studies
JAMCET

2. Presentation Overview
• Introduction
• Aspects
• Recent trends
• In India
• Examples
• Findings
• Solutions
• Conclusion

3. Introduction
• Definition
-Marketing products
- based on environmental factors or
awareness.
-methods of processing, packaging and
distribution.
• Reason
- Getting a first-mover advantage
- Develop a competitive edge
- Creating a brand-image as an environment
conscious body

4. Aspects
• Operational sustainability
• Green products
• Sustainable marketing
• Environmental causes
Targeting green customers
• Eco marketing
• Genuine and verifiable
• Educate your consumers
• Federal Trade Commission (FTC)

5. Recent Trends
• Green Goes Mobile
• Social Media for Cause
• Green Products Compete
• Crowd Funding for Cause
• Local Movements Gain Traction

6. In India
• State Bank of India: Green
IT@SBI
• Lead Free Paints from Kansai
Nerolac
• Indian Oil's Green Agenda
• Wipro Green IT
• Going Green: Tata's new mantra

7. Examples
• Johnson & Johnson Launches Tumblr
Recycling Campaign
• Coke Defends Plant Bottle Green
Claims
• Phillips's "Marathon" CFL light bulb
• Car sharing services
• Electronics sector

8. Findings
• Green products are everywhere
• Green can be associated with lower quality
• Green isn’t enough of a motivating factor in
itself
• Green can seem fishy to consumers on the
lookout for “greenwashing”
• Green is easy to overstate

9. Solutions
• Great Product
• Brand recognition
• High quality
• Be the best
• Positively impact their life

10. Conclusion
• Financial gain and economic
profit
• Steps taken for sustainability
• Realize Green marketing
• Marketers responsibility
• Compared to non-green ones.