The document discusses how to use Vertuso.com to set up an email autoresponder and marketing campaign. It explains what an autoresponder is and how to create messages and schedules. It also covers uploading contact lists, customizing landing pages, and pricing. The goal is to demonstrate how the platform can be used to save money on marketing and acquire new customers through email.

1. Using Vertuso.com You need to get your sales message in front of your prospect multiple times.

2. Print is too expensive!

3. Email is cheap!

4. We will demonstrate how to use Vertuso.com to save money and get new customers.

5. What is an Autoresponder? You place a form on your website (name and email address, you've seen those all over).

6. You setup a predefined series of messages with a predefined schedule.

7. When your new prospect signs up, he gets the series of emails delivered to his inbox on the schedule you have specified.

8. I Can't Do Coding! Don't worry, it is simple. If you have a problem putting the form on your website, just contact them directly for help

9. You can hire techie folks from third-world countries that will do this for you for a few bucks

10. OK, Let's Do It! First, go to Vertuso.com and signup here:

11. Login to Your New Account You will get an email asking you to click a link to confirm your new account on Vertuso

12. A random password will be included

13. Next, go back to Vertuso.com and login:

14. Be Sure to Update Your Account Email is not secure, so you definitely need to change your password

15. You must put in your address, city, region, country and postal code to be permitted to send email messages to your campaigns. This is required by U.S. law and Vertuso is a U.S. based company.

16. The ”Handle” is only used if you want to post comments to the blog and can be left blank.

17. Here's the Account Screen Pretty simple:

18. Let's Add Some Messages A ”message” is what will be sent to your prospect/customer's email address.

19. It can be a one-off message, part of your autoresponder schedule, or even both

20. Any Time You Need Help... Click the blue question buttons and everything will become clear...

21. Starting on Your First Message The Name field is for your eyes only, so that you can remember what this message is about

22. The Subject will be the subject line of the email.

23. You can and should fill out both the HTML section and the plain-text section. Some people have their email set to plain-text.

24. The HTML Editor is EASY

25. Its Just Like MS-Word Try all of the buttons to see what they do

26. Be sure to try the full-sreen button

27. Get creative!

28. Remember, you can hire an off-shore techie to create these for you for a few dollars

29. They can create HTML code and you just drop it into the ”Source” view

30. Don't Forget Plain-Text Some people prefer text emails

31. Click the ”Copy text from HTML” to grab your content and put it into the plain-text portion

32. You can also trim to any width you want

33. Click Save and Repeat Go ahead and create a bunch of messages now

34. We will add them to the autoresponder in the next step

35. You want the messages to be personal and one-on-one

36. Give great informational content and you will hold their attention

37. Now We Start a Campaign A campaign is simply a list of email addresses with some settings attached

38. It may also include an autoresponder, but that is optional