The document discusses a group project on the topic of diversity. It defines diversity and provides reasons for choosing this topic, noting that diversity issues are always relevant and affect communities. The document outlines meeting times and tasks, including setting a style, collecting slides, editing a video, and checking the final presentation. It then discusses the importance of addressing different types of diversity, including racial, international, and LGBT diversity. The benefits of incorporating these perspectives include educating audiences, increasing inclusion, and expanding the project's global reach.

1. No discrimination, all for celebration!
Com1037 – introduction to multi media technologies

2. Isabelle Bettany, Laura Bolden, Jessica Healy, Sean McLoughlin

3. Meeting Activity Attendees
Friday 4th December 2015
(11:00 – 12: 45)
Set House Style
Named Slides
Allocated Slides
Set Deadline for following
Wednesday
Discussed possible video
Laura
Sean
Jess
Wednesday 9th December 2015
(12:00 – 14:00)
Collected everyone’s slides
Final Edits
Discussed Video Further
Discussed Target Audience
Created Video
Laura
Sean
Wednesday 9th December 2015
(14:00 – 16:00)
Created Video Laura
Sean
Jess
Monday 14th December 2015 Signed group mark forms
Checked over presentation
Alloted slides
Laura
Sean
Jess
Izzy

5. The dictionary defines Diversity as:
•The condition of having or being composed of differing elements : variety;
especially : the inclusion of different types of people (as people of different
races and cultures) in a group or organization programs intended to promote
diversity in schools
•An instance of being composed of differing elements or qualities : an instance
of being diverse a diversity of opinion>
Citation: http://www.merriam-webster.com/dictionary/diversity
Citation:
http://thefederalist.com/wp-
content/uploads/2014/12/Diversit
y-Shutterstock-998x615.jpg
Citation: http://www.thesaint-online.com/wp-
content/uploads/2015/10/global-diversity1.jpg

6. Personal Reasons
Great Level of Importance
Diversity is an inevitable aspect within life and should always be addressed in order to appeal to
innocent minorities who may feel ostracised or excluded from major societies and communities.
Always Relevant and Changing
With vast amounts of social groups existing and expanding in society today, we felt it would be important
to present the ongoing process and creations of these social groups by rightfully reflecting them in a
positive and deserving light. It is also important that we make alternative audience members aware of
these social groups and stereotypes so that they are familiar with minorities.
Professional Reasons
Audience Demographics
By addressing Diversity, we feel as though we address all of the audience demographics, thus create a
large target audience in terms of age, race, sexuality, nationality, etc. This, therefore, causes the
potential of our theme’s popularity and consumption to be at an absolute maximum.

7. • Whatever situation you are in in life, there will always be issues of diversity
• Diversity issues are relevant to everyone
• How diverse a community is directly shapes the community itself
• In many instances, diversity issues are negative i.e. People have negative
experiences of an environment due to lack of diversity or others’ fierce
opposition to it
• Diversity issues are constantly debated in politics and so they’re clearly
relevant on a general scale

8. • From 2003 to 2010 there has been an increase of 461% in incidents
reported to ARCH.
• The majority of the UK population are white (92%). The remaining 8%
(4.6 million people) belong to other ethnic groups.
• 14.8% of Newcastle University students are International. (2013)
• In 2011, 67.5% of the population were Christian compared to1.8%
Muslim and 0.3% Hindu.
• 80% of Gay people make a point of buying from companies that have a
pro-gay stance.

9. Our primary audience is young, opinionated, ambitious students who have a keen
interest in learning about the society they live in and the cultures embedded in it.
They have a strong online presence, using social media sites such a twitter,
Facebook and Instagram. They strive to be the best and education is important to
them, however they don’t want to be bored by the same mundane basic profiles.
They want to be entertained by interactive pieces that they can relate to, and
they don’t want it to be time consuming.
Our secondary audience is minorities, those who we have profiled and researched
and those who can take an active role in the piece to create a sense of inclusion
with the profiles. They want a truthful account of what its like to be diverse in
modern society that is insightful while still fun. They want something fresh and
new.

10. What does addressing racial diversity do for our target audience?
It educates, adjusts pre-conceived conceptions and provides new knowledge.
How does this benefit the target audience?
Covering different ethnicity’s allows incorporation for the target audience, therefore allowing them to
become actively involved in creating new representations of what it means to be diverse at University.
This not only educates them about different cultures but creates a sense of involvement.
How does this benefit us?
Racial awareness is becoming increasingly paramount in modern society and discussions surrounding
diverse societies are now vital. This allows for a global expansion of the profiles because of the relevance
of the topic and the far reaching potentials it accommodates.
Citation: http://nyunews.com/wp-
content/uploads/4-22-Action.jpg

11. What does addressing International Diversity do for our target audience
Through including an International aspect, the target audience inevitably expands away from a national
level and into a global level, causing all audience demographics (age, gender, sexuality, etc.) to be
addressed continuously.
How does this benefit the target audience?
By addressing several different nationalities, a sense of inclusion will create a sense of appeal which will
allow our audience to become active in our product through the ways in which we can relate to them and
how they can therefore interpret our work on an independent level.
How does this benefit us?
If our product is to become globalised, it presents clear achievement that we have created an eclectic and
a substantial target audience, meaning that the global reach of our product would be successful in terms
of how popular it has the potential to be in terms of vast audience consumption.
Citation: http://paulbartonabc.com/wp-content/uploads/2015/01/global_diversity.jpg

13. Citation:
https://divinevarod.files.wordpress.com/201
5/11/lgbt.jpg
Citation: http://jflag.org/wp-
content/uploads/2014/04/equalpeple1.jpg
Citation:
http://www.howcoolbrandsstayhot.com/wp-
content/uploads/2014/04/LGBT1.jpg
Citation
:http://medsin.org/public/images/LGBT-
Activisim.jpg

14. No Discrimination, All for Celebration!
Relevant and Approachable
Diversity is relevant for everyone, regardless of age, gender, nationality, ethnicity, sexuality, etc. –
Everyone is diverse to one another.
Maximises the Potential of a Global Audience
With the international aspect of our work comes the potential for all aspects of diversity to become
relevant in the countries we expand our project to. For example, African Americans, the LGBT+
community throughout Europe and other continents throughout the world.
Informative and Educational
Due to our target audience being considered something of minority groups, it gives the chance to inform
‘the norm’ of different types of groups in the world in order to educate them to see these minorities in the
positive light they may not necessarily be portrayed in throughout day-to-day life.