This document discusses how GIS (geographic information systems) can be used as a business development tool. It explains that GIS is more than just maps - it is a powerful analytical tool that can answer questions and help with decision-making by allowing users to query and analyze data based on location. The document provides examples of simple and more complex types of analysis that GIS allows, such as determining optimal locations for new stores or sites based on factors like customer locations, property costs, and demographics. It also explains that GIS can integrate both public and private data, perform multi-criteria analysis, and select results. The overall message is that GIS has great potential to help businesses with siting, marketing, and other
Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
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Webinar: Beyond KPIs: The People And Process Drivers In Location Analytics G3 Communications
Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps.
In fact, business analytics that focuses on people, processes and places can deliver almost 3x the ROI of IT-focused investments, according to Ventana Research.
Wendy's has extracted real business value from many areas of improvement, including: creating new ways for managers and analysts to work, delivering new information products, empowering people in their roles, and delivering new business insights.
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Geographic information systems and location analytics change how we think and act. It alters what we measure, how we analyze things, and what predictions we make. It changes how we plan, design, evaluate, and ultimately manage our projects. GIS has scaled and is moving beyond projects or single systems to embrace organizational missions and become a pervasive force of change. But is this reality possible? GIS is the next GPS where our businesses, communities, and society can chart new directions. Discover how the mix of art, science, action, ideas, and collaboration turn this powerful notion into outcomes.
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- How innovators are using spatial data and analysis to make mobility planning decisions.
- Why spatial data is becoming essential in data science workflows to understand and predict patterns.
- How mobility companies use thousands of routes and data points, such as weather data, in machine learning models to optimize their scooter fleet usage.
Watch it now at: https://go.carto.com/webinars/micromobility-revolution-recorded
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Today you can analyze data about people, places, and almost anything you can think of.
Brands are leveraging geofences, demographics, mobile trace data, and much more to better reach consumers. With so many possibilities, how do you make sense of it all and decide what’s best for your programmatic strategy?
Join two programmatic data experts as they discuss how to more accurately drive programmatic out of home advertising campaigns with geographic and demographic insight. They’ll cover data from the simplest forms to the most complex, and demo how to bring it all together for increased efficiency and effectiveness. Confidently reverse geocode, append detailed attribution, and geofence for stronger programmatic results and increased ROI.
You will learn:
- How to leverage location data for programmatic out of home advertising campaigns
- The best way to work with multiple interoperable datasets
- How to simplify complex data analysis
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Applying Spatial Analysis to Real Estate Decision-MakingCARTO
In this webinar you learn the role of spatial data and analysis in Real Estate decision-making, as well as seeing some use cases and how to put it into practice with CARTOframes. You can watch the recorded webinar at: https://go.carto.com/en/webinars/cartoframes-real-estate-recorded
Using Location Data to Adapt to the New normalCARTO
Retail and Real Estate professionals around the world are turning to human migration and location data to evolve their strategy and adapt to the new normal. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-human-migration-location-data
New Challenges, New Data: The Power of Location Data in UtilitiesCARTO
In this webinar, our experts discuss how leading energy companies are turning to innovative new location data streams and new location platforms. Watch it now at: https://go.carto.com/power-location-data-utilities-recorded
Geographic information systems and location analytics change how we think and act. It alters what we measure, how we analyze things, and what predictions we make. It changes how we plan, design, evaluate, and ultimately manage our projects. GIS has scaled and is moving beyond projects or single systems to embrace organizational missions and become a pervasive force of change. But is this reality possible? GIS is the next GPS where our businesses, communities, and society can chart new directions. Discover how the mix of art, science, action, ideas, and collaboration turn this powerful notion into outcomes.
Understanding short term rental & tourism trends through geospatial data [CAR...CARTO
In this webinar, Transparent's and CARTO's teams discuss how leaders in Real Estate and Travel are leveraging Location Intelligence to drive investment analysis and geomarketing decisions.
Targomo provides a cloud-based location intelligence platform that enables organizations worldwide to optimize business decisions and actions. Targomo’s innovative technology brings together spatial analysis and artificial intelligence, allowing for the strategic integration of location performance indicators into all business operations.
Can Kanye West Save Gap? Real-Time Consumer Social Media Segmentation On CARTOCARTO
In this webinar, we use Location Intelligence to learn how Kanye West’s collaboration with the retail giant Gap impacted their in-store customer base. You can watch the recorded webinar at: https://go.carto.com/webinars/spatialai-can-kanye-west-save-gap
As one of South-east Asia's leading telecommunications firms, Singtel is no stranger to dealing with massive amounts of rapidly changing information. Recognising the untapped potential of this consumer data, the company created DataSpark, an analytics subsidiary, to provide insights to clients.
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Nautilytics builds, implements and maintains fully executed custom data visualizations that enable clients to make impactful decisions more quickly and with a greater degree of confidence. Our dynamic mapping software platform makes innovative use of geospatial technology to create stunning 2D/3D renderings used across a broad range of industries, namely the agriculture, manufacturing, commercial real estate, and industrial sectors where demand driven growth requires new construction of property and plant infrastructure. In the case of Ghana, Nautilytics was tapped by USAID to create visualization software designed to help stimulate growth as well as public and private sector investment in the country’s agrarian sector. The resulting “Investment Opportunity Map” (IOM) detailed in this presentation highlights Nautilytics’s development expertise and capabilities to merge GIS, data analytics, and econometric modeling to produce industry-leading visualization tools.
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In this webinar, we show how CARTO can be used in site planning applications to analyze multivariate geolocated data and derive data-driven insights when opening, relocating or consolidating location sites.
Watch it now at: https://go.carto.com/how-spatial-data-science-site-planning-webinar-recorded
In this webinar in partnership with Focal Point, you learn about the future of Indoor Mapping & the role that next-generation GPS technology can play in a range of indoor use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/focalpoint-indoor-mapping
Powering the Micromobility Revolution with Spatial AnalysisCARTO
In this webinar, we discuss:
- How innovators are using spatial data and analysis to make mobility planning decisions.
- Why spatial data is becoming essential in data science workflows to understand and predict patterns.
- How mobility companies use thousands of routes and data points, such as weather data, in machine learning models to optimize their scooter fleet usage.
Watch it now at: https://go.carto.com/webinars/micromobility-revolution-recorded
Understanding the Data Behind ProgrammaticPrecisely
Today you can analyze data about people, places, and almost anything you can think of.
Brands are leveraging geofences, demographics, mobile trace data, and much more to better reach consumers. With so many possibilities, how do you make sense of it all and decide what’s best for your programmatic strategy?
Join two programmatic data experts as they discuss how to more accurately drive programmatic out of home advertising campaigns with geographic and demographic insight. They’ll cover data from the simplest forms to the most complex, and demo how to bring it all together for increased efficiency and effectiveness. Confidently reverse geocode, append detailed attribution, and geofence for stronger programmatic results and increased ROI.
You will learn:
- How to leverage location data for programmatic out of home advertising campaigns
- The best way to work with multiple interoperable datasets
- How to simplify complex data analysis
Location Intelligence - The where factorThomas Lejars
Taking the location context into account when analyzing business data allows for revealing spatial relationships, trends, dependencies, and patterns that would have been undetectable in a traditional enterprise applications or BI. Location is a central factor in business. Almost all business data have a location; a customer’s address, a store’s location, the competitor stores, a sales territory, a delivery route or an administrative boundary etc. Location awareness has a high importance for performance management.
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Adam will share some projects involving GIS that his office has been working on.
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Geo Analyzer is solving this problem. Geo Analyzer have a powerful engine which could geocode address with best accuracy.
Keynote provided at the NYS GeoSpatial Summit. Attempted to generate an interactive discussion and encourage the audience to think of geo in a different way. Questions were crowd sourced using Google Moderator and Google Docs. #NYGSS
Read the paper titled Improving Patient Care and the Bottom Line .docxangelicar11
Read the paper titled “Improving Patient Care and the Bottom Line with Location Analytics” Page 8-12 only (Not all the whole document)
And address the following in 500 words (in two pages regular/Standard Margin):
Section 1 - Overview / summary of the reading - this may include:
· What are the key points?
· What was learned?
· What are the most important issues?
· Why is it important (or not)?
Section 2 - Your reaction and wider implications - this may include:
· What do you agree/disagree with and why?
· What critiques do you have?
· What additional things do you want to learn?
· What questions does this reading raise?
· What related examples have you found or observed in the real-world?
· Links to other relevant materials (websites, videos, etc.)
Enrich your Data with
Location Analytics
Sponsored By: §.sas
PAGE 2
Table of Contents:
Page 3 The Future of Location Analytics:
Q&A with Tapan Patel and Murali Nori of SAS
Page 8 Improving Patient Care and the Bottom Line with Location
Analytics
Page 13 Location Analytics Use Case: Connected Vehicles
Page 16 Enhancing Your BI Systems with Location Analytics:
The SAS® Vision
Page 18 Location and Insight in the Age of the Internet of Things
Page 21 The Value of In-House Alliances in Adopting Location Analytics
Page 24 How Spatial Analysis Leads to Insight
Page 28 Prescriptive Analytics Project Delivering Big Dividends at UPS
Page 31 Pokémon GO and Monetizing the Massive Value of
Geolocation Data
PAGE 3
Sponsored by
The Future of Location
Analytics: Q&A with Tapan
Patel and Murali Nori of SAS
Nicole D’Angelo
1. Organizations are already collecting vast amounts of data
from a myriad of sources. Why should they add location data to
the analytical mix?
The most common uses of analytics and reporting are based on
business data. Location information doesn’t get much attention.
But all business has to happen somewhere. The Internet of Things
has created connected cars, connected people, and analytics at
the edge, and this technology is making business rethink some use
cases. Location will be an important aspect for these kinds of things.
Driverless cars, Uber, drones—all are evolving, and real technologies
and business models are being built around them. These all rely on
location as an important facet, thus making location an important
aspect of business analysis and business data that organizations
need to pay more attention to.
2. What business issues have you seen being solved by using
location analytics?
Some are covered above. Add to that, business scenarios
where location is a primary factor, such as property insurance
companies trying to determine the price of insurance based
on location, healthcare organizations trying to understand the
types of services needed based on the demographic data of a
city or location, or new transportation companies, like Uber and Lyft, analyzing and
understanding the use of their servic.
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Local Search is plagued by issues related to the authoritativeness of mapping, business listings, geocoding and search taxonomies. In this presentation, we point out several weaknesses in the Local Search System related to the mismatches between the intent of searchers and the quality of search results presented to them. We suggest the development of alternative content sources to enhance the authoritativenss of Local Search Systems.
Data that sings Only in Seattle Presentation Oct 9 2014
GIS for Business Dance Hall Siting
1. WHO TELLS ME WHERE TO GO?
GIS AS A BUSINESS DEVELOPMENT
TOOL
K-Y Su, NowAmFound GeoGraphics
GateKeypers
Bothell
01 June 2013
2. What is GIS?
GIS is just maps, right?
GIS’s real strength is as an analytical tool that
answers questions and helps make decisions
GIS is a full-capability database, that does anything
a database can do and more, especially querying
and drilling down in data, but it (1) can query by
location as well as by numbers, and (2) shows the
results as a map rather than a table of data
Geographic (or Geospatial) Information Systems
2
3. Several areas GIS contributes:
Any business question that involves
“where?” or “what’s there?”
Business Intelligence
Constituency
Siting
Territories
Tracking Assets/Staff/Customers/Prospects
Assessing zoning, available real estate
Matching members to lawmakers
3
4. Could I benefit from GIS?
Deliver?
Provide service on-site?
Rent out assets?
Have a niche product/service?
Lot of competition?
Choosing a new site/territory?
(more)
4
Do you…
Then yes!
5. Simple GIS Analyses
Where are my customers?
Where are my prospect list?
Where is the competition?
What are the demographics in a given
area?
5
6. Less-Simple GIS Analyses
How many of my customers are in 5-acre
residential zoning vs 8-per-acre zoning?
Within x miles of high-scoring schools?
A store in the next county is for sale – who
lives out there and what are they like? What
do they want that I can provide? Are they
different than my current customers?
Where should I put my next store, and what
delivery radius should I provide, based on
property costs, competition, customer
location, zoning restrictions, local taxes,
distance to suppliers, utility costs, visibility to
walk-in traffic, etc?
6
7. What data can I map?
Mostly publicly-available geographic data
Your data or someone else’s: Any
spreadsheet/database data that is linked
to a geographic unit (zip code, address,
county) can be mapped
Even back-of-napkin data that has a rough
geographic aspect (kids in this hood are
big on this band), can be mapped
7
8. Scenario: Site a Latino Dance Hall
Near Hispanic Population Centers
At least 6000 sq ft
Neighborhood business zoning
Near Overall Population Growth
8
17. Thank you!
Questions?
Would this help your business, church or
other ministry?
Can you think of ways to use this to benefit
your community?
17
K-Y Su
206-719-8709
NowAmFoundGeo@live.com
Editor's Notes
Thank you so much for having me in today.
My business tagline in some audiences is, “I tell you where to go”.
I haven’t told you what GIS is yet. Like I said, my market is generally those who don’t already have GIS; thus I have to educate potential clients just what IS GIS and why should they care? This is the short answer I usually give. There’s a difference between reference maps like road maps, simple DIY maps like google maps that can plot your data but not analyze it, and GIS. Sometimes my product isn’t a map but it can be a list of names or numbers that have been grouped or prioritized by location.
I mentioned before, GIS came from the envir resources mgmt field, but the basic technology can be applied to any field that has to know “where”. In business, these are the most common questions GIS is used for. Usefulness is in the ingenuity of person who formulates the questions.
How do I know if my business is among the types that would find GIS worthwhile?
Here are some simple analyses, and I’ll show you some of these in a minute.
Here are some compound questions, to give you a flavor of what GIS is capable of. It’s not the software, it’s the smarts of the person composing the questions – that’s you.
Ok, GIGO – what do you feed into GIS and where do you get it? Often you start with public data like census or OFM or state agencies, and for example KCLS has limited free access to databases like Dun & Bradsteet that normally cost money; but don’t forget you have a lot of useful data in your business records and your head.
Let’s imagine a scenario of a complex business question to answer. I’ll speed you through some steps of how GIS would answer this.
Again here’s a first data layer, an overall view of Hispanic population in and around Bothell. It’s a lot to look at, so…
…we’ll filter it down to the hotspots.
Next I“ll overlay commercial buildings, the red dots. Of course commercial buildings generally aren’t right in residential zoning, but hopefully they’re near the hotspots.
Then I’ll add from that map a few pages back of peak recent population growth. You can see the overlap areas, or I could ask the computer to query and save those areas.
Here we added zoning, specifically neighborhood-commercial, on the idea that we want to be close to where people live and where they can eat out before the show, rather than the office parks farther away.
The blue patches are half-mile radii around the hi-Hispanic census blocks. If we can find the right zoning and the right building within those patches, that’d be ideal. But it’ll be hard to pick out with your eyes. So we let the computer extract the buildings within the qualifying areas.
The qualifying buildings, it has marked in turquoise…
…and flagged in a data list that I could export to excel and email to my realtor. Conversely, your realtor could send you a list of buildings for sale or rent, I could throw them on a map, filter them to the zoning and demographic qualifiers, and pick out the good ones. We can then apply some other criteria I mentioned earlier.
Thank you again for hosting me today and giving me the oppty to tell you about GIS and about myself. I’ll leave you with some questions to ponder, and take some questions if we have time now.