The Art of Conducting Customer Interviews by Microsoft Prod LeadProduct School
Main Takeaways:
-Understanding types of customer interviews
.Identifying right audience for the interview
-Recognizing untold stories of customer
-To-Dos that makes interview successfu
-Don'ts to avoid during customer interviews
-Simple framework for Customer Interview Lifecycle
Main Takeaways:
-Pick the right megatrend
-Understand technology, deeply!
-Invest in your soft skills
-Learn how to analyze data
-Learn a general-purpose programming language
-Be proactive
-Learn how to say NO
-Become a power user of your product
-Care about people
-Prepare for a marathon, not a sprint
Webinar: What Should a PM Resume Look Like? by Facebook Product LeaderProduct School
Main takeaways:
-Structurally, the resume should be 1 page per decade of experience and contain at minimum an experience and an education section.
-Resumes should convey impact, not responsibilities.
-Impact should be quantified when possible, and clearly tie into the company's business needs.
Use Your Background to Be a Better PM by Spotify Product LeaderProduct School
Main takeaways:
-Diversity in product teams makes companies and products stronger
-Understanding how your background fits into your career path will unlock your special skillset
-Using this understanding will help you create highly functional teams and better products
Confidence as a Product Manager by Dropbox Product LeaderProduct School
Main takeaways:
-A PM delivers results by making the right decisions, and then executing well on them
-We build confidence in our product direction through hypothesis driven development
-We execute on our direction, by communicating confidently to motivate your team, and secure stakeholder support
The 7 Questions to Ask & Answer for That PM Life! by Expedia Sr PMProduct School
Main takeaways:
-Combining age old wisdom to aid your journey to product management
-For anyone on the fence for switching into product management, has recently transitioned or wants to slay at their existing product management role
-Industry agnostic suggestions for answering some standard questions about yourself to help you on your path to product management
Importance of Narrative Writing in PM by Amazon Principal PMProduct School
Main takeaways:
- How to get full clarity and identify the biggest challenges in a project before a single line of code is written.
- Driving alignment across stakeholders
- Importance of reviewing with diverse stakeholders
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
The Art of Conducting Customer Interviews by Microsoft Prod LeadProduct School
Main Takeaways:
-Understanding types of customer interviews
.Identifying right audience for the interview
-Recognizing untold stories of customer
-To-Dos that makes interview successfu
-Don'ts to avoid during customer interviews
-Simple framework for Customer Interview Lifecycle
Main Takeaways:
-Pick the right megatrend
-Understand technology, deeply!
-Invest in your soft skills
-Learn how to analyze data
-Learn a general-purpose programming language
-Be proactive
-Learn how to say NO
-Become a power user of your product
-Care about people
-Prepare for a marathon, not a sprint
Webinar: What Should a PM Resume Look Like? by Facebook Product LeaderProduct School
Main takeaways:
-Structurally, the resume should be 1 page per decade of experience and contain at minimum an experience and an education section.
-Resumes should convey impact, not responsibilities.
-Impact should be quantified when possible, and clearly tie into the company's business needs.
Use Your Background to Be a Better PM by Spotify Product LeaderProduct School
Main takeaways:
-Diversity in product teams makes companies and products stronger
-Understanding how your background fits into your career path will unlock your special skillset
-Using this understanding will help you create highly functional teams and better products
Confidence as a Product Manager by Dropbox Product LeaderProduct School
Main takeaways:
-A PM delivers results by making the right decisions, and then executing well on them
-We build confidence in our product direction through hypothesis driven development
-We execute on our direction, by communicating confidently to motivate your team, and secure stakeholder support
The 7 Questions to Ask & Answer for That PM Life! by Expedia Sr PMProduct School
Main takeaways:
-Combining age old wisdom to aid your journey to product management
-For anyone on the fence for switching into product management, has recently transitioned or wants to slay at their existing product management role
-Industry agnostic suggestions for answering some standard questions about yourself to help you on your path to product management
Importance of Narrative Writing in PM by Amazon Principal PMProduct School
Main takeaways:
- How to get full clarity and identify the biggest challenges in a project before a single line of code is written.
- Driving alignment across stakeholders
- Importance of reviewing with diverse stakeholders
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
PM for Enterprise Software by Google Product LeaderProduct School
Main takeaways:
-Developing a strong relationship with sales
-Experimentation for enterprise products
-Roadmap development - Crafting your product vision
Product Managing a B2B vs B2C Product by Microsoft Product LeaderProduct School
Key takeaways:
B2B
-Top concerns are scale, reliability.
-Customers pay us to visit them.
-Hard to relate to users, difficult to self host.
B2C
-Privacy. Privacy. Privacy.
-Good UX or you’re out. No innovation? You’re definitely out.
-I’m the customer and the product owner.
Webinar: Guiding Principles of a Customer-Focused Culture by PayPal Sr PMProduct School
Main Takeaways:
-Culture is an all-encompassing piece of customer experience
-Building relationships with front-line colleagues is important
-Turn metrics story into definable action steps
-Bring stakeholders into the room with customers
24/7 Product Management by American Express Director of ProductProduct School
Main Takeaways:
-Framework to help define values and drivers from our past & present to influence our future
-Skills and competencies we can leverage whether in interviews or in our product work
-The parallels between product and parenting and all in between
Jump to Product at Top Tech Companies by Google Product LeaderProduct School
The document provides information about transitioning to a product role at top tech companies, including establishing goals, crafting a profile, and preparing for interviews. It recommends narrowing career goals to 10 specific roles/companies, optimizing one's LinkedIn profile and resume, reaching out to recruiters and connections, and creating a 2-month interview preparation plan involving practice interviews and mock assessments. Additional resources like email templates, interview guides, and the author's contact details are also listed for further career advice.
Growth PM: How to Grow Your Product by LinkedIn Product LeaderProduct School
Main takeaways:
-Learn about growth product management of all aspects, from acquisition, to activation, retention, engagement and monetization.
-Learn successful product examples that you can apply to your product right away
build up awareness of different growth tactics and be able to continuously expand your growth knowledge by yourself
How to Deal with Ambiguous Problems as a PM by Facebook PMProduct School
The document discusses how to deal with ambiguity as a product manager. It outlines the core responsibilities of a PM as defining what to build, defining success, and driving clarity and consensus. When facing ambiguity, a PM should tell a compelling product story focused on customers, ask clarifying questions, and simplify communication and decision making. A PM should also identify and manage stakeholders by bringing them into the process, building trust through empathy and accountability, and owning mistakes. The overall message is that focusing on customers and clarity will help PMs navigate ambiguity.
How to be an AI Product Manager by Amazon Product LeaderProduct School
Main Takeaways:
-Always work backwards from the customer
-What's your framework/mental model to achieve your goal
-How do you strike the right balance to make sure you ship on time
Main Takeways:
- Be selective about the customers you want to talk to.
- Have questions start broad. Then go specific.
- When talking to customers, focus on the "why", not the "what".
Market Research to Drive Product Strategy by LinkedIn PMProduct School
Main Takeaways:
- Why is market research important and how it helps drive product market fit
- What are various ways to do market research
- Outline some best practices for market research techniques: Surveys and 1:1 user research
The 7 Questions to Ask & Answer for That PM Life! by Expedia Sr PMProduct School
Main takeaways:
Combining age old wisdom to aid your journey to product management
For anyone on the fence for switching into product management, has recently transitioned or wants to slay at their existing product management role
Industry agnostic suggestions for answering some standard questions about yourself to help you on your path to product management
Webinar: Building User-Focused Products by YouTube Product LeaderProduct School
Main Takeaways:
- As PMs or aspiring PMs, we all know that we're supposed to be user-focused, but the inertia of the day-to-day can pull us away from a user focus. This talk is about building systems to combat that tendency.
- Different types of user feedback shape different parts of the product development process; they should be used in connection with other tools / information (e.g., data, competitive scans)
* Open ended conversations / relationships
* Pitching the existing product
* Reading / responding to customer feedback and issues
* Concept testing
* Trusted tester groups / alpha testers
- Strategies for building user feedback into your workflow and leveraging it to improve your product launches
Design Thinking for Product Development by Amazon Sr PMProduct School
Main takeaways:
-What is Design Thinking for Product Development
-Why Design Thinking is core to Customer Centricity
-How to incorporate Design Thinking in Product Development
Webinar three processes for uncomplicating pm by heap director of productProduct School
Having product data is not the same thing as using that data to make better decisions. And having data in front of you isn’t the same as using data to build things your customers will love. So, how do product teams go from data to insights? What processes do successful product teams use to transform product problems--and the data-- into products that solve those problems?
Join us to learn how teams at Heap are combining complete Heap data with clearly defined processes and prioritization to make cross-team collaboration easier and improve product outcomes.
In this webinar, Product Management leader, Vijay Umapathy, will provide three comprehensive processes your team can adopt immediately. We’ll also send you three templates you can bring back to your teams so you can get started right away.
How to Learn PM by Doing it in Your Current Role by Hulu Sr PMProduct School
Main Takeaways:
-Product management covers a huge range of skill sets so whatever you're doing today will be a tool in your future chest
-Every company has product management gaps that you can fill today, you just need to find them
-You can learn a lot of relevant PM skills on your own outside of work and bring them into your day to day creativeMain
From Founder to Successful Product Leader by Amazon Product LeaderProduct School
The document describes SportOn, a mobile app that allows sports fans to follow games, view live scores and stats, and interact with other fans in real-time. It provides an overview of SportOn's value proposition, customer market fit analysis, platform strategy, roadmap, and key features. The goal is to create an all-in-one app for sports and social engagement that fills a gap in the market by integrating multiple functions currently spread across separate apps. The founder discusses lessons from building and launching SportOn, including the importance of prioritizing based on user data, creating habit-forming products customers love, and communicating effectively with stakeholders.
Product Management Myths by Booking.com Product LeaderProduct School
Main Takeaways:
-A lot of what we read online is either describing the ideal or a very specific situation but the advice is presented as a one size fits all solution.
-Literature tends to focus on satisfying the customer while ignoring the people and the technology that contributes to building, but agile provides tools to do both.
-Product management is part art part process. While a good toolkit is important, adapting to the reality of your product and company is equally important.
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
PM for Enterprise Software by Google Product LeaderProduct School
Main takeaways:
-Developing a strong relationship with sales
-Experimentation for enterprise products
-Roadmap development - Crafting your product vision
Product Managing a B2B vs B2C Product by Microsoft Product LeaderProduct School
Key takeaways:
B2B
-Top concerns are scale, reliability.
-Customers pay us to visit them.
-Hard to relate to users, difficult to self host.
B2C
-Privacy. Privacy. Privacy.
-Good UX or you’re out. No innovation? You’re definitely out.
-I’m the customer and the product owner.
Webinar: Guiding Principles of a Customer-Focused Culture by PayPal Sr PMProduct School
Main Takeaways:
-Culture is an all-encompassing piece of customer experience
-Building relationships with front-line colleagues is important
-Turn metrics story into definable action steps
-Bring stakeholders into the room with customers
24/7 Product Management by American Express Director of ProductProduct School
Main Takeaways:
-Framework to help define values and drivers from our past & present to influence our future
-Skills and competencies we can leverage whether in interviews or in our product work
-The parallels between product and parenting and all in between
Jump to Product at Top Tech Companies by Google Product LeaderProduct School
The document provides information about transitioning to a product role at top tech companies, including establishing goals, crafting a profile, and preparing for interviews. It recommends narrowing career goals to 10 specific roles/companies, optimizing one's LinkedIn profile and resume, reaching out to recruiters and connections, and creating a 2-month interview preparation plan involving practice interviews and mock assessments. Additional resources like email templates, interview guides, and the author's contact details are also listed for further career advice.
Growth PM: How to Grow Your Product by LinkedIn Product LeaderProduct School
Main takeaways:
-Learn about growth product management of all aspects, from acquisition, to activation, retention, engagement and monetization.
-Learn successful product examples that you can apply to your product right away
build up awareness of different growth tactics and be able to continuously expand your growth knowledge by yourself
How to Deal with Ambiguous Problems as a PM by Facebook PMProduct School
The document discusses how to deal with ambiguity as a product manager. It outlines the core responsibilities of a PM as defining what to build, defining success, and driving clarity and consensus. When facing ambiguity, a PM should tell a compelling product story focused on customers, ask clarifying questions, and simplify communication and decision making. A PM should also identify and manage stakeholders by bringing them into the process, building trust through empathy and accountability, and owning mistakes. The overall message is that focusing on customers and clarity will help PMs navigate ambiguity.
How to be an AI Product Manager by Amazon Product LeaderProduct School
Main Takeaways:
-Always work backwards from the customer
-What's your framework/mental model to achieve your goal
-How do you strike the right balance to make sure you ship on time
Main Takeways:
- Be selective about the customers you want to talk to.
- Have questions start broad. Then go specific.
- When talking to customers, focus on the "why", not the "what".
Market Research to Drive Product Strategy by LinkedIn PMProduct School
Main Takeaways:
- Why is market research important and how it helps drive product market fit
- What are various ways to do market research
- Outline some best practices for market research techniques: Surveys and 1:1 user research
The 7 Questions to Ask & Answer for That PM Life! by Expedia Sr PMProduct School
Main takeaways:
Combining age old wisdom to aid your journey to product management
For anyone on the fence for switching into product management, has recently transitioned or wants to slay at their existing product management role
Industry agnostic suggestions for answering some standard questions about yourself to help you on your path to product management
Webinar: Building User-Focused Products by YouTube Product LeaderProduct School
Main Takeaways:
- As PMs or aspiring PMs, we all know that we're supposed to be user-focused, but the inertia of the day-to-day can pull us away from a user focus. This talk is about building systems to combat that tendency.
- Different types of user feedback shape different parts of the product development process; they should be used in connection with other tools / information (e.g., data, competitive scans)
* Open ended conversations / relationships
* Pitching the existing product
* Reading / responding to customer feedback and issues
* Concept testing
* Trusted tester groups / alpha testers
- Strategies for building user feedback into your workflow and leveraging it to improve your product launches
Design Thinking for Product Development by Amazon Sr PMProduct School
Main takeaways:
-What is Design Thinking for Product Development
-Why Design Thinking is core to Customer Centricity
-How to incorporate Design Thinking in Product Development
Webinar three processes for uncomplicating pm by heap director of productProduct School
Having product data is not the same thing as using that data to make better decisions. And having data in front of you isn’t the same as using data to build things your customers will love. So, how do product teams go from data to insights? What processes do successful product teams use to transform product problems--and the data-- into products that solve those problems?
Join us to learn how teams at Heap are combining complete Heap data with clearly defined processes and prioritization to make cross-team collaboration easier and improve product outcomes.
In this webinar, Product Management leader, Vijay Umapathy, will provide three comprehensive processes your team can adopt immediately. We’ll also send you three templates you can bring back to your teams so you can get started right away.
How to Learn PM by Doing it in Your Current Role by Hulu Sr PMProduct School
Main Takeaways:
-Product management covers a huge range of skill sets so whatever you're doing today will be a tool in your future chest
-Every company has product management gaps that you can fill today, you just need to find them
-You can learn a lot of relevant PM skills on your own outside of work and bring them into your day to day creativeMain
From Founder to Successful Product Leader by Amazon Product LeaderProduct School
The document describes SportOn, a mobile app that allows sports fans to follow games, view live scores and stats, and interact with other fans in real-time. It provides an overview of SportOn's value proposition, customer market fit analysis, platform strategy, roadmap, and key features. The goal is to create an all-in-one app for sports and social engagement that fills a gap in the market by integrating multiple functions currently spread across separate apps. The founder discusses lessons from building and launching SportOn, including the importance of prioritizing based on user data, creating habit-forming products customers love, and communicating effectively with stakeholders.
Product Management Myths by Booking.com Product LeaderProduct School
Main Takeaways:
-A lot of what we read online is either describing the ideal or a very specific situation but the advice is presented as a one size fits all solution.
-Literature tends to focus on satisfying the customer while ignoring the people and the technology that contributes to building, but agile provides tools to do both.
-Product management is part art part process. While a good toolkit is important, adapting to the reality of your product and company is equally important.
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Alp Mimaroglu gave a presentation on harnessing data and AI to enhance customer experience. He discussed how Amazon achieves strong customer experience through personalization, easy to use interfaces, fast delivery and returns. He emphasized that businesses should focus on incrementality and value creation when assessing digital advertising effectiveness. Personalized marketing works best for customers with little purchase history rather than frequent buyers. Proper evaluation of digital targeting requires considering whether customers would purchase without advertising. Strong customer experience builds valuable brands that can charge price premiums and capture more economic value over time.
Building a winning Digital Experience does not start with technology, instead it starts with a good strategy, relevant touchpoints you want to create, and business outcomes you want to drive. From e-commerce, to email, to mobile, through sales, and service there are many places to go, and so little time and resources. You don’t want to boil the ocean and need results. This session will discuss how to set a strategy, how to optimize, and how to leverage your organization and martech stack to win. Join Alp Mimaroglu, Head of Marketing Technology at Sysco, as he shares strategies, tactics, and actionable advice to build a better digital experience at your organization.
Key Takeaways
• Think about how to problem-solve the digital experience and think through the complexity
• Optimize your future marketing technology roadmap
• Understand the pitfalls of optimizing a digital experience and where to focus your energy
This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Олег Спиваков "Социальная коммерция: 10 советов как повысить продажи в соцсе...SEO.UA
Social media can be used to boost sales through social commerce. Brands can engage customers, build communities, and enable transactions through social platforms. Positive reviews and referrals from friends significantly increase sales and conversions. Automating social media activities from posting to lead nurturing can save businesses time and money while increasing revenue. Chatbots are also becoming more common for handling customer interactions without human agents. To be successful with social commerce, brands should understand their audiences and optimize their activities on the most appropriate social media sites.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
1. A unified customer success center that provides a seamless content experience across all stages of the customer journey (research, buy, succeed) can increase new customer revenue by 38%, decrease customer relationship costs by 47%, and increase renewal probability by 62%.
2. By analyzing user behavior data from content interactions, companies can gain insights to improve marketing, sales, product, and content strategies. This helps connect companies better with buyers and customers.
3. Converting documentation and other existing content into an engaging digital experience platform has significant business benefits for companies, as shown by analytics from MindTouch customers.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
Contractors are an important target audience for content marketing. Building relationships with contractors through helpful, valuable content can grow a business. Content should be distributed across owned channels like email lists as well as paid channels like search advertising and social media platforms where contractors spend time, like LinkedIn and Facebook groups. Measuring the effectiveness of content marketing efforts is important for optimizing strategies over time.
The document discusses the evolution of digital measurement from vanity metrics in 1996 to future prediction metrics. It then summarizes a presentation on attribution modeling, noting the changing focus from vanity to usability to campaign metrics to full analysis and 360 degree metrics. The presentation discusses different attribution models including last interaction, first interaction, linear, and position-based models.
CrossView's "Working Together to Drive Optimization: Google's Universal Analy...CrossView
Enhanced eCommerce from Google brought a whole suite of new reports and data visualizations to help retailers better analyze how easily visitors find, view and purchase products on their sales. But great data leads to a very important question - what do you do with all this information?
This webinar took a deep dive into Enhanced eCommerce from Google Analytics. Throughout this presentation, you will learn not just how to uncover opportunities, but also how to use this data to drive site optimization through an A/B testing tool like Optimizely.
If you have any questions, visit http://goo.gl/kCOEfH
Reviews: The Best Kept Secret to Landing Page OptimizationTrustpilot
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Similar to The Future of Ecommerce by CNN Director of Product (20)
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
The document discusses prioritizing a product roadmap by selecting parameters, scoring features, and mapping them on a value vs effort framework. It recommends clearly defining roadmap objectives, choosing a customizable framework like value vs effort, selecting parameters like revenue and customer needs for scoring features, and categorizing investments as strategic, easy wins or maintenance based on the scoring to effectively set the product direction.
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
This document discusses harnessing the power of generative AI to improve product outcomes. It describes generative AI as a type of machine learning that allows computers to generate new and original ideas, like a creative chef using knowledge gained from recipes. The author discusses opportunities for generative AI across major business areas like demand generation, productivity, and products. Specific opportunities for Booking.com are explored, like better understanding customer intent and personalized recommendations. The author's vision is for systems that understand users in their natural language and help shape trip intent in a dynamic way that best serves customer needs.
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
The document discusses how Adyen improved its products by shifting from disjointed feature development to product-first thinking. Previously, Adyen had too many OKRs, complex metrics, and local success metrics that led to isolated components and fragmented experiences. It moved to fewer prioritized OKRs, global metrics, and end-to-end product management. This unified its offerings, improved the customer experience, and increased full funnel conversion rates by up to 300 basis points through its integrated risk, authentication, and optimization products working holistically.
Launching New Products In Companies Where It Matters Most by Product Director...Product School
This document discusses lessons learned from launching new products at large companies. It outlines three key lessons: 1) Figure out a clear strategic "why" for the new product that aligns with the company's overall strategy. 2) Really listen to stakeholders across the organization to understand their needs. 3) Assemble a cross-functional team that can get support and input from different parts of the organization, but isn't too large that it becomes unwieldy. The document emphasizes the importance of understanding strategic context, stakeholder needs, and effective team composition for successful new product launches at established companies.
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoProduct School
Monzo is revolutionizing the banking industry by taking a customer-first approach called "The Monzo Way." This involves starting from first principles, building products through constant dialogue with users, and piloting internally before growth. Monzo gathers extensive customer feedback and has conducted over 500 research interviews and reports. It strives for industry-leading customer service and uses this research to develop innovative new products for investments and home ownership tailored to customer needs. Monzo's community-focused approach has helped it become the UK's highest rated bank for overall service quality for four years running.
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
This document discusses synergy between leadership and product excellence. It provides a blueprint for growth with three pathways: 1) an agile, retrospective culture, 2) rapid learning and experimentation, and 3) transparency and feedback culture. Ultimately, career fulfillment comes from aligning skills and passions, whether as an individual contributor or manager, by embracing what brings joy and taking a holistic approach to growth.
Act Like an Owner, Challenge Like a VC by former CPO, TripadvisorProduct School
The document discusses how product teams can act like owners and investors to maximize returns. It recommends following three principles: 1) The investment principle - treat time as an investment that should generate ROI. 2) The capping principle - limit ambitions based on discovery. 3) The portfolio principle - allocate resources across a portfolio of high-risk/high-reward, medium-risk, and low-risk/low-hanging fruit initiatives based on their potential ROI. Managing product work like a VC portfolio can help product teams act like owners and challenge stakeholders to seek maximum returns.
The Future of Product, by Founder & CEO, Product SchoolProduct School
Product teams will need to contribute directly to revenue growth, not just user value. They will sit at the intersection of technology and business. Artificial intelligence will allow product teams to do more with less people by automating tasks and providing insights. To succeed in this new era, companies must empower their product teams with the right skills and integrate them closely with other functions like marketing, sales, and customer success.
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
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6. HI! I’m simone.
CURRENTLY
Product Director, Commerce @ CNN
RECENTLY
Product Director, Commerce @ Food Network, HGTV,
Discovery
FORMERLY
Product @ People, Sports Illustrated, Warner Bros.,
Sundance Now
7. SOME CONTEXT
● Discussion is mostly focused on US-based insights
● Rapidly changing state of the world and
marketplace
● The pandemic didn’t invent shift towards online
shopping, but definitely accelerated it
11. FUTURE-THINKING COMMERCE TRENDS
Bring the brand to the user through targeting
Drive conversion through aspiration
1
2
Cure shopping analysis paralysis
3
12. Social media, D2C and shopping giants
have normalized brand aggregation,
making targeting and personalization
more important than ever.
BRING
THE BRAND TO
THE USER
01
13. CHANGING TRENDS IN BRAND LOYALTY
Searches start with products, not brands
63% of ecommerce searches start on Amazon, and only
22% of those searches include a brand name
Generational divides align with ad blitzes
51% of Millennials have “no real preference” between
private-label and national brands vs. only 39% of
Boomers who said the same
High loyalty, most likely to
prefer name-brand coffee,
frozen/fast foods, and paper
products
Medium loyalty, most like to prefer
name-brand junk food, particularly
soda and snacks, from kids
advertising in 80’s & 90’s
BOOMERS 1946-1964 GENERATION X 1946-1980 MILLENNIAL 1981-1996
Low loyalty, less likely to care if
their clothes are brand name, and
save money to invest more in
travel and experiences than
things
GENERATION Z 1996-2012
Lowest loyalty, price is biggest
driver and wealth of reviews and
user generated content puts trust
in experience vs. ads
14. WHAT THIS MEANS FOR PRODUCT MANAGERS
Develop a data
management strategy that
will allow you to bring
brands to users, not the
other way around.
Methods include:
● Ad targeting
● Machine learning
● Sophisticated filtering
Highly targeted advertising
based on user interests and
internet behavior pair with
interactive shopping ads with
videos, hot spots, Instagram
direct checkout and more.
INSTAGRAM
• Custom audiences
• Personalized ad creative
• Cart drop-off retargeting
• Recent Purchasing Behavior
• Life event targeting
EXAMPLES
15. WHAT THIS MEANS FOR PRODUCT MANAGERS
Develop a data
management strategy that
will allow you to bring
brands to users, not the
other way around.
Methods include:
● Ad targeting
● Machine learning
● Sophisticated filtering
Machine learning algorithms
power the D2C retailer’s
clothing personalization and
marketing
STITCHFIX
• Recommendation engines
• Coupons for high LTV
customers
• Marketing personalization
• Homepage personalization
• Better search results
EXAMPLES
16. WHAT THIS MEANS FOR PRODUCT MANAGERS
Develop a data
management strategy that
will allow you to bring
brands to users, not the
other way around.
Methods include:
● Ad targeting
● Machine learning
● Sophisticated filtering
22MM products from
thousands of brands, filterable
by every characteristic
imaginable
WAYFAIR
• Dynamic sales components
• Improved search
• Editorialized experiences
based on filters
• Filter-based destination URLs
• Quizzes, guides and games
EXAMPLES
17. Inspiration drives purchasing decisions
to help shoppers meet their goals and
live the lives they aspire to live.
02
DRIVE CONVERSION
THROUGH ASPIRATION
18. THE POWER OF PRODUCT CONTEXT
Demonstrate shopper value beyond product metadata
Commerce experiences that appeal to a person’s
psychological, social or economic aspirations rather than
realities sell. In particular, social-affirming platforms like social
commerce are on the rise. 60% of Gen Z’ers use Instagram to
discover new brands, and 48% of Americans 18-34 have
purchased through social media.
Sell products in context, not in a vacuum
Recreating full experiences of environments surrounding a
product increases shopper education, but more importantly,
shopper aspiration and propensity to purchase.
19. WHAT THIS MEANS FOR PRODUCT MANAGERS
Demonstrate shopper value
through aspirational
experiences, go beyond
product metadata
Methods include:
● Inspirational placement
● Goal-based shopping
● Environmental context
360 shoppable rooms allow
shoppers not only to see
products in context, but find
inspiration in how products
work together.
TARGET
• Hotspot photos and videos
• Products featured in user
reviews & photos
EXAMPLES
20. WHAT THIS MEANS FOR PRODUCT MANAGERS
Demonstrate shopper value
through aspirational
experiences, go beyond
product metadata
Methods include:
● Inspirational placement
● Goal-based shopping
● Environmental context
Shoppable tools and groceries
are sprinkled throughout a
robust archive of hands-on
baking lessons that inspire
shoppers to create their next
masterpiece
KING ARTHUR FLOUR
• Learning gamification
• Tutorials
• Lifestyle 101s
EXAMPLES
21. WHAT THIS MEANS FOR PRODUCT MANAGERS
Demonstrate shopper value
through aspirational
experiences, go beyond
product metadata
Methods include:
● Inspirational placement
● Goal-based shopping
● Environmental context
• AR, VR, 360 integration
• Try at home
• Virtual customizers and
organizers
EXAMPLES
By leveraging Augmented
Reality, the brand allows
shoppers to see how an item
will fit in their home to the
exact dimension, without
needing to pull out a
measuring tape
IKEA
22. The ‘infinite shelf’ of online shopping
introduces information overload.
Product Managers can help indecisive,
overwhelmed shoppers confidently
pull the trigger on a purchase.
CURE
SHOPPING
ANALYSIS PARALYSIS
03
23. THE IMPORTANCE OF CONSUMER EDUCATION
Online shoppers are pickier and more savvy than ever
Shoppers compare features and benefits against competitors.
Top influencing factors are:
● competitive pricing (70%)
● free shipping (62%)
● wide selection (50%)
● shopper reviews & UGC (25%)
● accurate product descriptions (22%)
● free returns (21%).
Ecommerce edges closer to replicating in-person benefits
Experiences like try-before-you-buy, physically interacting
with a product, seeing in-person quality and size and talking
with an in-store associate are making their way to
ecommerce.
24. WHAT THIS MEANS FOR PRODUCT MANAGERS
Build experiences that address
both the online and in-store
factors that drive conversion.
Methods include:
● Price confidence
● Easy feature comparisons
● Reassuring reviews & UGC
● Sampling
● Contextual sizing
Hunting for coupons and
rewards for customers helps
them feel reassured they’re
making the right choice
HONEY
• Price drop alerts
• In stock alerts
• Pricing charts
• Discount indicators
• Pay as you go options
EXAMPLES
25. WHAT THIS MEANS FOR PRODUCT MANAGERS
Build experiences that address
both the online and in-store
factors that drive conversion.
Methods include:
● Price confidence
● Easy feature comparisons
● Reassuring reviews & UGC
● Sampling
● Contextual sizing
Well-researched charts of
feature comparisons help
shoppers find the perfect
product or service for their
particular needs
CNN UNDERSCORED
• Testing videos
• Comparison charts
• Star reviews by
feature
• Editorialized
recommendations by
life circumstance
• Quizzes for filtering
down best product
• Chatbot or customer
service helpers
EXAMPLES
26. WHAT THIS MEANS FOR PRODUCT MANAGERS
Build experiences that address
both the online and in-store
factors that drive conversion.
Methods include:
● Price confidence
● Easy feature comparisons
● Reassuring reviews & UGC
● Sampling
● Contextual sizing
Real clothing reviews with
personal user information like
measurements and style help
others find clothes that will fit
them best.
RENT THE RUNWAY
• User photos & reviews
• Testimonials
• Reviews from category
authorities
• Social media
affirmation
EXAMPLES
27. WHAT THIS MEANS FOR PRODUCT MANAGERS
Build experiences that address
both the online and in-store
factors that drive conversion.
Methods include:
● Price confidence
● Easy feature comparisons
● Reassuring reviews & UGC
● Sampling
● Contextual sizing
The anxiety of not testing a
mattress in-store is relieved by
a 100 night free trial and free
shipping promise
CASPER
• Offer to try multiple
sizes or styles at home
• Pay for only what you
keep
• Offer product samples
for next purchase
EXAMPLES
28. WHAT THIS MEANS FOR PRODUCT MANAGERS
Build experiences that address
both the online and in-store
factors that drive conversion.
Methods include:
● Price confidence
● Easy feature comparisons
● Reviews & UGC
● Sampling
● Contextual sizing
• Photos in scale of
common items or
people
• In depth videos
• AR, VR and 3D tours
A simple gif helps Away
customers conceptualize how
much and what type of
clothing a product can fit,
without having to try it
themselves.
AWAY
EXAMPLES
29. FUTURE-THINKING COMMERCE TRENDS
Bring the brand to the user through targeting
Drive conversion through aspiration
1
2
Cure shopping analysis paralysis
3
30. CREDITS: This presentation template was created by Slidesgo, including icons
by Flaticon, and infographics & images by Freepik
Do you have any questions?
THANKS
@simonenili linkedin.com/in/simone-barsky-nili
31. RESOURCES
● Shopify, Ecommerce boom fuels record online competition:
https://www.shopify.com/enterprise/the-future-of-ecommerce/omnichannel
● New York Times, How the Virus Transformed the Way Americans Spend Their
Money:
https://www.nytimes.com/interactive/2020/04/11/business/economy/coronavirus-us
-economy-spending.html
● Marketing Charts, Where Shoppers Say They Start Their Product Hunt: Amazon >
Search:
https://www.marketingcharts.com/industries/retail-and-e-commerce-113138
● Marketplace Pulse, Only 22% of Searches on Amazon Include a Brand Name:
https://www.marketplacepulse.com/articles/only-22-of-searches-on-amazon-inclu
de-a-brand-name
● Nordic Page, What’s with All the Hype – a Look at Aspirational Marketing,
https://www.tnp.no/norway/global/3059-whats-with-all-the-hype-a-look-at-aspirati
onal-marketing
32. RESOURCES
● Business Insider, Gen Z is leading an evolution in shopping that could kill brands
as we know them:
https://www.businessinsider.com/gen-z-shopping-habits-kill-brands-2019-7
● Digital Commerce 360, US ecommerce grows 44.0% in 2020:
digitalcommerce360.com/article/us-ecommerce-sales/
● Statista, When shopping online, what are the most important factors that
influence you to shop at a particular retailer?
https://www.statista.com/statistics/800547/us-shoppers-important-factors-shoppi
ng-product-online/