The document summarizes L'Oreal's business operations in India. It discusses L'Oreal's product categories, key executives and sites in India, distributors and retailers, sales targets and management, and recommendations. The SWOT analysis finds strengths in L'Oreal's portfolio and innovation, and weaknesses in limited men's products and low profits. It identifies opportunities in new markets and threats from competitors and economic conditions.

1. TEAM MEMBERS :
PALAK KAWATRA
SAHILA BHASIN
SANGEETA SHARMA
PULKIT SETHI
PARITOSH GARG
PALLAVI NEGI

2. • Colorformula developed by French chemist
Eugene Schueller in 1907
• The L'Oréal Group is the world's largest
cosmetics and beauty company dealing in :
• CONSUMER PRODUCTS
L’Oréal Paris
Garnier
Maybelline New York
LUXURY PRODUCTS
Lancôme
Kiehl’s

3. Ralph Lauren
Giorgio Armani
Diesel
PROFESSIONAL PRODUCTS
L’Oréal Professional
Matrix
Kérastase
Kéraskin Esthetics
ACTIVE COSMETICS
Vichy
La Roche Posay

4. • In India, it employes over 1,000 people across six
sites including: four regional offices, a factory in
Chakan, Pune and it’sheadquarters in Mumbai.
• Distributor agency : Goyal Bros
• Main Head : RAJNEESH
• Address : 8, PH-1,
Ind Area, Chandigarh
Gpo, Chandigarh – 160002
• Retailers visited : 6

5. BUFFER STOCK

7. • Whole of Chandigarh
• Sec.19 most preferred
Sales
territory
• Rs. 22,00,000 p.m
• Offers and schemes for
retailers
Target
• 3
DSR

8. VALUE CHAIN
MANUFACTU
RERS
• Company focuses on
• Manufacturing Supply Chain, International
Logistics and Customer Supply Chain)
• Contract Manufacturing
WHOLESAL
ER
• Wholesaler in Chandigarh
• GOYAL Bros.
RETAILERS
• Anjali departmental store sec. 32
• Jai Ambika sec.32
• Glam and Glitz sec.34
• SK Stitch & Craft sec 35
• Narula Distributors sec 35
• Indra gift shop sec 34
CUSTOMERS
• Adolecsents
• Women in their 30s

9. Mgt. of SALES QUOTA
• translate them into marketing objectives and
then make them objectives for
the sales department.
• sales quota of Goyal Bro. is
approx.22,OO,OOO /month
• Of retailers : 10,000 /month approx from
each

10. Mgt of Sales territory
• company markets in nearly all types of retail
outlets
• L’Oréal built portals to provide product
info, demo tips, and training materials for the
distributor reps and beauticians that
coordinate salon event
• Clearly defines territories based on factors
like:
 Geographic
Demographic
Customer mix

11. Sales force motivation and training
• Employee social network (that helps reps and
stylists work together to plan events on behalf
of multiple brands)
• range of lifestyle benefits
• profit share scheme
• pension scheme and life assurance scheme
Key performance indicators
• Design innovation
• quality
• Logistics
• Competitiveness

12. CHANNEL Mgt.
The organisation focuses on three key areas
• Manufacturing Supply Chain,
• International Logistics
• Customer Supply Chain
Choice of a distributor comes from three options:
recommendations from business
contacts, prospecting or direct requests by the
distributor himself

13. SWOT ANALYSIS
STRENGTHS
 Strong portfolio
Instant product development
Making products locally
Continuous innovation
Wide distribution
Greater market share
WEAKNESSES
Limited market in men’s product line
Low profit margin
Defensive strategy
OPPORTUNITIES
Internet sales
Products for ageing population
Changing demographics
Global brand strategy
THREATS
Weak economy
Low income and EPS
Limited customer base as it’s sold mostly
in high end departmental stores
Competitors
Maintain brand image

14. Satisfaction level and problems
faced
DISTRIBITORS RETAILERS
SAATISFACTION LEVEL HIGH 4 - HIGH
2 - SATISFACTORY
PROBLEMS FACED Shortage of eye liner low margins
Poor customer awareness

15. RECOMMENDATIONS
• Control on marketing mix
• Effective monitoring system
• Distributors to be treated as partners and
enhance creativity
• Need for long term R&D
• Carefully analyzing market portfolios and
designing customer desired products
• New product development

16. THANK YOU