An Elite cross platform digital plan that focuses on talent marketplace lead generation both for the demand and talent side covering awareness, engagement, lead generation, nurturing and referral.

1. Awareness / Engage /
Lead Generation
SOCIAL
MEDIA
STRATEGY

2. TABLEOFCONTENTS
02
Platforms | Tactics | Mechanics
05
03
Results | Success
Measurement
06
GOALS & STRATEGY
Tactics | Duration | Platforms
KPI OVERVIEW
OVERVIEW
Campaign | Target Market
Industry | Key Stakeholders
01
CONTENTPLAN
Strategy | Calendar | Examples
04
BRAND | PRODUCT
Features | Advantages
Market Leverage
BUDGET

3. Overview01
Campaign | Target Market
Industry | Key Stakeholders

4. BACKGROUND & OVERVIEW
Industries
(Telecommunications,
Logistics, Fintech)
Target Market: Accra,
Ghana
Task: Awareness -
Engagement - Lead
Generation
T.A: VC’s, Recruiters, HR,
CTO’s, IT Professionals
Professionals X Potential Employers
Talent Market-place

5. WHATSETS
US APART?
Pan-African | Global Presence
Case Studies (Past Clients/Customers)
Work Culture, Employees, Trainers, Leadership
Unique Product & Service Offering (Talent, Skill, Solutions)

6. MISSION
Gebeya allows any African business or
employer to hire on-demand highly
trained and certified IT professionals at
an affordable price. Every IT
professional contractor is rigorously
trained before they are put on the
platform and matched with clients.
Once on this platform, Gebeya marketing
team matches talents with clients all over
Africa and the world. Be employed in
endeavors to demonstrate professional
advancement through significant technical
achievements and expanded leadership
responsibility.
VISIÓN
6
GUIDING PRINCIPLES

7. “This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired.”
—SOMEONE FAMOUS

8. BRAND | PRODUCTCampaign | Target Market
Industry | Key Stakeholders
02

9. PRODUCTMARKETFIT
PROBLEM
across Africa, the tech industry is
expanding rapidly and the demand for
qualified tech professionals is growing
much faster than ever before.
SOLUTION
Mercury is the closest
planet to the Sun
ENABLER
In order to fulfill this demand, Gebeya allows any
African business or employer to hire on-demand highly
trained and certified IT professionals at an affordable
price. Every IT professional contractor is rigorously
trained before they are put on the platform and
matched with clients. The Gebeya training itself, is an
intensive 6 months hands-on practical training model
that produces high quality IT professionals.

10. MARKETPLACE
G TALENT
G MADE
G SUBSCRIPTION
G BOX
Access talent at
affordable prices for a set
of hours in a month.
Order Pre-written code
specific to your needs.
Ideal for Prototype and
MVP launchers.
Specialized Devs join your
team remotely or
in-house
Hire Gebeya core team at
fixed price to deliver a final
product.

11. GOALS &
STRATEGY03 Tactics | Duration | Platforms

12. OBJECTIVES
QUALIFIED SALES READINESS
AWARENESS
NURTURE PROSPECTS
LEAD CONVERSIONS
ACQUIRE PROSPECTS

13. OVERARCHING STRATEGY
2 REACH
Grow audience via Inbound or
Outbound strategies
3 ACT
Prompt interactions, Subscribers & Leads
S ENGAGE
Build Community,
Encourage Repeat
business
4 CONVERT
Online Applications, Subscribers,
Product Service Demos,
Contract Agreements
RESEARCH | PLAN
Define your Goals and
Strategy

14. FUNNEL B2B STRATEGY

15. INBOUND B2C STRATEGY

16. MARKETINSIGHTS

17. TOP SOCIAL NETWORKING SITES

18. TOP SOCIAL NETWORKING SITES

19. TOP SOCIAL NETWORKING SITES

20. TOP SOCIAL NETWORKING SITES

21. MARKETINSIGHTS

22. CONTENTPLAN 04
Strategy | Calendar |
Examples

23. WHATTYPE OF CONTENTARE WE GOING TO CREATE?
FORMATS
● Written/Captions
● Long form/Articles
● Images/Artwork
● Video
● Audio/Podcast
● E-book/pdf
● News
Platforms
Types of
Content
● Channel
Distribution
● Social Media
● Email
● Website
● YouTube
● 3rd Party
● Thought-Leadership
● Promotional
● Tactical
● Evergreen

24. WEEKLYCONTENTSHARING PLAN
DAYONE
DAYTWO
DAYTHREE
DAYFOUR
DAYFIVE
DAYSIX

25. MONTHLYCALENDAR
WEEK 1
WEEK 2
WEEK 3
WEEK 4
LEAD RECYCLE FOR
NURTURING BOTTOM FUNNEL
MARKETING
Opportunity, Convert Lead
Via (Live Demo, Contract,
Trial Agreement)
TOP FUNNEL MARKETING
Discovery, Educational
Marketing (Social, Video,
Infographics)
MID FUNNEL MARKETING
Education Focus on
Product, Service (G Team)
(E-Books, NewsLetters,
Webinar, Downloadables
Pdf)

26. CONTENTEXAMPLES
Are you missing out on the best person for
the job simply because their experience
doesn’t match what we thought we needed?
What if companies were able to implement a
system that routinely found these people for
them? Click below to find out how Gebeya
talent solves this problem
VISIÓN
26

27. CONTENTEXAMPLES
The idea of the “T-Shaped Person” has been
around for a while – but maybe it’s time to
start thinking about the T-shaped team.
Identifying skill gaps and upskilling
employees has never been more critical,
especially in the wake of the COVID-19
pandemic, and now it’s time to start thinking
about new plans for confronting this
challenge. Read more here [Gebeya talent
blog]>>
VISIÓN
27

28. CONTENTEXAMPLES
Hiring new talent as new positions and needs
arise, while letting go of existing employees
when their roles become obsolete is wasteful
– and keeps companies from realizing their
full potential. There’s a better way. Click
through to find out >>
VISIÓN
28

29. CONTENTEXAMPLES
47% of technical/digital skilled employees
surveyed in exit interviews said they were
leaving because they couldn't find their next
opportunity within the organization. How can
this high turnover problem be solved while
simultaneously accessing top tier talent at an
affordable costs. [Hard Sell]
VISIÓN
29

30. CONTENTEXAMPLES
“You don’t learn everything you need to know
in high school, college or even on your first
job. The Lifelong Learning idea is very
important to embrace.” But can organizations
do more to help create an environment for
their employees that fosters lifelong learning?
We think the experiential opportunities the
Talent Marketplace offers do just that. Listen
to the podcast here, and let us know what you
think >>
VISIÓN
30

31. BUDGET05
Platforms | Tactics |
Mechanics

32. BUDGET
$250
$750
$250
FACEBOOK ADS
TWITTER ADS
INSTAGRAM ADS
YOUTUBE ADS
GOOGLE ADS

33. KPI
OVERVIEW 06Results | Success
Measurement

34. KPI OVERVIEW
TOTAL LEADS SALES-READYLEADS
NEW CUSTOMERS NEW REVENUE
Leads this month Recruiters, HR, CTO, Founders
New customers this month New revenue = Cost X By Number
of Conversions

35. KPI OVERVIEW
Followers Followers Views Followers Followers
Email
Subscribers
Month On Month Metrics

36. Tools For Campaign
Assistance
This is where you give credit to the ones who are part of this project.
Did you like the resources on this template? Get them for free at our other websites.
◂ Buffer (Scheduling & Social Media Management)
◂ Brand 24 (Social Listening & Analytics)
◂ Pixlr (Image Editing)
◂ Hubspot (Lead Generation)

37. Created By
You can replace the
image on the screen with
your own
BRIAN
SHEM

38. THANKS
Does anyone have any questions?