Global Trends in Anti-Agers
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Global anti-agers were worth US$25 billion with a value sales growth of 4% in 2013. In this presentation, we can see the performance of premium and mass anti-agers at both a global and Asia Pacific context. Looking at global anti-agers trends, some focus areas of this presentation are the adoption of anti-agers among younger consumers; the development of anti-aging elements beyond skin care products to other sectors such as hair care; and rising presence of anti-agers for men.
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Global Trends in Anti-Agers
- 1. GLOBAL TRENDS IN ANTI-AGERS IN-COSMETICS ASIA 2014 PEI YING LOH – RESEARCH ANALYST
- 2. © Euromonitor International 2 About Euromonitor International GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE •Strategic research for over 20 industries •Extensive network of analysts in 80 countries •Global presence, local coverage Chicago Serving North America London Headquarters Serving Western Europe Vilnius Serving Eastern Europe and Scandinavia Santiago Serving Latin America Cape Town Serving South Africa Dubai Serving Middle East and North Africa Bangalore Serving India Singapore Serving Asia bar China, India, Japan, Australasia Shanghai Serving China Tokyo Serving Japan Sydney Serving Australia, New Zealand and the Pacific region Sao Paolo Serving Latin America
- 3. © Euromonitor International 3 GLOBAL TRENDS IN BEAUTY AND PERSONAL CARE: OPPORTUNITIES FOR FUTURE
- 4. © Euromonitor International 4 Euromonitor International’s Beauty and Personal Care Coverage INTRODUCTION Baby Care Bath & Shower Deodorants Hair Care Colour Cosmetics Men’s Grooming Oral Care Fragrances Skin Care Depilatories Sun Care Sets/Kits
- 5. WHAT ARE ANTI-AGERS? GLOBAL OVERVIEW KEY TRENDS FOCUS ON ASIA PACIFIC OUTLOOK AND CONCLUSION
- 6. © Euromonitor International 6 WHAT ARE ANTI-AGERS? What leads to ageing? AGEING Pollution Ultra- Violet Rays Stress Lack of Sleep
- 7. © Euromonitor International 7 WHAT ARE ANTI-AGERS? What are anti-agers? “Lift” skin Firm skin Renew skin Restore skin Regenerate skin prevent or reduce age spots improve uneven skin tone de-stress skin Source Euromonitor International
- 8. WHAT ARE ANTI-AGERS? GLOBAL OVERVIEW KEY TRENDS FOCUS ON ASIA PACIFIC OUTLOOK AND CONCLUSION
- 9. © Euromonitor International 9 GLOBAL OVERVIEW Source Euromonitor International US$25 value sales generated from Anti-Agers globally, with a value growth of 5% in 2013 billion represented by Global Anti- agers in Global Skin Care sales 2013 23% Total Skin Care value sales in Global 2013 Global Skin Care value sales excluding Anti-agers Global Premium Anti-agers Global Mass Anti-agers Premium: 43.5% Mass: 56.5% Anti-agers
- 10. WHAT ARE ANTI-AGERS? GLOBAL OVERVIEW KEY TRENDS FOCUS ON ASIA PACIFIC OUTLOOK AND CONCLUSION
- 11. © Euromonitor International 11 Several key factors drive consumers’ decisions KEY TRENDS
- 12. © Euromonitor International 12 KEY TRENDS The rise of men’s anti-agers Adoption among younger consumers Extending beyond skin care products
- 13. © Euromonitor International 13 Why are younger consumers using anti-agers? KEY TRENDS Manufacturer- driven Awareness “Self-learning” trend Rising affluence Source Euromonitor International 2008 2009 2010 2011 2012 2013 World population aged 25-29: January 1st (million) 523.9 532.8 542.1 552.9 562.8 572.8 Growth 1.7% 1.7% 2.0% 1.8% 1.8% Consumers
- 14. © Euromonitor International 14 Anti-agers extend further beyond skin care products KEY TRENDS Color Cosmetics Hair Care Bath and Shower Caviar Anti-Aging Replenishing Moisture Shampoo Lancôme Teint Visionnaire Source: Analyst’s own photos Dettol Radiance Body Wash
- 15. © Euromonitor International 15 Global men’s skin care achieves strong value growth KEY TRENDS 0 0.5 1 1.5 2 2.5 3 3.5 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Global Men's Skin Care 2003-2013 US$3.3 billion global value sales, up by more than 4 times from 2003 to 2013 US$ billion Source Euromonitor International 64% global men’s skin care value sales represented by Asia Pacific China, South Korea, Japan Led sales for men’s skin care
- 16. © Euromonitor International 16 Facial Cleansers Facial moisturising lotions Body moisturising lotions Sun protecting lotions Body scrubs Facial scrubs Anti-ageing creams Blemish/acne treatment Facial toners Whitening/lightening creams Face masks Eye creams Self-tanning products Facial/body hair bleaching 0% 5% 10% 15% 20% 25% 30% 35% 40% Emerging markets Developed markets Euromonitor’s consumer survey: Men’s grooming habits KEY TRENDS Source Euromonitor International Personal Appearance Survey 2014 Skin Care Product Usage among Men
- 17. © Euromonitor International 17 Men’s anti-ageing products prominent across multiple sectors KEY TRENDS Biotherm Homme Force Supreme Total Anti-aging eye care Nivea for Men Anti- aging Facial Foam Age Repair Clinique for Men Anti- age eye cream Source: Analyst’s own photos Claims to restore skin density, accelerate epidermal cell renewal, and reduce visible wrinkles. Cleanses skin deeply to remove dirt and oil, helps reduce fine lines, and support skin’s natural repair. Oil-free treatment for eye area, which hydrates, improve the appearance of fine lines, reduce dark circles and puffiness.
- 18. WHAT ARE ANTI-AGERS? GLOBAL OVERVIEW KEY TRENDS FOCUS ON ASIA PACIFIC OUTLOOK AND CONCLUSION
- 19. © Euromonitor International 19 Asia Pacific Skin Care value sales excluding Anti-agers Asia Pacific Anti-agers value sales Total Skin Care value sales in Asia Pacific 2013 Anti-agers 20.6% FOCUS ON ASIA PACIFIC US$11 76% value growth from 2008 to 2013, the fastest- growing region globally of anti-agers retail sales in Asia Pacific in 2013 billion Asia Pacific Overview Source Euromonitor International
- 20. © Euromonitor International 20 FOCUS ON ASIA PACIFIC Mass brands outperform premium brands Source Euromonitor International Premium Anti-Agers > Mass Anti-Agers Mass Anti-Agers > Premium Anti-Agers US$ billion 0 1 2 3 4 5 6 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Premium anti-agers (US$ billion) Mass anti-agers (US$ billion)
- 21. © Euromonitor International 21 FOCUS ON ASIA PACIFIC Companies marketed to be different in terms of ingredients Natural Clinical •APIVITA Express Gold Firming and Regenerating Mask with Royal Jelly •Sulwhasoo Capsulized Ginseng Fortifying Serum Using natural ingredients such as plants, fruits, food. Examples: •Avène YsthéAL Anti-Wrinkle Cream •La Roche-Posay Redermic [R] Dermatological Corrective Concentrate Claims to be clinically-tested Examples:
- 22. WHAT ARE ANTI-AGERS? GLOBAL OVERVIEW KEY TRENDS FOCUS ON ASIA PACIFIC OUTLOOK AND CONCLUSION
- 23. © Euromonitor International 23 OUTLOOK AND CONCLUSION Source Euromonitor International 29% Global value sales growth expected from 2013 to 2018 Asia Pacific Is expected to have the highest value sales growth of 50% between 2013 to 2018 Global prospects look bright 0 10 20 30 40 50 60 Eastern Europe Western Europe Australasia Latin America North America Middle East and Africa Asia Pacific Value sales prospects 2013-2018 (%)
- 24. © Euromonitor International 24 Ideas to take away OUTLOOK AND CONCLUSION The future drivers: Younger consumers aged 25 years old and above Men’s grooming, the presence of anti-agers opportunities for manufacturers
- 25. THANK YOU FOR LISTENING Pei Ying Loh Research Analyst Peiying.loh@euromonitor.com.sg