L'oreal global marketing and positioning
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The document discusses a cosmetics company that began with a hair dye formula and has become highly successful through targeted marketing and a well-directed global strategy. It has expertise in five areas of cosmetics and continues to explore new markets and products, though it faces threats from substitute brands and changing customer demands. The company's strengths include its high brand value, market share, and trustworthiness, though risks include delayed innovation and customers switching to other products. The presentation recommends the company focus on research and development while maintaining its celebrity-focused marketing strategy as it has become fantastically positioned globally.
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Product Launch
This document provides an overview of a marketing management course taught by Sir Rehan Shakur. It lists the course name, instructor, and students. It then outlines the topics to be covered in the course, including background of a company, reasons for failure, strategies for re-launching a product, the 4 P's of marketing, promotion tactics, recommending strategies, pricing approaches, target celebrities, and a SWOT analysis.
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
Oriflame is a Swedish beauty company known for its cosmetics, skincare, and wellness products sold through direct selling. Founded in 1967, Oriflame has expanded to over 60 countries and offers a wide range of innovative products focusing on natural ingredients. Oriflame prioritizes customer satisfaction through personalized consultant assistance, efficient order processing, and responsive support. As a multinational company, Oriflame complies with applicable tax and regulatory policies in its various markets while seeking to understand consumer behavior to better meet customer needs.
Market Entry Strategy - Etude House Research in Canadian market
The presentation analyzes Etude House's entry into the Canadian market. It provides an overview of Etude House as a South Korean cosmetics brand and its expansion internationally. A SWOT analysis is presented and comparisons are made between cosmetic cultures in Canada and South Korea. A one page business plan and references are included that propose an indirect export entry strategy focusing on lip and mascara products sold through drugstores and retailers to target young female consumers.
L'oreal
L'Oreal caters to consumers across all income levels and has strong brand positioning with middle-aged women and teenage girls. Its brand philosophy is "Because You're Worth It", providing affordable luxury. It relies on celebrity endorsements and events to modernize its approach. L'Oreal has been very successful in global expansion and diversification, launching brands like Maybelline in new markets through precise target marketing and innovation to suit local needs. It focuses on research and development, spending 3% of annual sales, to sustain its global leadership through local relevance and joint ventures.
Mary Kay Case Study
Mary Kay is considering introducing hair care products in India. They would launch with 3 types of shampoo and conditioner addressing cosmetic, anti-dandruff, and damage repair benefits. Products would be packaged in 6ml sachets and 200ml bottles to target various income groups and match competitors. Consultants would receive online training to demonstrate and sell the new line. The launch is recommended within 2 years to allow adequate development time.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
L'Oreal Mini Case Study Presentation
These slides talk about the major keys that lead to the success of L'Oreal as a global leader in beauty and cosmetics.
Prepared during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. Reference taken from book - Kotler-Keller: Marketing management
Bblunt hair colour of godrej consumer products
This document provides an overview of Godrej Consumer Products Limited (GCPL) and its hair colour brand BBLUNT. Some key points:
- GCPL is one of India's leading FMCG companies with a portfolio including air fresheners, detergents, hair colour, soaps and household insecticides.
- BBLUNT is GCPL's premium hair colour brand launched to compete with L'Oreal's Kerastase. It is positioned as India's first unisex hair salon brand.
- Marketing strategies for BBLUNT include tie-ups to start own hair salons, expanding globally and targeting new segments. However, it faces threats from increasing competition and counterfeit
Godrej Expert
The document provides information on a marketing strategy project for Godrej Expert Hair Color. It includes:
1) An analysis of the hair color market size and growth drivers, competitors' positioning, and Godrej's social media presence.
2) Segmentation of consumers based on their motivation to buy hair color and selection of "Aspirers" as the target segment.
3) Identification of challenges in Godrej's current communication like lack of branding and issues with ad messaging.
An International Story To Success Marketing
An international beauty company started in 1909 by a young chemist and has since acquired leading local brands, invested in all countries to diversify risks, maintained growth in European and American markets, and built a larger distribution chain than competitors. The company sets itself apart through product innovation, research and development across international markets, adapting products to cultural expectations while standardizing formulas.
Marketing strategy by Tooba Shafique
L'Oreal is a large international beauty and cosmetics company founded in 1909 based in Paris. It has a wide portfolio of brands covering skincare, haircare, makeup, and perfume. In Pakistan, L'Oreal has many brands organized under four divisions. It uses premium pricing, innovation, and distribution through stores, salons, and websites worldwide. L'Oreal promotes its brands through celebrity endorsements, social campaigns, and the slogan "Because we're worth it." While high prices and brand confusion are weaknesses, L'Oreal's strengths include research and development, quality products, and effective distribution networks.
Nehbelle Cosmetics - New Generation Beauty Startup
Creative Beauty Brand with SkinSafe cosmetics and Brand Story, Marketing Methods adoption at Nehbelle Cosmetics and IMC- Integrated Marketing Strategy of Nehbelle Brand as a Startup. Best example of IMC Tools learning for Marketing/ MBA Students
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Cosmetic giants segment the global cosmetic market
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Shan And National Competitor_Our Project on [Aroma Foods]
Shan And National Competitor_Our Project on [Aroma Foods]
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
Market Entry Strategy - Etude House Research in Canadian market
Market Entry Strategy - Etude House Research in Canadian market
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L'oreal global marketing and positioning
- 1. HOW??
- 3. And it all began with a hair dye formula
- 6. Winners at cosmetic products
- 7. Its always been target marketing!!
- 10. Competition: Local, Global or Both?
- 11. Its all about Diversity
- 13. Five Areas Of Expertise: 1.Skin care 2.Hair care 3.Makeup 4.Hair Colouring 5.Perfume
- 14. 1.Men’s grooming products 2.Unexplored markets 3.New products
- 15. Threats 1.Substitute products 2.Local brands 3.Constantly changing demands in terms of R&D
- 17. TV Advertising
- 18. Strengths 1.High Brand Value 2.Well positioned market share 3.Trustworthiness within its customers
- 19. Risks 1.Delayed innovation 2.Customers switching to other substitutes 3.Lack of emphasis on natural beauty products
- 20. 1.The company must focus on R&D. 2.Its marketing strategy is focused on face value of celebrities. 3.Fantastically positioned itself globally. 4.Huge customer base and revenue
- 21. This presentation is part of a summer internship under Prof. Sameer Mathur, IIM Lucknow and is made by Arihant Jain.