SlideShare a Scribd company logo
Getting started with
mailchimp
Mailchimp is a
stand alone email
marketing software
It is a best of
breeds solution
A send out function
for email marketing
campaigns
It has amazing
integrations
It has a drag and
drop functionality
It has a built in
tools that allows
you to embed opt
in forms
Directly on your
website without any
hustle
Let's get started
Go to the web
browser
Look for mailchimp
for marketing
automation
Then click it
This is the
mailchimp
homepage
We navigate on the
features
They highlighted
the reporting
functionality
They also provide
advance analytics
We check also on
the pricing
Click on the new
business to learn
more
Sign up for a free
account
Let's get started
signing with a free
account
Put your email,
username and
password
Mailchimp sends a
notification to
activate your
account
Like this
Check your inbox for
account activation
Push notification to
confirm humanity
Verify your humanity
with a simple test
It prompts us to get
started with our
account by putting our
personal information
Like this and click
continue
Input your business
name and website
Press the continue
button
Input address and
press continue
Connect via
social media like
facebook and
twitter
Like this and press
continue
Account is ready
and press let's go
This is the mailchimp
dashboard
First things first is to
create a
generic email lists
Extra tip:use a data
validation tool to clean
up information before
import to mailchimp
Let's create/import
our lists
Click on LIST at the
upper right hand
corner of the
dashboard
As shown here and
press create list
Fill out all the
required information
Click on the save
button
Our list is successfully
created but empty
Click on the import
subscriber below
Choose where to
import your contacts
I already made
my masterlist so I
chose the copy and
paste option
Click on the next
button below
Masterlist of email in
google sheets
Copy and paste it
on mailchimp
This is our matched
imported list
Click on the next
button below
This is the review
of our import list
Tick on the
subscribed button
Click on import
button below
We got our
beautiful import list
with first name and
email address
Like this
Configuring
standard emails
and sending our
first campaign
Underneath our
masterlist 4,click on
the sign up forms
Like this
Select o the
general forms
Underneath create
forms, look for opt
in confirmation
email
Like this
Opt in confirmation
email is what
people see when they
subscribe to your list
Like this sample
Let's design our form
by customizing the
options under design it
A lovely pink as our
background
Change the header
with a logo
Upload our logo
and input our URL
Click on save and
insert image button
We successfully
loaded our logo
Customize the color
of the text
Back to our create
forms,look for
confirmation thank
you page
Like this
Sample confirmation
thank you page
Customization
applies also with
the thank you page
We start to create
our campaign
template
In the dashboard,hop
onto our template
Click on create
template
Since we are just
starting off,,choose
the basic template
This option
Sample 1 column
template looks like this
Customize the header
and change it to my logo
On the left side,,click
on the design
Then click on page
Change the
background color to red
Customize the
heading 1
Click on save button
when done customizing
After customizing our
template,click save
It prompts us to
name our template,
then click save
Like this
Then hop back
onto our mailchimp
dashboard
Click on
campaigns, then
select create
campaign
Like this one
A form pops out, click on
create email
Input your
campaign name
Click on begin
button below
It asks us whom are we
sending the emails
Underneath choose list
option,,we click on
Master List which
contains 4 subscribers
Tick on entire list
option
Click on the next
button below
Fill in the details of
our campaign info
Then click the next
button
Hop onto templates,click
on saved templates
Underneath saved
template,choose
my first campaign
template
Like this one
Click on the next
button
A review of our pre
designed template
Click on the next
button below
Review feedback before
sending campaign
We can preview and
test our campaign
before sending
Our campaign preview
Testing our campaign
Send the test email to
our personal email
Bon voyage! Test email
and click ok
Test campaign sent to
our email
Send campaign to
our list
Click the ok button
below
Click on the send
now button
High five.. campaign is
on it's way
Integrations and
making the most
out of mailchimp
On the main
dashboard
Click the dropdown key
on your name logo and
select connected sites
Like this
Click on integrations
Check on the native
integrations
Access your API key
API key makes it
easy to integrate
MailChimp's features
into other applications.
Logging out to our
account
Underneath your name
on main dashboard,
locate the log out
button
Like this
Seth Godin
Any question? Please
visit my
website www.kristinaca
millesoriano.com
By: Kristina Camille Soriano

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