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Visual Communication on Twitter

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This is a course project by Filiz Efe
MCDM
University of Washington
2009

Published in: Education, Technology
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Visual Communication on Twitter

  1. 1. Visual Communication by Filiz Efe
  2. 2. Visual communication is the conveyance of ideas through the visual display of information.
  3. 4. old media vs. new media
  4. 5. visual communication sector
  5. 6. verbal vs. visual why this sector? 2- How do they manage their conversation on a text-based platform? (tools, links) 3- What is their tone of voice on Twitter? (tweet analysis) 1- How do visual communicators represent their brands or organizations on Twitter? (profile pages)
  6. 7. methodology <ul><li>keywords: </li></ul><ul><li>visual , communication, image , photography , imagery, video, graphic design, creative , illustration, digital, media , TV, channel, animation … </li></ul>
  7. 8. best practices
  8. 9. case study 1 : @CreativeReview Following: 6,367 Follower: 13,324 Tweets: 818 since 23 Feb 2009
  9. 10. case study 2 : @KodakCB Following: 9,840 Follower: 10,013 Tweets: 3004 since 29 Apr 2008
  10. 11. Case study 3 : @Lilipip Following: 3,169 Follower: 2,892 Tweets: 2,665 since 13 May 2008
  11. 12. common factors (interview analysis) @CreativeReview @KodakCB @Lilipip WHY started Twitter? To promote blog To build 1:1 communication To promote blog Other Social Media facebook, Flickr, YouTube , MySpace, NotCot facebook, Flickr, YouTube Facebook, Vimeo, YouTube , Biznik, LinkedIn WHY to follow? <ul><li>-good source for sector news </li></ul><ul><li>Interesting RTs </li></ul><ul><li>Customer Service & Subscriptions </li></ul><ul><li>-good source for sector news </li></ul><ul><li>Promotional surprises </li></ul><ul><li>Customer Service </li></ul>-good source for sector news WHO do they follow? Anyone relevant to the sector (unless it’s a robot) Anyone who follows them (unless it’s inappropriate) Anyone who has something worth while to say(unless it’s a robot)
  12. 13. common factors (Interview Analysis) @CreativeReview @KodakCB @Lilipip Identity Representation More brand, less personal tweets Personal tone in corporate communication Less brand, more personal tweets Auto-Tweets NO NO NO Success Measure qualitative qualitative qualitative Favorite @zappos @zappos
  13. 14. conversational tone (tweet analysis) * 100 Tweets/profile
  14. 15. common success factors
  15. 16. credits <ul><li>Filiz Efe @filizefe – filizefe@uw.edu </li></ul><ul><li>Image Credit: Slide Visual Communication : Images With Messages by lwtclearningcommons , http://www.flickr.com/photos/26323050@N02/3443305164/sizes/o/ </li></ul><ul><li>Image Credit: Slide Drink. by Jason Permenter http://www.flickr.com/photos/volcanologist/2859115624/in/photostream/ </li></ul><ul><li>Image Credit: Slide See No Evil.Hear No Evil.Speak No Evil by amy-wong.com http://www.flickr.com/photos/siutou_amy/2605416146/ </li></ul><ul><li>Image Credit: Slide Benetton ads by iladymarley http://i727.photobucket.com/albums/ww274/iladymarley/charity%20inspiration/benetton.jpg </li></ul><ul><li>Image Credit: Slide Benetton ads by Oliviero Toscani http://www.olivierotoscanistudio.com/ </li></ul><ul><li>Image Credit: Slide Benetton Soldier Ads by Oliviero Toscani http://www.olivierotoscanistudio.com </li></ul><ul><li>References </li></ul><ul><li>The History of Visual Communication http://www.citrinitas.com/history_of_viscom/ </li></ul><ul><li>Wikipedia http://en.wikipedia.org/wiki/Visual_communication </li></ul><ul><li>Visual communication: images with messages  By Paul Martin Lester http://books.google.com/books?id=6oibH9roTmkC&dq=images+with+messages&printsec=frontcover&source=bn&hl=en&ei=nWiLSqq8N4KIswOHz4TVDQ&sa=X&oi=book_result&ct=result&resnum=8# </li></ul><ul><li>Creative Commons License: share-and-share alike; non-commercial </li></ul><ul><li>http://uwtwitterbook.com/about/2009-presentations </li></ul>

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