at BrandingDIY Free Easy-Understanding Lean Startup Knowledge - www.leanstartupthailand.com

1. BRANDING STRATEGY
IN A DYNAMIC ENVIRONMENT
LEAN BRANDING

2. การสร้างแบรนด์...

3. คิดให้รอบ ครบทุกด้าน

5. โลโก้ สี ภาพ

7. ใช้เงินมหาศาล

9. LEAN

10. ABOUT ME
“Entrepreneurs are everywhere”
MD: Insure Expert
Founder: LeanStartup Thailand
Instructor: Software Park
Mentor: SME Promotion Develop
International Partner: CodeArmy
Thailand Organiser: LeanStartupMachine
Mobile: 089-1099877
LINE: @manchavayot
Facebook: fb.com/leanstartupthailand
Free Workshop: leanstartupthailand.com

12. • 270 COUNTRIES ESTABLISHED
• 12 MONTHS SAVED ON BUILDING
PRODUCT NOBODY USE
• 4500 USD COLLECTED IN 3 DAYS
• 2.2M USD FUND RASE
• AND….
FACTS
THROWN OUT
100% OF IDEA
LEAN STARTUP MACHINE WORKSHOP

13. LEAN STARTUP MACHINE WORKSHOP

15. 80+Connected Startups 20+Speaker & Mentor
20+Workshop Launch 10+Idea Validated
OUR PAST 6 MONTHS

16. LEAN BRANDING
สร้างแบรนด์ยังไงไม่เสียเวลา

17. LEAN STARTUP SERIES

18. 95%

19. BRAND CHALLENGES
BUILD SOMETHING NOBODY WANTS
Source: static1.squarespace.com static Top_10_Business_Mistakes

20. WHY THIS HAPPEN?

21. TRADITIONAL WAY? The Cannon!

23. PERFECTION ADDICT

24. TRADITIONAL WORKS IF…
We know exactly what to build - is this true?
Customer behaviour will not change - is this also true?
Technology will not change - and this?

25. LEAN STARTUP WAY : Homing Missile

26. LEAN STARTUP EMBRACE..
What we know is only hypothesis - Not truth
We will discover what to build along the way - Not now
Everything can change - Pivot, and find better ways

29. LEANSTARTUP
THAILAND.com

31. EXPERIENCED
WORKSHOP

32. 3 KEY
Build - Measure - Learn

34. HOW YOUR PRODUCT HELP SOMEONE
BECOME WHO THEY WANT TO BE
STORY
(don’t confuse with story telling)

35. BUILD STORY
It’s True, not fantasy
It’s Human, not product
It’s Original, not copy
It serves the customers
It’s You

37. SELECT 1-2 COLORS THAT IS
MEANINGFUL TO YOUR BRAND
PERSONALITY
SYMBOLS
(except you’re providing “Variety”)

39. THE EASIEST WAY TO DELIVER
MESSAGE TO CUSTOMER
STRATEGY
Be authentic
The objective is to “test”whether the message
to the customer is right or not

41. BUILD BRAND MVP
5 min.
Create your first story (4 line max)
Note down your 2 preferred colours
Think of a way to tell the story

43. Is your story “Touch” customers?
Is it relate with their problems?
RESONANCE
Measured by Interviewing

44. Do customer understand who you are?
IDENTITY
Measured by Checking

45. TRACTION
Did your campaign generate traction?
Measured by Tools
TRACTION = The extent to which a product, idea, etc.,
gains popularity or acceptance.

51. MEASURE BRAND MVP
6 min.
Get in pair, tells your story and aspiration
Then switch, 3 min. each

53. Is this the right channel to communicate
with target customer?
If not, Where?
RECHANNEL

54. Is this the right message or is this
the right target target customer?
If not, Who?
REPOSITION

55. What should we redesign to test whether it;
REDESIGN
1. Resonate with customers problem
2. Clearly identify who you are
3. Gain traction from customer

56. LEARNING - Give Feedback
2 min. each
1. Did it resonate you? Why?
2. What do you “feel” in your friends
3. Is it good for you enough to buy?

57. LEARNING?

59. LSM New York
142,200 BahtLean Conference, FL, US
99,400 Baht
LSM BANGKOK
3 DAYS WORKSHOP 12,500 Baht
3 seat only!

60. SLIDE:

61. Limit 4 seat