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CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 
VITAFOODS ASIA, SEPTEMBER 2014 
...
© Euromonitor International 
2 
About Euromonitor International 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND...
© Euromonitor International 
3 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
© Euromonitor International 
4 
INTRODUCTION 
WEIGHT MANAGEMENT OVERVIEW 
KEY PRODUCT DEVELOPMENTS 
CONCLUSION
© Euromonitor International 
5 
US$163 
of weight management retail sales globally in 2013 
Japan 
takes the largest value...
© Euromonitor International 
6 
Over 2 billion overweight and obese globally, led by China 
CONSUMER TRENDS IN WEIGHT MANA...
© Euromonitor International 
7 
0 
10 
20 
30 
40 
50 
60 
Switzerland 
Norway 
Australia 
USA 
Hong Kong 
Sweden 
Austria...
© Euromonitor International 
8 
Other growth driving factors 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OP...
© Euromonitor International 
9 
INTRODUCTION 
WEIGHT MANAGEMENT OVERVIEW 
KEY PRODUCT DEVELOPMENTS 
CONCLUSION
© Euromonitor International 
10 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY ...
© Euromonitor International 
11 
Japan 
Meal Replacement 
Bottled Water 
Carbonates 
Concentrates 
RTD Tea 
Confectionery ...
© Euromonitor International 
12 
Reduce unhelpful ingredients 
Add functional ingredients 
Consumers remain interested in ...
© Euromonitor International 
13 
Demand for balanced nutrition becomes more prominent 
CONSUMER TRENDS IN WEIGHT MANAGEMEN...
© Euromonitor International 
14 
Functional ingredients in beverages promise faster weight loss 
CONSUMER TRENDS IN WEIGHT...
© Euromonitor International 
15 
Naturally healthy beverages also register strong demand 
CONSUMER TRENDS IN WEIGHT MANAGE...
© Euromonitor International 
16 
Governments take the initiative: Hong Kong 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CH...
© Euromonitor International 
17 
Governments take the initiative: Thailand 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHA...
© Euromonitor International 
18 
Governments take the initiative: Singapore 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CH...
© Euromonitor International 
19 
Technology developments continue 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES A...
© Euromonitor International 
20 
INTRODUCTION 
WEIGHT MANAGEMENT OVERVIEW 
KEY PRODUCT DEVELOPMENTS 
CONCLUSION
© Euromonitor International 
21 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY ...
© Euromonitor International 
22 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY ...
© Euromonitor International 
23 
Key product developments: Totally reformulated product 
CONSUMER TRENDS IN WEIGHT MANAGEM...
© Euromonitor International 
24 
INTRODUCTION 
WEIGHT MANAGEMENT OVERVIEW 
KEY PRODUCT DEVELOPMENTS 
CONCLUSION
© Euromonitor International 
25 
US$202 
of weight management retail sales globally in 2018 
Emerging countries 
13% 
of t...
© Euromonitor International 
26 
Challenges 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR T...
© Euromonitor International 
27 
CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY ...
THANK YOU FOR LISTENING 
Q&A 
Minji Kim 
Research Analyst 
Minji.kim@euromonitor.com.sg
© Euromonitor International 
29 
Health and wellness food and beverages comprises the following Euromonitor International ...
© Euromonitor International 
30 
APPENDIX 
Food Intolerance (FI) 
Organic (O) 
•O+FF, O+BFY, O+NH 
Fortified/Functional (F...
© Euromonitor International 
31 
Digestive Health 
Probiotics 
Prebiotics 
Fibre 
Weight Control 
Fibre for satiety 
Fabul...
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Weight Management in Asia_2014

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This presentation was given by Mini Kim, Research Analyst Euromonitor International, at the Vita Foods Conference in Hong Kong, 2-3 September 2014

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Weight Management in Asia_2014

  1. 1. CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY VITAFOODS ASIA, SEPTEMBER 2014 MINJI KIM RESEARCH ANALYST
  2. 2. © Euromonitor International 2 About Euromonitor International CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY •Strategic research for over 20 industries •Extensive network of analysts in 80 countries •Global presence, local coverage London Chicago Singapore Cape Town Santiago Dubai Vilnius Shanghai Tokyo Sydney Bangalore São Paulo
  3. 3. © Euromonitor International 3 CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
  4. 4. © Euromonitor International 4 INTRODUCTION WEIGHT MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
  5. 5. © Euromonitor International 5 US$163 of weight management retail sales globally in 2013 Japan takes the largest value sales with US$5.7 billion in 2013 12% represented by Asia Pacific in 2013; This region achieved 57% value growth between 2008-2013 billion CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
  6. 6. © Euromonitor International 6 Over 2 billion overweight and obese globally, led by China CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY - 20 40 60 80 100 120 140 160 180 200 India USA Brazil Pakistan Indonesia Russia Mexico Germany Nigeria Japan Turkey Iran Egypt United Kingdom Italy Philippines France Spain South Korea Thailand Colombia Ukraine Vietnam Poland Argentina Canada Algeria South Africa Venezuela Million people aged 15+ Top 30 Overweight and Obese Countries (BMI>25) 2008 2013 2018
  7. 7. © Euromonitor International 7 0 10 20 30 40 50 60 Switzerland Norway Australia USA Hong Kong Sweden Austria Canada Germany Denmark Finland France United Arab Emirates Singapore Belgium United Kingdom Japan Israel Ireland Italy New Zealand Netherlands Spain Qatar Greece Slovenia Portugal South Korea Taiwan Bahrain Kuwait Uruguay Slovakia Chile Czech Republic Lithuania Argentina US$ „000 per capita Annual Disposable Income 2013 2018 Constant Prices, Fixed 2013 Exchange Rates Rising annual disposable income CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
  8. 8. © Euromonitor International 8 Other growth driving factors CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Hectic life style Campaigns Social influence Education on health risks of being overweight
  9. 9. © Euromonitor International 9 INTRODUCTION WEIGHT MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
  10. 10. © Euromonitor International 10 CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Asian market shows strong outlook 0.0 1.0 2.0 3.0 4.0 5.0 6.0 US$ billion, Year-on-year exchange rate Weight management retail vale sales in 2008/2013 2008 2013
  11. 11. © Euromonitor International 11 Japan Meal Replacement Bottled Water Carbonates Concentrates RTD Tea Confectionery Dairy Ice Cream Meal Replacement Oils and Fats Sauces, Dressings and Condiments Spreads Developing countries have high potential to grow CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY India Carbonates Dairy Meal Replacement Other Food
  12. 12. © Euromonitor International 12 Reduce unhelpful ingredients Add functional ingredients Consumers remain interested in keeping a healthier diet CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
  13. 13. © Euromonitor International 13 Demand for balanced nutrition becomes more prominent CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2008 2013 2018 US$ billion, Constant 2013 Prices Meal Replacement Slimming retail value sales - Asia Pacific Meal Replacement Slimming South Korea has the largest market size of US$ 588 million in 2013 Indonesia records the fastest growth rate of nearly 1,000% between 2008 - 2013 Source: http://products.herbalife.com.sg/weight-management/formula-1
  14. 14. © Euromonitor International 14 Functional ingredients in beverages promise faster weight loss CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Source: http://www.philstar.com/health-and- family/2013/01/08/894309/be-fit-not-fat-2013 With L-Carnitine With Bitter gourd With Ginger Source: http://www.agv.com.tw/index.php?apps=product&action=show&cat_id=13&id=88 With Chlorogenic acid Taiwan Philippines Japan Source: Own photo
  15. 15. © Euromonitor International 15 Naturally healthy beverages also register strong demand CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 2013-14 2014-15 2015-16 2016-17 2017-18 Retail value year-on-year growth %, current prices Reduced Sugar Beverages Fortified/Functional Beverages Bottled Water RTD Tea Retail value growth rate % 2013-18
  16. 16. © Euromonitor International 16 Governments take the initiative: Hong Kong CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Sources: http://restaurant.eatsmart.gov.hk/eng/home.asp
  17. 17. © Euromonitor International 17 Governments take the initiative: Thailand CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY “Balanced nutrition in foods” Sources: http://www.raipoong.com/media/download/leaflet_food_exchange.pdf
  18. 18. © Euromonitor International 18 Governments take the initiative: Singapore CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Sources: http://www.hpb.gov.sg/HOPPortal/programmes-article/HPB053006
  19. 19. © Euromonitor International 19 Technology developments continue CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY According to Noom Korea, for one year since the application was introduced 1.3 million of people newly registered in Noom Diet Coach 106,276 of Facebook users liked Noom Korea fanpage People lost 17,802,327kg using Noom application https://itunes.apple.com/sg/app/idat/id470823071?mt=8
  20. 20. © Euromonitor International 20 INTRODUCTION WEIGHT MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
  21. 21. © Euromonitor International 21 CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Key product developments: Weight loss + Skin Care Source:http://news.naver.com/main/read.nhn?mode= LSD&mid=sec&sid1=101&oid=001&aid=0006956346 Unique selling point •140ml functional drink and two pills of ‘Panduratin A’, an extract of Kaempferia pandurata •High fibre •Claim to help weight-loss and skin recovery together
  22. 22. © Euromonitor International 22 CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Key product developments: Cola for weight management Source:http://japandailypress.com/adult- drinks-carbonated-soft-drinks-for-the- health-conscious-078483/ Unique selling point •Fortified with indigestible dextrin •Claims to limit absorption of fat with reduced sugar •Certified as ‘FOSHU (Food for Special Health Uses)’ beverage
  23. 23. © Euromonitor International 23 Key product developments: Totally reformulated product CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 0 20 40 60 80 100 120 140 France UK Poland Netherlands US$ million, fixed exchange rates Regular Sprite, now with stevia 2013 2012 2011 2010 2009
  24. 24. © Euromonitor International 24 INTRODUCTION WEIGHT MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
  25. 25. © Euromonitor International 25 US$202 of weight management retail sales globally in 2018 Emerging countries 13% of this market accounted for by Asia Pacific in 2018 billion CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY will show dynamic growth in the forecast period
  26. 26. © Euromonitor International 26 Challenges CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Limited growth High price Safety issues Competition Regulation Lack of awareness
  27. 27. © Euromonitor International 27 CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Key takeaway Weight management Functional ingredients India/Japan Increasing competition Innovation
  28. 28. THANK YOU FOR LISTENING Q&A Minji Kim Research Analyst Minji.kim@euromonitor.com.sg
  29. 29. © Euromonitor International 29 Health and wellness food and beverages comprises the following Euromonitor International categories: Weight management: Non-prescription medication as well as packaged foods and beverage positioning as weight management by reducing sugar or far or by adding functional ingredients to help weight lost Better for you (BFY): Items where the amount of a substance considered to be less healthy has been actively reduced, removed or substituted during production. In turn, this forms part of the product's positioning/marketing, like low-fat or low-sugar versions of "standard" products . Products which are naturally free of, for example, fat, salt or sugar, are excluded. Fortified/functional (FF): Products to which ingredients with purported health benefits have been added, and which have a specific physiological function and/or are enhanced to the point where the level of added ingredients would not normally be found. To merit inclusion, the product must have been actively fortified/enhanced during production. As such, inherently healthy products, like 100% fruit/vegetable juices, are only included if additional functional ingredients have been added. Naturally healthy (NH): Products that naturally contain a substance that improves health and wellbeing beyond the product's pure calorific value, eg olive oil, honey, soy- based food and beverages, green tea, 100% fruit/vegetable juice and naturally high-fibre food (eg bread, breakfast cereals, pasta). While many of these products are marketed on a health basis, this need not necessarily be the case. Glossary of terms APPENDIX
  30. 30. © Euromonitor International 30 APPENDIX Food Intolerance (FI) Organic (O) •O+FF, O+BFY, O+NH Fortified/Functional (FF) •FF+BFY, FF+NH Better For You (BFY) •BFY+NH •Fat(4) SugarCarbsSalt (1) Naturally Healthy (NH) Health and Wellness Taxonomy Exceptions: Yoghurt: - FF most important Spreadable Oils & Fats: -FF most important Breakfast Cereals: -FF least important because all cereals are fortified as the industry standard
  31. 31. © Euromonitor International 31 Digestive Health Probiotics Prebiotics Fibre Weight Control Fibre for satiety Fabuless - satiety CLA L’Carnitine - fat burning High protein Green tea extract Konjac mannan Heart Health Plant sterols/ stanols Omega- 3 ALA, DHA, EPA Peptides Beta glucans Soluble fibre Soy proteins Folate Vit K Pectins Bone and Teeth Sugar- free gum Calcium Fluoride Vit D Beauty from Within Collagen CoQ10 Lycopene Antioxidants Beta- carotene Vit C Selenium Vit B2, B3, B7 Zinc Vit A CoQ10 Vit E APPENDIX Focus on ingredients and prime positioning Aloe Vera Immune Support Vit C Anti- oxidants Probiotics Vit D Selenium Vit B 12 Brain Health Omega- 3 ALA, DHA, EPA Caffeine CoQ10 Vit B1, B3, B6, B7, B12 Magnesium Energy / Sport Nutrition Whey protein Creatine Magnesium Electrolites Proteins Vit B6

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