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GlobalGiving Online Fundraising Workshop, 2016
This document provides an agenda and objectives for a GlobalGiving online fundraising workshop. The agenda covers introductions, an overview of online fundraising and why it is important, setting SMART goals and using storytelling for fundraising, understanding networks and identifying advocates, keeping donors informed and building relationships, and an explanation of GlobalGiving and how nonprofits can join. Key points include how online fundraising allows organizations to reach a global audience, the importance of setting measurable and time-bound fundraising goals, using stories and heroes to engage donors, identifying existing and potential advocates, and thanking and updating donors to build lasting relationships. GlobalGiving is presented as a platform that can help nonprofits access new donors, tools, training, and
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GlobalGiving Online Fundraising Workshop, 2016
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- 2. Photo: The NyakaAIDS Orphans Project GlobalGiving Online Fundraising Workshop
- 3. Agenda Introductions 10 min Whyonline fundraising? 30 min Setting goals +activity 30 min Tell your story +activity 40 min Break 15 min Understanding your network +activity 40 min Why GlobalGiving? 20 min Wrap-Up & Feedback 15 min
- 4. O B JE C T I V E What is Online Fundraising and how it can affect your organization Online Fundraising
- 5. O B JE C T I V E SMART Goals and Storytelling How are SMART goals and storytelling impactful For online fundraising
- 6. O B JE C T I V E Why GlobalGiving Why might GlobalGiving be impactful for your organization.
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- 10. A C TI V I T Y 1. Name 2. Organization 3. Motivation for your work 4. Hopes for 2016 Introductions
- 11. W H ATIS GLOBALGIVIN G?
- 12. GlobalGiving: The Story FromWorldBank to GlobalGiving BRAZIL 4,321
- 13. Founded by twoformer World Bank executives who have created a new, higher-impact way for individuals & organizations to direct their philanthropy to their choice of high-quality, trackable projects in the U.S. and around the world.
- 14. Together we arebuilding a global movement for social progress. One donor, one project, one community at a time.
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- 16. Always Open. Listen, Act, Learn.Repeat. Never Settle. Committed to WOW! Values
- 19. C O RP O R AT E PA R T N E R S
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- 21. M A RI K U R A I S H I C O - F O U N D E R & P R E S I D E N T G L O B A L G I V I N G “The power of crowdfunding isn’t in the funding, it’s in the crowd.”
- 23. Online fundraising isimportant.
- 24. How can onlinefundraising help my cause? Offline Organizations Audience and donors are limited by geographical location. Online Organizations Immediate access to a global audience, increased visibility, opportunity for growth.
- 25. Online fundraising grew 11.3%in 2015.
- 26. A C TI V I T Y Do you think many organizations in your community know about or utilize Online Fundraising? Talking Point
- 27. O B JE C T I V E What is Online Fundraising and How it could effect your organization Online Fundraising
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- 29. SMART Goals Set goalsand timelines for your fundraising efforts that are SMART
- 30. “S” your goal shouldbe Specific
- 31. Specific: 1. We wantto raise $10,000 2. We want to have 100 donors 3. 50% of our donors should be new donors
- 32. Not Specific: 1. Wewant to be better at fundraising 2. We want to reach more people 3. We want to become more popular
- 33. “M” your goal shouldbe Measurable
- 34. Measurable: 1. We wantto increase our newsletter list by 50% 2. We want to raise $50,000 3. We want to have a social media audience of 10,000 fans
- 35. Not Measurable: 1. Wewant more donors for our project 2. We want to raise a portion of our program budget 3. Most of our donors should be repeat donors
- 36. “A” your goal shouldbe Actionable
- 37. Actionable: 1. We want50% of our newsletter subscribers to open our emails 2. We want to get 100 more Facebook fans 3. We want to increase the occurrences of repeat donors by 25%
- 38. Not Actionable: 1. Wewant to solve the issue of global poverty 2. We want to make donors happy 3. We want to have a trending Twitter hashtag
- 39. “R” your goal shouldbe Realistic
- 40. Realistic: 1. We wantto raise $10,000 2. We want to increase our donor database by 5% 3. We want 60% of our email subscribers to open our emails
- 41. Not Realistic: 1. Wewant to raise $1,000,000 2. We want 100% of people to open our emails and donate 3. We want to get one new donor
- 42. “T” your goal shouldbe Time-bound
- 43. Time-Bound: 1. We wantto raise $5,000 in 30 days 2. We want to increase our donor database by 5% by the end of 2016 3. We want to improve our email open rates by 10% over the next six months
- 44. Not Time-Bound: 1. Wewant to get 20 more Facebook fans soon 2. We want to get 25 new supporters for when we need them 3. We want to raise $15,000 as quickly as possible
- 45. A C TI V I T Y Create a SMART goal for your organization Specific, Measurable, Actionable, Realistic, Time-bound Setting SMART Goals
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- 47. “Storytelling is themost powerful way to put ideas into the world today.” R O B E R T M C K E E
- 48. ImportanceH aving a clear,engaging and inspriational story will help you gain new supporters and engage your current suppporters
- 49. T H EI D E A
- 50. Global Community Service Foundation Wewant to help end infant mortality by training midwives and birth attendants how to take action with 1 minute of birth. "The Golden Minute" taught by our "Helping Babies Breathe" program will identify how to save babies lives, stimulate breathing and help lower infant mortality across South East Asia. E X A M P L E
- 51. T H EM O T I VAT I O N
- 52. Central Asia Institute In2014 alone there were over 13,000 terrorist attacks worldwide. Educating women and girls is the surest way to reduce support for militancy. E X A M P L E
- 53. T H EC H A L L E N G E
- 54. Plant a Rainforest inSoutheast Asia Forest loss threatens the existence of thousands of species that live in the forest... Many of the world's indigenous people rely on them to continue their way of life. Degradation of tropical rainforest jeopardizes water security… leading to even great threats to communities' livelihoods, health and economic growth. E X A M P L E
- 55. T H EP L A C E
- 56. PATH … bringing alifesaving vaccine against devastating Japanese encephalitis (JE) to millions of vulnerable children in Southeast Asia and the Western Pacific, helping to stamp out the disease for good. E X A M P L E
- 57. T H EP E O P L E
- 58. Asia America Initiative 9 millionpeople in the Philippines were devastated by the super typhoon Haiyan… We seek to surpass our initial goal was 5,000 families or 30,000 persons, mostly children. E X A M P L E
- 59. T H EH E R O ’ S J O U R N E Y
- 60. Every story needsa hero. While your personal story is an important way to connect your network to your cause, you should never be the hero of your organization’s story.
- 61. The real heroesare the communities and individuals you help.
- 62. A C TI V I T Y Discuss with your neighbor. Who is the hero in your story?
- 63. O B JE C T I V E SMART Goals and Storytelling How are SMART goals and storytelling impactful for Online Fundraising
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- 66. YOU R NETW OR K
- 67. N ETW ORK MAPPIN G
- 68. Who is givingto your organization? Pay attention to their patterns and why they give. Your best advocates and supporters are the ones that already exist. Who Supports You Now?
- 69. Do you havepeople you don’t know giving to your organization? Are there first time donors? These individuals offer an opportunity to grow your network, but first you need to engage them! Who Could Support You?
- 70. Create Fundraising Advocates. Foryour supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.
- 71. 1 Do they careabout your organization and cause? 2 Can they serve as brand ambassadors? 3 Are they able to communicate your story well? 4 Do they have a large network? 5 Are you comfortable reaching out to them? Identifying your Advocates
- 72. Once you have identifiedyour fundraising advocates, help them with tools, content, templates, calendars and support.
- 73. A C TI V I T Y Who could be your potential fundraising advocates? Remember the criteria: 1. Committed to your cause 2. Able to be an ambassador 3. Can communicate your story 4. Part of a large network 5. You would be comfortable reaching out Identifying Fundraising Advocates
- 74. BU ILD ING LASTIN G R ELATION SH IPS W ITH YOU R D ON OR S
- 75. Keeping Donors Informed ThankYou Notes Email Updates Social Media Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Stay connected on Facebook, Twitter, and Instagram.
- 76. Keeping Donors Informed:Thank You Notes Thank You Notes Updates Social Media Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Stay connected on Facebook, Twitter, and Instagram.
- 77. Always Thank YourDonors. Show your appreciate for all the things your supporters are doing to help your organization by sending them personal, prompt, and sincere thank you notes. Engage them!
- 78. 50% of donorsprefer personalization Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave to, if they’ve given before, and ask them why they give!
- 79. How to BuildRelationships: Updates Thank You Notes Updates Social Media Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Stay connected on Facebook, Twitter, and Instagram.
- 80. 1/3 of nonprofitrevenue in 2015 was generated through email
- 81. Keep Them Updated. Remindyour donors of their impact with great stories. This can inspire them to give again, making new donors repeat donors! Another main reason donors stop giving is because they forget what they gave to!
- 82. Progress + Impact Donorswant to know the impact they’ve helped to create with their gifts.
- 83. How to BuildRelationships: Advocates Thank You Notes Updates Social Media Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Stay connected on Facebook, Twitter, and Instagram.
- 84. Increasingly powerful presence onFacebook & Twitter With tens of thousands of followers on Twitter and Facebook, a simple message about your organization goes a long way.
- 85. SO W HAT IS GLOBALGIVIN G
- 86. GlobalGiving is thefirst and largest global crowdfunding community for nonprofits. We make it possible for nonprofits anywhere in the world to access the tools, training, and support they need to make our world a better place.
- 87. 15% Fee Page GlobalGivingdoesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact. You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.
- 88. In 2015, 50%of donors chose to cover the GlobalGiving fee at checkout.
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- 91. Training + Support US +UK Tax Benefits Fundraising Tools New Donors + Funding Corporate Partners Volunteer Listings
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- 93. US and UKTax benefits
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- 95. New Donors and FundingOpportunities
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- 98. H OW TOJ OIN
- 99. Complete the online application 1 GlobalGiving will reviewthe application within 30 days 2 After approval, create a project page 3 Fundraise for your program! 4
- 100. -Initially hidden -Mirror BonusDays and Campaigns Until you reach $5000 with 40 donors EMERGING BENEFITS All the benefits of GlobalGiving PARTNER BENEFITS Like tax deductions, training & support, tools, corporate partnerships and new donors
- 101. O B JE C T I V E Why GlobalGiving Why might GlobalGiving be impactful for your organization.
- 102. A C TI V I T Y 1. Online Fundraising 2. SMART Goals, Storytelling & Impact 3. Could GlobalGiving be impactful for YOU Review of Objectives
- 103. We’re here tohelp! www.globalgiving.org projecthelp@globalgiving.org +1-877-605-2314
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Editor's Notes
- #8 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #9 PFC NOTE: I would use one of these introduction slides not both
- #10 Little background about me
- #12 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #13 When using the maps, double click on a state or country to change its color. None highlighted areas should stay gray. BE CAREFUL. If you aren’t careful the countries and states will move and then the map will get screwed up. Make highlighted areas whatever color you want. Stay away from red (red means bad). Use it for disasters.
- #14 Photo of Dennis and Mari
- #15 Swap out the photo to make the presentation your own. GlobalGiving brand compliant photos can be found here via the Box link. Choose a photo that complements your content. Choose a color for the text box that matches the colors in the photo. Compress all images to 150 dpi (go to File > Reduce File Size when you’re done with your deck)
- #22 DEFINITION: The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
- #23 From 27% to 33% in one year, which is 22% increase in one year. So internet use is growing around 22% a year just in Southeast Asia. Plus all over the world, internet use is growing (donors)
- #25 The goals are the same even if the audience is different. So the target audiences are different, but achieving your goals, raising awareness and attracting more donors for your organization are the same. Offline is much more local and online is much more global. More facts about online fundraising:
- #29 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #30 Online Fundraising begins with a plan, like anything else. Setting goals for online fundraising, realizing your expectations
- #41 PFC NOTE: I would change the $10k to something smaller – many orgs
- #47 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg How are you going to show donors and other interested persons, what your organization is about and what work you do?
- #49 PFC NOTE: make sure to explain WHY that will help them GAIN NEW SUPPORTERS and ENGAGE EXISTING SUPPORTERS they already have! 5 types of stories that you can tell, or you can use multiple stories to create more cohesive history… these are how you really represent the people behind your organization, bring them to life
- #50 What is your organization’s unique perspective on how to solve the problem? How has the solution impacted one person – is your idea different than anything that’s been done before
- #52 What’s your project’s backstory? Why are you doing this and why are you fundraising?
- #54 What is the problem your organization is trying to solve. How does this problem affect the constituents you work with
- #56 How is your solution and this problem unique to the location/region and who will care about this?
- #57 The Place…
- #58 How is this problem affecting the individuals in your community and who can identify with these individuals and support your work
- #59 The People..
- #60 Who is the hero in your organization's story? How did they become the hero? Try to tell a story about a specific person, a constituent, who you feel embodies the success that your organization strives for
- #63 Who is the hero in your organization's story? How did they become the hero? Try to tell a story about a specific person, a constituent, who you feel embodies the success that your organization strives for
- #65 Water, bathroom, cake, etc
- #67 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #73 Provide your fundraising advocates with the tools and support they need so they are not overwhelmed Templates: Supply email, Facebook, Twitter, and other templates, make their lives easier so that this doesn’t become a burden Content: Make sure they have the best images, text, logos, and videos. Calendars: Work with them to create an outreach calendar and plan, make sure they’re up to speed on everything to do with your organization
- #74 Who are the people you can build a personal connection with?
- #78 It seems like a simple concept – thank the people who give to you – but with small teams and a lot of moving pieces to your organization, thank you notes often fall at the end of the priority list. However, this should be at the top of your list. It’s the first contact a donor will have with your organization after taking a generous action. Make them feel appreciated and show them that a small act of kindness is always appreciated. But what should a thank you look like?
- #79 It seems like a simple concept – thank the people who give to you – but with small teams and a lot of moving pieces to your organization, thank you notes often fall at the end of the prioirty list. However, this should be at the top of your list. It’s the first contact a donor will have with your organization after taking a generous action. Make them feel appreciated and show them that a small act of kindness is always appreciated. But what should a thank you look like?
- #80 Being specific about the project reminds your donors why they donated in the first place
- #82 It seems like a simple concept – thank the people who give to you – but with small teams and a lot of moving pieces to your organization, thank you notes often fall at the end of the priority list. However, this should be at the top of your list. It’s the first contact a donor will have with your organization after taking a generous action. Make them feel appreciated and show them that a small act of kindness is always appreciated. But what should a thank you look like?
- #85 Edit this slide to talk about how you can build advocates through Facebook and twitter
- #86 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg No capitals with aleo
- #87 New language
- #88 Here’s the nitty-gritty: when a donor makes a $100 donation, $85 goes to the project(s), $3 goes to cover credit card or transaction fees, and just $2 goes to keep GlobalGiving running. Then $10 goes to fund our many programs and services that ultimately drive more funding. This is where the magic happens. In 2015 alone, GlobalGiving drove an additional $10 million to our nonprofit partners through: our marketing efforts, matching funds, corporate partner donations, bonus rewards, and gift card redemptions. That money that didn’t come from nonprofits’ fundraising work; it was just a benefit of being part of our community. Accounting for all the extra funding that GlobalGiving delivers, the net cost for a typical nonprofit is actually zero. They’re not even out the credit card fees! The benefits of using GlobalGiving—access to tools, training, one-on-one support, and our trusted platform—literally pay for themselves, and then some! Most importantly, GlobalGiving helps nonprofits have more impact. That’s what makes GlobalGiving unique: we exist to help our partners get more resources to do their important work, and to help them become more effective with the resources they do have. No other crowdfunding platform helps drive more dollars to important causes, and helps nonprofits improve their day-to-day performance on the ground like GlobalGiving. So you can feel good about it! The 15% is worth the investment!
- #90 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #92 If the text over the photo goes to 2 lines, move the text box up so it’s centered within the box. Swap out the photos. Try not to have text over faces. Feel free to change the colors of the overlays but keep them dark Brand colors with white text.
- #93 Tools + Training Blog One-on-one support from GlobalGiving staff – you can call anytime! Social Impact Academys Webinars We will talk about all of this in the next workshop Our trainings, blog, and one-on-one staff assistance is intended to provide you with the support you need to effectively fundraise on GlobalGiving. Training Sessions Every month we offer different free, online trainings in topics ranging from social media and diaspora-based fundraising to financial management and strategic planning. Listen to recordings and read summaries from past trainings. Tools & Training Blog Read best practices in online fundraising, find out about new GlobalGiving features and campaigns, and get information about external fundraising opportunities from GlobalGiving's Tools and Training blogand Online Fundraising Toolkit designed specifically for our non-profit partners. One-on-one Consultation Looking for help with your online fundraising? Set up a call with one of GlobalGiving's team members to create a GlobalGiving fundraising strategy that is right for your organization. We're eager to answer your questions and offer any support that you might need. Site visits We believe that there's something about face-to-face meetings that can't be beat by conference calls or emails. That's why each year GlobalGiving sends staff and representatives into the field to meet with partner organizations throughout the world. The purpose of these visits is to verify that funds are being used appropriately and to strengthen our relationships with our partners. We like to take advantage of these opportunities to learn more about our partners and their needs, to answer any questions about GlobalGiving, and to work together to develop an organization-specific fundraising strategy. "It was nice to have face to face interaction with a representative, and learn how GlobalGiving does value having a variety of projects and providing an additional platform to organizations for fund raising." - Amy from Wisconsin/Nicaragua Partners
- #94 GlobalGiving makes it easy for donors to make tax deductible donations to your organization online using credit cards and PayPal. We also accept US checks via mail. All donations go through GlobalGiving, a 501(c)3 nonprofit, making them tax-deductible for U.S. taxpayers to the full extent permitted by law. This means that internationally registered organizations can use GlobalGiving to reach out to their US networks. GlobalGiving handles all donor tax-receipts, meaning less work for you!
- #95 Leverage your fundraising activities for more powerful results Recurring Donation Option GlobalGiving makes it easy for your supporters to make monthly, recurring donations using their credit card. By signing up for a recurring donation, GlobalGiving deducts the donation amount from the donor's credit card every month. Learn how to set up a recurring donation. Not only are recurring donations hassle free for your donors, but they provide your organization with a consistent, reliable, and long-term source of income. GlobalGiving's Widgets Promote your project on your organization's homepage, blog or social network using GlobalGiving's widget. Just copy and paste the code provided on your project page into your website. One click takes donors directly to your project page so they can donate immediately.
- #97 Access global employee networks and special funding opportunities GlobalGiving's projects receive donations through partnerships with more than 60 American and international corporations including Microsoft, Nike, and Dell. We operate the following corporate programs, all of which provide more funding for the great work of our partner organizations: Grants management: GlobalGiving recommends outstanding partner organizations for grants from corporate partners. Read about our programs. Cause-marketing: Through targeted marketing campaigns, companies support and promote one or more GlobalGiving projects. Employee giving programs: Corporate employees give through GlobalGiving's sites to GlobalGiving partner projects. Gift card programs: Corporations purchase gift cards to give to their employees, customers, and stakeholders.
- #98 Reach out to new volunteers to support more than just your fundraising activities GlobalGiving partners with numerous volunteer organizations, including VolunteerMatch to help your organization reach out to a worldwide network of capable volunteers and interns. Whether your organization has administrative, hands on, or communication needs, there is someone out there who wants to help, and we'll help you find them. Visit GlobalGiving's current volunteer listings.
- #100 You must reach $5000 with at least 40 donors in two years
- #103 Who are the people you can build a personal connection with? Why is storytelling impactful What is the point of SMART goals, why should you plan like this