US films are popular with UK audiences due to their large budgets financing high production values, star power with internationally famous actors, and genres like action and sci-fi that translate well globally. UK films can succeed in the US with strong marketing pushing their artistic merits, by appealing to American critics and niche audiences through film festivals, or with American co-productions and cast that increase relatability for US viewers. However, UK films often struggle for exposure in the competitive US market without major distributor support.