A survey of 12,000 consumers across 12 countries was conducted to understand new shopping habits and the increasing importance of smartphones. Some key findings:
- Smartphones are the most commonly owned devices and are used throughout the shopping process, from initial research to in-store purchases. Their role is largest in China.
- Most online shopping still occurs via desktop/laptop rather than mobile, though mobile usage for research and purchases is rising. Social media influences vary significantly by country.
- Stores remain an important source of information. Digital tools are enhancing the in-store experience and role of sales associates. Consumers are open to new technologies both for convenience and to receive personalized offers.
Data discussed during the sustainability panel | The consumer transformed - Changing behaviours are accelerating trends along a reinvented customer purchase journey
Changing behaviours are accelerating trends along a reinvented customer purchase journey. Presentation by Erika Andreetta PwC at WeCosmoprof Cosmotalks on 16th October 2020.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
Data discussed during the sustainability panel | The consumer transformed - Changing behaviours are accelerating trends along a reinvented customer purchase journey
Changing behaviours are accelerating trends along a reinvented customer purchase journey. Presentation by Erika Andreetta PwC at WeCosmoprof Cosmotalks on 16th October 2020.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
I livelli di diffusione raggiunti dalla tecnologia mobile, insieme alla possibilità di avere un device connesso durante tutta la giornata, offrono ai Marketers nuove opportunità di comunicazione e pubblicità, grazie ad un’audience consistente, variegata e fortemente segmentabile. Viene riconosciuta l’importanza del canale, inserendo il Mobile fra le priorità di investimento, sia a livello strategico, che tattico. Emergono però segnali di cautela fra gli operatoi di settore (Fonte: TNS per IAB Australia 2013): per un 32% risulta difficile individuare il value for money delle campagne mobile rispetto agli altri media.
Le nuove tecnologie però possono supportarci attraverso misurazioni dei comportamenti effettivi tenuti dagli utenti. In questo modo si può evidenziare una digital footprint tipologica, che coinvolge l'utilizzo dei device, le attività maggiormente effettuate, quando e dove, i canali di fruizione (app vs web) e i contenuti stessi.
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Video analytics and facial recognition to boost security and congestion manag...Human Recognition Systems
Jim Slevin's presentation to the 3rd Aviation IT Exhibition & Conference at The Four Seasons Hotel in Dublin Ireland on 25th November 2014.
Jim discusses video analytics and facial recognition and how they can boost both airport security and passenger flow management
VisageCloud makes face recognition as easy as possible, so you can focus your energy on your creativity and the specifics of your app, without having to worry about managing deep learning, classifiers, perspective alignment, color space and all the other hassle. In this document, we’ll go through the domain.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
Beth and Philip presented Shopper 360 - how online community research can help brands keep their finger on the pulse of shoppers' decision-making at the Esomar Insight 2011 conference in Brussels.
The presentation focuses on how we used our market research online community to understand people's in store behaviour. Using a variety of tasks from mobile to video diaries, we were able to gain insight into consumer relationships with brands.
I livelli di diffusione raggiunti dalla tecnologia mobile, insieme alla possibilità di avere un device connesso durante tutta la giornata, offrono ai Marketers nuove opportunità di comunicazione e pubblicità, grazie ad un’audience consistente, variegata e fortemente segmentabile. Viene riconosciuta l’importanza del canale, inserendo il Mobile fra le priorità di investimento, sia a livello strategico, che tattico. Emergono però segnali di cautela fra gli operatoi di settore (Fonte: TNS per IAB Australia 2013): per un 32% risulta difficile individuare il value for money delle campagne mobile rispetto agli altri media.
Le nuove tecnologie però possono supportarci attraverso misurazioni dei comportamenti effettivi tenuti dagli utenti. In questo modo si può evidenziare una digital footprint tipologica, che coinvolge l'utilizzo dei device, le attività maggiormente effettuate, quando e dove, i canali di fruizione (app vs web) e i contenuti stessi.
Key Objectives :
1. Establish profile of wearable device purchase intenders on mobile
2. Understand mobile media consumption for wearable device purchase
3. Measure receptiveness to mobile advertising
4. Illustrate the path to purchase for wearable device purchase
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Video analytics and facial recognition to boost security and congestion manag...Human Recognition Systems
Jim Slevin's presentation to the 3rd Aviation IT Exhibition & Conference at The Four Seasons Hotel in Dublin Ireland on 25th November 2014.
Jim discusses video analytics and facial recognition and how they can boost both airport security and passenger flow management
VisageCloud makes face recognition as easy as possible, so you can focus your energy on your creativity and the specifics of your app, without having to worry about managing deep learning, classifiers, perspective alignment, color space and all the other hassle. In this document, we’ll go through the domain.
For the full video of this presentation, please visit:
https://www.embedded-vision.com/industry-analysis/video-interviews-demos/embedded-vision-augmented-reality-trends-and-opportunities-
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Jon Peddie of Jon Peddie Research delivers the presentation "Embedded Vision in Augmented Reality: Trends and Opportunities" at the February 2017 Embedded Vision Alliance Member Meeting. Peddie presents highlights of his firm’s recent research on opportunities and challenges for embedded vision in augmented reality.
The Connected Consumer – Real-time Customer 360Capgemini
With Business Data Lake technologies based on EMC’s Big Data portfolio it becomes possible to move away from channel specific analytics towards a 360 customer view.
This presentation will show how technologies like Spark, Hadoop, and Kafka help companies gain a real-time view of everything their customers do and make changes to customer touch points whether mobile, web, in-store, direct marketing or existing transactional systems.
Presented by Steve Jones, Vice President, Insights & Data, Capgemini at EMC World 2016
http://www.capgemini.com/emc
Aspect central de la transformation du retail, l’expérience client vit de profonds bouleversements impulsés par la digitalisation et les nouvelles attentes des clients, plus informés et plus volatils que jamais.
La réalité virtuelle n'a pas encore révolutionné notre quotidien, mais elle a trouvé ses premières applications dans l’univers des jeux vidéos et du marketing expérientiel.
La communication et les marques ont aujourd'hui un rôle prépondérant à jouer, celui d’amener de la pédagogie autour de cette nouvelle technologie à travers de nouvelles expériences clients.
Amazon et sa nouvelle stratégie logistique :
Pourquoi Amazon va devenir un transporteur mondial.
Découvrez sa stratégie pour renforcer son avance au niveau de l'expérience client et développer une nouvelle offre de services autour de la supply chain.
Jaarlijks worden er nieuwe hypes gepresenteerd als de Nieuwe Heilige Graal voor retail. Zo ging het ook met big data. Maar big data is de hype voorbij en te belangrijk geworden om te negeren: het blijkt een waardevolle bron van klantkennis waar online spelers al van profiteren en waar veel traditionele retailers moeite mee hebben.
Even praktisch: wat is big data? En waar zit die kracht van big data en hoe zet je het in? Wat zijn goeie voorbeelden? Daar gaat deze presentatie over.
Big data, analytics and the retail industry: LuxotticaIBM Analytics
Luxottica Retail North America is the world's largest designer, manufacturer, distributor and seller of luxury and sports eyewear. To make better use of the data on its 100 million customers, and increase marketing effectiveness, Luxottica turned to IBM. With IBM's Customer Intelligence Appliance (CIA), Luxottica gained a 360-degree view of its customers and can now fine tune its marketing efforts to ensure customers are targeted with products they actually want to buy.
Social Interaction Design For Augmented Reality: Patterns and Principles for ...Joe Lamantia
Augmented reality blends the real world and the Internet in real time, making many new kinds of proximity, context, and location based experiences possible for individuals and groups. Despite these many possibilities, we know from history that the long term value and impact of augmented reality for most people will depend on how well these experiences integrate with ordinary social settings, and support everyday interactions. Yet the interaction patterns and behavior we see in current AR experiences seem almost ‘anti-social’ by design. This is an important gap that design must close in order to create successful AR offerings. In other words, much like children going to school for the first time, AR must to learn to ‘play well with others’ to be valuable and successful. This presentation reviews the interaction design patterns common to augmented reality, suggests tools to help understand and improve the ’social maturity’ of AR products and applications, and shares design principles for creating genuinely social augmented experiences that integrate well with human social settings and interactions.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
Insights from 2,000 UK consumers explain - How retail stores could safely reo...imogenkw
A survey of 2,000 British consumers suggests how stores can safely stay open for business as the Coronavirus lockdown eases. Three key insights demonstrate how Covid-19 will change retail for now and in the future.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
(Apologies for the low resolution, the file is high res until uploaded. Feel free to get in touch for the high res file: info@qudini.com)
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
guildmasters guide to ravnica Dungeons & Dragons 5...
Connected Commerce - Digitas
1.
2. KEY FINDINGS
1
Smartphones are increasingly important
during all stages of the consumer journey
2 New trends in global shopping habits
Social media’s influence varies widely by
country
3
3. To guide brands through the «next» purchasing ecosytem,
DigitasLBi has conducted a first-of-its-kind, in-depth survey of
connected shopping experiences, new purchasing methods, and
consumer expectations across 12 countries: Belgium, China,
Denmark, France, Germany, Italy, the Netherlands, Singapore,
Spain, Sweden, United-Kingdom and the USA.
NB: Study conducted online from the 02nd Feb. to 28th March 2014.
Sample size: 1,000 web users per country aged 18+ yrs (quota
method: gender, age, income or social profile, region).
METHODOLOGY
5. WHAT DEVICES DO PEOPLE USE?
Smartphones dominate/increasing role of tablet/appearance of Smart TV
Reading: 39% of consumers surveyed use a tablet.
70%
SMARTPHONE
39%
TABLET
27%
SMART TV
58%
DESKTOP
76%
LAPTOP
6. SMARTPHONE
HOW DO PEOPLE SHOP?
Most people still purchase online via computers rather
than through mobile or smart TVs
Usage of mobility devices
(tablet and smartphone) is
most prevalent in China,
where more than 74.5% of
smartphone or tablet users
have purchased an item with
these devices in the last
three months. In comparison
35% of smartphones users
have made a purchase in the
last three months in France,
UK, Germany and Singapore,
whilst 27% have done so in
Spain, Italy and Sweden.
50% of people in the UK and
Germany have used a tablet
to purchase an item in the
last three months, compared
to an average of 40% of
people in the US, Italy, and
Singapore. In the other
countries surveyed, a third of
people are making purchases
using tablets.
Reading: 34% of smartphone users have
bought a product via smartphone in the
last three months.
75%
43%34%
15%
TABLET
DESKTOP / LAPTOP
SMART TV
7. HOW DO PEOPLE SEARCH
FOR PRODUCT INFORMATION?
Search phase stays mainly at home, increase in the use of mobile in-store
Reading: 42% of respondents who
use the Internet to search for
information on a product or
service, do so from a smartphone.
People generally search for the same information across all devices.
DESKTOP
67%
TABLET
26%
SMARTPHONE
42%
8. ROLE OF MOBILE IN CONSUMER PATH
ROPO : Research Online Purchase Offline
SEARCH
88%
of smartphone users
report that they use
their smartphones
before purchasing in
store.
92% in China and in France,
88% in Spain, 87% in Italy,
82% in the Netherlands.
of smartphone users
purchase from their
mobile.
76% in China,
35% in US, UK, Germany
and Singapore.
of smartphone users
have used their
mobile in store.
95% in China, an average
of 80% in Singapore, Italy
and the USA, an average
of 72% in France, Spain,
Belgium and the
Netherlands,
PURCHASE
20%
IN-STORE
72%
9. 18% of consumers report leaving a
store after consulting their mobile
and finding a product cheaper
elsewhere; 28% would consider
doing so.
88% of consumers say they would
buy a product elsewhere if the
discount was 10%.
THE SHOWROOMING EFFECT
Price is seen as a major decision maker
Globally, for nearly one in three
consumers surveyed, a price
difference of at least 5% would
make them leave the store.
‘Showrooming’ is the practice in
which a consumer visits a store to
examine and test a product in
person before purchasing it
elsewhere, often at a cheaper price.
10. NEW TRENDS IN GLOBAL
SHOPPING HABITS
Does the store lose its importance? Is it still a major point of contact in the search for information?
What makes people go to a store after consulting the website? Are people reluctant or eager for innovation?
11. WHERE DO PEOPLE SEARCH FOR INFORMATION ?
Although the Internet is an essential source of product information,
the store remains a fundamental point of contact
THE STORE IS N°1 IN BELGIUM, DENMARK, ITALY AND SPAIN
18%
15%
14%
13%
Retailer website
Price comparison services
The store
Friends and family
12. of consumers around the world have used in-store
multimedia shopping aids.
73% in China, 23% in Denmark
report that they were decisive in their buying decision.
36% in China, 5% in Denmark
of consumers think new digital in-store technologies are
generally very useful.
80% in the USA, 77% in the UK, 66% in Sweden
42%
14%
73%
DIGITAL IN-STORE
Consumers are increasingly taking for granted that they will find in store
the services that are available online
13. think that in-store sales advisors would be
more efficient if they had tablets providing
all available product information.
DIGITAL IN-STORE
Technology is enhancing the role of the sales advisor
92% in China, 87% in Singapore, 83% in Spain,
80% in Italy, 65% in Sweden,59% in Germany
74%of people
14. 95%
DIGITAL IN-STORE
Technology is enhancing the in-store experience
of Chinese consumers are
willing to receive personalized
offers on their mobile phone
whilst shopping in-store.
75%
of shoppers in Singapore
would try on clothes virtually
using a digital mirror.
75%
of Spanish consumers are
willing to use a loyalty card
on their mobile phone.
74%
of Italian consumers are willing
to check stock availability in-
store via their mobile phone.
78%
48% 54%
of American consumers are
willing to use a system allowing
them to be identified in-store in
order to receive certain
advantages.
of German consumers are willing
to use an app on their mobile that
enables them to easily find a
product in a supermarket.
of French consumers are willing
to use interactive terminals to
browse and buy the products
available in the store.
15. 44%
DIGITAL IN-STORE
Technology is enhancing the in-store experience
of English consumers are
keen to find out which
products are most popular
with consumers via their
mobile or directly in-store.
53%
of shoppers in Denmark
would be willing to pay in-
store via their mobile phone.
47%
of Swedish consumers are
interested in accessing
complementary products by
scanning a product's barcode.
63%
of Italian consumers would be
happy to use an interactive
store window display to shop
when the store is closed.
44%
43% 32%
of American consumers would
like to have a personal shopper
available in-store
of Dutch consumers would like
for sales assistant sto be able
to process payments via a
portable tablet without having
to go to the cash desk.
Of Belgian consumers are willing
to use a mobile app to organize
their shopping according to their
shopping list.
16. THE INFLUENCE OF SOCIAL MEDIA VARIES
WIDELY BY COUNTRY
Are people reluctant or eager for innovation?
How important are digital tools and/or services in the purchase decision?
17. of people generally use at least one social network.
99% in China, 78% in Germany
of social network users admit to having been influenced when making purchases by
at least one social network.
82% of Chinese shoppers, 74% in Singapore, 55% in Spain, Italy and US
of social network users say they buy more products from brands they follow on
social media networks.
80% in China, 63% in Singapore, 50% in Spain and around 40% in US, UK and Italy
SOCIAL MEDIA USE
88%
54%
45%
18. On Twitter
17% in Spain
16% in the USA
13% in the UK
6% in Germany
3% in Denmark
f
IMPACT OF SOCIAL MEDIA
Shoppers admit that social networking sites influence their purchasing decisions
On Facebook
61% in Singapore
48% in Spain
47% in Italy
31% in France
30% in Denmark
On Pinterest
18% in the USA
5% in the Netherlands
2% in Belgium
2% in Sweden
On Weibo
65% in China
19. IMPACT OF SOCIAL ON PURCHASE
Purchases are mostly influenced by family/friends and promotional
branded content on social networks
Triggers generated by social media:
40% of social network users
have shared a purchase via
a social media a platform
(status, photo, etc.).
It is most common in China,
Singapore, Spain, Italy and
the US, where the survey
shows social recognition
after a purchase to be
particularly important (in
China 78% of social media
users have shared a
purchase via a social
network). In the UK and
Germany an average of 35%
of users have done so. In
Singapore, Italy, Spain and
the US between 40% and
50% of users have shared a
purchase on a social
network.
Promotional campaigns
61% of French social networks users
66% of Belgian and Swedish
83% of Chinese
Advertising
55% of Dutch and 55% of Italian
shoppers
Friends’ posts
75% of Chinese and 62% of Spanish
consumers
2
1
3