Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Presentation given by Christophe Ginisty on March 12th, 2013 at the opening session of "PR 2.5+ Roundtable 2013: Benchmark Global Best Practices of New Media PR Stratagems and Crisis Management" in Shanghai, China
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Presentation given by Christophe Ginisty on March 12th, 2013 at the opening session of "PR 2.5+ Roundtable 2013: Benchmark Global Best Practices of New Media PR Stratagems and Crisis Management" in Shanghai, China
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
How to Catch Frogs - The Impact of Disruptive Technology to African TravellersStephenie Rodriguez
This presentation was given at the DFNI (Duty Free News International) conference in Cape Town South Africa in June 2015 to airport retailers, travel retail brands, airport operators and other trade stakeholders.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
My Social Media Breakfast Syracuse presentation
BRIDGING THE DIGITAL SOCIAL SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training.
Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.
Communicating with social media to make corruption obsoleteBob Pickard
"Communicating with social media to make corruption obsolete: applying the technology of transparent times to inspire informed citizens" is the theme of this presentation which was delivered at Hong Kong to the 2015 Symposium of the Independent Commission Against Corruption (ICAC).
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
In issue 08, we examine the crucial nature and value of social data and why it has become essential for brands to perform all functions of branding, marketing and selling to their customers.
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
Customer Experience Revolution and implications for Boards of Directors concerned about their governance role. Presentation to the New Zealand Oracle Users Group Conference 2013 by Jennie Vickers of ZeopardLaw and ZeopardConsulting
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
How to Catch Frogs - The Impact of Disruptive Technology to African TravellersStephenie Rodriguez
This presentation was given at the DFNI (Duty Free News International) conference in Cape Town South Africa in June 2015 to airport retailers, travel retail brands, airport operators and other trade stakeholders.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
My Social Media Breakfast Syracuse presentation
BRIDGING THE DIGITAL SOCIAL SKILLS GAP
SOCIAL MEDIA IN THE ENTERPRISE
Digital literacy and social media etiquette are becoming critical skill sets for individuals and organizations. According to a Harvard Business Review Report, 79% of companies are either using or planning to use social media channels, but only 12% believe they are using them effectively. At the same time, 90% of professional communicators in another study reported that they have to figure things out on their own and receive no training.
Join Dr. William J. Ward (a.k.a. DR4WARD), social media professor at Syracuse University’s S.I. Newhouse School of Public Communications, as he explores several strategies for how you can help yourself and your organizations to bridge the digital social skills gap and improve your internal/external communication and collaboration.
Communicating with social media to make corruption obsoleteBob Pickard
"Communicating with social media to make corruption obsolete: applying the technology of transparent times to inspire informed citizens" is the theme of this presentation which was delivered at Hong Kong to the 2015 Symposium of the Independent Commission Against Corruption (ICAC).
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
In issue 08, we examine the crucial nature and value of social data and why it has become essential for brands to perform all functions of branding, marketing and selling to their customers.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
Back in June 2014 when ARCOMPANY launched our Millennial Think Tank we had two goals:
1)To start a conversation with GenY (the Millennial Generation)
2) To dispel the gross generalizations that occur when we lump Millennials into a specific category and qualify their behavior as homogenous.
Along the way we’ve made quite a few Millennial friends, and we’ve created a core group on our Think Tank that has a unique chemistry. This chemistry has made it possible for us to have civil and very honest conversations despite the fact that often our panelists do not see things the same way.
This presentation presents some awesome insights about a sample of those conversations. Enjoy
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Social CRM - #Datamarketing @DM2013Toronto ArCompany
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferences–once deemed "irrelevant" by brands– becomes the competitive differentiator.
This is the new order of CRM. The value of a customer goes beyond the transaction. Social layered into transactional information gives brands a holistic view of the customer and greater context in their propensities as customers and potential advocates.
Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves are the most engaged online than anyone else on Earth? While our neighbours to the south may have us beat in adoption rates, who is leading the next wave of social innovation in Canada—and are we competing on a global scale? The next evolution of social media is around the corner and Canadians need to be aware of the opportunities to maximize their business profits through social commerce.
Here is what we cover:
Canadian consumers have arrived. Social media is mainstream in this country.
Why do Canadian businesses take longer to adopt social media compared to our American neighbours?
Which Canadian companies are leading the way in social?
Can Canada can compete on a global scale?
What is the potential for small businesses in the next wave of social commerce?
Social CRM - presented to the INCORPORATED GUILD FOR INTELLIGENCE-BASED COMMERCEArCompany
Social media has enabled behaviour that has resulted in an overwhelming volume of data -- so abundant in its velocity bringing with it insights that were never thought possible until now. Businesses need to see its power and determine how to harness it to forge stronger connections with the customer, and ultimately to drive to business results.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
1. Social Media and Health Care: The
Increasing Demands of Health Care in a
Digital World
November 14, 2013
2. Today’s Truisms:
· Content is everywhere; it’s accessible; it’s free. People are
more informed than ever before.
· We’re moving from an era of mass communications to being a
mass of communicators, with more people trusting the
communicators.
· This wealth of content and conversations has enabled data-driven
solutions to filter out the noise and provide
companies actionable insights.
· It is eliminating the guesswork for all of us.
· It has the ability to allow business to make smarter
decisions.
3. We consistently
upload our
identities and
propensities….Th
ey, in turn,
become
quantified
4. Technology can help us listen to everything that’s
being said about ourselves, our company, our
brand…….
But finding that one key, that game-changing
insight in a sea of chatter and then actually doing
something about it is another story.
David Armano
“
”
5. The Latest Stats:
As of July 2013,
Yahoo!, Google
and MS Sites still
command the
majority of unique
visitors
6. Where are people spending their time relative to the total
amount of time spent on the Internet? (as at Dec 2012)
Rank Site Time Spent
Online
Desktop
Visitors
http://www.usatoday.com/story/money/business/2013/03/09/10-web-sites-most-visited/1970835/
Mobile Visitors
1 Facebook 10.8% 150.3 M 97.7
2 Google 10% 193.8 M 113.7 M
3 Yahoo 7% 185.8 M 92.2 M
4 Microsoft 4.9% 170.9 M 55.2 M
5 AOL 2.5% 117.6 M 62.4 M
6 Amazon 1% 128.2 M 80.5 M
7 eBay .9% 77.7 M 39.5 M
8 Tumblr .7% Not
available
N/A
9 Craigslist .7% 60 M N/A
10 ESPN .6% 38.7 M 34.6 M
7. Fact: The fastest growing demographic on Twitter is
55-64 age bracket, growing 79% since 2012
The 45-54 year age bracket is the fastest growing
demographic on Facebook and Google+
http://thenextweb.com/socialmedia/2013/11/12/10-surprising-social-media-statistics-might-make-rethink-social-strategy/
13. Health Care Stats:
1. More than 40% of consumers say that information found
in social media affects the way they deal with their
health.
2. 18-24 YO are than 2X as likely than 45-54 YO to use
social media for health-related discussions
3. 90% of respondents from 18-24 YO say they would trust
medical information shared by others on their social
networks.
4. 31% of health care organizations have specific social
media guidelines/policy.
5. 19% of smartphone owners have at least one health
app on their phone. Exercise, diet and weight apps are
the most popular.
http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
14. More Health Care Stats:
6. 54% of patients are very comfortable with providers
seeking adivce from online communities to better treat
conditions.
7. 31% of health care professionals use social media for
professional networking.
8. 41% of people said social media would affect their
choice of a specific doctor, hospital or medical facility.
9. 30% of adults are likely to share information about their
health on social sites with other patients, 47% with
doctors, 43% with hospitals, 38% with health insurance
company, 32% with a drug company.
10.26% of hospitals in the US participate in social media.
http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
16. How it began:
“Web 2.0 and Health 2.0 are converging as one of the most
powerful shifts in behaviour in the last generation.
At its heart is the fact that patients are people, and that people
are social. They want to know their healthcare professional,
and want to both seek the opinions of others and share their
own opinions.
In this context patients are rightfully taking ownership of their
healthcare decisions via actively seeking information and options
on the web.”
http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
19. #hcsmca – the conversation in Canada
http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
20. #hcsmca – the conversation in Canada
http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
21. http://getreferralmd.com/2013/09/healthcare-social-media-statistics/
Through hashtagging, it
allows health care
professionals to
• “narrowcast to people
interested in a certain
disease on Twitter.
• search for health
information,
• share new research or
projects,
• connect for advocacy.
• organize disease-based
content”
Who it applies to: patients,
caregivers, clinicians,
researchers, marketers,
software developers,
journalists……everyone.
22. Look and
Listen
Social media intelligence is defining the way business is
structured, as a dynamic, customer centric and responsive
Establish
a Social
Footprint
Engage
Increase
Your
Social
Currency
Build Your
Community
Social
Enterprise
Basic consumer expectations Differentiating Experiences Operational
Sustainability
culture.
23. Social Media Maturity
Monitor
conversation
Social platforms:
FB, LI, Twitter,
Foursquare
Define voice
and tone
Start
conversations
Reach out to
brand advocates
Address issues driving
complaints
Regular
reporting
Media sites:
Youtube, Flickr,
Instagram,
Pinterest
Engage
existing
networks
Custom response Empower
external
advocates
Social commerce
Social media
education
Blogs and
podcasts, forums
and boards
Participate in
existing
conversations
Non-social
content goes
social
Empower internal
advocates
Develop internal data
workflow processes
Monitor growth
of emerging
technology
Supported by SEO Respond to
wall,
comments
Geo-targeting
social, mobile
Allow for
community
defense
Adapt products, services
and policies
Clear ownership
and governance
Active growth of
social asset base
Quality vs.
quantity
follower
refinement
Appropriate
staffing
(governance)
Location-based
community
building
Collaboration systems
among all stakeholders
Designate
community
manager
Design for
social
longevity
Social and web
integration
Identify social
influence
Social CRM
Social media
monitoring tools
Social
marketing tools
Advanced social
analytics
Content
management and
curation
Social Media ROI
Look and
Listen
Establish
a Social
Footprint
Engage
Increase
Your
Social
Currency
Build Your
Community
Social
Enterprise
Source: Social Wisdom, Laurie Dillon Schalk
24. How to continuously leverage social customer insights to develop a
Social CRM Strategy
Monitor Map Manage
Middlewar
e
Measur
e
What is being
said?
Who is saying
it?
Where should it
go?
How do I get it
there?
Is it working?
Listening
capabilities in
social media.
Linking social
profiles to
company
records.
Mgt systems to
provide insights
to the right
teams at the
right times.
Data
seamlessly
flows from
external to
internal
Tracking the
effectiveness of
CRM goals.
Resource: Altimeter: New rules for relationship mgt.