Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008Graham Brown
Presentation by Graham Brown of MobileYouth.org to Telenor Djuice focusing on Youth trust, increasing customer loyalty and key factors required by a mobile brand to create relevant dialogue
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Babelfish Articles: Articles that I found interesting and thought it good to share. Items in yellow - priority reads. Ctrl-Click on article in Summary and it will take you to placemark.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008Graham Brown
Presentation by Graham Brown of MobileYouth.org to Telenor Djuice focusing on Youth trust, increasing customer loyalty and key factors required by a mobile brand to create relevant dialogue
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Babelfish Articles: Articles that I found interesting and thought it good to share. Items in yellow - priority reads. Ctrl-Click on article in Summary and it will take you to placemark.
7th annual Planning Survey Report
Emotions about our jobs Career path
Students, Interns and Junior Planners
A note on salaries
Salary Results – US
Salary Results – Brazil
Salary Results – UK
Freelance
Open-ended responses Closing thoughts
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Reach over 2.5 Billion of the World's Marketable ConsumersRay Pun
- Key trends driving demand for global marketing, including globalization, digital innovation and rapid adoption of mobile devices
- Key challenges of marketing on a global basis, including availability and granularity of data, varying legal requirements and cultural acceptance of data-driven marketing, a lack of identity resolution technology and fragmented data activation
- Global data use cases for the travel and hospitality, retail, financial services, technology and automotive industries
- Success stories of brands across a range of industries executing global marketing
- Expert insights from industry leaders
- How to select the right partner to navigate the global data and privacy landscape
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Global Digital Audience Report 2
Today’s savvy marketers are looking to advertising technology to meet the challenges
of a fragmented media landscape. How can they reach consumers across channels
and devices? Enterprise software companies such as Turn are helping to simplify the
marketer’s workflow, making it easier to engage people as they interact with brands—
through online display, mobile, social, and video advertising.
As brands and agencies work with technology providers to drive cross-channel marketing
initiatives, global digital advertising spend continues to grow, and is projected to reach
$113 billion this year. And much of that spend will go to automated and data-driven
advertising, delivering maximum scale and ROI to marketers. A recent IDC report estimates
that by 2016, worldwide real-time-bidding (RTB) spend will increase to $13.9 billion and
the “big data” market will grow to $23.8 billion.
The Turn cloud marketing platform has the scale and deep data insights to fulfill the
demands of this skyrocketing market. Every day, the Turn platform makes 50+ billion
advertising decisions, analyzes over 1.5 trillion anonymous customer attributes,
and provides instant access to billions of digital ad impressions—resulting in an
unprecedented ability to provide game-changing insights.
This report highlights some insights we’ve gained from the most recent quarter, January
to March 2013—insights that we believe are driving smarter marketing decisions for
brands around the world. Our biggest discovery? We’re calling it the Digital Elite—the
world’s most valuable audience—a population segment that today’s marketers seek for
their online habits and spending power.
Key insights covered in this report include:
• The Digital Elite see 24 times more ads than the average consumer, putting them in
such demand that marketers are willing to pay an eCPM* that’s 85 percent higher than
average in order to reach them.
• Mobile ad impressions remain inexpensive due to concerns about a reliable ecosystem
and standards for anonymous data tracking.
•Social advertising is cost-effective and immensely popular, with Turn delivering billions
of impressions per month.
• Display advertising and online video advertising continue to dominate, with advertisers
paying a premium to reach consumers through familiar, big-canvas formats.
“ We’ve analyzed deep insights to identify the global elite of the
digital population—those most desired by marketers for their
spending power and habits and the fact that they interact with
digital advertising more than any other group.”
The Turn Digital Audience Report | January to March 20133
Meet the World’s Most Valuable Digital Audience
3. Global Digital Audience Report 3
An audience powerhouse, the U.S. is home to 85 percent of the
Digital Elite. Another 10 percent live in the EU, a region that’s
growing rapidly. We also expect to see Asia-Pacific and South
American markets gain, as global brands look to RTB- and
data-driven marketing in new regions.
The Digital Elite are typically aged 21–34, live in cities, and love
foreign travel. Earning more than $76,000 a year, they’re fond
of gadgets and upscale brands such as Banana Republic and
Sephora. They have diverse media tastes, enjoying public radio,
Family Guy, Elle, and GQ. You’ll find them at concerts and bars.
The Digital Elite command an average eCPM* of $1.15, reflecting
an 85 percent premium over the $0.62 paid for other audiences.
The Global Digital Elite
The World’s Most Valuable Audience
Lifestyle Location Engagement
US = 85%of the
Digital Elite
Advertisers engage them more frequently
through online video and Facebook.
TOP
2% See24x as many ads as the
average consumer.
Top brands spend more on them
than on everyone else.
Video
21%
premium
Mobile
56%
premium
Social
100%
premium
Display
106%
premium
85%higher eCPM
Most V
aluableAudience
Young white-collar professionals
$
4. Global Digital Audience Report 4
Most Val
uableAudience
Least V
aluableAudience
COUPON
Young white-collar professionals
Live in
big cities
Gadget
hounds
Income
over $76K
Interested
in fashion
Interested in
foreign travel
Go to concerts
and hang out at
bars and clubs
Love to
shop
Look for
bargains
Enjoy public radio
but also Family
Guy, Elle, and GQ
More likely to be age 65+ or the
mother of a young child
Live outside
of big cities
Older than 65
and retired
Income less
than $51K
Price-
conscious
Sports
fans
Focused on
saving
$ $
COUPON
65+
Who Are They?
Most and Least Valuable Audiences
Who do digital advertisers target the least? It’s a varied group that includes
a disproportionate number of people who are retired or who are mothers
of young children. Typically, they make less than $51,000 a year, are price-
sensitive, save their money, and are more likely to be avid sports fans.
Who are the Digital Elite? They are typically aged 21–34, live in cities,
and love foreign travel. Earning more than $76,000 a year, they’re fond of
gadgets and upscale brands such as Banana Republic and Sephora. They
have diverse media tastes, enjoying public radio but also Family Guy, Elle,
and GQ. You’ll find them at concerts, bars, and clubs.
5. Global Digital Audience Report 5
What Ads Do They See?
Reaching Relevant Audiences Across Online Channels
Ad Format Trends
• Facebook and Facebook Exchange represent the vast majority
of social advertising.
• Display trends and mobile banner size reflect the growing
popularity of the standard unit sizes.
• In-stream 15- and 30-second formats are overwhelmingly
popular for marketers looking to reach digital audiences.
• 15-second pre-roll has long dominated the video category due
to its ease of implementation.
Insights into Reach by Channel
The Turn platform provides a wealth of data that can inform
smarter marketing strategies. A few examples:
• People who interact with display ads for a tax preparation service
are more likely to have a PhD or a master’s degree, while those
who interact with that service’s ads on Facebook are less likely to
have an advanced degree.
• Consumers who make less than $40,000 are more likely to
interact with a consumer electronics brand’s display ads, while
those who make more than $100,000 are more likely to interact
with the brand’s ads on Facebook.
• Consumers who interact with display ads for a mobile phone
brand are more likely to work in education or training, the military,
or government. Consumers who interact with the same brand’s
Facebook campaign are more likely to be employed in research,
science, biotech, legal services, or arts and entertainment.
Display
Mobile
Video
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
PercentofTotalImpressions
Ad format
120x600 160x600 180x150 234x60 300x250 300x600 335x280 468x60 728x90 750x200
39.8%39.8%
17.6%39.8%
38.9%39.8%
1.1%39.8% 0.02%39.8% 0%39.8%0.06%39.8%0%39.8% 1.6%39.8%0.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
PercentofTotalImpressions
Ad format
168x28 300x50 300x250 468x60320x50 728x90
6% 4%
88.5%
.5%.5% .5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
PercentofTotalImpressions
Ad format
30-second mid-roll 30-second pre-roll companion30-second pre-roll15-second pre-roll
6%
45%
15-second pre-roll companion
9%
39%
1%
6. Global Digital Audience Report 6
What Does It Cost to Reach Them?
Global eCPM*
Averages Across Display, Mobile, Social, and Video
$0
$1
$2
$3
$4
$5
$6
$7
$8
$9
$10
eCPM
January 2013 February 2013 March 2013eCPM by Month—US, EU, and APAC
Display Mobile VideoSocial
Insights
Advertisers are paying a premium
for video and other rich media
formats because they are more
engaging. Global average video
eCPM grew from $9.41 in January
to $9.99 in March—an increase
of 6.16 percent.
Display advertising is the work-
horse of online advertising. Display
eCPM rose from $0.92 to $1.06 in Q1
2013—an increase of 15.2 percent.
Mobile ads are still inexpensive
because an ecosystem for anony-
mous tracking isn’t in place. More
inventory has moved into mobile,
keeping prices down. Mobile eCPM
dropped from $1.31 in January
to $0.72 in March—a decrease of
45 percent.
There is a wealth of new social
inventory, and social advertising
remains low-cost and efficient for
brands. Social (Facebook/FBX)
eCPM dropped 20 percent, from a
global average of $0.30 in January
to $0.24 in March.
6.16%
15.2%
45%
20%
15.2%
7. Global Digital Audience Report 7
$0.10
$0.30
$0.50
$0.70
$0.90
$1.10
$1.30
$1.50
$1.70
$1.90
$2.10
$2.30
$2.50
$2.70
$2.90
PercentofTotalImpressions
10%
15%
5%
0%
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
$0.80
$0.90
$1.00
$1.10
$1.20
$1.30
$1.40
$1.50
$1.60
$1.70
$1.80
$1.90
$2.00
PercentofTotalImpressions
20%
30%
10%
0%
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
$0.80
$0.90
$1.00
$1.10
$1.20
$1.30
$1.40
$1.50
$1.60
PercentofTotalImpressions
10%
15%
5%
0%
Price Bucket (bin)
Price Bucket (bin) Price Bucket (bin)
$0.50
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
$5.00
$5.50
$6.00
$6.50
$7.00
$7.50
$8.00
$8.50
$9.00
$9.50
$10.00
$10.50
$11.00
$11.50
$12.00
$12.50
$13.00
$13.50
$14.00
$14.50
$15.00
PercentofTotalImpressions 10%
15%
5%
0%
Price Bucket (bin)
What Does It Cost to Reach Them?
GlobaleCPM*
TrendsforDisplay,Mobile,Social,andVideoChannels
Video: 71.16 percent of impressions are in the $8–$12 range.Social: 61.33 percent of impressions are in the $0.10–$0.50 range.
Display: 53.21 percent of impressions are in the $0.10–$0.80 range. Mobile: 52.03 percent of impressions are in the $0.10–$1.00 range.