The document provides guidance for writing a report on the local media context of an exhibition and experience doing a media pitch. The report should include: 1) An introduction outlining the exhibition theme, target audience, and location. 2) A methodology section describing the photography techniques, research on the theme and target audience, and how the media pitch communicated the information. 3) A results section evaluating the images, feedback from peers and tutors on the media pitch, and audience survey results. The report should follow a standard structure including title page, acknowledgements, contents, abstract, introduction, methodology, results, and conclusion. Examples and reasoning should be provided for a distinction grade.

1. Report
For this assignment you are to write a report looking at the market context of your exhibition
and where it would be held. You are also required to evaluate your experience of doing a
media pitch (use the feedback sheets/ tutor feedback/ watch the back and take screen
grabs)
As always the MORE examples and REASONING you give for each section the more
chance you will gain a DISTINTION.
1. Title page: Local media context of the (title) exhibition
2. Acknowledgements: special thanks ( people, organisations that have contributed to
your photographs)
3. Contents page - list of title headings and page number that they start on.
4. Abstract/ summary: outline what your exhibition is documenting and the local media
context that it could relate to (shops/ magazines/ organisation etc.), target audience
(age/ gender/ ABC1) and where it will be held.
5. Introduction/ rationale:
a. What is the theme of your exhibition? This should include a discussion of the
visual language/ message that you want to convey.
b. Who is the target audience/ client (audience profile)
c. Where the exhibition will be held and why?
6. Methodology: photography techniques used? What do you already know about
your chosen theme (portraiture / architectural etc) based on research? (1 =PASS/ 3
= merit, 5 DISTINCTION) research who your target audience is? how was this
communicated in your Media pitch.
7. Results/ findings: Evaluation of your images/ were the successful in what you
wanted to achieve? Use your peer and tutor feedback and survey monkey results.
Evaluation of media pitch
Audience feedback
Structure
• Title page
• Acknowledgements
• Contents
• Abstract or summary
• Introduction
• Methodology

2. • Results or findings
• Discussion
• Conclusion and recommendations
• References
• Appendices
http://www.heacademy.ac.uk/assets/hlst/documents/heinfe_exchange/blended_learning_pdp
_materials/5_reportwriting.pdf
http://www.bbc.co.uk/learningzone/clips/how-to-write-a-formal-report/5332.html - video
http://lorien.ncl.ac.uk/tskills/reports/repwrite.pdf - book
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