The document summarizes different elements of a magazine website's homepage layout and design. It discusses how each section, such as the masthead, subscription area, navigation bar, and images, is designed to stand out visually and guide users through the site in an intuitive way. Color, font, imagery, and positioning choices are described as helping important information be easily accessible and engaging for readers.

2. MASTHEAD
The masthead stands out and follows conventions as
it is positioned in the top centre of the page. The font
is also the same that is used on the masthead of the
magazine which follows through the house style. The
black on white theme also helps it to stand out and
keeps it very simple and easy to understand/follow.
SUBSCRIPTION
The subscription section stands out because the bright
colours of the magazine images contrast the black and
white theme that goes through the webpage. The blue
hyperlinked button also contrasts further against the pink
house style of the magazine. It is typical of the webpage
to promote the magazine and promote people to
subscribe.
SELL LINES
The sell lines are important because they highlight
the articles on the site and draw in the readers. This
sell line is modern because it includes the ‘@’ sign
which shows that It is modern and in touch with the
21st century's trends. The story of fashion week is
very recent as well and consumers will be intrigued.
NAVIGATION BAR
This is a very important to have on a site as it guides the
consumer around the webpage. The bar is very clear
and it is positioned underneath the masthead which
makes it easy to find. The font also contrasts the big
round font used on the masthead which helps it to stand
out more. There is also fewer options to make it similar.
NEWS UPDATES
This is an interactive
section which keeps users
up to date with the recent
stories of the celebrity and
fashion worlds. It also
allows more info into
celebrities minds by
showing their opinions.
Keeping users up to date
highlights that they are
dedicated to updating the
site to prevent them from
possibly falling behind on
stories and trends.

3. IMAGES OF CLOTHING
The images are up to date pictures of trends from the latest
seasons of high street stores such as top shop and river
island. The images are very clear and stand out because of
the simple lay out as there is no background images to take
away from the product and this allows all of your attention to
be focused on the clothing.
ADVERTISMENT
The advertisement is linked to the theme of the
website which is fashion. New look is a popular high
street store so the advertisement fits well onto the
‘fashion’ segment of the site. This is important
because an advertisement from Nissan would not be
fitting on the page or be suitable.
ARTICLE’S
These are important on the page because they show that it
is the website for a magazine and provide the consumers
with something to read and enjoy on the page. The stories
are fitting for a fashion magazine, ‘best dressed’ and
‘fashion week’ both imply clothing is involved. The stories
are also up to date with modern trends.
IMAGES
The images both show celebrity fashion icons which
draws in the readers interest. They both also have
elements of red in them from the red background to
the red carpet which keeps a colour theme going
and links the pictures together. It makes them easier
on the eye than two clashing colours would.
COLOUR SCHEME
The black and white theme
is continued onto this page
which helps to keep it
simple and light. The
lightness creates a brighter
tenor on the magazine
which is important because
it appears friendlier than it
would if the background
was black or grey. It also
appears very sleek and
modern.