Newsworks looks at some common misconceptions newsbrands face, including 'young people don't read newsbrands' and 'social media is killing newsbrands'.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Be smart about smartphones analyses newsbrand reading behaviour tracked on smartphones over three months and explores how young people specifically weave newsbrands into their 24/7 mobile lives. We challenge assumptions, provide detailed insight into the smartphone day on newsbrands and suggest five key ways that will help clients and agencies to optimise campaign engagement.
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
The survey is conducted in July 2019 to find out the trend and the behavior of Vietnamese when using applications on mobile.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Be smart about smartphones analyses newsbrand reading behaviour tracked on smartphones over three months and explores how young people specifically weave newsbrands into their 24/7 mobile lives. We challenge assumptions, provide detailed insight into the smartphone day on newsbrands and suggest five key ways that will help clients and agencies to optimise campaign engagement.
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
A key area of interest for the Guardian as a business in recent times has been to focus on 'influence', how influential we are as a news content provider as well as how influential our audience are.
We found that 9 out of 10 consumers globally want to message with brands. But is your business ready to start texting? We ran a survey along with Vanson Bourne to understand how consumers use messaging to talk to businesses.
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Key Takeaways
• Reaching your audience is not only about where you advertise, but it’s also about what device your audience uses. Different audiences use different devices.
• Publishers do better reaching their audience on multiple platforms.
• Our case study also shows how important it is to understand when to reach your target audience!
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
We examined predictors of Calculus II final grades within a sample of 84 college students enrolled in a hybrid course through WEPS. Predictors included “typical” psychological correlates, including math confidence, math anxiety, spatial skills and numerosity ability, as well as clickstream data from the students’ activity in the online course. Results showed the clickstream data were the best predictors of course performance, in that students who spent more time grading other students’ assignments, and students who took fewer quiz attempts, did better in the course. Math confidence and then math anxiety were the next best predictors, in that students with higher confidence and lower math anxiety performed better in the course. We will discuss how results might be dependent on the particular content of this course, and how we might use easy to collect psychological variables along with clickstream data to better understand, and potentially predict, course performance in online courses.
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
Member report: Google - Why the growth of mobile apps is good news for brandsIAB Europe
The screen in our hands is now the gateway to the online world - the first choice to answer any questions, accomplish any tasks, stay informed and entertain for hours. Marketers may assume that apps offer limited opportunities to reach and engage audiences, but our new research shows that’s false. Apps play a very important role in consumers’ daily lives.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
A key area of interest for the Guardian as a business in recent times has been to focus on 'influence', how influential we are as a news content provider as well as how influential our audience are.
We found that 9 out of 10 consumers globally want to message with brands. But is your business ready to start texting? We ran a survey along with Vanson Bourne to understand how consumers use messaging to talk to businesses.
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
Key Takeaways
• Reaching your audience is not only about where you advertise, but it’s also about what device your audience uses. Different audiences use different devices.
• Publishers do better reaching their audience on multiple platforms.
• Our case study also shows how important it is to understand when to reach your target audience!
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
We examined predictors of Calculus II final grades within a sample of 84 college students enrolled in a hybrid course through WEPS. Predictors included “typical” psychological correlates, including math confidence, math anxiety, spatial skills and numerosity ability, as well as clickstream data from the students’ activity in the online course. Results showed the clickstream data were the best predictors of course performance, in that students who spent more time grading other students’ assignments, and students who took fewer quiz attempts, did better in the course. Math confidence and then math anxiety were the next best predictors, in that students with higher confidence and lower math anxiety performed better in the course. We will discuss how results might be dependent on the particular content of this course, and how we might use easy to collect psychological variables along with clickstream data to better understand, and potentially predict, course performance in online courses.
The 100 acre resort is nestled in the unspoiled sylvan setting of the Nature . A short drive from Mumbai and Pune brings you to this sanctuary for the body, mind and spirit. Located amidst the breathtaking landscape of the Western Ghats, and a range of recreational options. The property also offers an inspiring backdrop for exclusive corporates, schools, collages and FIT group social gatherings.
Resort organises classes for local cuisine cooking as well as dance and pottery studios. Explore the vast surroundings of the estate on nature walks and treks though the unspoilt forest, or go mountain biking across the stunning landscape.It is a land of picturesque picnic spots, advertisement, movie shooting also popular for summer-winter camps and weekend getaway for many families Surrounding mumbai and pune.
Highlights
Exclusive setting within the serene landscape of the Western Ghats
Personalized service available
20-minute speed boat drive from Panshet/Warsgaon boating to Lavasa located nearby
Experience the thrill of dence forest with natural water fall and wild life
A range of recreational activities and excursions offered
More Details,
www.lakeweekendresort.in
How to run system administrator recruitment process? By creating platform based on open source parts in just 2 nights! I gave this talk in Poland / Kraków OWASP chapter meeting on 17th Octomber 2013 at our local Google for Entrepreneurs site. It's focused on security and also shows how to create recruitment process in CTF / challenge way.
This story covers mostly security details of this whole platform. There's great chance, that I will give another talk about this system but this time focusing on technical details. Stay tuned ;)
Piotr Wilam - Product Development Days - Raise the bar highInnovation Nest VC
Piotr Wilam's talk at PDD 2015 in Krakow. Piotr Talks about his experience with product design from Investor POV. Check out the presentation for better overview.
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
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Cheers, and thank you for your work,
Chris
Founding Director, http://CenterForGlobalInitiatives.org
You can't spell CMS without content - Simon Wong CS Forum 2016Simon Wong
If you're going to invest in a new CMS, make sure you invest in the content for it too. Here's how to get everyone on board, and to get content planned, created, and delivered for a successful go-live and beyond. I realise this doesn't have the context of a verbal presentation, so please contact me if you'd like more details.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Un breve excursus che studia l'ascesa dei Social Media come strumento di comunicazione in emergenza: cconoscere come e perché si sono sviluppati per comprendere quali strumenti scegliere e come impiegarli con successo, intuendo le tendenze per il futuro.
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
Wave is a global survey conducted by UM, revealing the social habits of consumers in 65 countries. The study has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. Wave 7 has identified that consumers will connect with brands that meet five basic needs. By answering these needs, and by combining technology, social platforms and media in a more cohesive way, brands can put themselves in an extremely powerful position.
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
Similar to From newspapers to newsbrands: challenging the myths (20)
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Mummy and Daddy, what did you do in the Truth War?Newsworks
Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
8. 42%
54%
60%
44%
38%
27%
All owners 18 to 24 25 to 34 35 to 44 45 to 54 55+
Tablet owners: Will/do read more news
Tablet ownership increases news consumption
Over 4 in 10 owners think they will/do read more news, 60% of 25-34s
Source: YouGov - 603 UK tablet owners online 18+, 29-31 December 2012.
Question summary : do you think owning a tablet means you will (or already do) read more or less news?
9. 9
More adults read a newsbrand
than use Google each month
Source: NRS PADD: NRS Jul 2012-Jun 2013 + comScore June 13
80%41.6m vs
Google
monthly reach
80%38.7m
Newsbrands
monthly reach
10. Royal Baby
Increases newspaper circulation
10.7million unique browsers to
Daily Mail in one day
Over 1million users during peak hour
20,000
7,000
25,000
2,500
50,000
20,000
35,000
50,000
+1% +5%
+5%
+3%
+2.5%
+4%
+4%
+15%
Increase in newspaper circulation 23rd July 2013
11. The Big Story: Margaret Thatcher, April 8
The Telegraph
10-part obituary
75 articles
26 commentators
19 videos
8 picture galleries3 graphics
More than 3.5 million people visited Telegraph’s website and a further 1.2 million read the newspaper
15. 16 million women a week
16m
10m
Source: NRS Jul 2012-Jun 2013
Women who read a
women’s magazine
in a week
Women who read
a newspaper in
a week
16. 48% of newsbrand readers are women
11m
Source: NRS PADD: NRS Jul 2012-Jun 2013 + comScore June 13
17. Female Main Shoppers
Source: YouGov - 1158 women online, 23rd - 25th January 2013
Question summary: Which of the following influence your food purchasing decisions?
17.6m
(79%)
female main shoppers
in a month read a newsbrand
Influences on women’s food purchasing decisions
20. 20
Over half of 18-34 year olds access news on
their smartphone
61% of 18-34 year old mobile
phone owners access news
through their smartphone.
They make up 40% of all
smartphone owners
Source: comScore MobiLens, 3 month average ending June 2013
22. 78%
66%
28%
23%
8%
81%
62%
45%
41%
11%
83%
64%
38%
41%
15%
Any newspaper
format
Print Online via
computer/laptop
Mobile Tablet
All online adults 18-24 25-34
18-34 year olds during the Olympics
Base: 601 UK adults online aged 18-34
Question summary: Do you recall reading any newspapers around the time of the London 2012 Olympic Games?
Each format/method of access asked separately. National titles + Evening Standard
23. A significant young audience
Most popular 16-34 programmes
BARB 2013/NRS PADD Daily readership
2.6m 2.6m
Britain’s Got Talent The Sun
28. 28
More 18-34s access newsbrands than Twitter
via their mobile browser
3.5m
2.3m
Newsbrands Twitter
mobile browser users (millions)
Source: comScore MobiLens, 3 month average ending June 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk,
Times Online, Dailystar.co.uk, Financial Times Group
29. Helicopter Crash
1400 YouTube comments within 24 hours
30 requests to use photos/videos/interviews
1.4 million YouTube views on the video within 24 hours
32. Google searches for KONY 2012 peaked on 7th and 8th March
7th March
and Google searches
33. 7/8th March5/6th March
Video views: 9m
Social media buzz: 238k
Google Searches: Index 3
Video views: 55m
Social media buzz: 1.5m
Google Searches: Index 10
NEWS
+611%
+630%
+333%
Mainstream news played a key role in spreading the buzz
and conversations and interest on Kony 2012 campaign.
the importance of mainstream media
Sources:
Video views, Invisible Children
Social media buzz, Prophesee
Google searches, Google Insight for Search
…in boosting conversations and buzz on social media and beyond
34. Publisher Articles #
www.guardian.co.uk 21
www.telegraph.co.uk 10
www.bbc.co.uk 8
www.sabotagetimes.com 4
www.manmademag.com 4
www.amnesty.org 4
www.huffingtonpost.co.uk 3
http://buzz.bournemouth.ac.uk 3
www.wsc.co.uk 3
blogs.channel4.com 3
Top 10 online publications
by volume of articles
Newsbrands’ publications
played a key role in
triggering buzz about
Kony 2012
newsbrands were prominent
35. • Articles: 600 a day, up from 50% from three years ago
• Video: 40 a day
• Picture galleries: 25 a day
• Blogs: 25 a day
• Breaking news blogs: 5 a day
Daily Digital Journalism
The Telegraph
75% of newsroom output is website only
36.
37. The facts
Big audience: 41.6 million monthly reach
Time spent with newsbrand content is increasing
48% of newsbrand readers are women
8 out of 10 young people aged 15-34yr read a newsbrand
Social Media: Newsbrands drive the conversation
Editor's Notes
So what are newsbrands then?Newspapers are still the core part of the overall newsbrand. They still account for the bulk of the time consumers spend with a newsbrand.But a newsbrand encompasses all the platforms where the content is accessed by consumers, including online, apps, mobile, email, events... (and more as they develop of course)To some extent, consumers don’t care about the platform where they are getting the content. What they do care about though are the brand values of that content – in a moment we’ll look at why this is important to advertisers.
For the first time, combined print and online readership figures for national newspaper brands are available.Daily readers – 22.2million, 44% of adultsWeekly readers – 35.5million, 70.5% of adultsMonthly readers – 40.9million, 81.2% of adults
IPA Touchpoints is a survey which allows us to see the whole picture, from the consumer’s point of view.This makes it very clear that, while the time people spend with their newsPAPER hasn’t changed much over the last two years, time spent with newsbrands online has grown by over a third.(Note: the online and print reading times should not technically be added together, as they are separate averages about different sets of people)This suggests that, as people become familiar with the new technologies and gadgets, their online behaviour is starting to resemble the way people read newspapers – which is good news for advertisers because it means more engaged readers.
Newsbrands:17m per week. 67% of all women.Print only:16m per week.63% of all women 6/10Magazines:11m weekly. 43% 4/10
Thats pretty much half and half.For the print versions its very similar, its 48% female.
topline figures (PADD):39% of all 15-34 daily68% of all 15-34 weekly81% of all 15-34 monthly
Mobile phones were used to access newsbrand content by 41% of the 18-34 year old age group.Computers and laptops were the most dominant platform amongst 18-24 year olds (45%)Tablets were most used by 25-34 year olds (15% usage).
Total print + online readership for The Sun = 2.7 million dailyLast weekend’s X Factor = 2.4 million (Saturday 15th Sept)
Henry Winter – Daily Telegraph football correspondentCaitlin Moran - columnist at The Times, three columns a week: one for the Saturday Magazine, a TV review column, and the satirical Friday column "Celebrity Watch". People turn national newsbrands to get quality journalism and comment from their favourite columnists. Previews, up to the minute news, or analysis of the previous day’s events.
the story went mainstream and was reported by all the most important online and offline publication worldwide, including all major UK papers.
what happened??
what happened??
On 8th March 2012 a total of 205 onlinenews articles and blog posts reporting on Kony 2012 were published in the UK.16.1% of these were issued by Newsworks’ publications.Online Newsworks’ brands The Guardian and The Daily Telegraph were the top two publishers of online articles about Kony 2012 on 8th March.