Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience? A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers. It’s also about delivering the right message.
Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
The full potential of insurance telematicsMatteo Carbone
Auto telematics represents the most mature insurtech use case, as it has already passed the test and experimentation phase within the innovation unit. It is currently being used an instrument for daily work within motor insurance business units. In this domain, Italy is an international best practice example
The Diversity Imperative: 14th Annual Australian Chief Executive StudyPwC's Strategy&
This report provides insight into the 2013 Australian Chief Executive Study findings, compares the results to the global market and identifies trends. Our analysis looks at trends relating to performance and tenure; reasons for CEO turnover; and the number of insider appointments versus outsider appointments.
A.T. Kearney Consolidation of the US Banking IndustryKearney
More and more banked consumers are migrating from small to large banks, flagging the accelerated consolidation of the retail banking industry in the years to come.
Digital and Innovation Strategies for the Infrastructure Industry: Tim McManu...Smart City
Productivity in the engineering and construction industry has been stagnant for decades. The proliferation of digital solutions has made it difficult for users to develop a coherent strategy. Companies who are able to successfully navigate the new digital landscape are on the brink of a transformation that will see top performers reduce overall project costs by 20-45%. However, digital transformations require developing digital capability across all aspects of the organization. Therefore, each entity involved in the industry must understand its critical challenges in order to guide its path to increased digital capability.
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
The full potential of insurance telematicsMatteo Carbone
Auto telematics represents the most mature insurtech use case, as it has already passed the test and experimentation phase within the innovation unit. It is currently being used an instrument for daily work within motor insurance business units. In this domain, Italy is an international best practice example
The Diversity Imperative: 14th Annual Australian Chief Executive StudyPwC's Strategy&
This report provides insight into the 2013 Australian Chief Executive Study findings, compares the results to the global market and identifies trends. Our analysis looks at trends relating to performance and tenure; reasons for CEO turnover; and the number of insider appointments versus outsider appointments.
A.T. Kearney Consolidation of the US Banking IndustryKearney
More and more banked consumers are migrating from small to large banks, flagging the accelerated consolidation of the retail banking industry in the years to come.
Digital and Innovation Strategies for the Infrastructure Industry: Tim McManu...Smart City
Productivity in the engineering and construction industry has been stagnant for decades. The proliferation of digital solutions has made it difficult for users to develop a coherent strategy. Companies who are able to successfully navigate the new digital landscape are on the brink of a transformation that will see top performers reduce overall project costs by 20-45%. However, digital transformations require developing digital capability across all aspects of the organization. Therefore, each entity involved in the industry must understand its critical challenges in order to guide its path to increased digital capability.
Retailers who are proactive with their approach to consumer privacy and retail cyber security will create more meaningful data and consumer engagement.
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
Unlocking the data possibilities of Big Data presentation shared at the Big Data / Internet of Things Conference Board Conference June 25-26, 2015
http://www.pwc.com/us/en/analytics/big-data.jhtml
New trends have moved marketing the cusp of a new golden age. To deliver on the promise, marketing needs to execute on the 5S approach: science, simplicity, substance, speed, and story. This presentation walks through what marketers and business leaders need to get right to execute all of them. This presentation is based on a public webinar given by McKinsey partners Jonathan Gordon and Jesko Perrey.
Find out more from our Marketing and Sales practice: http://www.mckinsey.com/client_service/marketing_and_sales
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
Is your energy investment strategy built on the best evidence?
As the energy sector transforms, capital and investment plans must adapt too. Is it time to review your strategies in light of global utilities investment trends? Our latest Power transactions and trends report offers insight and evidence into the major themes and emerging trends driving global power and utilities M&A. Updated quarterly, the report delivers deep insights into each major region.
A.T. Kearney 2017 State of Logistics Report: Accelerating into UncertaintyKearney
2017 could be a pivotal year for logistics. Demand patterns are shifting, technological advances are altering industry economics, and new competitors are challenging old business models. This year could bring significant moves that reshape individual sectors and even the industry as a whole. Major business combinations, large-scale shifts in distribution flows, deep capacity cuts, massive infrastructure investments–anything is possible. Here are the ten key takeaways from the 2017 State of Logistics report, as well as the four potential scenarios for the future of logistics.
EY's European Banking Barometer – 2015 identifies the views of 226 senior European bankers across 11 markets regarding their views of the macro-economic outlook and the impact they think it will have on the banking industry in 2015.
For further information visit: www.ey.com/ebb
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
In many ways, Asian Americans in the US have had meaningful economic and social impact but they face a number of challenges that have often been overlooked.
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...McKinsey & Company
Some 680 million people, or 56% of India, live below MGI’s Empowerment Line and lack acceptable minimum standards of living; the Empowerment Gap is 4% of GDP in value terms (about 7 times the official poverty gap)
From 2005 to 2012, 75% of the improvement in living standards was due to rising incomes, the rest due to government spending; to reduce the gap faster, India needs more productive jobs and higher effectiveness of government spending (e.g., 85 million people below the official poverty line could have been lifted to minimum living standards just by improving delivery of public services)
Almost 40% of the Empowerment Gap comes from health care, drinking water and sanitation; in addition, hunger is a major issue for the poorest segments, and housing for the urban vulnerable
Apart from lacking the means, Indians also lack access to 46% of the basic services they need, with significant variations in the pattern of access deprivation across districts
A path of Stalled Reforms would leave 36% of India below the Empowerment Line and 12% below the Poverty Line in 2022, but the path of Inclusive Reforms can bring these down to 7% and 1% respectively – while achieving fiscal consolidation and reducing access deficit in basic services to 17%, from 46% currently. Raising government spending on subsidies alone delivers just 8% of the total impact. 4 themes are critical
Non-farm jobs deliver >50% of impact; 115 million jobs are needed (38 million more than Stalled Reforms) through 6 broad-ranging reforms and investments in 70-100 job creation engines
Agricultural yield growth delivers ~20% of impact, needing 9 farm sector initiatives and investment rebalancing towards rural infrastructure, research and extension
Public spending on basic services should grow at 7% p.a. in real terms and share of health, water and sanitation to rise from 20% to nearly 50%
Government spending effectiveness must improve from 50% to 75%, by working with private and social sector, community involvement and tight monitoring using technology
Six themes are essential to improve governance across the board (raise institutional capacity and strengthen external accountability)
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Online survey of companies → Goal: Understanding the role of
artificial intelligence (AI) and machine learning across countries
and industries
• Evaluation: Which companies are active leaders in adopting or
piloting AI
AI in Insurance: How to Automate Insurance Claim Processing with Machine Lear...Skyl.ai
About the webinar
Insurance companies are looking at technology to solve complexity created by presence of cumbersome processes and presence of multiple entities like actuaries, support team and customers in the claim processing cycle.
Today, a lot of insurance companies are opting for Machine Learning to simplify and automate the processes to reduce fraudulent claims, predict underwriting risks, improve customer relationship management. This automated insurance claim process can remove excessive human intervention or manual errors and can report the claim, capture damage, update the system and communicate with the customers by itself. This leads to an effortless process enabling clients to file their claims without much hassle.
In this webinar, we will discuss how insurers are increasingly relying on machine learning to improve claim processing efficiency and increase ROI.
What you'll learn
- How Insurance companies are using ML to drive more efficiency and business gain
- Best practices to automate machine learning models
- Demo: A deeper understanding of the end-to-end machine learning workflow for car damage recognition using Skyl.ai
Summary: Even in a time of high biopharma valuations, adopting an activist mentality adds rigor to capital allocation and strategic decision-making, improving not just returns to shareholders but long-term value creation. Therefore, biopharma management teams and boards of directors should proactively assess the “fitness” of their capital allocation strategies and their alignment with operational performance goals by taking an outsider’s view of the business even when times are good — and before a material stumble provides a compelling reason for an outsider to act. For more on this topic, go to http://www.ey.com/GL/en/Industries/Life-Sciences/EY-vital-signs-how-fit-is-your-capital-allocation-strategy.
Retailers who are proactive with their approach to consumer privacy and retail cyber security will create more meaningful data and consumer engagement.
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
Unlocking the data possibilities of Big Data presentation shared at the Big Data / Internet of Things Conference Board Conference June 25-26, 2015
http://www.pwc.com/us/en/analytics/big-data.jhtml
New trends have moved marketing the cusp of a new golden age. To deliver on the promise, marketing needs to execute on the 5S approach: science, simplicity, substance, speed, and story. This presentation walks through what marketers and business leaders need to get right to execute all of them. This presentation is based on a public webinar given by McKinsey partners Jonathan Gordon and Jesko Perrey.
Find out more from our Marketing and Sales practice: http://www.mckinsey.com/client_service/marketing_and_sales
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
Is your energy investment strategy built on the best evidence?
As the energy sector transforms, capital and investment plans must adapt too. Is it time to review your strategies in light of global utilities investment trends? Our latest Power transactions and trends report offers insight and evidence into the major themes and emerging trends driving global power and utilities M&A. Updated quarterly, the report delivers deep insights into each major region.
A.T. Kearney 2017 State of Logistics Report: Accelerating into UncertaintyKearney
2017 could be a pivotal year for logistics. Demand patterns are shifting, technological advances are altering industry economics, and new competitors are challenging old business models. This year could bring significant moves that reshape individual sectors and even the industry as a whole. Major business combinations, large-scale shifts in distribution flows, deep capacity cuts, massive infrastructure investments–anything is possible. Here are the ten key takeaways from the 2017 State of Logistics report, as well as the four potential scenarios for the future of logistics.
EY's European Banking Barometer – 2015 identifies the views of 226 senior European bankers across 11 markets regarding their views of the macro-economic outlook and the impact they think it will have on the banking industry in 2015.
For further information visit: www.ey.com/ebb
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
In many ways, Asian Americans in the US have had meaningful economic and social impact but they face a number of challenges that have often been overlooked.
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...McKinsey & Company
Some 680 million people, or 56% of India, live below MGI’s Empowerment Line and lack acceptable minimum standards of living; the Empowerment Gap is 4% of GDP in value terms (about 7 times the official poverty gap)
From 2005 to 2012, 75% of the improvement in living standards was due to rising incomes, the rest due to government spending; to reduce the gap faster, India needs more productive jobs and higher effectiveness of government spending (e.g., 85 million people below the official poverty line could have been lifted to minimum living standards just by improving delivery of public services)
Almost 40% of the Empowerment Gap comes from health care, drinking water and sanitation; in addition, hunger is a major issue for the poorest segments, and housing for the urban vulnerable
Apart from lacking the means, Indians also lack access to 46% of the basic services they need, with significant variations in the pattern of access deprivation across districts
A path of Stalled Reforms would leave 36% of India below the Empowerment Line and 12% below the Poverty Line in 2022, but the path of Inclusive Reforms can bring these down to 7% and 1% respectively – while achieving fiscal consolidation and reducing access deficit in basic services to 17%, from 46% currently. Raising government spending on subsidies alone delivers just 8% of the total impact. 4 themes are critical
Non-farm jobs deliver >50% of impact; 115 million jobs are needed (38 million more than Stalled Reforms) through 6 broad-ranging reforms and investments in 70-100 job creation engines
Agricultural yield growth delivers ~20% of impact, needing 9 farm sector initiatives and investment rebalancing towards rural infrastructure, research and extension
Public spending on basic services should grow at 7% p.a. in real terms and share of health, water and sanitation to rise from 20% to nearly 50%
Government spending effectiveness must improve from 50% to 75%, by working with private and social sector, community involvement and tight monitoring using technology
Six themes are essential to improve governance across the board (raise institutional capacity and strengthen external accountability)
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Online survey of companies → Goal: Understanding the role of
artificial intelligence (AI) and machine learning across countries
and industries
• Evaluation: Which companies are active leaders in adopting or
piloting AI
AI in Insurance: How to Automate Insurance Claim Processing with Machine Lear...Skyl.ai
About the webinar
Insurance companies are looking at technology to solve complexity created by presence of cumbersome processes and presence of multiple entities like actuaries, support team and customers in the claim processing cycle.
Today, a lot of insurance companies are opting for Machine Learning to simplify and automate the processes to reduce fraudulent claims, predict underwriting risks, improve customer relationship management. This automated insurance claim process can remove excessive human intervention or manual errors and can report the claim, capture damage, update the system and communicate with the customers by itself. This leads to an effortless process enabling clients to file their claims without much hassle.
In this webinar, we will discuss how insurers are increasingly relying on machine learning to improve claim processing efficiency and increase ROI.
What you'll learn
- How Insurance companies are using ML to drive more efficiency and business gain
- Best practices to automate machine learning models
- Demo: A deeper understanding of the end-to-end machine learning workflow for car damage recognition using Skyl.ai
Summary: Even in a time of high biopharma valuations, adopting an activist mentality adds rigor to capital allocation and strategic decision-making, improving not just returns to shareholders but long-term value creation. Therefore, biopharma management teams and boards of directors should proactively assess the “fitness” of their capital allocation strategies and their alignment with operational performance goals by taking an outsider’s view of the business even when times are good — and before a material stumble provides a compelling reason for an outsider to act. For more on this topic, go to http://www.ey.com/GL/en/Industries/Life-Sciences/EY-vital-signs-how-fit-is-your-capital-allocation-strategy.
Facebook and Myspace App Platforms: A Brief UpdateO'Reilly Media
With the 2-year anniversary of Facebook's platform a few weeks away, I've put together an overview o the current state of Facebook and Myspace apps. At a time when iTunes attracts most of the media coverage, the Facebook & Myspace (particularly Facebook) platforms are quietly producing apps and developers with impressive usage numbers.
Six Strategies to Drive Conversions and Engagement on MobileVictor Kong
Understanding your customers' buyer journey is critical to the monetization of the mobile channel. However, every journey is unique and demands personalized experiences from the brand.
Courtesy of: American Marketing Association
Specific Instance Xstrata Copper
For Impacts to Rock Glaciers and Periglacial Environments
in San Juan and Catamarca Provinces of Argentina of El Pachón and Filo Colorado Mining Projects
Presented to:
The Australian National Contact Point
Foreign Investment Review Board
c/- The Treasury
Canberra ACT 2600
Attn: Frank Di Giorgio
cc: Argentine National Contact Point
Complainant
The Center for Human Rights and Environment (CEDHA) – Argentina
Contact: Jorge Daniel Taillant
June 1, 2011
Liderado por Adriana Cisneros, el equipo directivo del principal consorcio televisivo venezolano se ha propuesto una misión: ser pionero en Latinoamérica en la venta de contenido y publicidad digital. Las startups de la región serán clave para lograrlo.
Marzo, 2015
Design of A Spell Corrector For Hausa LanguageWaqas Tariq
In this article, a spell corrector has been designed for the Hausa language which is the second most spoken language in Africa and do not yet have processing tools. This study is a contribution to the automatic processing of the Hausa language. We used existing techniques for other languages and adapted them to the special case of the Hausa language. The corrector designed operates essentially on Mijinguini’s dictionary and characteristics of the Hausa alphabet. After a brief review on spell checking and spell correcting techniques and the state of art in the Hausa language processing, we opted for the data structures trie and hash table to represent the dictionary. The edit distance and the specificities of the Hausa alphabet have been used to detect and correct spelling errors. The implementation of the spell corrector has been made on a special editor developed for that purpose (LyTexEditor) but also as an extension (add-on) for OpenOffice.org. A comparison was made on the performance of the two data structures used.
LIANG Zheng: Comparison of China and India in R&D globalisationSTEPS Centre
LIANG Zheng, Associate Professor, CISTP, Tsinghua University.
Presentation to the UK-China Innovation Workshop for Sustainable and Equitable Development, Tsinghua University, 19 March 2010, co-organised by China Institute for Science and Technology Policy (CISTP) at Tsinghua University and the STEPS Centre.
http://anewmanifesto.org/news/china-workshop-presentationschina-workshop-presentations/
For many consumers, email is the lifeline through which they maintain relations with businesses. In fact seven in 10 adults prefer email as their primary marketing communications channel, with 91% indicating that they like to receive promotional emails for companies they do business with.
Courtesy of: Direct Marketing News
El presente reporte provee amplia información
acerca de las prácticas y desempeño
en materia económica, de salud, seguridad,
medio ambiente y social de Minera Alumbrera
durante el período comprendido entre el 1ro
de enero y el 31 de diciembre de 2010. La
publicación del reporte se realiza en forma
anual y el presente es el séptimo que elabora
la empresa, el cual constituye uno de los 11 reportes de sostenibilidad publicados por Xstrata Copper este año.
Informe Marcas canarias en Redes Sociales22gradosº
Informe elaborado por 22gradosº sobre los perfiles en redes sociales de las marcas canarias más recordadas por los consumidores. Los datos han sido recogidos con la herramienta Welovroi de Enero a Julio de 2016.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
Международная исследовательская компания Nielsen делится результатами своего глобального исследования о доверие разным видам рекламы Nielsen Global Survey of Trust in Advertising. Так, онлайн-отзывам других пользователей доверяет 68% респонентов. На сегодняшний день, это один из наиболее эффективных инструментов рекламы, этой информации доверяют наряду с рекомендациями друзей и брендированным веб-сайтом.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
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Native advertising, which some marketers, publishers and readers
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depending on who you ask. To help you stay on top of the latest trends in
native advertising, eMarketer has curated a roundup of some of our latest
coverage, including statistics, insights and interviews.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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TL;DR. These are the three themes that stood out to us over the course of last month.
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3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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10 Video Ideas Any Business Can Make RIGHT NOW!
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How to use the Video Matrix
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. 2 GLOBAL TRUST IN ADVERTISING REPORT
START WITH
REACH, END WITH
REACTION
AROUND THE WORLD
• Branded websites are the second-most-trusted advertising format,
behind recommendations from friends and family.
• Two-thirds trust consumer opinions posted online—the third-most-
trusted format.
• The proliferation of online ad formats has not eroded trust in
traditional paid advertising channels. Roughly six-in-10 say they trust
ads on TV (63%), in newspapers (60%) and in magazines (58%).
• Millennials show the highest levels of trust in 18 of 19 advertising
formats/channels, including TV, newspapers and magazines.
• Humor resonates most strongly in Western markets; health-themed
ads are rated highest in Latin America, and ads depicting real-life
situations are most appealing in Asia-Pacific and Africa/Middle East.
4. 4 GLOBAL TRUST IN ADVERTISING REPORT
THE CIRCLE OF
INFLUENCE IS WIDE
The most credible advertising comes straight from the people we know and
trust. More than eight-in-10 global respondents (83%) say they completely
or somewhat trust the recommendations of friends and family. But trust
isn’t confined only to those in our inner circle. In fact, two-thirds (66%) say
they trust consumer opinions posted online—the third-most-trusted format.
“The power of digital ad formats cannot be underestimated, as they offer
many advantages for achieving effective reach,” said Beard. “But few brands
have mastered online word-of-mouth marketing techniques, the results
of which can go viral very quickly. Passionate brand advocates can be
powerful allies to amplify your message, but you need to give them a reason
to talk. Evolve the relationship from a one-way sales pitch to a two-way
conversation. And be transparent and accountable. Online brand advocates
can quickly become adversaries with the power to damage credibility and
reputation if things go wrong.”
Owned (brand-managed) online channels are also among the most trusted
advertising formats. In fact, branded websites are the second-most-
trusted format, with 70% of global respondents saying they completely or
somewhat trust these sites. In addition, more than half of respondents
(56%) trust emails they signed up for.
EARNED AND OWNED MEDIA REMAIN THE MOST TRUSTED AD FORMATS
PERCENT OF GLOBAL RESPONDENTS WHO COMPLETELY OR SOMEWHAT TRUST ADVERTISING FORMAT
EARNED
Recommendations from people I know
Consumer opinions posted online
Editorial content, such as newspaper articles
-1%
-2%
-1%
2015
DIFFERENCE
FROM
2013
DIFFERENCE
FROM
2013
83%
66%
66%
Source: Nielsen Global Trust in Advertising Survey, Q1 2015 and Q1 2013
OWNED
Branded websites
Brand sponsorships
Emails I signed up for
56%
2015
70%
61%
+1%
0%
0%
6. 6 GLOBAL TRUST IN ADVERTISING REPORT
Ads on TV Online video ads
Ads in newspapers Ads served in search engine results
Ads in magazines
Billboards and other outdoor advertising Ads on mobile devices
TV program product placements
Ads on radio
Ads before movies
Ads on social networks
Online banner ads
Text ads on mobile phones
+1%
-1%
-2%
-1%
0%
-3%
-2%
PAID - TRADITIONAL
2015
PAID - ONLINE/MOBILE
2015
60%
Source: Nielsen Global Trust in Advertising Survey, Q1 2015 and Q1 2013
63%
58%
56%
55%
54%
54%
0%
-1%
-2%
48%
47%
46%
-2%43%
0%42%
-1%36%
TRUST IN TRADITIONAL AND DIGITAL AD FORMATS REMAINS STABLE
PERCENT OF GLOBAL RESPONDENTS WHO COMPLETELY OR SOMEWHAT TRUST ADVERTISING FORMAT
DIFFERENCE
FROM
2013
DIFFERENCE
FROM
2013
8. 8 GLOBAL TRUST IN ADVERTISING REPORT
ACTION EXCEEDS TRUST FOR MANY ADVERTISING FORMATS
PERCENT OF GLOBAL RESPONDENTS WHO COMPLETELY OR SOMEWHAT TRUST ADVERTISING FORMAT
PERCENT WHO ALWAYS OR SOMETIMES TAKE ACTION ON FORMAT
TRUST ACTION
Source: Nielsen Global Trust in Advertising Survey, Q1 2015
ACTION IS CONSISTENT WITH TRUST
TRUST EXCEEDS ACTION
CONSUMER OPINIONS
POSTED ONLINE
RECOMMENDATIONS
FROM PEOPLE I KNOW
ADS ON RADIO ADS BEFORE MOVIES
EDITORIAL CONTENT,
SUCH AS NEWSPAPER
ARTICLES
ADS ON TV
BRANDED WEBSITES
ADS IN NEWSPAPERS EMAILS I SIGNED UP FOR
BRAND SPONSORSHIPS ADS IN MAGAZINES TV PROGRAM PRODUCT
PLACEMENTS
BILLBOARDS AND OTHER
OUTDOOR ADVERTISING
ADS SERVED IN SEARCH
ENGINE RESULTS
ONLINE BANNER ADS
66%
63%
61%
62%
70%
70%
60%
63%
63%
69%
83%
83%
58%
62%
56%
63%
66%
69%
42%
50%
56%
58%
55%
59%
ACTION EXCEEDS TRUST
47%
58%
54%
54%
ADS ON SOCIAL
NETWORKS
46%
56%
ONLINE VIDEO ADS
48%
53%
ADS ON MOBILE
DEVICES
43%
50%
TEXT ADS ON MOBILE
PHONES
36%
46%
54%
54%
10. 10 GLOBAL TRUST IN ADVERTISING REPORT
REGION WITH HIGHEST LEVEL OF TRUST IN SPECIFIED ADVERTISING FORMAT
FORMAT
ASIA-
PACIFIC
AFRICA/
MIDDLE EAST
LATIN
AMERICA
RECOMMENDATIONS FROM PEOPLE I KNOW a
BRANDED WEBSITES a
CONSUMER OPINIONS POSTED ONLINE a
EDITORIAL CONTENT, SUCH AS NEWSPAPER ARTICLES a
ADS ON TV a
BRAND SPONSORSHIPS a
ADS IN NEWSPAPERS a
ADS IN MAGAZINES a
BILLBOARDS AND OTHER OUTDOOR ADVERTISING a
EMAILS I SIGNED UP FOR a
TV PROGRAM PRODUCT PLACEMENTS a a
ADS ON RADIO a
ADS BEFORE MOVIES a
ONLINE VIDEO ADS a
ADS SERVED IN SEARCH ENGINE RESULTS a
ADS ON SOCIAL NETWORKS a
ADS ON MOBILE DEVICES a
ONLINE BANNER ADS a
TEXT ADS ON MOBILE PHONES a
Source: Nielsen Global Trust in Advertising Survey, Q1 2015
12. 12 GLOBAL TRUST IN ADVERTISING REPORT
TRADITIONAL
FORMATS
RESONATE
STRONGLY WITH
MILLENNIALS
How does age impact trust and willingness to take action? Not in the
ways you might expect.
Not surprisingly, Millennials (age 21-34), who came of age with the
Internet, have the highest levels of trust in online and mobile formats,
followed closely by Generation X (age 35-49). But it’s not just online
and mobile advertising formats where Millennials exceed the average.
They also show the highest levels of trust in 18 of 19 advertising
formats/channels, including TV, newspapers and magazines, and
they’re also the most willing to take action on 16 of 19 formats.
“Millennials consume media differently than their older counterparts,
exercising greater control over when and where they watch, listen and
read content—and on which device,” said Beard. “But even if they
rely less heavily on traditional channels, their trust and willingness
to act on these formats remains high. While an integrated, multi-
channel approach is best across all generations, it carries even more
importance when reaching Millennials.”
14. 14 GLOBAL TRUST IN ADVERTISING REPORT
ADS THAT DRIVE
EMOTION MAKE
AN IMPACT
Successful marketing campaigns require more than identifying the
right channel for reaching consumers. It’s also about delivering
the right message. Nielsen Consumer Neuroscience research
shows highly successful ads score well on three dimensions:
attention, conversion to long-term memory and emotional
engagement. How can marketers ensure their ads stand out on
these factors? A key element is knowing how to connect their
audience with messages that resonate most.
Ads depicting real-life situations resonate most powerfully,
selected by 44% of global respondents. Consumer neuroscience
research on learning and memory shows that employing familiar
themes is extremely useful in driving memorability.
“Best-in-class ads share several characteristics: they’re relatable,
follow an upbeat and simple storyline, use novel and striking
imagery and make an emotional connection,” said Beard.
“These characteristics provide a strong foundation for creative
development, but there’s no ‘one-size-fits all’ formula. What’s
effective in one country or region won’t necessarily work well in
others. A deep understanding of local preferences is vital.”
Indeed, there are notable regional differences in how messages
resonate across the world. Humor resonates more strongly in
Western markets. It tops the list of most appealing message
types in Europe and North America, cited by 51% and 50% of
respondents, respectively, yet doesn’t rate higher than third in any
other region (respondents in Asia-Pacific and Latin America rate it
fourth). Health-themed ads resonate strongly in Latin America—
in fact, they top the list. Ads focusing on family also have strong
appeal in Latin America as well as Africa/Middle East.
HUMOR RESONATES MOST
STRONGLY IN DEVELOPED MARKETS,
REAL-LIFE SITUATIONS AND HEALTH
THEMES ARE MORE APPEALING IN
DEVELOPING REGIONS
REAL-LIFE SITUATIONS
HUMOROUS
HEALTH-THEMED
45%
32%
44%
41%
51%
26%
44%
38%
34%
50%
33%
52%
35%
50%
24%
ADVERTISING THEMES THAT
RESONATE MOST
ASIA - PACIFIC EUROPE
AFRICA/MIDDLE EAST
NORTH AMERICA
LATIN AMERICA
Source: Nielsen Global Trust in Advertising Survey, Q1 2015
16. 16 GLOBAL TRUST IN ADVERTISING REPORT
SOME THEMES
RESONATE
WELL ACROSS
GENERATIONS,
WHILE OTHERS
APPEAL TO A
SMALLER NICHE
Trying to connect with consumers emotionally? Start by considering
whom you’re trying to reach.
Some messages resonate well across every generation. Ads depicting
real-life situations are a good example—they appeal to roughly four-in-10
respondents in every age group. Nielsen TV Brand Effect research in the
U.S. has also shown that relatable characters are important to both older
and younger consumers. And while humor resonates well across the
generations, the preferred style of humor can differ dramatically. Older
consumers prefer clever, light-hearted humor, while younger consumers
prefer offbeat, sarcastic and slapstick humor. Health- and value-oriented
ads are also rated highly by all five generations.
Other messages, however, have niche appeal. High-energy/action,
aspirational themes and celebrity endorsements resonate more strongly
with Generation Z (ages 15-20) and Millennial (ages 21-34) audiences.
Meanwhile, pet-centered ads have greater appeal among older
consumers.
“The importance of understanding your audience and catering to their tastes
cannot be overestimated,” said Beard. “Regardless of the delivery format, the most
successful ads are those that speak to the sentiment of the audience.”
20. 20 GLOBAL TRUST IN ADVERTISING REPORT
COUNTRIES IN THE STUDY
ASIA-PACIFIC
MARKET INTERNET PENETRATION
Australia 94%
China 47%
Hong Kong 81%
India 20%
Indonesia 28%
Japan 86%
Malaysia 67%
New Zealand 95%
Philippines 41%
Singapore 80%
South Korea 92%
Taiwan 80%
Thailand 30%
Vietnam 44%
LATIN AMERICA
MARKET INTERNET PENETRATION
Argentina 75%
Brazil 54%
Chile 67%
Colombia 62%
Mexico 49%
Peru 42%
Venezuela 50%
MIDDLE EAST/AFRICA
MARKET INTERNET PENETRATION
Egypt 53%
Pakistan 15%
Saudi Arabia 67%
South Africa 52%
United Arab
Emirates
96%
NORTH AMERICA
MARKET INTERNET PENETRATION
Canada 95%
United States 87%
EUROPE
MARKET INTERNET PENETRATION
Austria 87%
Belgium 90%
Bulgaria 59%
Croatia 71%
Czech Republic 78%
Denmark 97%
Estonia 83%
Finland 97%
France 83%
Germany 87%
Greece 60%
Hungary 75%
Ireland 79%
Israel 76%
Italy 59%
Latvia 75%
Lithuania 69%
Netherlands 96%
Norway 95%
Poland 67%
Portugal 65%
Romania 51%
Russia 61%
Serbia 65%
Slovakia 82%
Slovenia 76%
Spain 75%
Sweden 95%
Switzerland 89%
Turkey 57%
United Kingdom 90%
Ukraine 42%
Source: Internet World Stats, June 30, 2014