Digital media is transforming how people interact through social networks and mobile devices. Today's consumers are highly connected through social media and influence each other's purchasing decisions. Brands must focus on digital strategies to engage with audiences through social listening and content marketing in order to shape perceptions. This document is the first part of a discussion on digital branding strategies.

1. Digital
Branding
Strategy
(Part One)
@saifulism

2. @saifulism
Presented by

4. Why#DigitalMediaFocusing on

5. Today the social graph
is transforming
the way we interact

6. Mobile 90%
of mobile users keep their
devices within arm’s reach
Analytics 84%
of businesses today are using
web analytics
of web traffic will be video by 2014
of purchasers get advice
from their social network
Rich Media 90% Social 81%

7. #Properties of @hubspot

8. TheAmazingDigitalStats
#Properties of @hubspot

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11. #properties of @hubspot

12. #properties of @hubspot

13. #properties of @hubspot

14. #properties of @hubspot

16. #properties of @hubspot

17. #properties of @hubspot

18. #properties of @hubspot

21. #properties of @hubspot

22. #properties of @hubspot

24. powerful tools to
#listen

26. #properties of @hubspot

27. and #whispering
audiences
to shape their mind and perceptions about our brands

29. Thank You
By @saifulism
#BrandGenerosity
Continue to Part Two