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Life is a Celebration of Passionate
Colors
GIFT PACK
     FOR
STRAWBERRIES




 Presentation By
    Karthick S
    26th Batch
Synopsis
About Strawberry

Nutritional Facts of Strawberry

Strawberry Production in India

Leading Strawberry Producing Regions

Concept of Package Design

Product Specifications

Package Specifications

Volume Calculation

Forming Techniques

Different Views of Design

Features of Design
About Strawberry

Strawberry is a sweet soft non-climacteric red fruit with a very short postharvest shelf
life

Brownish or whitish specks commonly considered seeds are true fruits known as
achenes

Each achene surrounds a tiny seed
Nutritional Facts of Strawberry
Strawberry Production in India (as per AISGA)

 2010 – 14,000 tonnes


 2011 – 9000 tonnes (Expected)


 According to AISGA (All India Strawberry Growers Association), the current
strawberry processing rate is about 20%, largest processed fruit in the country.
Leading Strawberry Producing Regions

Mahabaleshwar & Panchgani (Maharashtra)

Jammu & Kashmir

Himachal Pradesh

Kunoor (Karnataka)

Ratlam (MP)

At present, there are about 28 fruit processing plants
available in the country
Story behind the
Gift Pack for Strawberries
        Begins….
Concept

Product Specifications

Weight range of Strawberry : 12 g – 18 g

Height of Strawberry         : 20 mm – 30 mm

Specific Gravity

            Immature         : 0.860
              Mature         : 0.923

Storage Conditions

                     No Refrigeration
Engineering Drawing
Requirements of Packaging
The main causes of deterioration are


Temperature

Microbes

 Moisture

Mechanical Damage

Can be specifically influenced and lead to decrease the shelf life. In addition, the
packaging should safeguard the fruit’s hygiene and integrity.


Not least, packaging should fulfill the requirements of profitability ie. Justifiable pricing
Packaging Specifications

Net Weight           :   400 g

Height               : 150 mm

Depth                :   50 mm

Volume               : 500 cc

Neck Diameter        :   76 mm

Vent Hole Diameter   :   10 mm ( 4 holes)

Material

Body                 : Recycled PETE

Closure              :   HDPE
(with handle)
Recycled PETE

 PETE is 100% recyclable, making ideal for packaging.

 It is light weight and can be crushed / compressed, making it easy to transport
to recycling plants.

Most supermarkets have collection points, making it convenient for customers
to return their empty packaging.

The large proportion of supermarket customers return used PETE packaging.

This means that used PETE packaging is recycled into new products.
Therefore, it could be said that PETE is a sustainable material.

 Approved by Food and Drug Administration (FDA)
Volume Calculation

       Net Weight – 400 g

S.No   Specific Gravity     Weight of    Volume (cc)   No. of Fruits   Total Weight
                            Individual                                      (g)
                             Fruit (g)
 1.         0.923              12           13.1            31             406

 2.         0.923              15          16.25            25             406

 3.         0.923              18           19.5            21             409



                     Volume × Specific Gravity = Weight
Processing Technique

Body     - Thermoforming

Closure - Injection Moulding
Male Mould for Thermoforming
Thermoforming – Vacuum Forming
Injection Moulding Process
Different Views of the Design
Front View
Top View
Side View
Vent Holes
Tamper Evident Hologram Label
Tray - Front View
Tray – Top View
Complete Design
Features of Design

Unique Shape

Reusable

Recyclable

Easy to Carry

Easy to open

Tamper Evident

Brand Promotion

Aesthetic appeal

Tray to display the product & brand
Health Benefits of Strawberry
Diet

Antioxidants

Anti-Inflammatory

Anti-Cancer

Healthy eyes

Vigorous Vitamin C

Magnificent Manganese

Bone Health
Geographical Indication (GI)
Mahabaleshwar produces 20,000 tonnes of strawberry a year.

Currently, there are 1,500 to 1,600 farmers who cultivate strawberry in the
Mahabaleshwar area.


 Mr.Bhilare, President (AISGA) said, “Each box of our strawberry sells at the rate of
Rs 200-300 a box in months between December and March. Our produce is sold in all
major cities such as Mumbai, Hyderabad, Bangalore and Kolkata”.

Strawberries produced here are of a superior quality because of the temperature which
remains between 15º C and 24ºC

When the temperature goes above 24ºC, the taste of the fruit changes.

 Mahabaleshwar ‘s Strawberry farmers got GI Certification in 2010.
References

http://mofpi.nic.in/

www.google.com/images

www.wikipedia.org

www.freshplaza.com

www.indiaagronet.com

http://timesofindia.indiatimes.com

www.google.com/patents

http://www.calstrawberry.com

www.about.com
Gift pack for  strawberries
Gift pack for  strawberries

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Gift pack for strawberries

  • 1.
  • 2. Life is a Celebration of Passionate Colors
  • 3. GIFT PACK FOR STRAWBERRIES Presentation By Karthick S 26th Batch
  • 4. Synopsis About Strawberry Nutritional Facts of Strawberry Strawberry Production in India Leading Strawberry Producing Regions Concept of Package Design Product Specifications Package Specifications Volume Calculation Forming Techniques Different Views of Design Features of Design
  • 5. About Strawberry Strawberry is a sweet soft non-climacteric red fruit with a very short postharvest shelf life Brownish or whitish specks commonly considered seeds are true fruits known as achenes Each achene surrounds a tiny seed
  • 6. Nutritional Facts of Strawberry
  • 7. Strawberry Production in India (as per AISGA)  2010 – 14,000 tonnes  2011 – 9000 tonnes (Expected)  According to AISGA (All India Strawberry Growers Association), the current strawberry processing rate is about 20%, largest processed fruit in the country.
  • 8. Leading Strawberry Producing Regions Mahabaleshwar & Panchgani (Maharashtra) Jammu & Kashmir Himachal Pradesh Kunoor (Karnataka) Ratlam (MP) At present, there are about 28 fruit processing plants available in the country
  • 9. Story behind the Gift Pack for Strawberries Begins….
  • 11. Product Specifications Weight range of Strawberry : 12 g – 18 g Height of Strawberry : 20 mm – 30 mm Specific Gravity Immature : 0.860 Mature : 0.923 Storage Conditions No Refrigeration
  • 13. Requirements of Packaging The main causes of deterioration are Temperature Microbes  Moisture Mechanical Damage Can be specifically influenced and lead to decrease the shelf life. In addition, the packaging should safeguard the fruit’s hygiene and integrity. Not least, packaging should fulfill the requirements of profitability ie. Justifiable pricing
  • 14. Packaging Specifications Net Weight : 400 g Height : 150 mm Depth : 50 mm Volume : 500 cc Neck Diameter : 76 mm Vent Hole Diameter : 10 mm ( 4 holes) Material Body : Recycled PETE Closure : HDPE (with handle)
  • 15. Recycled PETE  PETE is 100% recyclable, making ideal for packaging.  It is light weight and can be crushed / compressed, making it easy to transport to recycling plants. Most supermarkets have collection points, making it convenient for customers to return their empty packaging. The large proportion of supermarket customers return used PETE packaging. This means that used PETE packaging is recycled into new products. Therefore, it could be said that PETE is a sustainable material.  Approved by Food and Drug Administration (FDA)
  • 16. Volume Calculation Net Weight – 400 g S.No Specific Gravity Weight of Volume (cc) No. of Fruits Total Weight Individual (g) Fruit (g) 1. 0.923 12 13.1 31 406 2. 0.923 15 16.25 25 406 3. 0.923 18 19.5 21 409 Volume × Specific Gravity = Weight
  • 17. Processing Technique Body - Thermoforming Closure - Injection Moulding
  • 18. Male Mould for Thermoforming
  • 21. Different Views of the Design
  • 27. Tray - Front View
  • 28. Tray – Top View
  • 30. Features of Design Unique Shape Reusable Recyclable Easy to Carry Easy to open Tamper Evident Brand Promotion Aesthetic appeal Tray to display the product & brand
  • 31. Health Benefits of Strawberry Diet Antioxidants Anti-Inflammatory Anti-Cancer Healthy eyes Vigorous Vitamin C Magnificent Manganese Bone Health
  • 32. Geographical Indication (GI) Mahabaleshwar produces 20,000 tonnes of strawberry a year. Currently, there are 1,500 to 1,600 farmers who cultivate strawberry in the Mahabaleshwar area.  Mr.Bhilare, President (AISGA) said, “Each box of our strawberry sells at the rate of Rs 200-300 a box in months between December and March. Our produce is sold in all major cities such as Mumbai, Hyderabad, Bangalore and Kolkata”. Strawberries produced here are of a superior quality because of the temperature which remains between 15º C and 24ºC When the temperature goes above 24ºC, the taste of the fruit changes.  Mahabaleshwar ‘s Strawberry farmers got GI Certification in 2010.
  • 33.