This document summarizes a discussion at ProductCamp Boston on the future of product marketing. Key challenges discussed include barriers between product marketing and other teams like sales and engineering. Participants debated whether product marketing should own the marketing of a product or act as a service function. Ideas for the future included product marketing taking a more strategic role and acting as a bridge between teams, focusing on goals generation rather than just tactics, and jointly owning go-to-market strategy with product teams. The session looked at how product marketing could deliver better value through a common message across organizations.