Managing Media Work (2011)

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Slides to present the "Managing Media Work" book (published with Sage, 2010) as a keynote of the conferência de abertura do ano lectivo da ECATI, 11 de Outubro 2010 in Lisbon, Portugal.

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Managing Media Work (2011)

  1. 1. Managing Media Careers<br />Mark Deuze<br />Conferência de abertura do anolectivoda ECATI<br />11 de Outubro 2010<br />
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  5. 5. “Academic distinctions between autonomous art and controlling managerialism overlook the synergies and connections between artists and managers in the art world, and in the daily practice of artists.”<br />- Chris Bilton<br />
  6. 6.
  7. 7. Approaches to Strategic Media Management<br />Rationalist focus on content<br />Adaptive focus on process<br />Interpretive focus on social architecture<br />
  8. 8. EVERYTHING IS MEDIA MANAGEMENT<br />- Liz McFall<br />
  9. 9. EVERYTHING IS MEDIA MANAGEMENT<br />- Liz McFall<br />the industry<br />
  10. 10. EVERYTHING IS MEDIA MANAGEMENT<br />- Liz McFall<br />the technology<br />
  11. 11. EVERYTHING IS MEDIA MANAGEMENT<br />- Liz McFall<br />the workforce<br />
  12. 12. EVERYTHING IS MEDIA MANAGEMENT<br />- Liz McFall<br />the worker<br />
  13. 13. current trends in media management: getting bigger<br />
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  15. 15.
  16. 16. current trends in media management: getting smaller<br />
  17. 17. current trends in media management: tech vs talent<br />
  18. 18.
  19. 19. precarity in media work<br />
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  21. 21. 2009 total: 14,190+ jobs<br />Layoffs and buyouts at U.S. newspapers in 2009<br />2009<br />
  22. 22. 2009 total: 14,190+ jobs<br />Layoffs and buyouts at U.S. newspapers in 2009<br />2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz<br />2009<br />
  23. 23. 2009 total: 14,190+ jobs<br />Layoffs and buyouts at U.S. newspapers in 2009<br />2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz<br />On-location film and TV shoots in L.A. hit lowest levels on record<br />2009<br />
  24. 24. 2009 total: 14,190+ jobs<br />Layoffs and buyouts at U.S. newspapers in 2009<br />2009: Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz<br />On-location film and TV shoots in L.A. hit lowest levels on record<br />Game industry suffered 10,000+ job losses since July 2008<br />2009<br />
  25. 25. understanding organizational practice in media companies<br />MACRO<br />regulations<br />technology<br />competition<br />MESO<br />culture<br />strategies<br />policies<br />MICRO<br />interactions<br />relationships<br />networks<br />
  26. 26. the macro context of managing media work: concentration and disintegration in the hourglass<br />
  27. 27. content a-la-carte<br />content everywhere<br />content for free<br />content by users<br />content goes global<br />content about content<br />the mesocontext of managing media work: content is kings<br />
  28. 28. the microcontext of managing media work: from value chains…<br />
  29. 29. the microcontext of managing media work: to value networks<br />
  30. 30. MACRO<br />a new international division of cultural labor<br />
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  32. 32. MESO<br />flexible, swift and agile companies<br />(rather than lumbering monoliths)<br />
  33. 33. MICRO<br />role change: from soloist to superstar DJ<br />
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  35. 35.
  36. 36. Internet Usages in Portugal 2003-2008 (%)<br />User based study: Top 10 uses of the Internet (% of Internet Users)<br />Source: WIP Portugal 2003, 2006 and 2008<br />
  37. 37. Internet Usages around the World<br />Top 10 daily uses of the Internet, selected countries<br />Source: WIP 2007<br />
  38. 38.
  39. 39. mdeuze@indiana.edu<br />

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