This document summarizes the results of a survey on social media usage among different generations in Vietnam. Some key findings include:
- Facebook remains the most popular overall, while YouTube and Zalo are also widely used. Instagram surpassed Zalo as the third most used app among Gen Z.
- Gen Z uses more platforms on average than Gen X but is also more likely to quit using platforms.
- YouTube dominates for music videos and movies, while local streaming services are also popular for music and movies especially among younger generations.
- Facebook is the top source for news overall but local news sites are prominent for Gen Y.
- Preferences for connecting with others varies by generation, with Zalo being top for Gen
Vietnam Digital Landscape 2015
TABLE OF CONTENT
[1] VIETNAM IN A GLOBAL CONTEXT
[2] VIETNAM DIGITAL MARKET OVERVIEW
[3] ONLINE POPULATION DEMOGRAPHIC
[4] VIETNAM INTERNET USER BEHAVIOR
[5] VIETNAM MOBILE
[6] VIETNAM SOCIAL NETWORK
[7] VIETNAM E-COMMERCE
[8] APPENDIX
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
Vietnam Digital Landscape 2015
TABLE OF CONTENT
[1] VIETNAM IN A GLOBAL CONTEXT
[2] VIETNAM DIGITAL MARKET OVERVIEW
[3] ONLINE POPULATION DEMOGRAPHIC
[4] VIETNAM INTERNET USER BEHAVIOR
[5] VIETNAM MOBILE
[6] VIETNAM SOCIAL NETWORK
[7] VIETNAM E-COMMERCE
[8] APPENDIX
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Social Media in the Middle East: The Story of 2013 MOTC Qatar
These slides, curated and analysed by ictQATAR's Damian Radcliffe and Shahd Dauleh, look back at the key developments and data points in the Middle East's social media scene during the past year.
Key themes include:
1) Some wide variances in usage amongst different age groups and other demographics
2) Increased Social Media penetration and usage across countries, nationalities and age groups,
3) The continued growth of social media activity in Arabic,
4) YouTube's continued growth, especially on mobile, and;
5) The emergence of platforms such as Vine and Keek, and the evolving usage of Instagram and Facebook for eCommerce.
And more!
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Social Media in the Middle East: The Story of 2013 MOTC Qatar
These slides, curated and analysed by ictQATAR's Damian Radcliffe and Shahd Dauleh, look back at the key developments and data points in the Middle East's social media scene during the past year.
Key themes include:
1) Some wide variances in usage amongst different age groups and other demographics
2) Increased Social Media penetration and usage across countries, nationalities and age groups,
3) The continued growth of social media activity in Arabic,
4) YouTube's continued growth, especially on mobile, and;
5) The emergence of platforms such as Vine and Keek, and the evolving usage of Instagram and Facebook for eCommerce.
And more!
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
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2. Content
Introduction
T R A C K I N G T H E C O N N E C T E D C O N S U M E R S
T H E C O N N E C T E D C O N S U M E R S ’ P R O F I L E
T H E T R U E / F A L S E G A M E
The Statements
Key take-aways
Contact us
4. Tracking the
Connected
Consumers
Q3 2019
Decision Lab asked
consumers to share their
social media habits
August 2019
The 1st issue of The
Connected Consumer
Report released
Q4 2019 – Q1 2020
2nd round of survey sent
out to consumers
March 2020
Navigating the Evolving
Social Media Landscape
More to come
Turning the Connected
Consumers into a tracker, with
periodic reports issued
5. The Connected Consumers’ Profiles
GEN X
BORN BETWEEN 1955 – 1980
AGE 40 - 65
GEN Y (MILLENIALS)
BORN BETWEEN 1981 – 1996
AGE 24 - 39
GEN Z
BORN BETWEEN 1997 – 2005
AGE 15 - 23
6. 2149
TOTAL SAMPLE SIZE
15 DE C 2 0 19 – 2 7 F E B 2 0 2 0
SAMPLE COLLECTION PERIOD
Online quantitative
survey using
Decision Lab’s
online panel
NORTHEAST
SOUTH CENTRAL
NORTHWEST
RED RIVER DELTA
NORTH CENTRAL
WESTERN HIGHLANDS
MEKONG DELTA
SOUTHEASTNAT I ONW I DE
MALE & FEMALE 15 - 65
7. The
True/False
Game
1
We show a statement regarding the
social media behavior of Vietnamese
consumers age 16 - 55
2 Guess whether the statement is
True or False
3 We reveal the answer and the figures
behind each statement
10. Facebook is still the no. 1 platform in terms of popularity,
followed by YouTube and Zalo
96%
82% 80%
44%
20%
16% 15%
6%
3% 4%
Facebook YouTube Zalo Instagram TikTok Pinterest Twitter LinkedIn Gapo Lotus
Most used socialmedia platforms
n=2149Q: Which of the following social media platforms are you using? (Choose all that apply)
12. • Top 5 social media plat f or mby generat ion
TikTok, and Pinterest are competing for Gen Z’s attention,
while Zalo fell behind YouTube and Instagram
Q: Which of the following apps do
you use? (Choose all that apply)
Gen X
n=266
Q: Which of the following apps do
you use? (Choose all that apply)
Gen Y
n=937
Q: Which of the following apps do
you use? (Choose all that apply)
Gen Z
n=914
95%
84%
72%
21%
9%
97%
90%
85%
42%
22%
97% 90%
68%
65%
32% 32%
13. GenX is twice more likely
than GenZ to stop using at
least 1 social media platformx
False
14. • Likely t o st op
On average, Gen Z use more social media apps than Gen X,
but are much more likely to quit at least one of those
Q: Which of the following apps have you intended to stop using? (Choose all
that apply)
Wanting toquit at least 1 app - % population
n=2149
68%
59%
33%
Gen Z Gen Y Gen X
GEN Z
GEN Y
GEN X
4.32
3.82
3.07
Number of apps used
15. Local music streaming sites
are the 2nd most popular
platform for watching music
video
nd
True
16. YouTube dominates when it comes to music videos. For
streaming music, local sites and Spotify are the next most
popular choices among Gen Z
• Local music st r eaming sit es
Which platform do you go on to listen to music?
Top Platform for listening to music – Gen Z vs Overall
Overall n=2149
Gen Z n=914
Top Platformsfor Music Video
Which platform do you go on to watch music
videos? n=2149
52%
22%
14%
55%
20%
6%
YouTube Local sites (ZingMP3,
Nhaccuatui, etc)
Spotify
Gen Z Overall
75%
9% 8%
YouTube Local sites
(ZingMP3,
Nhaccuatui, etc)
Facebook
17. Facebook is the most popular
platform to get news for all
three generations
False
18. • Popular plat f or m t o get news
Facebook is a prominent source to get news, especially for
Gen Z. However, for Gen Y, local news sites are their go-to
place
Q: Which platform do you use when
you want to get news?
Gen X
32%
27%
14% 14%
n=266
Q: Which platform do you use when
you want to get news?
Gen Y
n = 937
Q: Which platform do you use when
you want to get news?
Gen Z
n=914
37%
31%
14%
9%
45%
21%
19%
3%
19. Zalo is the most popular platform
to connect with friends and
family for all three generations
False
20. • Popular plat f or m t o connect wit h fr iends and family f or all gener ations
While Gen X and Gen Y prefer Zalo to connect with friends
and family, Gen Z prefers Facebook and Messenger
Q: Which of the following platforms
do you use to connect with friends
and family?
Gen X
43%
37%
15%
Zalo Facebook Messenger
n=266
Q: Which of the following platforms
do you use to connect with friends
and family?
Gen Y
n=937
Q: Which of the following platforms
do you use to connect with friends
and family?
Gen Z
n=914
41%
38%
16%
Zalo Facebook Messenger
43%
33%
16%
Facebook Messenger Zalo
21. TikTok is now the 3rd most
popular platform for short
videosrd
True
22. Facebook is the top platform for short videos except for
Gen X, who prefers YouTube. TikTok’s popularity mostly
come from Gen Z users
43%
47%
45%
35%36%
26%
36%
45%
8%
13%
8%
2%2%
0%
2%
5%4%
7%
3%
1%
Overall Gen Z Gen Y Gen X
Facebook YouTube TikTok Zalo Instagram
Popular platform for short videos
n=2149Q: Which of the following apps do you use when watching short videos?
23. GenZ is 1.5x more likely to
use e-commerce sites for
shopping than GenX,
meanwhile GenX still prefers
Facebook.
x
True
24. • E-commer ce sit es
For shopping, Facebook is only popular among Gen X. For
Gen Z and Gen Y, they most likely go to an e-commerce site
Q: Which of the following apps do
you use when you want to shop
online?
Gen X
37%
35%
7% 6%
1%
n=266
Q: Which of the following apps do
you use when you want to shop
online?
Gen Y
n=937
Q: Which of the following apps do
you use when you want to shop
online?
Gen Z
n=914
51%
24%
6%
2%
54%
13%
9%
1%
25. GenZ is 3 times more likely to
use local streaming services to
watch movie than GenXx
True
26. • Local st r eaming ser vices
YouTube dominates when it comes to watching movies.
However, Gen Y and Gen Z also frequent local movies
streaming services
Q: Which of the following apps do
you use to watch movies?
Gen X
60%
11% 11%
YouTube Facebook Local movie
sites / apps
n=266
Q: Which of the following apps do
you use to watch movies?
Gen Y
n=937
Q: Which of the following apps do
you use to watch movies?
Gen Z
n=914
53%
27%
9%
YouTube Local movie
sites / apps
Google
search
45%
31%
YouTube Local movie sites /
apps
28. Mobile is King, meanwhile, smartTV and tablet are more
popular among Gen X
79%
84% 83%
69% 67%
54%
24%
27%
40%
12%
16%
21%
Gen Z Gen Y Gen X
Mobile Laptop SmartTV Tablet
Device for watching movie
N=2149Q: On which device do you use these platforms to watch movie?
29. Key Take-aways
• Facebook is the most popular platform among all three generations.
• Apart from Zalo, local social media platforms do not have any significantshare in consumers’
attention. However, among Gen Z, Zalo is facingincreasingcompetition from YouTube,
Instagram, TikTok and Pinterest.
• On average, Gen Z uses more social media platforms, but is also more ready to quit at least 1 of
them.
• Gen Z is the generation most dependent on Facebook to get their news.
• Most online activities can be covered by YouTube and Facebook. Notable competitors of these
two are not other social media platforms, but local music streamingsites and Spotify, movies
streamingsites, local news publishers and e-commerce websites.
30. Reach out to us
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