BSF helps email marketers improve deliverability by managing the email delivery contract between the ESP, ISP, and client. They handle the infrastructure so clients don't have to, and focus on permission, list maintenance, and practices that work best for each individual client. The key to deliverability is sending valuable email only to subscribers who want to receive it.

1. Improving Deliverability
The Contract Between ESP, ISP and Client

3. About Ken and DJ

4. Flickr: dok1

6. WITHOUT
DELIVERABILITY
EMAIL WOULD BE…

7. TOTALLY
USELESS.

8. The Email Deliverability Triangle

10. Created using Wordle

11. Infrastructure: What BSF Does (so you don’t
have to)
(Warning: The next few minutes will consist of “nerdy/technical” stuff.)
Flickr:

12. Infrastructure: What BSF Does (so you don’t
have to)

13. Permission
This phrase is
NOT TRUE when
it comes to email
marketing
Flickr: andymangold

15. What’s Wrong?

16. Permission
Email
Subscription
Landing Page

17. List Maintenance
Retail Email Unsubscribe Benchmark Study 2010 (PDF)

18. Instead of “Best Practices” …
Practices that
are best
for you

19. Helping to
make you
better email
marketers

21. Deliverability vs. Placement

22. The Secret to Email
Deliverability

23. Send timely,
targeted, relevant,
valuable email to
subscribers who
have asked

24. Memorize This
• Email delivery is a contract: ESP-ISP-
YOU
• Infrastructure – Permission – List
Maintenance – Best Practice
• BSF is here to help make you a better
email marketer.
• “The Secret”

25. Did we mention that we’re here to help?