Data-savvy leaders who leverage analytics make faster and more informed decisions, yet only one-third of executives report their organizations are highly data-driven despite the importance placed on data by CEOs. Many organizations face challenges such as poor data understanding, timeliness issues, and a lack of necessary skills. To enhance decision-making, embedding analytics into the organizational culture is recommended, supported by PwC's tools for integrating data and insights.

1. Are you the 1 in 3?
Data savvy leaders who do this make more
sophisticated and speedier decisions.
• reach clarity on critical
decisions
• creatively use new sources
of data
• use analytics to assess
options and estimate value
• opportunistically make decisions
• quickly source and experiment
with new data
• monitor results and adjust
decision making
Highly data-driven companies are three times
more likely to report significant improvement in
decision making, but only 1 in 3 executives say
their organization is highly data-driven.
An information explosion due to digitization and
Internet of Things has increased the number of data
sources, volume and complexity.
CEOs recognize the strategic importance of data
and analytics.
Despite the strategic importance of data and
analytics, challenges remain for organizations.
80%of Global CEOs say data mining and analysis is
strategically important to their organization.
01010
10100
01010
01011
00110
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Source: PwC’s 2015 Global CEO Survey
Source: PwC's Global Data & Analytics Survey: Big DecisionsTM ®
Source: PwC's Global Data & Analytics Survey: Big DecisionsTM ®
52%
Senior executives say
they previously
discounted data they
didn't understand.
31%
Senior executives say
the timeliness of data
at their organization
is poor or fair.
25%
Senior executives say
they lack the skills or
expertise to make
greater use of data.
Unlock
data
possibilities
The sophistication to...
The speed to...
Discovery
Discover value in your
internal and external data
Insights
Apply analytic techniques
on internal and external
data for tailored,
value-creating insights
Actions
Make decisions; deliver
quick wins; build
operational capabilities to
enhance products and
services
Outcomes
Test and learn; link insights
and actions to financial and
operational metrics;
enhance shareholder value
Helping organizations unlock their data possibilities.
So, what's an executive to do?
Embed
analytics into
the decision
making culture
of your
organization.
PwC's Analytic Apps help organizations integrate data,
analytics and visualization.
Learn more.
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member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see
www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a
substitute for consultation with professional advisors. 32056-2015
For more information, please visit:
www.pwc.com/analytics
Analytics
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innovate
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efficiently
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