This document provides tips and strategies for gaining attention and engagement on social media. It recommends focusing content on topics that are sexy, funny, disgusting, relatable, moving or interactive. It also advises understanding different personas and platforms, giving content meaning, encouraging sharing, creating urgency, sparking conflict, and knowing the desired end result. The document then discusses measuring engagement rates, advocacy, awareness and using data and graphs to analyze performance over time. The overall message is how to effectively plan campaigns and optimize content across social media to attract attention and increase engagement.

1. © Noisy Little Monkey | 2017

2. © Noisy Little Monkey | 2017

3. thirtynineforty

4. © Noisy Little Monkey | 2017
It’s a long way to
the top if you want
to
Social Media Week 2019
STOP THE SCROLL

5. @gertie.photography
@GertieGoddard

6. Flywheel

7. BOOBS
1. Attention
2. Engagement
3. Metrics

8. TODAY
1. Attention
2. Engagement
3. Metrics

9. Attention

10. Wikimedia

11. SEXY

13. FUNNY

14. @dogshaming

17. DISGUSTING

19. SEXY
FUNNY
DISGUSTING

20. Attention
1.
Sexy
2. Funny
4. Relatable
6. Interactive
5. Moving
3. Disgusting

21. Attention
1.
Sexy
2. Funny
4. Relatable
6. Interactive
5. Moving
3. Disgusting

22. Relatable
Great faces & sexy places

23. Relatable
Emojis & current affairs

24. Relatable
Emojis & current affairs

25. Moving & Interactive
Draw.Them.In

26. Moving & Interactive
Draw 👏Them 👏In
How To Make A Video For Your Business That Actually Works
Images or videos?

27. Moving & Interactive
The top 10 Facebook posts of 2018 are ALL videos
How To Make A Video For Your Business That Actually Works
Draw 👏Them 👏In

28. Attention
1. Sexy
2. Funny
3. Disgusting
4. Relatable
5. Moving
6. Interactive
More than 2 of these is a
WINNER

29. Engagement

30. Engagement
You’ve got their attention. Now what?
Think about
Personas&
Platform

31. Personas
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers

32. What do they care about?What do you want them to feel?What do you want them to do?
Personas

34. PlatformsVideos & curated content

35. Platforms
High-res photos,
quotes, Stories

36. Platforms News, blog
posts, and
GIFs

37. Platforms
Jobs, company news, and
professional content

38. Platforms
Buffer: What to post on each social media platform

39. Remember size!
Facebook Instagram
Sprout Social Guide
Facebook Creative Tips

40. “Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or
hovering”. Buffer
Leverage the algorithm

41. How long does social media content last?
Source: Small Biz Expert

42. How long will the algorithm favour you?
Source: Small Biz Expert

44. RiteTag

46. Remember policies!
1. Facebook & Instagram advertising policies
2. Twitter advertising policies
3. LinkedIn advertising policies
Your ad may get disapproved if…
• You’re advertising something prohibited or restricted
• You are discriminating
• You’re not following community standards
• You’ve made a mistake with your ad creative or landing page

47. #TopTip

48. Engagement
You’ve got their attention. Now how do we get them to take action?
1. Give it meaning
2. Encourage sharing
3. Urgency
4. Cause conflict
5. Know the END RESULT

49. Give it meaning
Pain points Learning Stories

50. @JustinHofman

51. Do people care?

52. Encourage sharing, urgency

53. Cause conflict

54. Engagement
You’ve got their attention. Now how do we get them to take action?
1. Give it meaning
2. Encourage sharing
3. Urgency
4. Cause conflict
5. Know the END RESULT

55. KNOW & SHOW the end result

56. AWARENESS CONSIDERATION CONVERSION
Campaign Objective
Objectives that generate
broad interest in your
product or service.
Objectives that get people
to start thinking about your
business and look for more
information.
Objectives that encourage
people interested in your
business to purchase or use
your product or service.
CAMPAIGN

57. Campaign Objective
CAMPAIGN

58. Facebook Ad Structure
CAMPAIGN
AD SET AD SET
AD AD AD AD

59. Facebook Ad Structure
Step 1: Define your goal
Step 2: Define your campaign & budget
Step 3: Define your audience
Step 4: Think about placements, budget & schedule
Step 5: Have fun with different types of ads
Step 6: Adapt & improve
CAMPAIGN
AD SET AD SET
AD AD AD AD

60. Metrics

61. @MrJonPayne

62. © Noisy Little Monkey | 2017
1. Collect Data
A.Followers
B.Likes
C.Comments
D.Shares
E.Branded # & PR
F.Number of UGC posts
G.Visits to the site from social (GA &
Tracked Links)

63. © Noisy Little Monkey | 2017
2. Calculate Advocacy
& Awareness
A.Engagement percentage
(actions / audience)
B.Amplification percentage
(shares / audience)
C.Awareness posts
(Branded # + UGC)

64. © Noisy Little Monkey | 2017
In May 2019, Noisy Little Monkey did 10 Tweets on Twitter
• These got 50 interactions in total
• We have 2,000 followers
• 50/2000 = 0.025
• A 2.5% engagement rate
Example

65. © Noisy Little Monkey | 2017
In May 2019, Noisy Little Monkey did 10 Tweets on Twitter
• These got 50 interactions in total
• We have 2,000 followers
• 50/2000 = 0.025
• A 2.5% engagement rate
AND/OR do this as engagement per post!
• 50/10 = 5 interactions per post
Example

66. © Noisy Little Monkey | 2017
3. Annotate With
Real World Events

67. © Noisy Little Monkey | 2017
4. Use Spark Graphs
To Spot Trends

68. @MrJonPayne

69. Download the Google Sheet
bit.ly/SocialScroll

70. Record your top performers 😊

71. Record your top performers 😊
and your worst…🤨

72. • Sexy, Funny, Disgusting
• Relatable
• Moving
• Interactive

73. • Sexy, Funny, Disgusting
• Relatable
• Moving
• Interactive
• Personas, Platform
• Give it meaning
• Encourage sharing
• Urgency
• Cause conflict
• Know the END RESULT

74. • Sexy, Funny, Disgusting
• Relatable
• Moving
• Interactive
• Personas, Platform
• Give it meaning
• Encourage sharing
• Urgency
• Cause conflict
• Know the END RESULT
• Collect data
• Advocacy & awareness
• Annotate with events
• Use spark graphs

75. @NoisyMonkey
@GertieGoddard
@Gertie.photography
Questions
?

76. FIN