Krótka analiza rynku nutrikosmetyków i obecnych tam marek i komunikacji marek. Our quick view on the nutricosmetics market, key players, brands, brand communication..
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
A Study on Retailer’s Perception on Soya Products with Special Reference to T...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
This document provides an overview of marketing research and trends in marketing. It discusses the marketing research process, which involves defining a problem, collecting and analyzing data, reaching a conclusion, and implementing the research findings. Various methods of primary and secondary data collection are described. New trends in marketing are also summarized, including the shift to digital marketing, e-commerce, customization, and customer relationship marketing using tools like CRM. Marketing practices are changing to focus more on customer retention, lifetime value, and stakeholder satisfaction rather than just sales and shareholders.
The Synergy of Sustainability and Societal Marketing Liliana Chin Lau
The study of this thesis highlights the direct importance of Sustainable Development in businesses. Sustainability presented here is concerned about the future based on three dimensions: Society, Economy and Environment. For this reason it employs the Societal Marketing Concept instead of the traditionally used Selling Concept as a marketing strategy. Selling products is not the only concern of companies anymore. They need to understand the needs of consumers and of society in order to satisfy them. It also utilizes the Corporate Social Responsibility model as one of the fundamental tools for the company to develop its business. Furthermore, this study exposes the essential meaning of Business Ethics when dealing with Sustainability. It is extremely significant for a company to practice Business Ethics otherwise it will have negative results resulting from its behavior. This thesis not only emphasizes Societal Marketing and Sustainability as two disconnected scopes; it also highlights the synergy between them. Synergy is defined as the sum of two and two equaling to five - Yes, five. This means that synergy is a method of combining different business sectors in a way that delivers unexpected results, innovation, and a competitive advantage that all companies seek. Understanding the essential need of synergy and the application with Sustainability and Societal Marketing this study forges a Sustainability Sweet Spot. This synergy between Sustainability and Societal Marketing works in real companies by achieving new products and management methods, as shown in a case study of Natura Cosmetics, a successful Brazilian Company that a leads its industry.
Opal Organics is launching a new line of sustainable, organic hair care products. The brand focuses on quality ingredients, ethical sourcing, and inclusive, non-gendered products. Key elements of the branding and marketing strategy include earth tone colors to represent the brand, alchemic style packaging, and a mission of providing the highest quality clean products through sustainable practices. The target markets are women ages 35-45 interested in sustainable products, hair stylists looking for high performance yet sustainable options, and those seeking non-gendered products. Social media strategies focus on Instagram, YouTube and Pinterest to share videos, tutorials and highlights through influencer marketing and campaigns like #AlchemyWithOpal to build community. Mockups showcase potential
This document provides an overview of social and societal marketing. It defines social marketing as applying commercial marketing techniques to promote social goals and influence behaviors that benefit society. The key differences between social and commercial marketing are that social marketing aims to benefit consumers and society rather than the marketer. Societal marketing considers consumers' wants, the company's needs, and long-term societal interests. It emphasizes marketing products and campaigns that support consumer health, environmental sustainability, and local communities. Both social and societal marketing apply the "4 Ps" of marketing - product, price, place, promotion - to achieve behavioral changes or social goals. However, social marketing's primary goal is social gain while societal marketing balances social and profit motives.
This document discusses agricultural marketing and the marketing process. It defines marketing as determining consumer needs and satisfying them by moving products from producers to consumers. A market consists of buyers and sellers. There are two types of markets - input markets for items farmers purchase and product markets where final goods are sold. Supply and demand determine prices. The marketing process involves all activities moving products from production to consumption and coordinates the forward flow of goods. It is influenced by producers, consumers, and the marketing system between them.
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
A Study on Retailer’s Perception on Soya Products with Special Reference to T...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
This document provides an overview of marketing research and trends in marketing. It discusses the marketing research process, which involves defining a problem, collecting and analyzing data, reaching a conclusion, and implementing the research findings. Various methods of primary and secondary data collection are described. New trends in marketing are also summarized, including the shift to digital marketing, e-commerce, customization, and customer relationship marketing using tools like CRM. Marketing practices are changing to focus more on customer retention, lifetime value, and stakeholder satisfaction rather than just sales and shareholders.
The Synergy of Sustainability and Societal Marketing Liliana Chin Lau
The study of this thesis highlights the direct importance of Sustainable Development in businesses. Sustainability presented here is concerned about the future based on three dimensions: Society, Economy and Environment. For this reason it employs the Societal Marketing Concept instead of the traditionally used Selling Concept as a marketing strategy. Selling products is not the only concern of companies anymore. They need to understand the needs of consumers and of society in order to satisfy them. It also utilizes the Corporate Social Responsibility model as one of the fundamental tools for the company to develop its business. Furthermore, this study exposes the essential meaning of Business Ethics when dealing with Sustainability. It is extremely significant for a company to practice Business Ethics otherwise it will have negative results resulting from its behavior. This thesis not only emphasizes Societal Marketing and Sustainability as two disconnected scopes; it also highlights the synergy between them. Synergy is defined as the sum of two and two equaling to five - Yes, five. This means that synergy is a method of combining different business sectors in a way that delivers unexpected results, innovation, and a competitive advantage that all companies seek. Understanding the essential need of synergy and the application with Sustainability and Societal Marketing this study forges a Sustainability Sweet Spot. This synergy between Sustainability and Societal Marketing works in real companies by achieving new products and management methods, as shown in a case study of Natura Cosmetics, a successful Brazilian Company that a leads its industry.
Opal Organics is launching a new line of sustainable, organic hair care products. The brand focuses on quality ingredients, ethical sourcing, and inclusive, non-gendered products. Key elements of the branding and marketing strategy include earth tone colors to represent the brand, alchemic style packaging, and a mission of providing the highest quality clean products through sustainable practices. The target markets are women ages 35-45 interested in sustainable products, hair stylists looking for high performance yet sustainable options, and those seeking non-gendered products. Social media strategies focus on Instagram, YouTube and Pinterest to share videos, tutorials and highlights through influencer marketing and campaigns like #AlchemyWithOpal to build community. Mockups showcase potential
This document provides an overview of social and societal marketing. It defines social marketing as applying commercial marketing techniques to promote social goals and influence behaviors that benefit society. The key differences between social and commercial marketing are that social marketing aims to benefit consumers and society rather than the marketer. Societal marketing considers consumers' wants, the company's needs, and long-term societal interests. It emphasizes marketing products and campaigns that support consumer health, environmental sustainability, and local communities. Both social and societal marketing apply the "4 Ps" of marketing - product, price, place, promotion - to achieve behavioral changes or social goals. However, social marketing's primary goal is social gain while societal marketing balances social and profit motives.
This document discusses agricultural marketing and the marketing process. It defines marketing as determining consumer needs and satisfying them by moving products from producers to consumers. A market consists of buyers and sellers. There are two types of markets - input markets for items farmers purchase and product markets where final goods are sold. Supply and demand determine prices. The marketing process involves all activities moving products from production to consumption and coordinates the forward flow of goods. It is influenced by producers, consumers, and the marketing system between them.
The document provides a launch strategy for a new skincare product called the Micellar Mouse Cleanser by The Hero Project brand. The strategy focuses on being digital, interactive and disruptive in line with the brand's essence. Key aspects of the launch plan include events, PR, digital marketing, sales materials, and experience marketing through sampling. Influencers will be engaged on Instagram and the website will be updated. A timeline outlines the pre-launch, launch and sustenance phases. Support for distributors is also covered.
Impact of Branding on consumer buying behaviour Aasim Mushtaq
The document discusses research on the impact of branding on consumer buying behavior. It lists researchers and examines literature on factors like price, quality, country of origin, and advertising that influence consumers' preferences for international versus local brands. The research was conducted in Mandi Bahauddin, Pakistan through a survey of 200 consumers. It tests hypotheses about how various brand attributes affect purchase decisions and finds that quality and price most strongly guide behavior, while ad campaigns and social status play a nominal role.
This document provides an overview of marketing management concepts including:
1. It defines marketing management as the analysis, planning, implementation, and control of programs to create exchanges that satisfy objectives.
2. It describes the 4Ps of the marketing mix - product, price, promotion, and place - which are tools that marketers use to achieve their goals.
3. It explains the product lifecycle and how marketing strategies must change as a product moves through the stages of introduction, growth, maturity, and decline.
Today, many companies are shifting from a marketing concept to a customer concept. They are creating customized offers, services, and messages for individual customers to build strong loyalty and focus on lifetime customer value to achieve profitable growth. By retaining customers and building relationships over time, companies can increase consumer lifetime value.
P problems in marketing of of medicinal plants in pakistanA Lecture By Mr Al...Mr.Allah Dad Khan
This document discusses problems in the marketing of medicinal plants in Pakistan. It notes that Pakistan has many medicinal plants that are used in herbal medicines, but the industry faces several challenges. Key issues include a lack of standardized cultivation, harvesting, and processing practices, which leads to unstable availability and pricing of medicinal plants. There is also inadequate research and development, weak regulation, and imbalanced marketing channels that allow traders to underpay collectors. The document provides several suggestions to address these problems, such as promoting good agricultural and post-harvest practices, strengthening research, improving quality control, developing local markets, and providing access to market information and financial support for producers.
1. The document discusses market potential for Ayurvedic products with reference to Nagarjuna Herbal Concentrates Limited. It covers topics such as the Ayurveda industry profile, market potential estimation methods, market share, customer satisfaction, and branding strategy.
2. The study aims to estimate the market potential and consumer perceptions of Ayurvedic products in Bangalore, compare it to competitors, and forecast opportunities to help Nagarjuna Health Care make effective marketing decisions.
3. Understanding factors influencing consumer purchases, satisfaction levels, expenditure patterns, and price affordability will help the company optimize its product pricing and better target the market.
The document provides an overview of 53 important marketing topics, concepts, and terms, including the marketing mix, segmentation, targeting, positioning, the product life cycle, and SWOT analysis. It also discusses marketing research processes, Maslow's hierarchy of needs, and the 4Ps and 4Cs frameworks for understanding the marketing mix from the seller and buyer perspectives.
Problems in marketing of of medicinal plants in pakistan Problems in marketi...Mr.Allah Dad Khan
Problems in marketing of of medicinal plants in pakistan Problems in marketing of of medicinal plants in pakistanBy Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtunkhwa Province
The document discusses online versus traditional marketing and its impact on consumer behavior. It begins by outlining the customer buying cycle and how online marketing compares to traditional marketing across the four Ps - product, price, place, and promotion. While online marketing provides greater product selection and faster communication, traditional marketing allows customers to see and feel products in person. The document then examines the research aim and objectives, which are to investigate the impact of different marketing approaches on consumer behavior, especially for men's clothing at Marks & Spencer. Finally, the methodology and data collection process are described.
This document provides an agenda and situational analysis for developing a protein supplement product. It begins with identifying the key market problems such as most adults in India being protein deficient and unaware of protein supplement needs. The opportunity identified is addressing general protein deficiency as well as using protein to aid in weight reduction. Primary research through consumer and doctor surveys validate the opportunities and help define target segments. Competitive products are assessed and various distribution options are proposed, including supermarkets, online, chemists, nutrition stores, and institutions. The business case cites increasing health awareness and busy lifestyles as growth drivers for protein supplements.
Group 5 presented on consumer behavior and buying behavior for chocolates and shoes. They discussed factors influencing consumer behavior like social, personal and psychological factors. They analyzed consumer behavior for Cadbury chocolates and found that taste, price and brand loyalty most influenced purchases while social groups least influenced. For Nike shoes, they found price, roles and statuses and brand name most affected buying while style and family influence least affected.
Team Members: Alankrita Singh, Krishna Veni, Neha Gupta, Shikha Sharma, Sanchita Badhe, Sakshi Bakshi
Position: Winner
Competition Name: SimClairvoyance
Description: Research Proposal for an FMCCG deo brand judged by panel members from Nielson
Batches: MBA, 2013-15 & 2014-16
Institution: Symbiosis Institute of Media and Communication, Pune.
The document discusses the impact of promotional campaigns on consumer behavior using Lactel products as a case study. It begins with introducing the AIDA model of how promotions attract consumer attention, interest, desire, and action. It then reviews literature on promotional campaigns, consumer behavior, and the consumer decision process. The research problem aims to understand how Lactel promotions impact consumer behavior. Hypotheses are presented regarding the company, advertising agency, and consumers. A descriptive research design is used with questionnaires administered to a sample of 13 consumers. Data analysis found that 46% bought Lactel due to promotional campaigns, while 38% cited good taste and price. The conclusion is that promotional campaigns influence consumer purchase decisions and motives.
This document provides an overview of marketing mix decisions and the product planning and development process. It discusses the key elements of the marketing mix - product, price, place, promotion, packaging and people. For each element, it describes how companies make decisions related to that part of the mix. It also covers product life cycles and new product development. Finally, it discusses the product planning and development process, defining a product and the importance of understanding customer needs when developing new offerings.
This document outlines a strategy for positioning halal products in mainstream retail markets. It discusses developing halal brands that appeal to Western Muslim values around social justice, environmental sustainability and animal welfare. The strategy involves launching a halal food brand called Saffron Road in Whole Foods Markets and using an online database to target digital promotions to Muslim consumers near each store. Initial results showed the brand drawing over 10,000 new halal customers to Whole Foods and sales lifting 100% during promotions. The strategy aims to establish halal brands that appeal to both Muslim and non-Muslim consumers interested in values-based products.
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...ANKIT VERMA
India is the world’s second largest producer of food next to China and has the potential of being biggest industry with food and agricultural sector. “Ready-to-eat food is food offered or exposed for sale without additional cooking or preparation, which is packed on the premises where sold and is ready for consumption” The paper aimed to examine the “Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi”.RTE will grow around 22% during 2014-19
This document provides an overview of social marketing. It begins with defining social marketing and its objectives. Social marketing aims to influence the acceptability of social ideas and behaviors by applying commercial marketing principles. It discusses the 4Ps framework of social marketing - product, price, place and promotion. Several theories used in social marketing are explained, including the transtheoretical model, health belief model, theory of planned behavior, social cognitive theory and social norms theory. The document outlines the steps involved in social marketing from identifying the problem and target audience to designing messages, implementation and evaluation. It also compares commercial versus social marketing and discusses how commercial marketing principles are applied in social marketing.
1) Skinside is a new drinkable nutricosmetic from Switzerland that combines collagen peptides, vitamins, and milk serum to reduce wrinkles and increase collagen production from within.
2) While topical skincare products only affect the outer epidermis layer, Skinside provides nutrients that penetrate to the dermis layer through ingestion to promote collagen synthesis from within.
3) A clinical study of 50 people aged 20-85 showed that most users found Skinside noticeably improved skin texture and appearance with no side effects after 6-8 weeks of daily use.
The document provides a launch strategy for a new skincare product called the Micellar Mouse Cleanser by The Hero Project brand. The strategy focuses on being digital, interactive and disruptive in line with the brand's essence. Key aspects of the launch plan include events, PR, digital marketing, sales materials, and experience marketing through sampling. Influencers will be engaged on Instagram and the website will be updated. A timeline outlines the pre-launch, launch and sustenance phases. Support for distributors is also covered.
Impact of Branding on consumer buying behaviour Aasim Mushtaq
The document discusses research on the impact of branding on consumer buying behavior. It lists researchers and examines literature on factors like price, quality, country of origin, and advertising that influence consumers' preferences for international versus local brands. The research was conducted in Mandi Bahauddin, Pakistan through a survey of 200 consumers. It tests hypotheses about how various brand attributes affect purchase decisions and finds that quality and price most strongly guide behavior, while ad campaigns and social status play a nominal role.
This document provides an overview of marketing management concepts including:
1. It defines marketing management as the analysis, planning, implementation, and control of programs to create exchanges that satisfy objectives.
2. It describes the 4Ps of the marketing mix - product, price, promotion, and place - which are tools that marketers use to achieve their goals.
3. It explains the product lifecycle and how marketing strategies must change as a product moves through the stages of introduction, growth, maturity, and decline.
Today, many companies are shifting from a marketing concept to a customer concept. They are creating customized offers, services, and messages for individual customers to build strong loyalty and focus on lifetime customer value to achieve profitable growth. By retaining customers and building relationships over time, companies can increase consumer lifetime value.
P problems in marketing of of medicinal plants in pakistanA Lecture By Mr Al...Mr.Allah Dad Khan
This document discusses problems in the marketing of medicinal plants in Pakistan. It notes that Pakistan has many medicinal plants that are used in herbal medicines, but the industry faces several challenges. Key issues include a lack of standardized cultivation, harvesting, and processing practices, which leads to unstable availability and pricing of medicinal plants. There is also inadequate research and development, weak regulation, and imbalanced marketing channels that allow traders to underpay collectors. The document provides several suggestions to address these problems, such as promoting good agricultural and post-harvest practices, strengthening research, improving quality control, developing local markets, and providing access to market information and financial support for producers.
1. The document discusses market potential for Ayurvedic products with reference to Nagarjuna Herbal Concentrates Limited. It covers topics such as the Ayurveda industry profile, market potential estimation methods, market share, customer satisfaction, and branding strategy.
2. The study aims to estimate the market potential and consumer perceptions of Ayurvedic products in Bangalore, compare it to competitors, and forecast opportunities to help Nagarjuna Health Care make effective marketing decisions.
3. Understanding factors influencing consumer purchases, satisfaction levels, expenditure patterns, and price affordability will help the company optimize its product pricing and better target the market.
The document provides an overview of 53 important marketing topics, concepts, and terms, including the marketing mix, segmentation, targeting, positioning, the product life cycle, and SWOT analysis. It also discusses marketing research processes, Maslow's hierarchy of needs, and the 4Ps and 4Cs frameworks for understanding the marketing mix from the seller and buyer perspectives.
Problems in marketing of of medicinal plants in pakistan Problems in marketi...Mr.Allah Dad Khan
Problems in marketing of of medicinal plants in pakistan Problems in marketing of of medicinal plants in pakistanBy Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtunkhwa Province
The document discusses online versus traditional marketing and its impact on consumer behavior. It begins by outlining the customer buying cycle and how online marketing compares to traditional marketing across the four Ps - product, price, place, and promotion. While online marketing provides greater product selection and faster communication, traditional marketing allows customers to see and feel products in person. The document then examines the research aim and objectives, which are to investigate the impact of different marketing approaches on consumer behavior, especially for men's clothing at Marks & Spencer. Finally, the methodology and data collection process are described.
This document provides an agenda and situational analysis for developing a protein supplement product. It begins with identifying the key market problems such as most adults in India being protein deficient and unaware of protein supplement needs. The opportunity identified is addressing general protein deficiency as well as using protein to aid in weight reduction. Primary research through consumer and doctor surveys validate the opportunities and help define target segments. Competitive products are assessed and various distribution options are proposed, including supermarkets, online, chemists, nutrition stores, and institutions. The business case cites increasing health awareness and busy lifestyles as growth drivers for protein supplements.
Group 5 presented on consumer behavior and buying behavior for chocolates and shoes. They discussed factors influencing consumer behavior like social, personal and psychological factors. They analyzed consumer behavior for Cadbury chocolates and found that taste, price and brand loyalty most influenced purchases while social groups least influenced. For Nike shoes, they found price, roles and statuses and brand name most affected buying while style and family influence least affected.
Team Members: Alankrita Singh, Krishna Veni, Neha Gupta, Shikha Sharma, Sanchita Badhe, Sakshi Bakshi
Position: Winner
Competition Name: SimClairvoyance
Description: Research Proposal for an FMCCG deo brand judged by panel members from Nielson
Batches: MBA, 2013-15 & 2014-16
Institution: Symbiosis Institute of Media and Communication, Pune.
The document discusses the impact of promotional campaigns on consumer behavior using Lactel products as a case study. It begins with introducing the AIDA model of how promotions attract consumer attention, interest, desire, and action. It then reviews literature on promotional campaigns, consumer behavior, and the consumer decision process. The research problem aims to understand how Lactel promotions impact consumer behavior. Hypotheses are presented regarding the company, advertising agency, and consumers. A descriptive research design is used with questionnaires administered to a sample of 13 consumers. Data analysis found that 46% bought Lactel due to promotional campaigns, while 38% cited good taste and price. The conclusion is that promotional campaigns influence consumer purchase decisions and motives.
This document provides an overview of marketing mix decisions and the product planning and development process. It discusses the key elements of the marketing mix - product, price, place, promotion, packaging and people. For each element, it describes how companies make decisions related to that part of the mix. It also covers product life cycles and new product development. Finally, it discusses the product planning and development process, defining a product and the importance of understanding customer needs when developing new offerings.
This document outlines a strategy for positioning halal products in mainstream retail markets. It discusses developing halal brands that appeal to Western Muslim values around social justice, environmental sustainability and animal welfare. The strategy involves launching a halal food brand called Saffron Road in Whole Foods Markets and using an online database to target digital promotions to Muslim consumers near each store. Initial results showed the brand drawing over 10,000 new halal customers to Whole Foods and sales lifting 100% during promotions. The strategy aims to establish halal brands that appeal to both Muslim and non-Muslim consumers interested in values-based products.
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...ANKIT VERMA
India is the world’s second largest producer of food next to China and has the potential of being biggest industry with food and agricultural sector. “Ready-to-eat food is food offered or exposed for sale without additional cooking or preparation, which is packed on the premises where sold and is ready for consumption” The paper aimed to examine the “Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi”.RTE will grow around 22% during 2014-19
This document provides an overview of social marketing. It begins with defining social marketing and its objectives. Social marketing aims to influence the acceptability of social ideas and behaviors by applying commercial marketing principles. It discusses the 4Ps framework of social marketing - product, price, place and promotion. Several theories used in social marketing are explained, including the transtheoretical model, health belief model, theory of planned behavior, social cognitive theory and social norms theory. The document outlines the steps involved in social marketing from identifying the problem and target audience to designing messages, implementation and evaluation. It also compares commercial versus social marketing and discusses how commercial marketing principles are applied in social marketing.
1) Skinside is a new drinkable nutricosmetic from Switzerland that combines collagen peptides, vitamins, and milk serum to reduce wrinkles and increase collagen production from within.
2) While topical skincare products only affect the outer epidermis layer, Skinside provides nutrients that penetrate to the dermis layer through ingestion to promote collagen synthesis from within.
3) A clinical study of 50 people aged 20-85 showed that most users found Skinside noticeably improved skin texture and appearance with no side effects after 6-8 weeks of daily use.
The document summarizes the findings of the Beautysphere 20/20 think tank, which brought together Canadian beauty experts to forecast emerging beauty trends over the next decade. The experts discussed opportunities in men's grooming, beauty enhancements, nutricosmetics, and natural vs. synthetic ingredients. For men's grooming, they predicted it would become more mainstream and specialized. For beauty enhancements, they saw growth in professional cosmeceutical treatments and at-home products. Nutricosmetics were seen having potential growth tied to health and wellness trends. Natural products were predicted to grow due to consumer concerns about ingredients.
Cosmeceuticals are ingredients with medicinal properties that provide topical benefits and protect against skin damage. They were coined in 1980 but have no legal definition. They are not considered drugs by the FDA and have less rigorous testing than drugs. Common cosmeceutical ingredients include antioxidants, peptides, retinoids, and exfoliants which treat signs of aging. Cosmeceuticals are generally safer than drugs for long-term use and promote skin health and beauty through natural ingredients.
This document welcomes Sruthy Sreenivas to Mount Tabor Training College with a registration number of 13303026 and discusses her study of natural science with a focus on nutrition, carbohydrates, and lipids.
New drug development is a long and expensive process that can take over 10 years and cost $500-1000 million. It involves drug discovery, preclinical testing in animals, and clinical trials in humans divided into phases. Preclinical testing assesses safety, efficacy, and side effects in animal models and isolated tissues over 2-4 years. If results are promising, clinical trials in human volunteers and patients are initiated to further evaluate safety and efficacy over 3-10 years before regulatory approval and marketing. The overall process aims to discover and optimize drug candidates, evaluate safety and efficacy, and gain regulatory approval for marketing new pharmaceutical treatments.
This document summarizes trends in the skincare industry as reported in December 2013. It identifies key trends such as a focus on health and wellness with products promoting anti-aging benefits. It also notes a trend toward easy to use and affordable products that are multifunctional. Emerging markets are seen as an opportunity but brands need to adopt localized or "glocal" strategies to appeal to different consumer preferences in places like China, Brazil, and other regions.
Vedic Lifesciences Pvt Ltd conducts both clinical and non-clinical studies for cosmetics including hair products, fairness products, sun blocks, anti-aging products, and cosmeceuticals. The studies include in vitro tests, safety studies, and product efficacy studies on volunteers to substantiate clinical claims. Vedic has an in-house team experienced in various clinical trials and offers services like independent ethics clearance, data management, and statistical analysis to provide end to end support for product testing.
The document summarizes the current and future outlook of the cosmeceutical market globally. It provides an overview of the size and growth of the overall cosmetics market as well as the increasing share of cosmeceuticals within the cosmetics market. The document also discusses the key drivers and challenges impacting the cosmeceutical market, opportunities for future growth, and trends in popular product segments such as skin care and hair care cosmeceuticals. It concludes with details about the market research firm RNCOS that authored the report.
The document discusses nutrients and their sources. It explains that foods contain nutrients like carbohydrates, proteins, fats, vitamins, and minerals that the body needs to function properly. Different foods provide different amounts and types of nutrients. It also discusses fiber and how different foods provide fiber, protein, carbohydrates, fat, vitamins, minerals, and other nutrients that are essential for health. Portion size determines how much energy and nutrients people get from food.
The document summarizes key aspects of skin and nail care. It discusses specific considerations for different areas like the hands, feet, and scalp. It also covers common skin conditions like calluses, warts, and fungal infections. Additionally, the document provides details on moisturizer formulation, including common active ingredients and additive types used to improve delivery and benefits.
Cosmeceuticals are topically applied products with medicinal benefits for the skin. They fall between cosmetics and drugs. Some key points:
- Cosmeceuticals were coined in 1980 and contain ingredients that protect against skin damage.
- The FDA does not recognize cosmeceuticals as a separate category - a product is either a drug, cosmetic, or combination.
- Common cosmeceutical ingredients include antioxidants, peptides, retinoids, and exfoliants which treat signs of aging.
- Safety testing evaluates irritation potential, phototoxicity and other factors to ensure cosmeceuticals are safe for long-term use. Instrumental methods objectively measure skin
This document summarizes a report on the global cosmeceuticals market. It describes the market size and growth trends for various product segments like skin care, hair care, injectables, and others. The report finds that the skin care segment currently dominates the market, but injectables are the fastest growing. Asia Pacific is the largest market currently but North America and Europe show more moderate growth. The report provides market forecasts through 2020 and notes opportunities in areas like anti-aging, skin lightening in Asia, and male-focused products.
Cosmetics are substances used to enhance the human body's appearance without affecting its structure or functions. They include products for the face, hair, and teeth. Recently, the use of botanical cosmetics has increased due to their mild and non-toxic nature. Both natural and phyto-ingredients from plants like acacia, neem, henna, chamomile, ginseng, sandalwood, wheat germ, and rhubarb are used in cosmetics due to their active constituents and benefits like conditioning hair, protecting skin from UV rays, and acting as antioxidants.
STARBRANDS // BUILT TO SHINE: Global consumer trends for building brands and ...SOFAMI.PL
The Starbrands, called The Brand Marriage Company, presents short description of key global consumer trends that are very inspirational especially in regards to new ways of positioning of brands and developing ideas for new products.
Globalization has spread Western beauty ideals like thin bodies to other parts of the world. In Japan, about 30% of women in their 20s are underweight, influenced by thin Western ideals in magazines. Japanese women try to attain body types seen in magazines from globalized Western culture. The beauty industry is growing, estimated to reach $675 billion by 2020, as products expand globally. Skin care has the largest market share.
TABLE OF CONTENT
RESEARCH METHODOLOGY
CONSULT WITH US
Active cosmetics are cosmetic products, which are sold in healthcare outlets and have a derma/pharmaceutical profile. The active cosmetics are being manufactured by adopting the bio based manufacturing processes and components such as on a enzymatic or microbial basis.
L'Oreal Of Paris: Bringing "Class To Mass" With Plénitude Apoorv Malu
This document summarizes L'Oreal's Plénitude skin care brand strategy in the United States. Some key points:
1. L'Oreal launched Plénitude in the US nationwide with 14 SKUs across basic moisturizers, treatment moisturizers, and cleansers.
2. Plénitude initially saw strong sales but then hit a 4-year sales plateau, losing the #2 spot to Pond's by the 9th year.
3. L'Oreal identified needs to improve sales, profits, and Plénitude's contribution globally by rethinking their US strategy, product lineup, and pricing. This included market research to ensure their products fit US customer needs.
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Global anti-agers were worth US$25 billion with a value sales growth of 4% in 2013. In this presentation, we can see the performance of premium and mass anti-agers at both a global and Asia Pacific context. Looking at global anti-agers trends, some focus areas of this presentation are the adoption of anti-agers among younger consumers; the development of anti-aging elements beyond skin care products to other sectors such as hair care; and rising presence of anti-agers for men.
L'Oréal is a French cosmetics company founded in 1909 that has grown to be a global leader in beauty products. It operates in over 130 countries with over 60,000 employees worldwide. L'Oréal focuses on five areas of beauty and has four divisions of brands that target different consumer segments from mass to luxury. The company's mission is to create products that meet the diverse beauty needs of over a billion consumers globally through constant innovation in ingredients and formulations. L'Oréal invests heavily in research and development to drive this innovation and understands beauty needs locally through consumer insights in different markets.
This marketing plan aims to increase Clinique's market share by targeting millennials through social media marketing and changing its image to appear less "OLD". The plan identifies opportunities in the growing $190.6 billion cosmetics industry and outlines strategies to position Clinique as a trusted brand that caters to different skin types through dermatologist-created products. Key tactics include launching an advertising campaign called "Creating Unique Beauty", promoting new collections on social media platforms like Instagram and YouTube, and emphasizing Clinique's commitment to ethical and environmentally-friendly practices.
This marketing plan summarizes Clinique's strategy to introduce and promote its Thermal Water skin care product line. Clinique is a leading prestige skincare brand established in 1968 that sells products in over 130 countries. The plan outlines the skin care market opportunities, product details and features, target demographic of women ages 25-50, and a marketing mix strategy including distribution through pharmacies and department stores, promotional campaigns using advertising, public relations, and direct marketing to customers. The objectives are to increase market share by 5% and profits by 2% while providing customer satisfaction at a lower cost.
Brand development ( Cream Cracker for Skin Beauty)Mohamed Sadath
The document proposes strategies for a new cream cracker brand to capture market share in Sri Lanka. It analyzes the biscuit and cream cracker market, identifying opportunities for growth. The largest supermarket chain, CGL, will launch the new rice-based cracker containing vitamins and minerals. Marketing strategies will position it as a healthy product that improves beauty through an organic nutritional composition. Within five years, the brand aims to achieve over 60% of the cracker market through competitive pricing, widespread distribution, and promoting the product's benefits.
Marketing Analyst Role - Planned & initiated personal care market research using Euromonitor International’s Passport, Mintel Group’s Global New Products Database (GNPD) & SAP to determine consumer & chemical trends to optimize product portfolio & develop targeted markets over next 5 years. All data retrieval, mining, compilation and presentation was performed by me.
Andrew Miller Norway Product Research & LaunchAndrew Miller
1. Aubade Unlimited produces natural sun care products and wants to expand into Norway. Norway has high rates of sun exposure and consumers are concerned about natural products.
2. Norway has a prosperous economy dependent on oil exports but is experiencing slower growth due to lower oil prices. The culture highly values family, nature, and gender equality.
3. While the U.S. and Norway both score high in individualism, Norway's more feminine culture means Aubade will need to tone down messages focused on the individual self and emphasize community and environmental protection instead.
Access to Nutrition Index: Progress and Plans Fall 2016CORE Group
The document summarizes a presentation given by the Access to Nutrition Foundation (ATNF) about the Access to Nutrition Index. The key points are:
1. ATNF publishes the Access to Nutrition Index every two years, which ranks major food and beverage companies on their nutrition-related policies and practices. The 2016 Index found that while some companies have improved, industry efforts to address malnutrition are still inadequate.
2. The presentation covered the methodology used in the 2016 Index, key findings on overall performance and undernutrition, and a new detailed analysis finding that no company fully complies with global marketing standards for breastmilk substitutes.
3. Future plans include the first India Index in late 2016 and
L'Oreal was established in 1909 and has become a global leader in cosmetics. Through innovation and diversification, L'Oreal offers a wide variety of beauty products for all genders and ethnic groups. The company focuses on research and development, employing over 2,900 staff and filing over 500 patents per year. With a portfolio of over 500 brands and 2,000 products across hair, skin, makeup and fragrance categories, L'Oreal remains the largest cosmetics company in the world.
Definition, Nature, Scope & Goals of marketing, Difference between marketing and selling. Marketing process; Approaches to Marketing Functions and Significance of marketing Need- Want- Demand, Marketing Plan Meaning and features of marketing environment Steps in environmental scanning Components of marketing environment.
World Market for Clinical Nutrition Products (Infant, Parenteral and Enteral ...ReportsnReports
This report provides an overview and analysis of the global clinical nutrition products market, which includes infant, enteral, and parenteral nutrition. It covers market sizes and forecasts through 2016 for these segments. The report is based on interviews and research on industry trends, issues, leading companies, and regulatory environment. It finds that the clinical nutrition market is growing due to an aging population with chronic diseases requiring specialized nutrition support. However, reimbursement challenges and cost containment are issues affecting the industry. Major companies profiled that dominate the market include Abbott, Baxter, Danone, Fresenius Kabi, and Nestle.
Estee Lauder plans to launch a new men's skincare line to target the growing male baby boomer demographic. The company already has success in the women's skincare market. A men's line could expand their customer base. It will focus on anti-aging, moisturizing, and acne treatment products priced from $25-100. Products will be promoted through e-commerce, social media, magazines and TV. This will allow Estee Lauder to enter an untapped market and compete with other men's skincare brands.
Assignment: Report written and edited for Third-i (http://www.third-i.eu/) and Cosmetics Europe (https://www.cosmeticseurope.eu) on consumer perceptions of cosmetics and personal care products
The document provides information about the 17th annual IMCAS World Congress taking place from January 29th to February 1st, 2015. The congress will feature over 1,300 lectures on the latest developments in aesthetic surgery and cosmetic dermatology. Some of the topics that will be covered include fillers, lasers, rhinoplasty, body reshaping, lipofilling, stem cells, regenerative medicine, cosmeceuticals, technological innovations, and an economic tribune analyzing the aesthetic medical market. The congress is expected to attract 5,000 participants from over 84 countries.
The document discusses marketing strategies for branded and generic antibiotics, focusing on Clamoxyl, an amoxicillin antibiotic. It summarizes that Clamoxyl was initially very successful due to heavy promotion, but faced increased competition from generic amoxicillin and combination antibiotics like Augmentin over time. Government regulation in France aimed to reduce drug costs by encouraging generic substitution, which contributed to Clamoxyl's declining market share in the late 1990s. The document provides historical context on antibiotic development and details marketing approaches across the pharmaceutical industry in France.
Similar to STARBRANDS // BUILT TO SHINE: Krótka analiza rynku nutrikosmetyków / nutricosmetics market (20)
STARBRANDS // BUILT TO SHINE: Building a new fitness brand in CEE p. 1SOFAMI.PL
To pierwsza część z cyklu strategii marki, która skupia się na analizie rynku i konkurencji oraz segmentacji użytkowników i tym samym wskazuje możliwe kierunki budowy nowej i unikalnej marki fitnessu np. fitness klubu w CEE.
This example from the brand strategy category analysis current market, competitive situation and customers` segmentation and thus shows the possible directions for building a sound and unique brand of fitness incl. fitness club or gym in CEE.
STARBRANDS // BUILT TO SHINE: budowa nowej marki studia metaloplastycznegoSOFAMI.PL
Analiza rynku i konkurencji. Budowa nowej marki studia metaloplastycznego obejmująca koncepcję marki, pozycjonowanie marki, strategię komunikacji marki, materiały identyfikacyjne marki, stronę www marki.
Market and competitive analysis. Building a new brand incl. new brand positioning and targetting strategy, brand communications strategy, brand identity and new brand website.
STARBRANDS // BUILT TO SHINE: strategia marki / brand strategy for a new deo ...SOFAMI.PL
Strategia marki: analiza rynku dezodorantów w CEE i WEMEA oraz budowa nowej marki
Brand strategy: analysis of deodorants market in CEE and WEMEA and building new brand
STARBRANDS // BUILT TO SHINE: Shopper marketing strategy, czyli jak zwiększyć...SOFAMI.PL
Nasze spojrzenie na to co to shopper marketing, dlaczego jest ważny, jakich zagadnień dotyka, jak się tworzy strategię shopper marketingową, jakimi metodami badawczymi oraz jak my możemy Ci ją stworzyć w Twojej firmie i pomóc zwiększyć sprzedaż.
Zespół
STARBRANDS // BUILT TO SHINE
The Brand Marriage Company
STARBRANDS // BUILT TO SHINE: Strategia komunikacji marki - prosty przykład /...SOFAMI.PL
STARBRANDS BUILT TO SHINE - The Brand Marriage Company
strategia komunikacji marki - prosty przykład
brand communication strategy - simple example
branża dentystyczna, dentysta, gabinet stomatologiczny
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand str...SOFAMI.PL
A short presentation about us (The Brand Marriage Company) and our approach to brand strategy and building brands, our portfolio and methodology called Brand Marriage System.
Krótka prezentacja o nas, naszemu podejściu do budowy silnych marek i biznesów, naszej metodologii Brand Marriage i portfolio.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
3. EXECUTIVE SUMMARY
•
Nutricosmetics market already represents $1,5bn* worldwide but it is still a small part of
beauty industry.
•
It is very dynamically growing, especially in US and Europe.
•
The market is expected to double its size within next five years*.
•
In Europe France is the biggest market while UK the most dynamically growing (by
approx. 18%).
•
Nutricosmetics market is a purely incremental business for beauty players targeted as a
complementary category to traditional beauty segments.
•
The category capitalizes upon growth of cosmeceuticals as well as consumers` more
holistic approach to health and beauty.
•
Consumers use skincare nutricosmetics to target or prevent specific beauty issues that
need high efficacy solutions (wrinkles, cellulite, body shape).
•
Women aged 35-64 y.o. who are the most health and beauty-aware is the core target.
•
Market offer is growing with Inneov as the best known brand copied by industries and
brands from mass and value price tiers.
•
Results validation seems to be a key driver of success.
4. WHAT ARE NUTRICOSMETICS?
• Ingestible
products
that
are
formulated and marketed specifically
for beauty purposes.
• Typical forms: pill, tablet, liquid, food.
6. EVOLUTION OF NUTRICOSMETICS
•
•
•
•
•
•
Intersection between cosmetics and pharmaceuticals.
Concept created in 1961 by Raymond Reed, a member of the US Society of
Cosmetic Chemists
Term cosmeceuticals created in 1980 by Dr. Albert Kligman.
Products that have drug-like benefits and perform some transformative change to
human.
Examples: anti-aging products, skin whiteners, acne aids, whitening toothpastes,
anti-cellulite products, anti-perspirants
Value $55bln in 2007 worldwide*.
Source: *Kline & Company
8. EVOLUTION OF NUTRICOSMETICS
•
Term coined in 1989 by Dr. Stephen DeFelice, founder and chairman of the
Foundation for Innovation in Medicine.
•
A subject of great focus of the food and pharmaceutical companies in 1990s.
•
Examples: cholesterol-lowering diabetes management, tartar control, digestive
aid and energizing products.
10. EVOLUTION OF NUTRICOSMETICS
•
Emerged as a segment of nutraceuticals.
•
First gained interest in Japan, then more and more popular in Europe. Right now trickled
into US.
•
Dominated by beauty and pharma firms.
•
Only few entrants from food industry.
11. SIZE OF NUTRICOSMETICS MARKET
•
The nutricosmetics market amounts to $1,5bln worldwide with Europe as a
largest region.
Source: *Kline & Company
12. SIZE OF NUTRICOSMETICS MARKET
•
The nutricosmetics market is still relatively small vs Personal Care or Skin Care
and perceived by a beauty companies as a niche to generate incremental sales.
Source: *Kline & Company
13. GROWTH OF NUTRICOSMETICS MARKET
•
The nutricosmetics market is smaller than Personal Care or Skin Care but
growing much faster.
Source: *Kline & Company
14. SIZE OF NUTRICOSMETICS MARKET
$2,5 bn
$1,5 bn
•
The nutricosmetics market is expected to double its size by 2012.
Source: Kline & Company
15. NUTRICOSMETICS MARKET IS A GROWING NICHE IN DEVELOPED MARKETS
Total nutricosmetics market value by country (USD$mm)
•
•
The nutricosmetics market is dynamically growing especially in UK, US, Germany
and France.
France – Inneov`s home market – shows growth potential of new, incremental
skincare category across Europe benefiting from more and more popular concept
of „beauty from within”.
Source: Datamonitor
16. MARKET OFFER IS GROWING
•
The market is still very fragmented with growing number of brands in mass and
value segments.
17. NUTRICOSMETICS FOCUS ON 3 KEY AREAS: FACE, BODY AND HAIR
FACIAL SKIN CARE
SUN CARE
HAIR CARE
BODY CARE
18. NUTRICOSMETICS - EUROPE
•
Largely concentrated in France, Italy,
Germany, UK and Spain.
•
Strong growth across numerous
markets with UK as the most
dynamically growing.
•
Driven by anti-aging and body care
products.
•
Pharmacy is a key selling channel,
which is considered as the most
trusted intermediary.
•
Legal framework established under
food and medicinal law, but decisions
as to which applies to nutricosmetics
varies by country.
•
Price tier: premium (20-40 EUR).
20. MARKET LEADER - INNEOV
FACIAL SKIN
CARE
•Focuses on skin
firmness, which
heavily depends on
firmness and density
of deeper skin layers
•Targeted at women
aged 40+ as this is a
time when female
skin starts loosing
density and firmness
due to hormonal
changes
•RTB:
•Innovative formula incl.
Lakto-Liponem active
ingredients that reaches all
body cells to stimulate their
regeneration and protection
of collagen, vit. C & soya
isoflawons
•83% of women noticed
improvement of firmness of
face and body skin
•Cells regeneration +79%
•Collagen production +64%
•After 3 months skin is
significantly firmer
•Recommended as a
supplement to a
cream
•Recommended
intake 2-3 pills/day for
min. 3 months
21. SUCCESS OF THE INNEOV RESULTED IN COPYING THE CONCEPT BY OTHER
INDUSTRIES
FACIAL SKIN
CARE
SUN CARE
HAIR CARE
22. AND PRICE TIERS - MASS
•
Beiersdorf entered the nutricosmetics
industry launching the Nivea Good-Bye
Cellulite Body Beauty Program that
pairs Nivea Good-bye Cellulite GelCream and new dietary supplements to
deliver firmer skin in 2 weeks and
reduce the appearance of cellulite in 4
weeks.
•
Supplement contains linoleic acid, Lcarnitine, gelatin, glycerol, mate leaf
extract, soybean oil, vit. E and soy
lecithin.
24. GROWTH OF NUTRICOSMETICS IS DRIVEN BY CONSUMERS` MORE HOLISTIC
APPROACH TO HEALTH
•
Health became key purchase driver across many categories and countries.
•
Datamonitor reports that 76% of Europeans and US consumers is conscious of
health and wellness issues on a daily basis.
•
2006 Health & Food Study by Eurobarometer revealed that 43% of EU25
citizens pointed better hydration as the fourth most important behavioral change
to their lifestyle and dietary habits.
•
Consumers perceive health and beauty as inter-related.
25. AND AGING OF THE BABY BOOMERS GENERATION AS WELL AS A FEAR TOWARDS
CLINICAL PROCEDURES
26. ADDITIONALLY, OBP, AS A COMPLIMENTARY CATEGORY, CAPITALIZES UPON
COSMECEUTICALS MARKET GROWTH
Total cosmeceuticals market value by country (USD$`mm)
•
•
Cosmeceuticals market will grow in both Europe and US.
France and Spain will be the two fastest growing, European markets.
Source: Datamonitor
27. TO TARGET SPECIFIC CONSUMER NEEDS
Why do you use cosmeceuticals?
•
Over 56% of consumers use cosmeceuticals to target specific skincare problem.
Source: Datamonitor, Europe and US, July 2005
28. RELATED TO TOOTH WHITENING, BODY CARE AND ANTI-AGING
Popularity of cosmeceuticals product categories
Source: Datamonitor, Europe and US, July 2005
29. WITH FACIAL MOISTURIZERS AS THE BIGGEST CATEGORY BENEFITING FROM A
NEED FOR LOOKING YOUNG AS LONG AS POSSIBLE
Cosmeceuticals penetration of the European skincare market by
product category
•
•
Facial moisturizers will remain the biggest category with a solid growth.
Although body care is the second smallest category it will experience the fastest
growth.
Source: Datamonitor
30. CURRENT PRODUCTS DO NOT FULLY MEET THE NEED
•
Dissatisfaction from the current product offer creates a potential for new, more
sophisticated and of higher efficacy products, such as nutricosmetics.
Source: Datamonitor
31. WOMEN AGED 35-64 CONSTITUTE A KEY TARGET GROUP
% of consumers who are willing to buy cosmeceuticals
•
•
Women aged 35-64 are the most health and beauty-aware. Among all age groups they
spend the most time on personal care and have the lowest satisfaction with their
appearance.
Women aged 25-34 is the extended target group.
Source: Datamonitor, Europe and US, July 2005
32. THEY BUY AND USE OBPs AND COSMECEUTICALS BECAUSE PREVENTATIVE AND
CORRECTIVE REASONS
YOUNGER
CONSUMERS (25-34)
ELDER
CONSUMERS (50+)
PREVENT
TARGET
BODY CARE
FACIAL CARE
BODY CARE
•Body modeling
•Dry skin hydration
•Body modeling
•Body shaping
•Anti-wrinkle
•Body shaping
•Cellulite
•Skin discoloration
•Cellulite
•Acne
FACIAL CARE
•Deep lines and
wrinkles
•Skin discoloration
•Eye shadows
33. RESULTS VALIDATION IS KEY DRIVER TO WIN IN NUTRICOSMETICS
•
Clearly documented and independent scientific
research findings should be publicized.
•
Endorsement of the products by doctors to
increase credibility behind offer and fight
consumer skepticism.
•
Endorsement of the products by celebrities to
encourage trial/usage.
•
Key claims featured on product literature and/or
product packaging (clinical and consumer).
•
Before and after shots should be used in
communication to visualize the results.
•
Consumer product testimonials.
34. INNOVATION IS ALSO CRITICAL FOR SUCCESS
•
True novelty
e.g. Imedeen Time Perfection contains a powerful
antioxidant
•
Active ingredients
e.g. Lacto-lycopene in Inneov Fermete
•
New delivery systems
e.g. Lipocap employed in Imedeen Tan Optimizer
offers max encapsulation and protection of the
active ingredients
35. BUT KEEP IT SIMPLE FOR CONSUMERS
•
Products should not require an extra step/effort.
Why?
Changing of a consumer habits too much of a hurdle.
Fit in current behavior to gain interest.
36. NUTRICOSMETICS OFFER A GREAT OPPORTUNITY NOT ONLY FOR BEAUTY BUT
ALSO FOOD, BEVERAGE AND SUPPLEMENT MANUFACTURERS
•
Many consumers will prefer to buy
ingestible products from nutrition
brands rather than cosmetics ones.
•
Thus, companies with established
credibility in nutrition category could be
successful.
•
Good examples of that is Inneov and
Danone Essensis and Activa.
•
To succeed companies from different
industries
will
merge
their
competences
e.g.
L`Oreal
and
Coca-Cola
partnership to launch health&beauty
beverage called Lumae (2008).