1. CHARITY DRIVE EVENT
Mr Bean Charity Drive Stall
Introduction to Business (BUSFO1O3)
Group members:
Charity Drive Report
Student ID:
Kimberley Ee Sze Ann
0315319
Chia Sue Yi
0315334
Edwin Ho Khai Vun
0314846
Chan Zhuang Sheng
0314527
Goh Jeng Jhieh
0315080
3. Executive Summary
Mr. Bean is a nonprofit charity drive stall, started by a group of five students in order to raise
funds for a charity organization. The business was run over a period of 5 days during a charity
drive event at Taylor’s University Lakeside Campus. This charity drive event is the final project
of the subject of Introduction to Business, Foundation in Natural and Built Environment. All the
profits earned from our stall were to be donated to a chosen charity organization, Malaysian
Dogs Deserve Better (MDDB).
Mr. Bean sells a varied assortment of products such as soya milk, grapes, cakes, snacks and even
jewelry. However, the theme and main attraction of Mr Bean is the soya milk and many food
items are sold in a set with the soya milk. Mr. Bean is owned and managed by 5 students. These
students are Kimberley Ee, the group leader; Johnson Chan, the accountant; Chia Sue Yi, the
product manager and Edwin Ho and Goh Jeng Jhieh, the marketing executives. The capital of the
business is sponsored by a list of corporate sponsors and some individuals that are vital to its
success. They are. The total amount of money raised through sponsorship is RM 1000.
Mr Bean is located at Taylor’s University Lakeside Campus. Taylor’s University Lakeside
Campus is known as Malaysia’s State-of-the-Art Modern-Tropical University Campus. There is
a man-made lake at the campus, as well as a beautiful surrounding landscape that creates a
stimulating natural environment. The population at Taylor’s University Lakeside campus include
the lecturers, staff and students which are all potential customers of Mr Bean. A total profit of
RM2000 was generated by Mr, Bean during its five day period of operation. This entire profit
was donated to Malaysian Dogs Deserve Better (MDDB).
4. Objectives
To empower the public by giving them an opportunity to lend a hand through their
donations to MDDB.
To raise public awareness on the suffering and ill-treatment of Malaysian stray dogs.
To raise a minimum profit of RM2000 during the entire charity drive event.
5. Target Market
1. Students of Taylor’s University Lakeside Campus
Gender: male and female
Age: 16-25
Average spending power based on allowance allocated by parents
2. Lecturers of Taylor’s University Lakeside Campus
Gender: Male and Female
Age: 20-60
High spending power due to stable income
3. Staff of Taylor’s University Lakeside Campus
Gender: Male and Female
Age: 20-60
High spending power due to stable income
4. Visitors of Taylor’s University Lakeside Campus
Gender: Male and Female
Age: Any
Spending power depends on age and job occupation
6. Competition Analysis
The main competitors of Mr Bean are both Norwegian Café and Seven Eleven. Both these
businesses are well established at Taylor’s University Lakeside Campus as they have been
operating there for several years now. This means that both these businesses have already gained
the trust of their customers and can count on customer loyalty.
Both Norwegian Café sell similar products as our stall. In this case our main advantage is that we
have an additional product (jewelry) that can help us to attract customers. Furthermore, our stall
also offers lower prices.
Below is the analysis of our two main competitors:
1. The Norwegian Sandwich Co.
Location: Block D, Level 1
Similar product(s): Soya Milk
7. Product name: Vsoy
Price of product: RM 2.40 per unit
2. Seven Eleven
Location: Syopz Mall
Similair product(s): Soya Milk, Cakes, Snacks
8. Product name: Apollo Cake
Price of product: RM 0.70 per unit
Product name: Home Soy
Price of product: RM 1.90 per unit
Product name: Soy Talk
Price of product: RM 1.80 per unit
Product name: Soy Master
Price of product: RM 1.70 per unit
9. Products and Packaging
1) Soya Milk
Description
The soya milk that we sold at our stall is homemade traditional style soya milk. The
ingredients of the soya milk include fresh soya beans and sugar. The fresh homemade
Features and Benefits
The fresh homemade taste of our soya milk makes this product more attractive to
customers. Customers are able to experience the fresh homemade taste of traditionally
prepared soya milk when they purchase this product.
Packaging
The soya milk is packaged in plastic cups and straws are provided to customers. This type
of packaging allows customers to enjoy there drink while on the go.
10. 2) Grapes
Description
The grapes sold at our stall are fresh, sweet and seedless. The grapes are chilled and
washed before being sold.
Features and Benefits
Grapes provide a healthy nutritious snack to customers. No other business at Taylor’s
University Lakeside Campus provides fresh fruits.
Packaging
Our grapes were packaged in transparent plastic cups such that they would be easy to
identify and thus appear more attractive to customers. We also provided satay stick so
that customers could eat while on the go.
11. 3) Cakes
Description
The cakes sold at our stall were purchased from a local bakery. We sold many flavours
such as honey roll, dark chocolate, pandan, green tea, cheese and chocolate vanilla.
Features and Benefits
The cakes are bought fresh each morning before sale. Customers are provided with
delicious fresh cakes without having to travel on their own to a bakery.
Packaging
The cakes are individually packaged in plastic wrappers. This type of packaging is
hygienic and also provides convenience.
12. 4) Chips
Description
The chips sold at our stall where Twisties. These chips were sold separately and also in a
set with the soya milk.
Features and Benefits
Customers can enjoy having soya milk as well as a packet of snack when they purchase
our affordably priced set.
Packaging
The snacks that we purchased were already packaged by the factory and machine sealed.
Therefore, we only had to ask customers if they required a plastic bag for their purchase.
13. 5) Jewelry
Description
The types of jewelry sold at our stall were necklaces, bracelets and earrings. These
jewelries are all hand crafted.
Features and Benefits
Female customers have a wide range of beautiful jewelry to choose from while male
customers can choose to buy jewelry as a gift for their girlfriends as our sale was
conducted during the week of Valentine’s.
Packaging
All jewelry was left unpackaged at our stall such that they would be displayed more
attractively to customers. Upon purchase, customers were asked if they needed a plastic
bag.
14. Pricing
Product’s Selling Price
Soya Milk – RM 3.00 for 1 unit
Grapes – RM 5.00 for 1 unit
Cakes – RM 5.00 for 1 unit
Chips– RM 2.00 for 1 unit
Earrings - RM 5.00 for 1 pair
Bracelet – RM 10.00 for 1 unit
Necklace – RM 5.00 for 1 unit
Products’ Cost Price
Soya Milk – RM 1.50 for 1 unit
Grapes – RM 3.00 for 1 unit
Cakes – RM 2.00 for 1 unit
Chips – RM 1.50 for 1 unit
Earrings – RM 2.00 for 1 pair
Bracelet – RM 3.00 for 1 unit
Necklace – RM 3.00 for 1 unit
Strategies
Sell food items as a set: Soya Milk + Snacks – RM 5.00 for 1 set
Earrings offer price: RM 10.00 for 3 pairs
We also walked around campus to sell our product when sales were not going well.
15. Promotion
We created a Facebook page and also many posters to attract customers to our stall. Our main
marketing message is “Buy soya milk, save one life!” as our main product is soya milk and our
cause is to support MDDB, an animal shelter.
Facebook Page
Our Facebook page was used as an early promotion strategy such that potential customers would
be aware that of our stall.
Computer generated posters
We used computer generated posters as the graphics are very attractive and it is also easy to print
as many copies as we require.
16.
17.
18. Sponsors
A few sponsors that agreed to contribute to our charity drive were:
Individuals:
1. Chia Yong Wong
2. Chia Meng Cheng
3. Goh Hup Leong
4. Chan Peng Fong
5. Ee Kim Chin
Cooperate Entities:
1. Poh Sin Frozen Foods
2. Red Cat Wallpaper
3. Twins Tech Construction
Reason these individuals and cooperate entities as sponsors:
They are financially generous
We know them personally
They are sympathetic toward our cause
19. In this charity drive, we managed to get RM330.00 from the following individuals and
companies.
Cash
1. Chia Yong Wong-RM 20
2. Chia Meng Cheng-RM20
3. Goh Hup Leong-RM 20
4. Chan Peng Fong-RM 20
5. Ee Kim Chin-RM 20
6. Poh Sin Frozen Foods-RM100
7. Red Cat Wallpaper-RM50
8. Twins Tech Construction-RM100
20. Distribution
Our products for the charity drive were collected from our suppliers early each morning and
brought to Taylor’s University Lakeside Campus by car (vehicles owned by group members).
The products were then carried to our stall and set up to be sold. The products are not renewed
throughout the day as the number of products expected to be sold are estimated through
calculation for each day. The numbers of products sold each day are also manipulated by the
amount of profit generated after each sale; the target must be reached each day.
All our products were set up before we started selling such that customers did not have to wait
for our products. Furthermore, we also walked around campus while carrying our products on
trays to make it more convenient for customers to purchase our products.
21. Green Measures
No Littering
To prevent littering we ensured that bins were placed near our stall such that waste would be
immediately disposed of and not allowed to litter the ground.
Recycle
We had a few of our own bins set up beside our stall and we separated paper and plastic waste
such that we would be able to send it for recycling later.
Ask and You Shall Receive
In order to prevent wastage of plastic bags customers were not given plastic bags immediately
after their purchase but asked if they needed one first.
22. Human Resources Planning
Human Resources planning serves as a link between human resources management and the
overall strategic plan of an organization. We used human resources planning as a process to
identify the human resources required for us to achieve our goals.
We discussed financial plans to ensure that we could achieve the goal of earning a profit of
RM2000 within 5 days. Although we were only a small stall with only 5 staff, we developed a
strategic plan to guide decisions. Our strategic Human Resources planning allowed us have a
view from a budgetary point so that we were able to factor the costs of products into our
operating budget.
Organizational Structure for “Mr Bean”
Group Leader
(Kimberley Ee Sze Ann)
Finance
Accountant
(Johnson Chan)
Sales Executive
Promotion and
Marketing
(Edwin Ho Khai Vun)
Product Manager
Receptionist
(Chia Sue Yi)
(Goh Jeng Jhieh)
23. Kimberley Ee Sze Ann as our group leader was responsible for the planning, management, coordination and financial control of a Mr Bean. Johnson Chan, our accountant was in charge of
managing and supervising daily operation of accounts payable, accounts receivable, cash
receipts, and assists in the preparation of the financial report. Chia Sue Yi, our product manager
was in charge of the purchase and inventory of our product stock. Furthermore, Edwin Ho Khai
Vun who was in charge of promotion and marketing prepared our promotional posters and
headed discussions on promotional strategies. Goh Jeng, our receptionist was in charge of
promoting products and services to customers at our stall and advertised our campaign for
MDDB to customers. Altogether, we were able to succeed in our goals by working effectively as
a team due to our strategic human resources planning that allowed us to cooperate well with all
our group members.
24. Evaluation of Results
The goals we set out to achieve in our business charity drive project were to gather support from
sponsors, locate appropriate suppliers, achieve a profit of RM2, 000 and donate our capital, sales
revenue and collected donations successfully to Malaysian Dogs Deserve Better (MDDB).
Each of our group members was assigned to their respective tasks by our group leader.
Firstly, we approached a few companies and people and request their sponsorship. After a few
attempts, we successfully gathered RM 330. Also, we each contributed RM 200 as capital to
purchase our stock.
It was quite difficult to find suppliers who were willing to supply us with their goods at cheaper
prices. So, we often had to make adjustments in deciding what products to sell. However, in the
end we have managed to locate our suppliers and our business was able to run smoothly.
With the cooperation of every group member, we have managed to effectively run our business
from 8am to 5pm every day. We took shifts to run our business as we had to take turns to attend
classes. The system we used was very efficient and we that it did not adversely affect our
business or our classes.
In conclusion, we feel that our business was run very effectively during its five day duration. We
managed to achieve our target profit of RM 2000 and we also fell that we managed to raise
awareness for MDDB, our chosen charity organization. We also fell very happy that we were
25. able to donate our entire profit to MDDB as we fell that our contribution will go a long way in
supporting them.
As for what we did wrong, we feel that each member put in his/her best effort in our charity
drive and we are happy with our outcome. However, there were times when we received
negative feedback from customers who would either ignore us or even insult our products. This
really disheartened us and there were times when our low moral affected our sales. Nevertheless,
we have learnt a very important lesson and that is, people will say what they want to say and we
must never allow it to affect us. So, if asked what we would do differently, we would definitely
ignore the negative criticism received and instead have confidence in ourselves and our cause.
STATEMENT OF ACCOUNTS
Profit and Loss Accounts
Sales
(Less) Purchasses
Profit from Sales
Add: Other Income
-Donation
Total Income Received
Total Income/Amount Donated MDDB
Balance
Grapes
950
(350)
600
Soya Milk
864
(225)
639
Chips
86
(25)
61
Cakes
400
(200)
200
Women's Accessories
370
(200)
170
Note: Capital contribution in the form of cash received used for purchases are as follows:
From:i) Kimberley Ee Sze Ann
RM 200.00
ii) Chia Sue YI
RM 200.00
iii) Edwin Ho Khai Vun
RM 200.00
iv) Johnson Chan
RM 200.00
v) Goh Jeng Jhieh
RM 200.00
Total
2670
(1000)
1670
330
2000
(2000)
NIL
