We cannot overlook the ongoing significance of email as a marketing tool as well personal use. .But we must always put ourselves in the recipients shoes

1. Permission Marketing
Did I really give you permission to market me?
**Useful tips for friends and family too
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DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
• That question, is equally relevant to acquaintances
and friends as it is to business marketers
• Put another way—Did I give you permission to
• Email me?
• Tweet me?
• Forward to me?
• If so is the permission valid?
• Am I getting what I was promised?
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• Is the case you make for me to pay attention to
you, whether made by your messaging or prior
reputation, was the case based on
• Value for me?
• Relevance to me?
• I don’t care about your business or your personal
goals
• Your product, mission and needs are irrelevant to
meeting my needs
DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
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DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
A fundamental marketing and communications mantra
is alive, well and more relevant today than ever
Mantra: With every subject line or sentence you write
know that your recipient is asking
So what?
What does this mean to me?
What need of mine does this help me meet?
How is this useful to me?
Does it entertain me?
Why should I bother?
Whether it is an email, an eNewsletter or a Tweet these
are questions the writer must know the recipient is
asking themselves as they decide whether to open or
read further in the communications pushed to them
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DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
As you review the eNewsletter, email or Tweet you are
about to create, or forward, you need to be able to
answer these questions from the recipient’s perspective
It is NOT about you
Whatever doesn’t pass this test eliminate it
If your reputation or initial communication makes a
promise to;
Save me time
Grow my business
Demystify my taxes
Help me raise healthier kids
Your content/message needs to deliver on that promise
again and again
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DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
Delivering on your promise is how
you earn my trust
build my anticipation for your next
communication
And
Over time it will make it much more likely that when
the time comes that you ask me to take action --- I will
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DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
Put Up, Or Shut Up
If you promise relevant (to me), valuable newsletter
content deliver it
If you promise an incentive to get me to sign up for
your newsletter or open your email—free iPad, healthy
meal tips for a month, real leads to college scholarships
to help me save on tuition ---- deliver it
When you deliver what you promise you create the
habit of me opening your messages and looking forward
to them
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8. © www.successful-women-blog.com 2021
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DID I REALLY GIVE YOU PERMISSION TO MARKET ME?
• If you don’t deliver on your promise
–If your message is all about you
• What you want to tell me rather than
what is relevant to me
• About what you want me to do rather
than meeting my need
• A joke you find funny but demonstrates
you don’t know who I am
• You are getting me in the habit of NOT reading your
communications
• You are helping me filter
• You are getting me in the habit of hitting DELETE
when I see your name or your company’s name
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