this ppt is related with science communication and new meida

1. This chapter is written by the Dr. Meenu Kumar,
Scientist, Centre for Science Communication, Devi
Ahilya University.
This chapter deals with the role of new media in
science communication as well as in journalism

2.  This chapter deals with the new media technology to
make people scientifically aware and to bring them
into mainstream of development
 This chapter presented Internet as a new tool of
media. It also deals as to how internet is helping
people in being more educated and updated.

3.  New media is a new platform of commutation which
provides a chance to masses to be a part of it and it also
increases the interactivity between media and masses.
 New media in the present era is internet or
WWW(world wide web). It is global network which
connects million of computers with a number of
agreed format protocols, enabling users to transfer
data from one to the other.

5.  Internet as a hybrid medium, and online news as the
fourth kind of journalism. The World Wide Web
allows users to locate and view the multimedia based
document almost any subject. Today there are millions
of clients in the internet scattered over the sixty five
countries with more coming online every day.

6.  New media has certain unique characteristics which
distinguish it from other media and make it superior.
In fact the new media the combination of all the
earlier known media and thus can be exploited for
popularization science.
There are some further written characteristics of new
media

7.  Use of multimedia is the vital element of online
journalism. News stories published on the web can be
complimented with graphics, photographs,
animations, audio streams and video footage.
 This is a characteristic which can be very useful in
science popularization. New media can explain the
process more clearly and making science
communication more successful.

8.  The advantage of interactivity is that it can help an
audience from the non-science background to clear
their doubts whenever they wish. In other media like
print(newspapers, magazines etc.) and
electronic(radio or television) have also the facility of
interactivity but it takes time.
 The online environment, however, is even more suited
to interactivity and provides many opportunities for
involving and communicating with web users.

9.  Here the audience can interact with the writer who
posts the write ups on the web as well as with other
audiences and thus the doubts may be cleared and the
points which are non- comprehensive can be made
clear by interaction with creators of the website.
Examples-
Blogs , news portals etc.

10.  In case of new media means the opportunity to update
the information immediately.
 Here the creator of the website need not wait for a next
day edition or the next news bulletin(as in case of print
or electronic media) but he can make changes as soon
as he gates the new and latest information.
 Thus it can keep its audience updated with the most
recent information.
 This characteristics can also be useful in science
popularization by providing news quickly and
updating it frequently.

11.  The new media is very much user friendly as it may be
used at the user’s convenience.
 The audience can go through it at a convenient time
and in a form more suitable to them.
 This is the required quality in today’s fast moving life.

12.  The non- linear structure helps the audience to reach
the news of their own choice and interest.
 In the case of radio and television we can not jump to
news of our choice rather we have to sit and wait.
 In case of new media we can reach the required
news/feature just by single click or view only those
sites which are more interesting.

13.  Though the new media has vast applicability in case of
science popularization, it has certain limitations also
as given below-
 Limited to a privileged group.
Our country is still a rural country where a majority of
the population still residing in rural areas. Though the
rural area is electrified, there are immense power cut
and a lack of proper telephone facility. As a result the
internet facility is a distant dream for such remote area
of the country.

14. The major drawback of the new media is that it is
limited to literate group of people. This literacy also
deals with the computer education. There are many
people who are literate but the are zero in computer
education. Thus the use of internet is limited to only a
small population having computer education

15. A sincere thank to Mr. Sudarshan Yadav for assigning us
such informative and education chapter
Ankita Dhanrajani
Govind Kumar
Priyanka Kumari