Digital Branding Strategy (Part 2) - Why Branding is So Important
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In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
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Digital Branding Strategy (Part 2) - Why Branding is So Important
- 2. Why #Branding is so damn important?
- 4. Why#Brandingis so damn important?
- 5. #logical vs #emotional This so classical…
- 7. But we still deserve CocaCola… Even though it is made from the same recipe
- 10. #logical = need #emotional = want
- 14. #logical = need #emotional = want commodity differentiated commodity
- 16. “95% of purchase decisions are made #emotionally” Gerald Zaltman, Harvard Business School Professor
- 20. Our emotion is being controlled by our #brain’s limbic system
- 21. #brand #emotion is triggering as the stimuli as response from the #brain
- 23. #stimuli #response based on information learned by the #brain
- 25. #branding #brain based #branding concept which laid on brain principles
- 26. Let’s take another case The definition of ‘beauty’
- 27. ‘Long Neck Tribe’, Myanmar Most beautiful woman is the women with the longest neck
- 28. Thick Madame Fashion More fat will make her more adorable
- 29. But this is not the definition of ‘normal’ woman ‘beauty’
- 30. ‘beautiful’ is…what She looks like
- 31. These are also ‘beautiful’
- 32. Could you imagine how these famous brands selling their stuff if beautiful were defined as the way ‘Long Neck Tribes’ or ‘Thick Madam’ define the words ‘beauty’
- 35. Who define the word ‘beauty’ then?
- 36. “The aim of marketing is to make selling unnecessary” Peter Drucker
- 38. And just learn their ‘magic tricks’ how they did it
- 41. #stimuli = bell sound + food #response = dogs salivate based on information learned by the #brain #stimuli = bell sound #response = dogs still salivate repeated everyday
- 42. We can simply expecting desired response by ‘manipulating’ the stimuli
- 43. …they modified ‘information’ learned by the #brain to shape customers mind and perception Branding process is identical with the #brain learning process
- 45. they just simply connecting Brand with customers desirable memories
- 54. Two main reasons behind this topic
- 55. Branding Process is identical to Brain Learning Process #1
- 57. Successful Branding Process means Stronger emotional bonding between customer and our brand #2
- 60. From Brain Learning Process STEP BY STEP BRANDING GUIDE LINE
- 61. Brain amazing facts Brain cells are called neurons We are born with at least 100 billion neurons
- 62. Dendrites (fibers) grow out of the neurons when you listen to/write about/talk about/ practice something. Brain amazing facts (2)
- 63. Neurons know how to grow dendrites, just like a stomach knows how to digest food
- 65. Branding activity = attempt to grow new dendrites
- 66. Brain Lesson #1 New dendrites take TIME to grow; it takes a lot of PRACTICE for them to grow 1. Always have a long term relationship for growing your brands
- 67. Brain Lesson #2 We must do something active (explain, solve, draw, write, etc.) in order to learn, because… Stronger connection only built on active customer involvement Dendrites grow ONLY when we are actively doing something
- 68. More neuro-transmitter Thicker dendrites Faster the signals travel Fatty coating of myelin Reduces interference Means faster and more reliable signal
- 69. Brain Lesson #3 Dendrites cannot grow in a VOID Initial information about our brand is very crucial for further process New dendrites can only grow off of what is already there.
- 70. A completely brand new song and new artist A familiar song with other well- known artist? or
- 71. Brain Lesson #4 Mistakes, with feedback, are essential and good, because… Making mistakes, and getting feedback so you can correct them, allows you to check the accuracy of the connections in your brain
- 72. Get feedback quickly is important, so we don’t practice the wrong thing and build a strong, but wrong, connection! Avoid strong but wrong connection by getting feedback quickly
- 73. Brain Lesson #5 Emotions affect learning and memory! Anxiety floods us with adrenaline that make “blanking out”
- 74. Just like our feeling if we stay beside someone that we trust, it will calming us Relax, exercise, laugh, or learn new things will create endorphins that make us calms
- 75. Stronger connections were built on… sustain customer positive experiences Meaningful engagement with more customer active involvement and honestly, it takes time
- 76. People may forget your name… They won’t forget how was their feeling about you Keep Up the Positive Experience with Customers
- 77. “Tell me and I’ll forget, Show me and I’ll remember. Involve me and I’ll understand.” Confucius
- 78. Thank You By @saifulism #BrandGenerosity Continue to Part Three