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Succeeding with GIS: Keynote at GISRUK 2019
The document discusses the integration of Geographic Information Systems (GIS) in global business and consulting, emphasizing the importance of understanding user needs and the evolving role of spatial data in generating revenue. It highlights various aspects of geospatial careers, including the significance of distinct skills, revenue models, and the necessity of continuous learning within the industry. The author also suggests that effective communication and collaboration are crucial when deploying GIS solutions in a business context.
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Succeeding with GIS: Keynote at GISRUK 2019
- 1. Succeeding with GIS Personal thoughtsfrom a geospatial career in global business and consulting a getech group company Dr Thierry Gregorius FRGS GISRUK | Newcastle upon Tyne | 26 April 2019
- 2. Content Deploying GIS inbusiness Being human in a digital world Turning spatial data into revenue What is a geospatial career?
- 3. Deploying GIS inbusiness Being human in a digital world Turning spatial data into revenue What is a geospatial career?
- 4. The evolution of GIS Esrigraphic, 2013
- 5. Traditional Enterprise GIS Stack Jonathan Harfordon Flickr (Creative Commons) IT Dept > GIS Vendor > GIS Team > GIS User >
- 8. “Why use GIS whenyou can annotate JPEGs in PowerPoint?” – geologist
- 9.
- 10. …to sprinkling everythingwith spatial magicspatial Spatialise User workflows Data & Imagery Analytics Business systems Business systems Data & Imagery User workflows Visual- isation Mapping Geocode Analytics Analytics IntegratePro GIS er ows Everything else Spatial Analysis User workflows User workflows Data & Imagery Analytics Visual- isation Mapping Spatial Analysis User workflows Spatialise Business systems Data & Imagery Analytics Pro G Everything else Data & Imagery Analytics Pro G Business systems Everything else ss s
- 11. The flattening oforganisations
- 12. Technology deployment issues are basically management& communication issues
- 13. A new classof ‘GIS’ user https://carto.com/blog/location-intelligence-end-of-gis-as-we-know-it/
- 14. Maps: just onedata representation out of many http://selection.datavisualization.ch/
- 15.
- 16. Annual revenue $1.5billion Annual R&D spending $350 million “Luke… I am your father” “Really?”
- 17. Open Source vs Proprietary Avoid dogma Don’tbelieve your own hype It’s not about the tools
- 18. It’s not evenabout the GIS …it’s what you do with it
- 19. Just because youcan…?
- 20. A ‘solution’: Muchmore than technology… People (Roles, Skills) Use Cases Work- flows Data Tech- nology Training Support Gover- nance Engage- ment
- 21. Deploying GIS inbusiness Being human in a digital world Turning spatial data into revenue What is a geospatial career?
- 22. GIS: many layers…not just the icing Cupcake Murder Aftermath on flickr.com (Creative Commons)
- 23. “I found it! Ifound it! I found the CUSTOMER!” https://twitter.com/johncutlefish/status/1107476458727854081
- 24. ALWAYS start withthe end user’s needs photo credit: rawpixel #570904 via unsplash
- 25. Frame the problem! Questionto geologist: How much of your time do you spend doing geology? Answer: About 30%...
- 26.
- 27. Look at thewhole problem
- 28. Consider the problemat different scales LEGO London Buses
- 29. Look laterally: combine ideas Announced by LEGOon 1 April 2018
- 30.
- 31. Create your owndesign manifesto Good design: 1. is innovative 2. makes a product useful 3. is aesthetic 4. makes a product understandable 5. is unobtrusive 6. is honest 7. is long-lasting 8. is thorough down to the last detail 9. is environmentally friendly 10. involves as little design as possible Dieter Rams, ca. 1970 https://www.vitsoe.com/us/about/good-design
- 32. People love usingtheir hands
- 33. Our hands leveragea lot of brain power
- 34.
- 35. Cartographic Design Award,FOSS4G 2013 Map by Anna Butler, Wellingtons Travel http://www.wired.com/wiredscience/2013/09/foss4g-map-contest/#slideid-255991 drawn by hand…
- 36. Art and Scienceconverging again – for the first time since the Renaissance
- 37. ArcGIS Pro 3D‘sketchy edge’ styling
- 39. Hands-on models and thevalue of tactility
- 40. Digital + Analog =best of both worlds? Note-taking Air traffic control Touch-Table AR sandbox Digital pencil 3D printing/model-making
- 41. Deploying GIS inbusiness Being human in a digital world Turning spatial data into revenue What is a geospatial career?
- 42. From a talkrecently given to Earth Observation companies…
- 43. By Kirby Ferguson “Everythingis a Remix”, 2011
- 44. • Collect andsell your data • Resell someone else’s data • Transform data • Derive data • Combine/aggregate multiple data sources • Interpret and analyse data • Develop (and sell) data algorithms • Provide a data platform to enable the above
- 45.
- 46. Sponsorship (e.g. R&Dgrants) Pays the bills but no more Pre-Order (e.g. Multi-Client) Low risk, potential for upside Reseller / Broker Needs good terms, high volumes Marketplace (Platform) Grow ecosystem, can be win-win Pay Per Use / As You Go Needs high volumes or margins Subscription Good for repeat revenue Freemium or Razor Blade Model Based on loss-leaders Monopoly / Unique Niche Congrats, enjoy while it lasts!
- 47. Active vs PassiveRevenue
- 48. Active revenue: tradetime for money • Consulting • One-off projects • Expert reports • R&D • Project contributor (e.g. UN, EU) • etc.
- 49. Passive revenue: time-independent •Database-driven products e.g. automated reports • Self-service products e.g. portals • Cloud services, Anything as a Service (XaaS) • Algorithms e.g. software add- ons • etc.
- 50. Difficult to scale Timeis a fixed resource Highly scalable Repeatable, automated processes Active Passive e.g. Google, Experian, Landmark …but you don’t have to be a big company anymore
- 51. Move further downstream Marketsize End user data expertise Demanding customers with complex needs who understand your domain Lay or mainstream customers/consumers with simpler needs Active revenue Time-consuming Passive revenue Automated
- 52. Keep it simple Notevery service needs a map or image e.g. Y/N questions: Yes Yes Is this place prone to flooding? (Risk reports) Has this rental car crossed a country boundary? (GPS tracker)
- 53. Don’t sell data– sell answers to real questions
- 54. Specialise and differentiate Carve outyour niche Solve real, specific problems Tell people about it – even a good product does not sell itself
- 55. DON’T UNDERSELL YOURSELF! It may be simple to you but not to the customer… Skills and experience are expensive to acquire
- 56. Deploying GIS inbusiness Being human in a digital world Turning spatial data into revenue What is a geospatial career?
- 57. Employability • Supply vsDemand? • Geography vs GIS? • Specialists vs Generalists?
- 58.
- 59. Pro skills arestill required too… Non-expert (but geo-literate) professional users (GIS) Developers GIS experts Trainers & consultants Business Sales Project Management Leadership Data scientists (stats, datavis) Data managers GIS core skills Lay users or consumers
- 60.
- 61.
- 62.
- 63. 2. Build atechnical foundation
- 64. 3. Cultivate aunique skillset
- 65.
- 66. 5. Depth vsbreadth
- 67.
- 68. 7. Embrace the full geospatial lifecycle (Example:Construction Sector)
- 69. 8. Go outinto the field
- 70.
- 71. 10. Never stoplearning… always look sideways
- 72.
- 73. 12. It’s notabout the career, stupid
- 75.
- 77. The world needs youto do great things with GIS Thank you
Editor's Notes
- #26 70% meetings use GIS in meetings
- #29 London buses… the smallest scale (left) tells you something about its essence: a RED DOUBLE decker Zoom not only between map scales but also workflow/lifecycle scales to find the essence of problems
- #31 Not just UIs, also workflows…
- #38 Anybody can be an artist now…
- #49 Hard to scale
- #50 Make money while you sleep… relies on automation Investment upfront
- #56 Especially if you have a niche
- #58 Show of hands
- #69 e.g. from data collection accuracy to how data will be used – e.g. interesting talks yesterday about how to display demographic data